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Heritage Market: Why You Should Be a Proud Stoner

The term “heritage market” is a way to talk about respecting a stoner wants and needs, stoner pioneering and courageous history and stoner aesthetic.

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Heritage Market
PHOTO | HiZmiester
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As the cannabis industry throws itself into the public spotlight with legalization, it’s easy for branders and marketers alike to feel inspired to join the weed revolution. I know first hand that joining this fast-paced, ever-changing industry was like nothing I had ever experience before. From the beginning, I knew, like many others who pioneered before me, that de-stigmatization was one of my biggest goals. I also knew that if I wanted to be part of the reversal of the war on drugs, the revolution would need to start from the inside.

This realization led me down a path of cultural exploration to figure out what levers could be pulled to change perceptions. Thus, I become an advocate for language, and a key term kept coming up: heritage.

Heritage is defined in two ways: physical possessions such as property inheritance, or valued qualities like cultural traditions. When you dig deeper into that second definition of valued qualities, you find that the synonyms are tradition, history, background, and past.

Now let’s connect that back to weed. What does heritage mean in the legalized market?

Cannabis industry pioneers alongside cannabis aficionados are actively trying to change the way people fundamentally think about weed, for the better. We strive to change ideas that are ingrained in people from early childhood: from their parents, from their teachers, from the government. The word “stoner” has historically been, unfortunately, a dirty word. People have an idea of what a stoner is. On the lighter side of bad, stoners are perceived as lazy, apathetic — they are couch potatoes. On the dark side, stoners thought to be hoodlums, drug addicts, and at worst, criminals.

But here’s the thing… I’m a stoner! Sure, I could explain the many reasons that weed helps my ailments including an autoimmune disease, but the reality is, I enjoy weed. I enjoy weed so much that I consume daily. My privilege of talking, writing, and photographing my consumption openly is that I am a white cis-female and I don’t face the stigmas that others may face who openly smoke.

I love seeing people reclaiming the word stoner. It is not something to shy away from nor is it something that we can afford to be quiet about anymore. It’s important to start conversations, not to mention it can be fun to have someone be surprised that you are still a “fully functioning adult” after the stoner-reveal. However, over the years, I’ve found that the word “stoner” doesn’t always fit when talking more technically about market trends and buying behavior.

I coined the term “heritage market” it’s a way to talk about respecting stoners: stoners’ wants and needs, stoners’ pioneering and courageous history, stoners’ aesthetic. “Heritage market” devotes weed’s rich history, and gives the praise and celebration it deserves. In business settings, heritage market is taken very seriously. To get deeper into the definition, the “heritage market” can also be defined as:

  1. the consumer base who purchased in the pre-recreationally legal market,
  2. the industry (and all business) before recreational legalization.

Let me use “heritage market” in a few examples that frequently come up in cannabis business settings:

The heritage market consumer cares about the price to THC ratio.

The heritage market consumer knows their favorite strain and will seek out a specific dispensary for the said strain.

The heritage market is the largest spending group in the market.

That heritage brand has been on the shelves since 2010.*

*It’s a great way to describe brands and companies that have been around for years, giving homage to their perseverance and foresight into getting into the industry before legalization.

To say it’s great to be a stoner is an understatement. Weed brings people together and overall makes people happier, calmer, and more creative. It’s okay to wake and bake, if that’s your jam, eat an edible at lunch, vape outside your office, grow your own plant, you name it, it’s all awesome. Hats off to you, my friend, for contributing to our heritage and keeping the flame alive.

If you have a stoner friend that’s totally heritage, share this article with them. They might get a kick out of it.

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Culture

Papa’s Herb to Light Up Great Outdoor Comedy Festival

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Papa's Herb launches at Great Outdoors Comedy Festival
PHOTO Great Outdoor Comedy Festival

Cannabis and comedy have long been recognized as one of the all-time great combinations. The plant’s powers enhance the enjoyment of both activities, thanks to their intertwined relaxing and mood-enhancing effects. This synergy is set to take center stage at Edmonton’s Great Outdoor Comedy Festival, which runs July 12-14. Papa’s Herb will collaborate with Plantlife Cannabis to exclusively launch its disposable vape products at the event. This is the first time festival-goers will have the unique opportunity to purchase cannabis in a festival setting in Canada.

This announcement highlights the integration of cannabis into mainstream entertainment. It also underscores Edmonton’s progressive approach to event regulation and economic development. Props to Canadian politician Dale Nally, Minister of Service Alberta and Red Tape Reduction, who helped shift regulations in the territory.

