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8 Hemp Fashion Brands That Are Truly Fashion Forward

If you’re afraid to transition to hemp because of crunchy hippie stereotypes, you’ll be pleased to learn that today’s hemp fashion has evolved.

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Hemp Fashion
PHOTO | Seeker

Years ago the mention of hemp clothing may have created visions of something akin to a burlap sack, but as production techniques have been refined and fashion designers have gotten more bold, hemp fashion is now a commonplace choice. Not only does the fabric bring about a ton of health benefits, but you may even see it start to compete with other materials in terms of price and availability.

Thanks to the 2018 Farm Bill and the ability of every state in the nation to now grow hemp legally, we’re about to start seeing a lot more of it. What exactly makes this material so great, and what does contemporary hemp fashion look like? We’re glad you asked.

Benefits Galore

The idea of your clothing actually contributing to your well-being might seem a bit weird, but it’s been shown time and time again that hemp rules when it comes to saving the planet and your body.

Clothing made from more traditional fabrics goes through a shedding process each time it is washed, contributing bits of micro-plastic into the sea. Hemp clothing is roughly 2.5 times stronger than synthetic fibers and even if it does shed a bit, it’s completely biodegradable.

Aside from looking fly, hemp material can be used in an abundance of applications where limiting the spread of bacteria is a must. Hospital items including sheets, scrubs, and even cloth furniture in waiting rooms can all be manufactured from hemp, a product that is antibacterial in nature. A wise choice for those who are allergic to latex, this plant can be utilized in a mind-blowing number of ways.

Hemp Fashion: From Hippy to Hip

If you’re afraid to transition to hemp because of crunchy hippie stereotypes, you’ll be pleased to learn that today’s hemp fashion has evolved. While arguably still in its infancy, there are many hemp apparel brands making big strides to grow the hemp clothing industry. Here are eight innovative hemp fashion brands moving the industry forward.

Hempy’s

Created by surfer Albert Lewis in 1995, Hempy’s combine the power of hemp with today’s technology and scientific knowledge to make hemp t-shirts, jeans, board shorts, men’s vests, hemp belts, hats and beanies, as well as accessories and skin care.

HoodLamb

Describing themselves as hemp tailors, Amsterdam-based HoodLamb started in the mid-1990s with the aim of creating a warm, durable jacket that looked great and was designed from natural fabrics. Each garment in made of their unique hemp fabric blends, combining age old traditions of hemp tailoring with a modern approach to style and fit.

Jungmaven

Rob Jungmann built Jungmaven on simplicity and sustainability, creating garments that are structured yet relaxed, breathable, soft and go with anything. In 2010, Rob launched HEMP 2020, a campaign to raise awareness around the positive environmental impacts of hemp farming. He sees hemp’s potential to mitigate climate change as one of the greatest opportunities of our generation.

Seeker

 

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Winter whites a few left on the site.

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LA-based Seeker creates minimalistic, gender neutral clothes from richly textured organic hemp and cotton, with occasional touches of silk and cashmere.

Reactor

Recreator was founded in 2012 with the intention of maximizing the beneficial effects of industrial hemp, whether you’re cruising the city or exploring the open trail. The durability of hemp — and cool tees — makes Reactor a favorite for skateboarders. They also supply hemp sweats, tank tops, leggings, hoodies, hemp hats, bandanas, etc.

THTC


Planted by the Lawson brothers back in 1999, THTC — and its hemp — was watered with urban music and fed with a love of life and street culture. The company has since grown into an influential global street-wear brand with credible, urban street-wear.

WAMA

 

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What better way to show your love than a matching pair of #hempunderwear 💘🌿😘 📸: @civicstyles

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Hemp is naturally anti-bacterial, anti-microbial and super soft and breathable, therefore the best application for hemp fabric would be hemp underwear. And that’s how WAMA, the pioneering hemp underwear company, was born.

As hemp becomes a more readily available resource, keep your eyes out for even more hemp clothing crafted from this amazing material. Comfortable, sustainable, and fashionable, hemp truly is the fabric of the future.

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Fashion

Mary Jane Swim Will Keep You Cool, Even When It’s Hot

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Mary Jane Swim
PHOTOS | Mary Jane Swim

Founded by Diane Walker and Stacey Demar, Mary Jane Swim is a lifestyle apparel brand dedicated to normalizing cannabis. The two women founded their swimwear company, Sweenie Manufacturing in 2008, producing swimwear for other companies. After discovering the healing potential of cannabis for themselves, they decided to help change the perception of the plant for themselves and Maru Jane Swim was born.

We spoke to them about their fashion-forward styles, beautifully subtle cannabis prints and earth-friendly fabrics and production.

What inspired you to launch Mary Jane Swim?

The idea came about in late 2017 after our rediscovery of cannabis, specifically CBD for wellness, on a trip to Telluride, Colorado. We thought about how we could help destigmatize the plant in our own way.

Diane had been working in fashion and Stacey in fitness for many years, which organically led to the creation of Mary Jane Swim. It showcases both of our expertise and we focused on cannabis base printed apparel.

We launched a very small capsule “OG Kush “collection summer 2018 and just launched our full “Seven Leaflets “2019 SS line this past April which also includes activewear and accessories for both men and women.

