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Willy G: Sowing Lebanese Seeds in Humboldt County

As well as having high CBD content, the Willy G Lebanese landrace strain offer a unique leaf structure and enticing nose on the flowers.

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PHOTO | Humboldt Seed Company
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Humboldt County has been a magnet for wayward and wandering souls for decades, and with its remote mountains and plentiful sunshine, it’s also been a haven for cannabis growers and enthusiasts. Willy G left Massachusetts about five years ago looking to immerse himself in the Humboldt lifestyle, and he was also on a mission to seek out the best medicine to help him manage the symptoms from his cerebral palsy.

“I wanted to be in a place where marijuana was more accepted and part of the culture,” he said. What Willy likely didn’t anticipate when he moved to the cannabis mecca of California is that he would play a leading role in the proliferation of a “landrace” strain of cannabis that originated in Lebanon thousands of years ago.

NorCal Rebirth for an Ancient Strain

Willy G inspects his strain with Beau from HSC. PHOTO | Mike Rosati Photography | rosatiphotos

Humboldt Seed Company (HSC) has been breeding and propagating some of the finest cannabis seeds in California for the last 20 years, and its founders are experts in the art of breeding and stabilizing new strains for commercial growers and hobbyists alike. When HSC’s CEO and founder Nathaniel Pennington first met Willy G, he was impressed with his knowledge of cannabis, and in particular his appreciation for landrace strains, which are the original indicas and sativas that have been grown in the wild for thousands of years in different parts of the world. Generally speaking, these strains are a pure representation of the original cultivar, have never been crossed with another variety, and are still growing in their native environment.

Not long after Willy moved to Humboldt, his cousin sent some seeds from a landrace strain that he had singled out as a special variety after touring several cannabis farms in Lebanon. “Lebanon has the oldest hash culture in the world, and my bet is that this is some really old strain that they’ve been cultivating for a long time,” said Willy.

When Pennington heard the story behind Willy’s seeds and saw some of his first efforts at growing it out, he was immediately intrigued by the unique leaf structure and enticing nose on the flowers — rare for a landrace strain, he says. He soon decided to help Willy in his quest to propagate this exotic cannabis plant, and it wasn’t long before Willy G was sprouting shoots on the company’s farm, in isolated greenhouses where its pollen could be captured and released for breeding purposes.

Willy G and Nathaniel Pennington from HSC during the Pheno Mega-Hunt. PHOTO | Humboldt Seed Company

After submitting some of the first Willy G plants for lab testing, Pennington confirmed that the strain was rich in CBD – anywhere from 10-20 percent, depending on the phenotype – and low in THC. For a landrace strain, he says, it also displays an unusually high variety of cannabinoids and terpenes, which give cannabis plants their seductive smells and flavors. Pennington said the company had a huge demand for the Willy G seeds last year, and it plans to make the seeds available at about 60 dispensaries throughout California this year. Ultimately, he hopes to see it thrive not only as a smokeable flower, but also in extracted formulations.

“Willy G really stands out because of all of its terpenes and flavonoids and large-scale producers should be interested in that for full plant extracts,” he says. “Using the whole plant (for extraction) is one of the best ways to get the full benefit of the CBD and the plant’s other medicinal properties.”

Willy G Puts CBD Flowers Back on Track

Willy G

PHOTO | Humboldt Seed Company

Since most growers and breeders have focused on developing cannabis strains high in THC, to maximize potency, CBD levels have been on a downward slide for decades. However, as consumers become more aware of CBD’s potential therapeutic qualities — anti-inflammatory, anti-oxidant, neuro-protector, and more — the demand for CBD-rich flowers is on the rise. Willy G is somewhat unique because it has a high percentage of CBD and a low percentage of THC, making it an ideal product for people who want to smoke without the mind-altering effects that most cannabis strains deliver.

