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10 Essential 420 Products You Should Try for an Elevated Experience

There are a few essential 420 products that will make your day better; some are fresh to the market, and others you’ll wish you had discovered sooner.

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Essential 420 Products
Graphic: Jesse Barney
Rocket Seeds

As cannabis legalization continues to sweep the nation, and continuous releases of new and innovative cannabis products, you can celebrate 420 in the most unique of ways. Whether you’re looking for a different kind of buzz on this special day, no buzz at all, you can tailor your experience for exactly what you like with these essential 420 products.

Sträva CBD-Infused Coffee

There are no written rules for 420, but starting the day with a wake and bake should be one of them. For some, waking and baking with THC can either make or break their day, which makes hemp-derived CBD a safer alternative. “Peace & Wellness” by Sträva Craft Coffee is small batch roasted in Denver, Colorado, will help you start your day alert, focused, calm and jitter-free. Infused with full-spectrum organic hemp oil, it’s the perfect way to enjoy a little extra CBD in your routine.

Manitoba Harvest: Organic Hemp Hearts

They say breakfast is the most important meal of the day, so why not give your body an additional boost? Manitoba’s Hemp Hearts are a great way to give your body a burst of nutrients and you can sprinkle them on your cereal, or yogurt, or blend them into smoothies.

Felix & Ambrosia: Sunny Daze Sun Cream

April isn’t exactly sunny and 75, but protecting your skin from the harmful effects of UV rays is a must year-round. If you’re spending 420 having fun in the sun, then shield your body’s largest and most precious organ during those outdoor smoke sessions and get your daily dose of CBD with Felix & Ambrosia’s Sunny Daze Sun Cream. Not only does it provide 25 mg of CBD, but also 30 SPF and a dash of sparkle and shine with its biodegradable glitter. It’s also fragrance-free, so it won’t interfere with your favorite cologne or body mist.

Herb Saver: Dual Arc Lighter

Tired of your lighter going missing? The plasma beam torch lighter from Herb Saver solves this issue completely by designing this unique lighter made from free form plasma energy. Plus, it’s butane free, making it a healthier option for those that don’t use hemp wicks.

Smoking Shades

Provided that the skies are clear this 420, of rainy weather and actual clouds that is, you’re going to need some shades. Why not kill two birds with one stone and sport a pair that will keep the sun out of your eyes and get you lifted when you feel like it? That would be Smoking Shades, the world’s first smokable sunglasses. Available in your choice of matte and brushed black frames, along with grey, green, and blue polarized lenses plus blue mirror polarized lenses, these sneaky shades feature a hidden bowl in one arm with a mouthpiece on the tip and a storage spot in the opposite.

Candy Relics Ceramic Can

Smoking weed from an aluminum pipe was almost a rite of passage for cannabis consumers of yore. These days, however, things are a little more classy. Cue the Can Pipe available from Ladies of Paradise. Cast from an actual aluminum can, this a porcelain version is not just a fun conversation piece, it’s also fully functional.

Concentrates: The Hanu Stone

Developed by cannabis entrepreneur and former stuntman Seibo Shen and the team at Vapexhale, the Hanu Stone portable vaporizer was inspired by a rock found on San Francisco’s Ocean Beach. The Hanu Stone uses a ceramic wick in lieu of heavy metals, making it a safer and healthier alternative for concentrate fans.

Flower: The Mendo Pipe

Made by hand from solid brass and brass components in California, the Mendo Pipe is aesthetically pleasing, while its five-bowl equivalent extra herb storage compartment makes it extremely practical. Created by the designer of the famous Proto Pipe, the Mendo Pipe a true piece of handcrafted art.

MIA Water Pipe Snoop POUNDS G2

First came Snoop Dogg’s POUNDS line, consisting of the Rocketship, the Muthaship, and a few other fine bongs and bubblers. Now, the line is getting an upgrade with the Snoop POUNDS G2 collection, featuring MIA, a water pipe and dab rig all in one. The MIA comes with an herb bowl and dab kit, including a carb cap, banger, and nail, giving you the best of both worlds. The only thing you need to bring to the station is a lighter or torch, and of course, the sticky-icky.

Big Mike’s Blend

For the past 20 years, Big Mike set the standard with cannabis nutrition with Advanced Nutrients. He also set the standard with knowing how to have a good time. Now, you can harness his larger-than-life energy with his Hells Bells pre-roll. Blended with cannabinoid and terpene profiles to deliver specific cannabis experiences, Hells Bells will help you turn up any 420 parties.

