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This Cali Company Wants to Light Your Bowl with Space Lasers

The B-LAZE laser bong by SiliconCali is a highdea so incredibly inventive that only true stoner ingenuity could bring it to life.

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B-LAZE
PHOTO | SiliconCali
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You know those ideas you get when you are really high? The ideas you think could actually be something. You stay up all night smoking more weed, planning every little detail only to wake up the next morning and realize you can’t remember half of what you planned. The great highdeas.

This isn’t one of those highdeas. This vision burns much brighter. So bright in fact that you need safety glasses to properly utilize the technology SilconCali is producing. The Bay Area startup is building a more exciting future and they’re doing it by combining the mechanics of a conventional glass bong with app-enabled, laser technology and other exciting approaches to firing up a bowl.

B-LAZE Laser Bong: Never Smoke a Boring Bowl Again

The flagship technology from SiliconCali is the B-LAZE Laser Bong; a hand-blown, glass bong lit by LEDs that uses a laser to ignite the bowl while leveraging other automation to optimize the experience. The battery-powered laser bong uses wireless induction charging to recharge the device using an electromagnetic field from a charging dock. The B-LAZE is a highdea so incredibly inventive that only true stoner ingenuity could bring it to life.

So why would you ever need a laser bong? To find out why you would ever need a laser bong and what inspired its creation I sat down for a chat with SiliconCali founder and B-LAZE creator, Justin Zelaya.

“It’s simple!” Zelaya explains. “I was tired of boring products.” He wanted to create a fun, unique way to enjoy cannabis but more than anything this project is about creating an exciting future. It’s less about getting high or jumping into the booming cannabis industry.


Not long ago, Zelaya was operating a headshop-technology shop hybrid in San Francisco’s renowned Haight Ashbury. In a city known for disruptive technology, in a neighborhood rooted as the epicenter of the counterculture. What better place could cannabis and technology collide so fantastically?

Zelaya’s passion for the project and company comes from his enthusiasm for all things tech. He’s a self-taught electrical engineer who wanted to learn how to build drones. So he studied ways to engineer everything from microcontrollers to batteries and more. He explains that “learning how to make drones taught me how to build pretty much every electrical component I could imagine.”

To secure funding and build a proper foundation for the company Zelaya got his idea backed by bitcoin billionaires. Which is necessary because combining modern laser technology with traditional functional art glass is no small feat. Innovation like this takes heavy investment in time, energy, and resources. The different glass designs alone cost thousands of dollars and countless hours devoted to building functional versions of different concepts.

Zelaya has spent the last year and a half iterating on different design prototypes. He shared his vision with fifty or sixty different glassblowers before finding one willing to give it a shot. All of them saying similar things. ‘It’s too complicated.’ ‘It can’t be done.’ It wasn’t until he met N3rd Glass that he found someone to work with. “N3rd was the first to say, ‘It won’t work, but what if we redesign?”

Since finalizing the initial the design with N3rd, SilconCali has turned to Santa Cruz Glass to efficiently scale production and help them bring the B-LAZE to market. Zelaya does some of the glasswork, too. Adding abrasion, sandblasting, and other final coldworking details during the final stages of production.

How Does the Laser Bong Work?

Just like any other bong… sort of. You load the bowl with your flower of choice like you normally would but then instead of sparking a lighter, you use the mobile app to fire the specially-tuned laser. But not before you put on the safety glasses that the B-LAZE comes with. Once the laser is engaged the bowl slowly spins thanks to a small set of gears; spinning and combusting the material as it turns. Using a wider optical setting you can diffuse the pinpoint heat of the laser to effectively vaporize flower.

How hot the laser actually gets is somewhat impossible to answer because it only gets as hot as the material it interacts with. The heat from the 2w laser is designed for flower and programmed to target cannabinoids specifically. The color and consistency of your flower can affect the way the laser works. Zelaya gave the example that red lasers don’t burn red material well. Luckily for us, good weed is mostly green and purple.

It’s not a lightsaber either, so it won’t slice your limbs off but you still should be careful with it. The laser can sting if it hits your skin and the bright spectrum of light is not good for your eyesight. Hence the need to use safety glasses.

