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Earth Hour 2019: 5 Ways Cannabis Can Save the Earth

Hoping to make a major earth-friendly change this year? As well as switching off your lights for Earth Hour 2019, make the switch to hemp!

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Earth Hour 2019
PHOTO | Adobe Stock
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This Saturday, 30 March at 8.30PM local time, is Earth Hour. With its campaign #Connect2Earth, Earth Hour 2019 aims to unite millions of people around the world to show their commitment to the planet and tackling climate change. To join the movement, switch your lights off on 30 March, 8:30 pm your local time in solidarity with global efforts to secure nature and our home.

Hoping to make another major earth-friendly change this year? As well as switching off your lights, make the switch to hemp!

The cannabis plant is thought to be one of the earliest agricultural and economic crops, coveted for its multi-purpose nature. From building to clothing to food, medicine, and recreation, cannabis is one of the most versatile plants used throughout history. Here’s why we need to bring it back.

1. Hemp Cleans Soil

Hemp is like a sponge for environmental chemicals. The cannabis plant pulls in environmental toxins like excess mineral deposits through its roots, binding up potential toxins in its fibrous stalks and leaves. A key component in a process called “bioremediation”, hemp plants have already been successfully used to clean up dioxin, a pervasive environmental pollutant produced as a byproduct of steel smelting, in this case.

In a recent project from Colorado State University, hemp was used to absorb selenium buildup in an experimental setting. While elements like selenium are naturally found in soil, agricultural runoff deposits excessive quantities of the mineral into the surrounding landscape. The contaminant can harm aquatic life if it leaches into waterways, and it may cause harm to plants and animals that are less tolerant of the pollutant.

2. Cannabis Makes Biofuel

There are many reasons to invest in alternative fuels. For one, carbon emissions are the single largest contributor to climate change, which is already impacting weather patterns, animal migrations, and changes in food supplies around the globe.

Secondly, fossil fuels are a finite resource, meaning that there is only a limited amount available for consumption and we cannot make more. The overreliance on fossil fuels makes for security risks for many countries, who are dependent on access to a finite resource for basic living.

Here’s where hemp comes in. Hemp, like other plants, can be processed to make biofuels. Biofuels are oils extracted from plants. In the case of cannabis, the oil produced by hempseeds can be transformed into fuel through a process called transesterification, in which the oil is blended with combustible alcohol via the help of a catalyst.

While all biofuels are better for the environment than fossil fuels, hemp biofuel is a particularly attractive option. The benefit of using biofuel is that plant-based energy sources can be cultivated continuously in local areas without the risk of running out. Hemp is a vigorously growing plant that can thrive even in infertile soils, which makes it a superior selection over other biodiesel crops.

3. Build Carbon-Negative Homes with Hemp

Cannabis may be a sponge for soil pollutants, but it is also a sponge for carbon. Unless you’ve been living under a rock, you’ve probably heard that carbon dioxide emissions are fueling a rapidly changing climate. Cannabis plants are unique in that they can both absorb carbon dioxide, retain the carbon, and release only oxygen back into the atmosphere.

In a sense, hemp plants are like carbon storage devices. For this reason, hemp is oft touted to be one of the “ultimate sustainable building materials”. Hemp stalk and pulp can be mixed with lime to create a plant-based concrete, concrete that incidentally prevents carbon from being re-released back into the environment. This process of “locking away” carbon is called carbon sequestration.

In a 2017 poster presented at the International Conference on Advances in Construction Materials and System, researchers found that a cube of hemp concrete successfully stored 307.26 kilograms of carbon per meter cubed of material. Unlike other materials like wood and metals, which are heavily reliant on fossil fuels and are not considered sustainable building materials, structures made from hemp concrete are considered carbon negative. Hemp pulls more carbon out of the environment than it puts back.

4. Hemp Makes Better Plastic

Let’s be honest, we’ve got a plastic problem. Plastic is polluting the ocean, leaching harmful chemicals into our foods, and refuses to degrade in any reasonable amount of time. Recently, major corporations like Starbucks have recently announced commitments to reduce their use of plastics. Many cities have stopped providing plastic bags in grocery stores, while others have banned the use of plastic straws.

While it would be silly to suggest that we could replace all plastics, the need for widespread alternatives is upon us. Currently, many compostable plastics are made from corn or other botanical materials. Hemp can provide another alternative.

Remember all of that carbon hemp plants pulled in from the atmosphere? Well, it turns out that the herb uses it to make high concentrations of cellulose, a natural polymer needed to make natural plastics.

Hemp biomass contains 60 to 75 percent cellulose, making it a particularly good candidate for biodegradable plastics.  By comparison, corn stover has clocked in at a little over 50 percent. The result is a strong and durable plastic that can decompose into natural compounds like carbon dioxide and water, without leaching harmful chemicals back into the environment.

5. Cannabis Makes Better Fiber

Cannabis plants have been used to make textiles and papers for millennia. And yet, cannabis prohibition back in 1937 interrupted what could have been a thriving and sustainable hemp industry. Cannabis plants require less water than cotton or wood, which are the two most common natural fiber sources used today.

Further, hemp plants feature a low concentration of lignin when compared with wood. Lignin is a natural fiber in plants that provides a hard, sturdy structure. This lignin concentration is important for making products like paper. With a lower lignin concentration, hemp requires synthetic chemicals to process into paper and cardboard than wood. This makes processing hemp pulp a more environmentally-friendly practice overall.

Remember to switch off in solidarity with #Connect2Earth and global efforts to secure nature and our planet on 30 March, 8:30 pm your local time.