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5 Tips for Owning and Operating Successful Cannabis Dispensaries

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Cannabis Dispensaries
PHOTOS | Shiny Bud

The cannabis retail landscape has changed. Once regarded as somewhat of a novelty, legalization has allowed cannabis dispensaries to evolve into modern and innovative retail storefronts more akin to an Apple Store than the dark, secretive spaces they used to be. Some, like Shiny Bud, are proving to be leaders in the space, setting an exemplary standard of a contemporary cannabis retail experience.

Shiny Bud is one of Canada’s most successful dispensary chains. They pride themselves on offering customers a premium experience from the moment they enter, from a contemporary and inviting store design to highly trained staff, and of course, premium products.

Co-founder Alex Ledesma joined the cannabis industry when the Canadian government passed the Cannabis Act in 2018. She comes from a forward-thinking family of entrepreneurs, so the move to cannabis was an obvious next step.

“I saw an opportunity to be part of something big in Canada’s history, so we started following the industry, and applied for an application,” said Ledesma. 

Shiny Bud opened its first dispensary in Toronto on February 14. Fast forward only a few months, and the company has opened the doors to its fifth location in a small town called Orleans, just outside of Ottawa.

“We have a pretty aggressive rollout,” said Ledesma. “Coming from a quick-service industry, we’re quite comfortable with builds and finding locations. We took our expertise from that and put it into cannabis. And it’s all completely within the family.”

Shiny Bud was awarded 75 dispensary licenses by the Canadian government. The company’s expansion plans include two more Ontario store openings this year, bringing the total number of store openings to seven. And they have no plans to slow down.

“We should be hitting 30 stores by the end of 2021. And we’re planning on maxing out to 75 stores allocated. When we stop to think about it, it can take our breath away.”

The constant march forward of legalization has created an ever-growing interest in dispensary ownership. Below, Ledesma offers up five pieces of advice for those looking to enter the cannabis game.

1. Have a Well-Trained Team That’s Focused on Customer Experience 

As the industry is still so young, formal education in cannabis is still relatively scarce amongst prospective employees. For Shiny Bud, this presents an opportunity to reinforce one of their most important business objectives: provide cannabis education and training for their budtenders to pass on to their customers.

“Education is everything because the industry’s so new,” Ledesma said. “We truly believe that we’re an industry where we need to listen to our guests. This is one of the first things we teach our budtenders, along with providing a safe and educational experience for our customers in-store.” 

For many customers, the biggest value in going to a dispensary is learning which products are best suited for a specific condition or effect, whether they’re seasoned cannabis consumers or newly curious. 

“The goal for budtenders at Shiny Bud is to ensure customers are choosing the right product for them to provide a safe experience both in-store and at home,” Ledesma said.

2. Create a Guest Centric Environment 

This goes without saying, but customer service is critical to the success of any retail operation. Ledesma attributes Shiny Bud’s success to the brand’s core vision of providing a “fast and friendly cannabis retail destination.”

“We strive to offer our customers a unique and memorable experience — this has stayed with us since day one,” Ledesma said. “When you walk into any of our Shiny Bud cannabis dispensaries, they’re bright, they’re big, and there’s a lot of education. The budtenders are dressed uniformly, and there’s personality — it’s not what people expect.”

Watching the change in customer demographic has been encouraging to Ledesma, who notes the increase in the 60+ demographic looking to add cannabis to their health and wellness, whether it be recreational, or to aid with a specific ailment.

“As a disclaimer, we always have to tell them that we’re not doctors and we can’t give them medical advice, so to start low and go slow,” Ledesma said. “It’s nice to see people like my mom, my dad, and grandparents come through the door, because you also know you’re helping break down the stigma.”

Cannabis Dispensaries
Shiny Bud cannabis dispensaries are bright and clean, with plenty of quality products and customer education opportunities.

3. Stock the Best Inventory 

With so many quality products now available, choosing which ones to bring to Shiny Bud is quite a lengthy process. 

“We carry out a lot of research in terms of what’s new or trending, and what our customers are looking for in each location,” Ledesma said. “I wish I knew consumers’ buying preferences before our initial order was placed. We ended up buying too much!”

“We also use recommendations from our team members, our budtenders, and our customers. A lot of times we bring in representatives of the licensed producers to educate our budtenders about the products we’re selling.”

The three most popular purchases across three Shiny Bud locations are dried flower, vapes, and pre-rolls. “Our most frequently asked question is, ‘what is your highest THC or CBD?’” Ledesma said.