Using the mobile app, you can fire the laser and control its color, choosing from over six million color combinations. You can adjust the speed the bowl spins and with constant updates to the firmware more features are on the way.

When asked how to clean it, Zelaya claims it’s the first thing people want to know and that keeping the piece clean is simple. It is essentially the same as any other bong except you don’t ever want to put it under running water to flush it out. Instead, drain the water chamber from the small cap on the bottom of the bong and give it a  simple rinse with isopropyl alcohol or whatever cleaner you prefer for your glassware.

To Infiniti and Beyond

With a bong so technically advanced, the only thing left to do is tackle the final frontier, space. Zelaya was excited to share that in a way they are already working towards that future.

Currently, you can only fire the laser on the B-LAZE using Bluetooth technology. But soon you’ll be able to engage the laser using WiFi. To take it one step further, SiliconCali is building a satellite internet hub for their new facility that will allow them to centralize all signals being sent to and from laser bongs from around the globe.

So, anytime a B-LAZE is fired the activation signal will be sent to satellites in space and beamed back down to the precise location of the laser bong. That means even if you’re a world apart you’ll be able to fire a friend’s laser bong with the tap of your phone screen by beaming the signal off satellites as they orbit the planet. Which basically gives you the most futuristic way to enjoy cannabis. What a time to be alive!

Innovative Additions

Beside bong tokes from space, SiliconCali is making ongoing updates to the B-LAZE as well as designing other new, exciting laser-powered products. Some of the new features they are working on include full gimbaling of the bowl which will you more control over where you want to fire the laser as well as play with shapes and messages as you burn your herb

Other application and firmware updates like voice command are on the horizon, too. Zelaya’s excitement peaks as he imagines coming home to a pre-packed bowl and saying the command, “SIRI, light my bowl.” His laughter trailing off as he describes some additional games and data capabilities he’s building so that you can compete with friends for the longest rip and other data measuring competitions.

Right now, the required safety glasses block out the intense laser beam altogether, but soon the mobile app will give you the ability to view the laser in full color directly on your phone’s screen.

Currently, the laser bong is not designed for concentrates. That would require a different and more powerful laser but SiliconCali is already working on a version that will make laser dabs a reality.

Development is also underway to essentially turn any bong into a fantasy future bong with the use of their plasma bowl — a plasma-powered bowl piece that functions like the B-LAZE and fits most standard size glass fittings.

Want Your Own Laser Bong?

You can preorder your own B-LAZE on the SiliconCali’s website and for $2,400 you can get one of the 45 originals from the first production run. After they’re gone new models will be released but this is your chance to get the laser bong as it was originally designed. You can also find them in a few headshops sprinkled throughout the states.

If you want to check out some of the features for the B-LAZE you can download the app for free in the Google Play and Apple App stores. Download it now to control the laser bong and new devices as they get released.

Culture

No Super Bowl for Brock Ollie

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Brock Ollie

With medicinal marijuana being legal in 37 states and recreational cannabis allowed in 18, we should be seeing commercials for companies, products, and services almost as frequently as commercials for sports betting, which is permitted in 30 states in some form.

However, mainstream cannabis advertising continues to be non-existent, as demonstrated in the recent news that NBC has rejected an ad by cannabis e-commerce and advertising platform Weedmaps from being shown during the Super Bowl LVI event his coming Sunday.

Weedmaps reportedly approached the network late last year about airing a Super Bowl commercial that would be “similar to a PSA,” according to reports. Execs volunteered to present some of their earlier educational-based programming, assuring NBC executives that it would not contain any direct-sell messages, which are still forbidden under federal law.

“The answer was a hard no — they wouldn’t even entertain the conversation,” Weedmaps Chief Operating Officer Juanjo Feijoo told Adweek. “We see ourselves as trying to be trailblazers in the industry and making new inroads where others haven’t gone before in cannabis advertising. So it was disappointing.”

The contentious ad personifies cannabis as Brock Ollie, a head of broccoli, the veggie emoji commonly used as a visual representation of cannabis in marketing. The 30-second ad takes viewers through a day in the life of Brock Ollie, whose superfood identity is in jeopardy as he is repeatedly misidentified as cannabis. The ad offers a lighthearted take on the industry’s issues, such as social media censorship and a lack of clear advertising standards, which limit cannabis-related commercials during nationally televised events like the Super Bowl.

“Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate,” Chris Beals, CEO of Weedmaps said. “There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out.”

The game between the Cincinnati Bengals and Los Angeles Rams will be played Sunday in L.A.

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Culture

VIBES X Kaya Herb House Collab Launches in Jamaica

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VIBES x Kaya Herb House
PHOTO | Chris Lewinson/BUZZ

Vibes, the rolling paper brand co-founded by entrepreneur and rapper Berner in collaboration with Gnln, announces a collaboration with the Kaya Herb House for the holidays. Featuring lifestyle goods and premium rolling papers, VIBES x Kaya Herb House furthers both brands’ missions to create the ultimate experience for connoisseurs.

VIBES x Kaya Herb House marks the first common project between the two brands, which have a shared goal of educating consumers on a premium smoking experience and creating meaningful experiences around the cannabis lifestyle.

The collection’s retro graphic pays homage to the Caribbean’s smuggler planes

The Kaya Herb House franchise was founded in Jamaica by “Bali” Vaswani, who had established Marley’s Estate coffee brand in the United States. VIBES x Kaya will be available at the Herb House in Kingston, Jamaica, which features the first medicinal Ganja herb house in the Caribbean and offers locally grown herbs and straight-from-the-farm extracts line as well as a taste of world-renowned cuisine and juices at the cafe and pizza restaurant.

“This marks another milestone for the VIBES brand. We are thrilled to partner with such an industry legend, together introducing an authentic experience to Jamaica and bringing attention to the history of the industry in the Caribbean,” says Vanessa Vanjari, Brand Manager of Vibes.

The collaboration features rolling papers, apparel, and accessories for the global wellness traveller, including co-branded hemp king size skinny booklets, tee shirts, and a pizza cutter. The slogan “Build a Vibe” is stamped on the VIBES x Kaya rolling papers, a play on both a popular Jamaican catchphrase and VIBES’ signature “Catch a Vibe.”

Each piece in the collection contains a retro graphic style of a plane that pays homage to the history of cannabis in the Caribbean when smugglers flew cannabis for the black market over the coasts of Jamaica and Florida. Smuggler planes would drop packages into the water, gaining the name “Square Grouper.”

VIBES x Kaya is a month-long collaboration that launches on December 17, 2021 at the Kaya Herb House in Kingston, Jamaica.

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Culture

Kate Hudson Gets High for the Holidaze In Cannabis Cocktail Commercial

Kate Hudson stars in an ad for Cann beverages—the first time an A-lister has been the face of a weed brand in a mainstream commercial.

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Kate Hudson Gets High

Cann, a California-based cannabis-infused beverage firm, has partnered up with actress Kate Hudson and her King St. Vodka brand for the holiday season. To coincide with the debut of their special bundle offering – Cann Unspiked and King St. Vodka, the trio just opened a holiday-themed campaign.

Hudson, an actor, producer, and investor in the THC-laced brand Cann, starring in a film that breaks new ground by including the popular “social tonic” as the main element in a joyful adult beverage. Hudson’s own brand, King St. Vodka, provides the alcohol in this cranberry sage-flavored cocktail. In the video, Hudson is joined by party guests Baron Davis, former NBA All-Star-turned-TNT commentator, and Darren Criss, Emmy-winning actor and singer.

Hudson and Davis play an unusual couple preparing for a sophisticated house party in the ad, which could be the first time a Hollywood A-lister has stepped up as the face of a cannabis brand in a mainstream commercial. In fact, the two have been friends for a long time and are both financial backers of Cann, as is Criss, who met Hudson on the set of Glee.

Hannah Lux Davis, known for her work with Ariana Grande, Doja Cat, Kacey Musgraves, and others, directed the star-studded holiday campaign and features music from Criss’ latest Christmas album.

According to Cann’s founder Luke Anderson, the goal of the collaborations and campaign is to show that cannabis has become mainstream enough that a celebrity like Hudson is happy to use and promote it.

“We’re equating cannabis with alcohol because at these 2-milligram levels it’s as mild as a light beer or a glass of wine,” Anderson told Adweek. “We’re saying they deserve to be on equal footing. And people have been DIY-ing this for a long time anyway.”

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