What makes Mary Jane Swim unique in the marketplace?

Our focus is to bring elevated cannabis apparel to the market that has historically been promotional items. We have created a line that incorporates fashion-forward styles, beautifully subtle cannabis prints and earth-friendly fabrics and production.

Do you design the prints yourselves or do you source them?

Yes, we design each print ourselves inspired by current world trends and interpret them through the flower and leaf and our perspective.

How do you think Mary Jane Swim helps normalize the opinion of cannabis?

The more that the plant shows up in every day products, the more society starts to see it as a beautiful and beneficial plant and not as an evil gateway drug.

Any plans to develop a collection made from hemp and other more sustainable, eco-friendly products?

We have been researching hemp blends in both woven and knit bases for future products, as well as recycled fabrics.

Mary-Jane Swim

You donate a portion of each sale to Athletes for Care. How did you become involved with them?

After using CBD daily for everyday use for wellness and pre/post workouts and realizing how powerful it is.

We came across their mission to help promote cannabis in sports and help alleviate the opioid crisis. A portion of the profits will be donated.

How do you want people to feel when wearing Mary Jane Swim?

Empowered and healthy.

What don’t you leave the house without?

CBD of course and a swimsuit!

Shop Mary Jane Swim here.

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Fashion

You Can Now Literally Walk a Mile in Snoop’s Shoes

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Duke + Dexter
PHOTO | Duke + Dexter

If you’re looking to pick up a fresh pair of slides or loafers this summer, Snoop Dogg has your back. The rap legend has partnered with luxury English footwear company Duke + Dexter to launch a limited-edition collaboration packed with his unique style baked in.

The Dogg Pack collection brings to life Snoop’s West Coast lifestyle with a fun pool-to-party theme. You can grab yourself a fresh pair of loafers, mules or slide style footwear with dice, cannabis leaf prints and even Snoop’s embroidered face.

“I wanted the collaboration to be sleek and stylish, like me,” Snoop told Forbes. “The design team helped me to put together shoes that represented my style and me. I do things differently; you know that. It was important that we created a first collection that had distinction, but also class. Real class no fakes shit.”

 

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Snoop himself wearing the Duke Snoop Face loafers || Part of the @snoopdogg x Duke+Dexter collection || Limited edition

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Launched in early June, the ultra-exclusive, limited-edition line is only 1000 pair deep, meaning that snagging a pair means you’re part of an incredibly exclusive club.

Lee Rogers, head of product at Duke + Dexter said via a statement, “I wanted to try to bring something new and fresh to the collaboration and products. Snoop is such a legend and the weight of doing this well was always in mind.

“I really wanted to find a quote/lyric that could help encapsulate what Duke + Dexter are as a brand and what Snoop represents, the lyric we decided to use ‘la di da di, we likes to party we don’t cause no trouble, we don’t bother nobody.’”

Snoop said the partnership came about after he posted a pair of their shoes he liked to his 34.2 million followers.

“They very smartly reached out to me and we started by creating some dope bespoke styles together, I grew my relationship with Archie and we started building a plan… the rest is history!” said the rapper.

PHOTO | Duke + Dexter

While this ultra-exclusive line of footwear might be one of Snoop’s flashiest and newest business ventures, it’s far from his only one. Martha Stewart and Snoop are famously unlikely friends, even co-host a cooking show called “Martha & Snoop” together, he’s launched his very own cannabis strain and his “Leafs by Snoop” collaboration with Canadian cannabis giant Canopy Growth.

When asked why his fans should try out a pair of Duke + Dexter’s ultra-exclusive footwear line, Snoop said the quality of the brand was the selling point.

“D+D do things differently — they classy, they real,” said Snoop. “There’s so much fake shit out there nowadays, so many copycats. I only admire brands like this, brands who create their own, truly original stories and unique identities.”

If you can’t snag a pair of Duke + Dexter’s line, you can pick up a micro-suede house shoe, two luxury slide-in slippers and baby dogg slippers, all perfect for sipping a gin and juice wherever you might be.

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Fashion

First Look at Rihanna’s New LVMH Fenty Fashion Brand

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Fenty Fashion
PHOTO | Fenty

LVMH, the parent company of Dior and Givenchy, Moët Hennessy and Louis Vuitton, recently announced Rihanna’s Fenty fashion house would launch under their massive umbrella-ella-ella.

Fenty fashion will debut online on May 29 and at a Paris pop-up on Friday, May 24 and we’ve finally got a sneak-peak at what collection — designed be the Bal Gal herself — will look like.

In a new teaser video, Rihanna makes blink-and-you’ll-miss-them cameos styling looks on a diverse lineup of models that include denim, separates, and shirt dresses, styled with sporty sunglasses and strappy sandals.

“Designing a line like this with LVMH is an incredibly special moment for us. Mr. [Bernard] Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,” Rihanna said in a statement. “I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

Bad Gal took to Twitter to share her thoughts her latest business venture.

“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real C.E.O. and a terrific leader,” said LVMH chairman Bernard Arnault in a statement, according to BoF. “She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”

The launch of the new brand will make for a historic one. It marks the first time LVMH has introduced and built a new brand since Christian Lacroix in 1987. More importantly, Rihanna will be the first woman of color to oversee a fashion house under LVMH.

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