Pennington and Willy G are both strong believers in the “entourage effect,” which refers to the complex combination of cannabis compounds interacting with our brain and endocannabinoid system, creating myriad physical and psychological responses. Researchers, scientists and medical professionals are only beginning to understand the medicinal value of these interactions and the various ways to utilize them in treatments.

PHOTO | Humboldt Seed Company

The Willy G plants (aka, phenotypes) that are growing at Humboldt Seed Company garden late in the season exhibit different characteristics, which is not unusual as cannabis plants within the same strain often vary in structure, smell and potency. Looking across the garden, however, the Willy G plants are notably different than their hybrid cousins, with long, stretched-out stalks – reaching 15 feet high in some cases — and jumbo colas weighing them down. As Willy G navigates his wheelchair through the rows of imposing cannabis bushes, he stops to admire one of his namesake plants, dunking his nose in a Coke-bottle-sized cola that’s popping out through the lattice.

“The taste and smell is different than any strain I’ve ever smoked…it reminds me of Train Wreck but has other things going on too,” he notes. More importantly, he says that “it produces a very medicinal product that has a good effect on my muscle spasms, which is one of my main symptoms.”

PHOTO | Mike Rosati Photography | rosatiphotos

Willy primarily uses THC-heavy products (bubble hash, oil extracts) to manage his pain, but CBD-rich flowers can be effective for controlling spasms and reducing inflammation, sore muscles, and stress. “It’s about understanding about what to use when you need it, that’s what I like about cannabis and creating my own medicine,” he said. “I am very involved with what I’m treating myself with, so that’s a lot different than having a doctor tell you to take 200 Oxy 30’s (OxyContin), and then that’s the end of your appointment.”

In addition to growing out and selecting the best Willy G phenotypes for seed production, Pennington and Willy are also crossing it with other strains to develop new cultivars that are rich in both THC and CBD. “It takes a while to see where you’re at with these landraces, but I believe there is a lot of potential with Willy G,” says Pennington.

PHOTO | Humboldt Seed Company

Aside from his interests in breeding and landrace strains, Willy is excited about the potential to help other people with his namesake strain and its offshoots. “If we don’t seek new strains, we’ll just end up with different types of OG, Sour D and Cookies, which is not ideal for medical patients,” he argues. “I need new and diverse medicine for myself, so will keep making it and sharing with my community.”

While he doesn’t know where his exploration of cannabis medicine will end, Willy does know the possibilities are vast.

“It’s a personal dream of mine to go to the Himalayas and pick landraces from the fields,” he says. “It’s crazy to think about cannabis in other countries because we think we’re big balling over here with 10-acre fields. Over in Nepal in the mountains, there are plots that are 10 hectares and vast fields of wild strains that are yet to be bred.”

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Israel’s Cannabis Trade Probe Moves Toward a Four-Producer Review

Israel’s latest procedural step puts four Canadian producers in focus, while the distinction between an investigation and an imposed trade duty remains essential.

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Shipping containers and cranes at a commercial port

Israel’s investigation of Canadian medical cannabis imports has reached another procedural stage, with four producers identified for closer examination, according to reporting on an October 22 notice. The development concerns how investigators will assess exporters. It does not, by itself, establish that dumping occurred or impose a new import duty.

Israel’s Cannabis Magazine reported that the trade-levies commissioner selected Koots Canna, 2323414 Alberta and Cielo Verde Quebec as a sample, with GrowCo to be examined separately. The outlet said it obtained the commissioner’s document. Cannabis Aficionado has reviewed the published reporting, rather than independently obtained that notice.

Why four producers are in focus

According to Cannabis Magazine, the three sampled growers represent about 22 percent of exports among the 16 indoor and hybrid growers that supplied data. GrowCo was singled out because of its greenhouse production and export volume. The report says the four together cover approximately 70 percent of Canadian cannabis imports into Israel during the relevant investigation period.