Papa's Herb disposable vapes
Papa’s Herb new disposable vapes will be on sale at the Great Outdoor Comedy Festival, Alberta.

Cannabis & Comedy in Canada

Now in its fourth consecutive year, the Great Outdoor Comedy Festival is a highlight in Edmonton’s entertainment calendar. Renowned for its lively atmosphere and stellar comedic performances against scenic outdoor backdrops, the festival attracts comedy enthusiasts and top-tier performers from across Canada.

The collaboration between Papa’s Herb, a prominent cannabis brand born in Miami and made in California, and Plantlife Cannabis, Alberta’s largest independently owned and operated dispensary, promises to elevate the overall experience, setting a precedent for future cannabis-infused events in the region.

Ian Scott, owner of Plantlife Cannabis in Edmonton, underscores this synergy. “Great comedy is made even better with the addition of cannabis,” he says. “The relaxed and euphoric effects enhance the audience’s enjoyment, making Papa’s Herb an ideal partner to enrich this special event.”

Festival Experience: Where to Find Papa’s Herb

During the festival, attendees can purchase Papa’s Herb disposable vapes at “The Garden by Plantlife,” conveniently located next to the main stage, along with the company’s other premium cannabis products.

“The Great Outdoor Comedy Festival provides an ideal platform for our offerings,” says Aaron Nathaniel, CEO of Papa’s Herb. “Our RNTZ and Lemon Cherry Gelato disposable vapes are crafted to complement the festival ambiance, offering a blend of relaxation and enjoyment that pairs perfectly with laughter.”

Papa’s Herb stands for family lineage, quality, and sustainability, sourcing premium cannabis from dedicated local growers to ensure top-tier quality and affordability. As a brand “by the people, for the people,” it supports small farmers and prioritizes sustainability.

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Culture

Tyson 2.0 Launches New Mike Bites Cannabis Gummies

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Mike Bites

Nearly 25 years after he was disqualified from the World Boxing Association Heavyweight Championship for biting his opponent’s ears, Mike Tyson’s Tyson 2.0 cannabis brand has just released ear-shaped edibles, Mike Bites.

The new ear-shaped edibles are complete with a missing chunk where Tyson removed a portion of Evander Holyfield’s cartilage in what became known as The Bite Fight. After Tyson bit off a chunk of Holyfield’s ear, the 1997 match resumed. However, after attempting to snack on Holyfield’s second ear, Tyson was disqualified and his boxing licence was withdrawn. The Nevada State Athletic Commission handed Tyson a a $3 million fine for his actions and he didn’t fight again for over a year.

Mike Bites gummies will be sold at dispensaries in California, Massachusetts and Nevada.

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Culture

Wiz Khalifa Debuts New Taylor Gang x Stündenglass Collab

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Taylor Gang x Stündenglass
PHOTO | Stündenglass

Wiz Khalifa and his entertainment company Taylor Gang Ent. have collaborated with Stündenglass, the world’s first gravity-powered infuser, to introduce the iconic gold and black Taylor Gang x Stündenglass.

“I’m honored to have collaborated with long time friend Wiz Khalifa, who is as passionate about this product as I am. Our mutual admiration for Stündenglass made it a natural collaboration,” Stündenglass CEO Chris Folkerts said via a press release.

Taylor Gang x Stündenglass is an authentic collaboration developed after the multi-platinum-selling, Grammy-winning, Golden Globe-nominated Khalifa discovered Stündenglass and began enjoying it regularly as seen on his Instagram.

“I love my Stündenglass, and I’m pumped everyone gets to experience this with me now,” Khalifa.

The Taylor Gang x Stündenglass. PHOTO | Courtesy of Stündenglass

The infuser features a patented 360-degree gravity system that elicits a powerful and immersive experience. It generates kinetic motion activation via cascading water, opposing airflow technology and the natural force of gravity.

The Taylor Gang gravity bing comes in an exclusive black and gold colorway and features two glass globes on a metal base made of aircraft-grade aluminum, surgical grade stainless steel, and high-quality Teflon seals.

Taylor Gang includes artists Ty Dolla $ign, Juicy J, and Berner among others — the former of which has his own line Stündenglass collab with his Cookies brand.

“We’re very excited to launch the official Taylor Gang x Stündenglass. We use glass in our everyday lives, so it only made sense to team up and create an exclusive Taylor Gang collaboration for the fans,” Taylor Gang said.


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