Legal recreational cannabis sales kicked off in California on January 1st, 2018. However, the state has been aware that small-batch, craft cannabis growers have sought to establish Californian cannabis appellations for their crops well before legalization happened.
What is an Appellation of Origin?
Appellation comes from the French verb, ‘appeller’, to name. An Appellation of Origin (AO) is a very special internationally recognized name. It’s a designation within the larger Geographical Indication system that’s used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. Think Champagne.
The celebrated sparkling wine of the Champagne region of France is the most commonly recognized international product we all know by its unique high… and it’s AO. Others you may already enjoy at your table include Bordeaux wine, Mexican Tequila and Roquefort cheese.
These distinct, high-quality products have been awarded AO designations because they passed rigorous tests and had those tests verified. By doing so they proved that their superior qualitative characteristics are a result exclusively of their place — their origin. Place is shaped by the region’s unique environmental factors, cultural heritage, production practices and resulting legacy of regional crop varietals.
Are you starting to think Humboldt, Mendocino, The Emerald Triangle? Exactly.
Why Do Californian Cannabis Appellations Matter for Craft Farmers?
Some 25,000 people attended MJBiz Con in Las Vegas this November, the biggest cannabis business conference in the United States. Across the country, large-scale farms are being financed and positioned for the anticipated global cannabis commodities market. Meanwhile, heritage and craft cannabis farmers in California are struggling to stay afloat amid complicated and ever-changing state regulations, while limited to an under-developed legal local consumer base.
Internationally, there have been cannabis production regions within China, Morocco, India, Nepal and Pakistan for centuries, where regulations are yet to be implemented giving these legacy farmers access to a legal market.
What can small, traditional farms around the world do to compete?
Appellations are an international means to differentiate products and have the potential to create a path forward for traditional, legacy, craft cannabis farmers — if they can hold on long enough for the market to support them. And many of them cannot.
Small farmers are selling their farms, giving up on cannabis as a crop, losing their farms to the bank, and to unscrupulous investors. At the beginning of 2018, California Growers Association estimated there were there were 68,000 cannabis farms in California. Humboldt County officials estimated between 6,000 and 15,000 thousand grows throughout the county. As of October, the state had only issued some 5000 temporary cultivation licenses and by November, only seven full licenses.
So in five years, will even a quarter of the Humboldt farmers still be cultivating? Probably not.
For those family farmers who can make it through on their own, in co-ops or with the help of investors with integrity, the positive outlook is that the looming commodities market and the craft market compliment each other. For example, commodity cannabis fuels affordable products for general consumption, filling the seemingly endless demand for vape pen oils that largely taste the same. Craft cannabis aims for the unique quality niche, for the connoisseur consumer who appreciates and will pay for the unique traits that result because of place, person and process.
Who’s Working on It?
It’s the connoisseur consumer in whom Genine Coleman, Co-Founder and Executive Director of The Mendocino Appellations Project (MAPS), has faith.
“Cannabis at its best is an expression of place,” said Coleman. “It’s an annual adaptogen, that responds greatly to its environment, to the soil, water, sunlight, farmers and their techniques. Together these factors create what the French have termed ‘terroire’. Appellations will allow us to unlock how to potentiate the unique and alluring traits of cannabis. We’re on a very mysterious and sensual journey.”
Coleman comes with an extensive marketing background including working for Whole Foods during their climb to great success in the late 90s into the 2000s. “Whole Foods succeeded because they made decisions based on what the consumer wanted,” said Coleman with confidence.
Cannabis consumers are expected to be the same, once they are educated about their options. Currently, many self-described, but as of yet uneducated, foodies are smoking hydroponic cannabis grown in warehouses in the desert, fed with standardized, bottled fertilizers. Given the option, many of them would opt for sun-grown, family farm raised products, with the richest terpene profiles, and a story of place.
Education is key.
Coleman has co-led the MAPs team in coalition building and educating over the last 18 months, collaborating with local and global strategic partners developing proposals for environmental, botanical and social research in the coming year, and educating and developing public policy. Because cannabis has been effectively illegal for 80 plus years, gathering data and educating the global community are essential to support the shift to an international market with a place for craft farmers.
Most recently, MAP was a member of the coalition which submitted a paper to the World Health Organization (by invitation) called “The Importance of Appellations of Origin to the Successful Therapeutic Model of Whole Plant Cannabis.” The 41st Expert Committee on Drug Dependence reviewed it in November and will be offering recommendations based on their findings to the United Nations’ Commission on Narcotic Drugs, possibly pushing forward a positive change in the scheduling status of cannabis within international conventions.