4. Have a Great Location  

The age-old proverb of “location, location, location” rings true in the cannabis industry, too. Finding the right real estate is arguably the most important part of retail success. Plus, because of the industry’s prohibition history and the nature of the products being sold, it’s important to find understanding landlords.

“Initially, landlords have said to us, ‘absolutely not, we will not entertain the idea of having a cannabis retailer here,’ so I invite them to take a look at one of our dispensaries so they can see the vision of what and who we are as a company and as an industry.”

5. Ensure Your Cannabis Dispensaries Connect with the Community 

Dispensaries are already major focal points in their communities. For Ledesma, giving back and helping break down old stigmas related to cannabis is a top priority. 

Shiny Bud is in the process of launching a collaboration with Tsaichedelic to create a line of tie-dyed tees and other merchandise. The proceeds will go towards supporting Cannabis Amnesty projects, like providing legal counsel to get those with criminal records over minor cannabis charges expunged. 

“Being a woman and a person of color in the cannabis space, I really believe in the fact that it needs to be the same playing fields for everybody,” Ledesma said. “Teaming up with Cannabis Amnesty just felt right.”

With the regulated cannabis market still so new, it’s important that business owners are able to adapt to changes and weather the ever-changing landscape of cannabis and the regulations.  

“It’s ever-changing, so we’re constantly learning and growing from it,” Ledesma said. “Regulations are always changing, so being fluid helps a lot.”

Look for Shiny Bud cannabis dispensaries in Canada and keep an eye out for their expansion into America in 2021.

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Gwyneth Paltrow and a Slew of Celebs Invest in ‘Social Tonic’ Brand, Cann

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Gwyneth Paltrow

Gwyneth Paltrow is one of several high-profile celebrities investing in cannabis-infused beverage company, Cann.

Rebel Wilson, Ruby Rose, Darren Criss, Tove Lo, Casey Neistat, former NBA star Baron Davis and Bre-Z have also invested in the company.

The actress and Goop CEO and founder calls cannabis a “hero ingredient of the future” for wellness and says she was drawn to Cann’s drinks, which are infused with small doses of THC and CBD, as an appealing alternative to alcohol.

“There’s a whole sober-curious movement that’s going on and the cannabis-curious movement that’s going on, this is kind of at the intersection of those things in a way,” said Paltrow.

Cann is not the health and wellness moguls’ first cannabis investment. Paltrow admitted that while she’s not a big cannabis user personally, she acknowledges its “amazing medicinal qualities.”

“There’s no reason why alcohol should be so much easier to purchase than Cann, and I’m confident the founders will lead the charge in finding ways to integrate it into the same purchasing channels and drinking environments,” she said via a news release.

Photo credit

Cann founder Luke Anderson called the comments made by Gwyneth Paltrow “a sign that Cann (and microdose beverages more broadly) are a viable answer to that very common consumer pain point.”

He added that when people think of Paltrow, “they don’t think of ‘weed’ – they think of cutting-edge solutions for today’s health and wellness needs.”

Cann has positioned itself as a “healthy” and hangover-free alternative to alcohol. Most of Cann’s “social tonics” contain roughly 30 calories and are “microdosed” with 2 milligrams of THC and 4 milligrams of CBD. A recently introduced Pineapple Jalapeño flavor contains 50 calories and 5 milligrams of THC.

Earlier this year, Cann secured $5 million in funding as part of the company’s 2020 production and distribution expansion plans for 2020.

According to TechCrunch, the beverage startup has sold 150,000 cans, which retail for $4 each, since last May. Cann products are available at just 60 dispensaries in California, and online via the Eaze cannabis marketplace, making the $600,000 in revenue the company generated in less than a year even more impressive.

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Miss Marijuana: Canadian Beauty Queen Alyssa Boston Is on a Mission to End Stigmas

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Alyssa Boston
PHOTO | Miss Universe Organization

Alyssa Boston is a woman on a mission. The 24-year-old Canadian beauty queen is using her platform to start a conversation on ending stigmas around mental illness, competing in pageants — and cannabis.

While she doesn’t actually smoke weed, Canada’s crowned Miss Universe caused a media uproar when she wore a sparkling cannabis-inspired look during the 2019 Miss Universe competition in Atlanta, Georgia.

Cannabis Aficionado spoke to her about breaking stigmas, social media and of course, that costume.

CA: How was your Miss Universe experience?

Alyssa Boston: It was an amazing 10 days in Atlanta. My roommate was Miss Israel. She was amazing, we had a really good time.

You caused a media frenzy with your national costume; a shimmery, glittery, beautiful cannabis leaf. Tell me more about that. 