Those are descriptions of the proposed examination, not market-share figures that should automatically be applied to current retail sales. The reporting also describes a five-business-day response period for parties to comment. A reader should not mistake that opportunity to respond for a final ruling.

StratCann’s October 23 report adds that 22 Canadian companies supplied initial responses and 17 had exported during the investigation period. Its account says the commissioner considered individual calculations for every cooperating exporter impractical within the available time. Sampling is therefore central to this stage of the dispute.

What “dumping” means in this context

The World Trade Organization’s explanation of anti-dumping rules describes dumping as exports sold below their normal value, generally assessed against the exporting market. It is a trade-law pricing question. It is not an allegation that cannabis was contaminated, illegally cultivated or unsuitable for patients.

The comparison is more involved than placing two advertised prices side by side. The WTO describes adjustments that can be needed for differences in sale conditions, quantities, taxation and product characteristics. Its framework also requires consideration of material injury to a domestic industry and a causal link between that injury and dumped imports.

That makes production methods and comparable pricing relevant without making either conclusive. A greenhouse producer can have different costs from an indoor grower, but a cost difference alone does not settle all the questions required for an anti-dumping measure. The investigation has to establish the relevant facts through its process.

A dispute with several procedural turns

The latest review follows an earlier investigation that was closed in July. In a July 28 notice, Israel’s Ministry of Economy and Industry said the closure was for procedural reasons: advance notification had not been provided to the exporting country’s competent authority because of human error.

The ministry explicitly said that closure was not a substantive determination on the complaint. It also preserved the possibility of a further complaint or a new investigation. The distinction matters in both directions: closure did not establish that the allegations were correct, and it did not establish that they were disproven.

Cronos Group’s securities filing records a new complaint dated July 30, notification to Canada on August 2 and notice to the company on August 5 that a new investigation had begun. The company says it cannot predict the outcome or whether provisional or final duties will ultimately be imposed.

The filing also traces the earlier case to January 2024 and describes the finance minister’s opposition to the proposed duty in April 2025. It records subsequent court challenges as well. That history helps explain why earlier proposed tariff percentages should not be presented as the rate established by the October 2026 sample-selection step.

What changes for readers and businesses now

For businesses, the immediate development is a more specific picture of which exporters may receive detailed scrutiny. It is not enough information to calculate a new landed cost, predict a supplier’s future prices or announce an interruption to patient supply. Those claims would require additional evidence.

For patients and other readers, an investigation headline should remain separate from a product-safety headline. Nothing in this procedural selection establishes a health finding about a named producer’s cannabis. Nor does it establish a new prescription rule.

The next substantive items to watch are the commissioner’s treatment of responses to the sample, any published preliminary determination and any resulting measure. Reports available for this article describe sample selection, with no preliminary duty decision reported at that stage. Until a later document changes that position, the appropriate description is an unresolved trade investigation.

Illustrative stock trade photograph; not a documented cannabis shipment or an Israeli port. Photo: Andrea Musto / Pexels.

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New Zealand Cannabis Trial Takes a Longer Look at Sleep and Back Pain

A small University of Auckland study will compare a cannabis oil with placebo over months, separating an important research question from claims of proven benefit.

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Woman resting on a white pillow in a bedroom

Can a cannabis medicine improve sleep for people living with chronic back pain over several months? A University of Auckland study is examining that question, with a recent update from medicine supplier Helius drawing attention to an ongoing trial that has yet to report results.

The CPS trial is designed to compare a THC–CBD oil with placebo in approximately 20 adults. Its value lies in the comparison and the follow-up period: the research asks whether improvements hold up beyond an initial experience with a product, rather than treating a personal account of better sleep as proof.

An ongoing study, not a new treatment finding

In its October update, Helius describes a randomized, double-blind, placebo-controlled crossover trial. Participants are to receive the medicine for three months and placebo for three months, in a randomly assigned order. The company says it provides the study products but has no role in conducting the research, analyzing the data or reporting the findings.