Culture

No Super Bowl for Brock Ollie

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Brock Ollie

With medicinal marijuana being legal in 37 states and recreational cannabis allowed in 18, we should be seeing commercials for companies, products, and services almost as frequently as commercials for sports betting, which is permitted in 30 states in some form.

However, mainstream cannabis advertising continues to be non-existent, as demonstrated in the recent news that NBC has rejected an ad by cannabis e-commerce and advertising platform Weedmaps from being shown during the Super Bowl LVI event his coming Sunday.

Weedmaps reportedly approached the network late last year about airing a Super Bowl commercial that would be “similar to a PSA,” according to reports. Execs volunteered to present some of their earlier educational-based programming, assuring NBC executives that it would not contain any direct-sell messages, which are still forbidden under federal law.

“The answer was a hard no — they wouldn’t even entertain the conversation,” Weedmaps Chief Operating Officer Juanjo Feijoo told Adweek. “We see ourselves as trying to be trailblazers in the industry and making new inroads where others haven’t gone before in cannabis advertising. So it was disappointing.”

The contentious ad personifies cannabis as Brock Ollie, a head of broccoli, the veggie emoji commonly used as a visual representation of cannabis in marketing. The 30-second ad takes viewers through a day in the life of Brock Ollie, whose superfood identity is in jeopardy as he is repeatedly misidentified as cannabis. The ad offers a lighthearted take on the industry’s issues, such as social media censorship and a lack of clear advertising standards, which limit cannabis-related commercials during nationally televised events like the Super Bowl.

“Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate,” Chris Beals, CEO of Weedmaps said. “There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out.”

The game between the Cincinnati Bengals and Los Angeles Rams will be played Sunday in L.A.

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VIBES X Kaya Herb House Collab Launches in Jamaica

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VIBES x Kaya Herb House
PHOTO | Chris Lewinson/BUZZ

Vibes, the rolling paper brand co-founded by entrepreneur and rapper Berner in collaboration with Gnln, announces a collaboration with the Kaya Herb House for the holidays. Featuring lifestyle goods and premium rolling papers, VIBES x Kaya Herb House furthers both brands’ missions to create the ultimate experience for connoisseurs.

VIBES x Kaya Herb House marks the first common project between the two brands, which have a shared goal of educating consumers on a premium smoking experience and creating meaningful experiences around the cannabis lifestyle.

The collection’s retro graphic pays homage to the Caribbean’s smuggler planes

The Kaya Herb House franchise was founded in Jamaica by “Bali” Vaswani, who had established Marley’s Estate coffee brand in the United States. VIBES x Kaya will be available at the Herb House in Kingston, Jamaica, which features the first medicinal Ganja herb house in the Caribbean and offers locally grown herbs and straight-from-the-farm extracts line as well as a taste of world-renowned cuisine and juices at the cafe and pizza restaurant.

“This marks another milestone for the VIBES brand. We are thrilled to partner with such an industry legend, together introducing an authentic experience to Jamaica and bringing attention to the history of the industry in the Caribbean,” says Vanessa Vanjari, Brand Manager of Vibes.

The collaboration features rolling papers, apparel, and accessories for the global wellness traveller, including co-branded hemp king size skinny booklets, tee shirts, and a pizza cutter. The slogan “Build a Vibe” is stamped on the VIBES x Kaya rolling papers, a play on both a popular Jamaican catchphrase and VIBES’ signature “Catch a Vibe.”

Each piece in the collection contains a retro graphic style of a plane that pays homage to the history of cannabis in the Caribbean when smugglers flew cannabis for the black market over the coasts of Jamaica and Florida. Smuggler planes would drop packages into the water, gaining the name “Square Grouper.”

VIBES x Kaya is a month-long collaboration that launches on December 17, 2021 at the Kaya Herb House in Kingston, Jamaica.

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Culture

Kate Hudson Gets High for the Holidaze In Cannabis Cocktail Commercial

Kate Hudson stars in an ad for Cann beverages—the first time an A-lister has been the face of a weed brand in a mainstream commercial.

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Kate Hudson Gets High

Cann, a California-based cannabis-infused beverage firm, has partnered up with actress Kate Hudson and her King St. Vodka brand for the holiday season. To coincide with the debut of their special bundle offering – Cann Unspiked and King St. Vodka, the trio just opened a holiday-themed campaign.

Hudson, an actor, producer, and investor in the THC-laced brand Cann, starring in a film that breaks new ground by including the popular “social tonic” as the main element in a joyful adult beverage. Hudson’s own brand, King St. Vodka, provides the alcohol in this cranberry sage-flavored cocktail. In the video, Hudson is joined by party guests Baron Davis, former NBA All-Star-turned-TNT commentator, and Darren Criss, Emmy-winning actor and singer.

Hudson and Davis play an unusual couple preparing for a sophisticated house party in the ad, which could be the first time a Hollywood A-lister has stepped up as the face of a cannabis brand in a mainstream commercial. In fact, the two have been friends for a long time and are both financial backers of Cann, as is Criss, who met Hudson on the set of Glee.

Hannah Lux Davis, known for her work with Ariana Grande, Doja Cat, Kacey Musgraves, and others, directed the star-studded holiday campaign and features music from Criss’ latest Christmas album.

According to Cann’s founder Luke Anderson, the goal of the collaborations and campaign is to show that cannabis has become mainstream enough that a celebrity like Hudson is happy to use and promote it.

“We’re equating cannabis with alcohol because at these 2-milligram levels it’s as mild as a light beer or a glass of wine,” Anderson told Adweek. “We’re saying they deserve to be on equal footing. And people have been DIY-ing this for a long time anyway.”

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