Canada doesn’t have a set national costume, so we had to think of something that I wanted to do. We’ve had a Canadian maple tree, a snow angel and a hockey player. When we were deciding on the costume, we wanted it to be more than just 30 seconds on stage — we wanted it to be the whole movement behind it. It’s a huge representation of what’s going on right now in Canada. I thought it was perfect to shine a light on it at Miss Universe.

No one in the history of Miss Universe has ever done anything that controversial. One day, six of us girls were sitting at the dinner table at Miss Universe, all talking about my costume — it was the talk of the town! Everyone had an opinion on it. Miss Columbia loved it. Miss Uruguay was jealous she didn’t think of it first.

Alyssa Boston onstage during Miss Universe. PHOTO | Miss Universe Organization

I bet!

Miss Indonesia was like, ‘Don’t come near me with that costume!’ Because her country would not be OK with it. It’s kind of cool to have that conversation.

Definitely. That’s funny, though. Miss Uruguay…

She was so mad.

Did the people of Canada support it?

For sure the cannabis industry was very supportive of it. We thought the public would be 50/50 about it. But, actually, we saw about 95 percent of people supported it. I had a lot of positive comments, a lot of people thanked me for touching base on it. More people are accepting of cannabis now and were very happy that I was using my voice to spread the message about ending the stigma that surrounds it

How did you come to working with designer Neftali Espinoza?

Neftali is pretty well known in the pageant industry; he’s actually made Canada’s costume for Miss Universe for a couple of years. He does Miss Nicaragua, too. My director is also a good friend of his. The design changed a couple of times, as we wanted to work together with my team and the designer to create something we all liked. I thought it was a good finished product.

You focused your Miss Universe campaign on ending stigmas including mental illness and cannabis. Why is it important that you use your platform to highlight difficult conversations? 

I think it’s important to talk about these issues and use my platform for these conversations — especially since Miss Universe is such a high-profile, international pageant. I’ve been competing in pageants for seven years and during that time, I’ve learned what I’m passionate about.

My uncle suffers from schizophrenia, so ever since I was a kid, I’ve been surrounded by mental illness. I always thought it was important to talk about it — especially with social media being so prominent today.

Alyssa Boston repping Canada and cannabis. PHOTO | Miss Universe Organization

You started the #TalkAboutMe movement on social media to spark discussion around mental health. Can you tell me a little more about that?

When I hang out with my uncle in public, a lot of people are really rude to him because they don’t understand that he suffers from mental illness. I don’t think people are understanding and they are not open to accepting that. If someone had a physical disability, they’d be more lenient to help them. But a mental disability is not as apparent to some people and they don’t treat them properly.

It sparked my interested in creating a movement about just talking about what’s going on in your life, especially using social media. Lots of celebrities use hashtags in their movements that open people’s eyes. Competing in Miss Universe means I could reach a greater scale of people to talk about mental illness. With the #TalkAboutMe hashtag, a lot of people have been like messaging me, telling me about their experiences with mental illness and how they want to talk to somebody about it. I wanted to shine a light on the fact it’s OK to not be OK — and that it’s OK to talk about what’s going on here in your life. That is definitely a rising issue that I wanted to use my platform to talk about.

Speaking of celebrities… Some of the biggest celebrity stoners are Canadian; Tommy Chong, Seth Rogen and the Trailer Park Boys. Have any of them reached out to you about cannabis?

I haven’t talked to any of them. But I’m going to an event at a cannabis company in a month and Tommy Chong is going to be there. So I’ll definitely get to meet him there and hopefully, we can talk about some cannabis. David Spade mentioned the costume on his talk show. And Steve Harvey liked it when we were at Miss Universe and he saw my costume.

Alyssa Boston, Miss Canada 2019. PHOTO | Supplied

You recently toured Aphria, Canada’s largest grow facility. How did it happen? Did anything on the tour surprise you?

I want to learn a lot more about the largest cannabis firms operating here in Canada. A friend of mine knew somebody that worked there, so I talked to my team and pitched the idea to Aphria to do a video tour. So, the CEO took us on a tour. It was amazing. I couldn’t believe how many people worked there. And the smell when you walk in is so strong!

You hold a Bachelor of Commerce degree. Do you have any plans to launch your own line of cannabis?

I’m very interested in being an entrepreneur. I have a business background, so I’m very interested to learn more about how the cannabis industry went from being illegal to legal. I’m feeling out the industry right now but it’s definitely something I want to look into in the future. For now, I’m just doing as many events as possible, public speaking as much as I can. And hopefully, I meet the right people and create my own line.

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