Helius expects results in early 2028. That is a projected reporting window, not a completed result or a promise that the product will work. The announcement should also be distinguished from the trial’s start: the registry records a first participant enrollment date in October 2025.

What the researchers will measure

The Australian New Zealand Clinical Trials Registry entry identifies change in the Insomnia Severity Index as the primary outcome. Additional measures include pain scores and wrist-monitor estimates of total sleep time, time awake after falling asleep, sleep efficiency and the time taken to fall asleep.

Those measures address related but different experiences. Feeling that sleep has improved, spending longer asleep and reporting less pain are not interchangeable outcomes. Looking at them together can provide a more useful picture than a single headline about cannabis and sleep.

The registered design also includes a washout period between treatment phases. Because each participant receives both study products, the comparison follows the same person under different conditions. Randomizing the order helps reduce the risk that an improvement associated with time or treatment sequence is mistaken for a medicine effect.

What participation involves

The university’s recruitment page describes about seven months of participation, including questionnaires, urine testing and a wrist-worn sleep monitor. It seeks adults aged 25 or older with chronic back pain and sleep difficulties, subject to medical screening and approval from their general practitioner.

Eligibility is narrower than simply having a restless night. Other medicines and health conditions can affect suitability, and the researchers must assess those factors before enrollment. Readers interested in participating should use the university’s study contact to confirm current availability and requirements.

The public materials do not give a completely consistent visit schedule: the recruitment page mentions different visit totals in different sections. The registry was last updated in March 2026 and includes an anticipated recruitment endpoint that has passed. Those details make the study team the appropriate source for current logistics; they do not justify assuming that every advertised place remains available.

The registry lists the University of Auckland and the Australian and New Zealand College of Anaesthetists as funding sources. Identifying funding and product supply separately helps readers understand who supports the project and who is responsible for its scientific work.

Safety and consent remain part of the research

The participant information sheet names the University of Auckland as sponsor and Dr. Saad Anis as lead researcher. It describes the study oil as Helius THC10:CBD10 Full Spectrum and explains that the placebo does not contain THC or CBD.

The document emphasizes voluntary participation. Declining to join or withdrawing does not affect normal care, and participation may bring no direct benefit. Its screening requirements cover potentially interacting medicines and conditions that could increase side-effect risks, among other exclusions. This is supervised research, rather than a recommendation to copy a study regimen at home.

Quality standards do not answer the efficacy question

New Zealand’s Ministry of Health distinguishes medicinal cannabis quality verification from medicine approval. Meeting the minimum quality standard concerns product quality and consistency; it does not make a product an approved medicine or establish that it treats a particular condition.

That distinction explains why controlled research still matters even where cannabis products can be prescribed. A standardized product gives investigators something defined to test. It does not supply the answer in advance.

With a target of only 20 participants and a specific patient group, the CPS trial will need to be read within its limits. Any eventual findings will concern the tested formulation, population and study conditions. For now, the news is the effort to build that evidence carefully, with the clinical answer still ahead.

Illustrative stock sleep photograph; the model is not identified as a patient or trial participant. Photo: Los Muertos Crew / Pexels.

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Rubicon’s $3 Million Raise Puts Greenhouse Lighting at the Center of Expansion

The Canadian producer plans to expand output from existing facilities, with a lighting project bringing its combined capacity target forward to June 2027.

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Potted plants beneath the glass roof of a greenhouse

Rubicon Organics is putting new capital into the lights above an existing crop rather than announcing another cultivation site. The Canadian producer’s October 19 financing announcement outlines a roughly $3 million private placement intended to support lighting and related greenhouse infrastructure at its Pacifica facility in Delta, British Columbia.

The company expects the project to help bring combined annual capacity at Pacifica and its Cascadia facility to 20,000 kilograms by June 2027, about a year earlier than previously anticipated. That is a production target. Whether additional capacity becomes profitable, saleable flower will depend on execution, operating costs and demand.

