Chris Folkerts revolutionized the concentrate market by developing a line of personal, portable vaporizers that introduced the world to digitized cannabis consumption.
His company, Grenco Science, launched their flagship product, the G Pen, in 2012.
Since then, Grenco Science has become an industry byword for quality and innovation. Their family of products has now been extended to include the Gio, Pro, Elite, and the recently debuted Nova.
We spoke with Folkerts about the company’s culture, building a lifestyle-tech brand, and being an industry innovator.
From the Analog into the Digital Era
Chris Folkerts has advocated for cannabis for more than 24 years. The Belleville, Illinois native was first introduced to the plant when he was 13 years old.
Cannabis appealed to him right away. “It was something that spoke to me. When I started to use it, it was understood as a drug, then as a medicine,” he explained, before eventually using it recreationally.
Folkerts attributes the medical cannabis movement for breaking the stigma and challenging stereotypes. But, it’s safe to say that he also played an important part in revolutionizing the industry too — by blending cutting edge technology with cannabis consumption he brought it into the modern era.
Folkerts began his career as a concert promoter, touring the country and managed hip-hop and rock bands. His career in the music industry brought him to California in 2009.
Three years later, he launched G Pen, becoming one of the first vaporizer companies to develop a vape for cannabis concentrates.
The inspiration for the device came from e-cigarettes, Folkerts explained.
The first e-cig he saw, he recalls, had cotton as a wick. “While it worked, it wasn’t effective in getting users high,” Folkerts said. He also noticed that most devices, at the time, did not come with refills. That was his “aha!” moment.
Folkerts wanted to create the vape pen because he “saw the power behind it and converted it from analog to digital, more or less.”
From there he developed the G Pen, which hit the California market in 2012. In doing so, the brand became synonymous for vape pens, much like Kleenex became a generic term for tissues. Some even credit the brand for making vape pens famous.
An Instrument for Acceptance
The company was undoubtedly instrumental in taking the stigma about off concentrates. Vapes in general, Folkerts asserts, help take away the stigma of smoking cannabis because there’s a big difference between heat combustion and lighting something with a lighter.
The G Pen introduced new technology and a new way of consuming cannabis. Grenco Science is recognized as a pioneer of the Californian concentrate market for that reason.
Having a device that’s portable, and discreet all in one system has, Folkerts said, “been very instrumental in building acceptance.”
The G Pen’s sleek designs and ease of use make it a popular choice among consumers.
“It’s functional and ergonomic,” he said, “it feels good in the hand.”
G Pen products are recognized for their superior form and function. However, the brand isn’t just focused on product innovation; but also, making vaping a more meaningful experience.
“We’ve always considered ourselves a lifestyle-tech brand,” Folkerts said.
To achieve this, Folkerts pulls on his experience in the music industry to build partnerships with musicians, athletes, and artists. G Pen brand ambassadors include Snoop Dogg, Wiz Khalifa, and Berner.

Berner with the GPEN x Cookies Gio.
The company also established “the Charity Series; a collection of products tied to nonprofit organizations wherein a portion of net proceeds are donated with each purchase; and the Artist Series, an installment of collaborations with industry-leading artists and brand ambassadors.”
“We’ve done everything from a collaboration with Burton Snowboards, and the artist Phil Frost, [and having a] Coachella party,” he added, which was attended by School Boy Q, Action Bronson, and members of the Wu-Tang Clan.
“It’s all about creating that [interactive] component,” he added.
Teamwork Makes the Dream Work
The music and cannabis industries have plenty of parallels, Folkerts said. Much like putting on a concert or event, “There’s an army of people that make things happen […].”
“It’s passion, people’s livelihoods, [and it’s about the] work ethic,” he added.
The staff — most of which have been with him since founding the company seven years ago — are all “willing to roll up their sleeves and do anything that’s needed of them. There’s no ‘that’s not my job attitude’.”
He credits his team and company culture for the success of Grenco Science. His leadership style very much reflects that; “without the team, its just my ideas.”
With that success has also come challenges. Some of those hiccups include issues scaling to size, ordering, misprints, and failed partnerships, Folkerts described — but he and the Grenco Science team see those as learning opportunities.
“Having a company that’s growing too fast, and a team that’s not experienced in scaling [….] you can find yourself behind a lightning bolt,” he explained. What matters is adaptability, and the willingness to learn, he added.
“We are fortunate to surround ourselves with a team that took us from to being a label to becoming a brand.”
The company remains committed to developing cutting edge technology, said Folkerts, alluding to the introduction of new technology later this year.