What the financing is intended to fund

According to Rubicon’s announcement, Siwash Rock Investments subscribed for 6,666,667 common shares at $0.45 each. Proceeds are intended for the lighting project, with the balance going to working capital.

Rubicon says Pacifica’s annual capacity could reach 15,500 kilograms after the upgrade, a 40 percent increase at that facility. The 20,000-kilogram figure refers to both sites together. Those two numbers describe different scopes and should not be added together. Final TSX Venture Exchange acceptance remained outstanding in the announcement.

The operating background behind the project

Rubicon’s second-quarter results, released in August, provide context for the expansion. The company reported net revenue of C$18.5 million, up 23 percent year over year, while adjusted EBITDA fell 18 percent to C$1.1 million. Adjusted EBITDA is the company’s nonstandard earnings measure, not net profit.

Management attributed pressure on profitability to the ramp-up of Cascadia even as revenue grew. It also reported that Pacifica’s per-crop yield metrics had increased approximately 20 percent in the first half of 2026 compared with a year earlier.

Those disclosures show why output and earnings need to be examined separately. A business can sell more while still absorbing the expense of bringing a facility to its intended performance. The lighting investment adds another operational milestone to watch alongside the company’s reported financial results.

The August report put combined capacity at 15,500 kilograms before the planned lighting expansion. That earlier baseline helps clarify the October target: the same figure later describes Pacifica alone, while the combined target rises to 20,000 kilograms.

Why growers pay attention to lighting

There is a research basis for studying how additional light affects cannabis production. A 2022 study in Frontiers in Plant Science tested the THC-dominant cultivar Meridian under different light intensities in an indoor environment. Dry flower weight was higher under the strongest tested photosynthetically active light treatment than under the lowest.

However, the study found no corresponding effect of those intensity treatments on cannabinoid concentrations in the flower. Its ultraviolet treatments also provided no commercially relevant benefit under the tested conditions. More flower and stronger flower were separate questions.

The researchers cautioned that responses vary with genotype and production environment. Their findings explain why light is a serious cultivation variable; they do not independently verify Rubicon’s projected 40 percent increase. A controlled indoor experiment is not a performance test of Pacifica’s greenhouse or its proposed equipment.

The experiment also illustrates why a lighting announcement should identify what success means. In this case, increased dry flower weight did not demonstrate increased flower cannabinoid concentration, even though both measures could matter commercially.

The energy bill belongs in the calculation

A 2021 PLOS ONE study by Utah State University researchers makes another useful distinction. In experiments with medical hemp, the team compared lighting spectra and fixture efficiency. A tested white-and-red LED treatment produced slightly less flower per unit of growing area than a high-pressure sodium treatment, but more flower per dollar of electricity.

The authors concluded that fixture efficacy and upfront cost could matter more to investment returns than spectral distribution at high light levels. Their study also found no effect of spectral quality on CBD or THC concentration under its conditions.

For readers following a greenhouse upgrade, the practical implication is that kilograms alone cannot describe the result. Equipment cost, electricity use and the amount of usable production obtained from that energy all belong in the evaluation. Those research findings are background, not a specification for Rubicon’s project.

For broader demand context, our coverage of Canada’s August retail sales explains why national spending and an individual producer’s performance answer different questions. A market record does not validate a particular expansion forecast.

What will show whether the expansion works

The most useful follow-up will connect construction progress with actual operating results: whether the equipment is installed on time, whether yields improve consistently and whether the additional flower supports sales without eroding margins. Those are checkpoints, rather than outcomes established by the financing.

For cultivators, Rubicon’s plan offers a concrete example of pursuing more output within existing infrastructure. For consumers, the announcement does not guarantee a change in potency, availability or shelf price. The capital has been raised; the production and commercial results still have to follow.

Illustrative stock greenhouse photograph; not Rubicon’s Pacifica facility or a cannabis crop. Photo: Albina White / Pexels.

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