In 2017 California passed a law mandating that the California Department of Food and Agriculture develop a geographic indication system for cannabis, including Appellation of Origin designation to be implemented by 2021. CDFA’s CalCannabis Cultivation Licensing Division is in the process of research, soliciting stakeholder input and scoping the regulatory and programmatic frameworks for the CalCannabis Appellations Project. They have much to accomplish in the next two years.
What’s an Aficionado to Do?
Today’s cannabis aficionados are proud to be on the cutting edge of this mysterious and sensual journey with cannabis herself and the farmers who bring out her best traits. They are the connoisseurs that seek out and appreciate quality, thereby fueling the existing and future craft market.
Pick a small farm or coop who’s cannabis you admire and get to know them. Look them up on Instagram, follow them, ask for and purchase their products, give them as gifts, tell your friends, send a love note. Indulge in the terpene-rich, unique strains from the small farmers you want to see thrive in the coming international cannabis market.
To give them a chance to make it there.
New G Pen & B Real Collab Seamlessly Fuses the Best of Cannabis Culture
In these days of uncertainty and social distancing, it’s refreshing to finally see some good news. Two pioneers of cannabis culture, Grenco Science (G Pen) and Cypress Hill frontman B Real have joined forces to launch a range of co-branded products.
“B Real has been a cultural force in both music and cannabis, and together with Grenco Science, we are reinventing the cannabis experience for our customers who have come to expect quality and innovation like only Grenco Science can provide.”
Grenco Science’s new partnership with the critically acclaimed artist and entrepreneur behind Dr. Greenthumb’s Dispensaries will see a line of products introduced to the market, that is set to include co-branded product offerings and fully integrating the G Pen line into Dr. Greenthumb’s Dispensaries with custom build-outs in California.
Sex & Sinsemilla: The Pleasure Enthusiast on Using Cannabis to Reduce Pain During Sex
For many a cannathusiast, sex and weed make the best of bedfellows. From helping you unwind and taking you out of your head, to increased sensation and pleasure, for some, the herb can be a natural aphrodisiac. An entire sub-category of cannabis products has been developed to help people enjoy sex more, whether it be to reduce pain during sex or to increase their connection with their partner.
However, there is also research that suggests smoking herb increases orgasm length, raises sperm count, that cannabis improves their experience and people who partake in weed also partake in sex more frequently.
Enough sexy data talk. Valentine’s Day seemed like the right time to debut the sex and sinsemilla advice column from Cara Cordoni, Cannabis Aficionado’s resident Pleasure Enthusiast, who will be answering your questions around cannabis, intimacy and sex, as well as offering up product reviews and suggestions to help you maximize your sexy times.
Dear Pleasure Enthusiast,
I want to have a sexy night with my partner, but I’ve been experiencing pain during penetration. I’ve heard that cannabis can help… can it?
– Sexy ‘n Suffering
Dear Sexy ‘n Suffering,
You’re not alone in experiencing pain during sex — and the first order of concern is to explore the root cause. Has there been an injury? Are you emotionally comfortable and safe? Is there an underlying condition like an infection, endometriosis or fibroids? Have you been to see a medical professional? Understand the source before addressing the symptoms. Once you know what’s up, then yes, cannabis could help reduce pain during sex.
Many of us gals feel pain due to lack of lubrication, which can be addressed with relaxation, foreplay and the use of a sexual lubricant like Intimate Oil by Privvy Peach, Smooth Operator by Quim, Awaken by Foria or Quiver by HerbaBuena.
These lubes combine cannabis, in the form THC, CBD, or both and known herbal aphrodisiacs like passionflower extract to provide pelvic relaxation, increase blood flow and reduce inflammation. Many women experience enhanced sensitivity with these infused lubricants, as well. Quim is aloe vera based and safe with latex, while Foria is coconut oil-based and not latex friendly. Luckily, there are many options on the market in legal states, or with CBD for everyone. I always recommend a patch test before applying to your privates. And if the first one you try doesn’t suit you, don’t give up, try another as each is unique.
I applaud you on your journey of pain reduction and pleasure enhancement.
The Pleasure Enthusiast at Work
QUIM: Smooth Operator
Squirt squirt; a slippery, opaque, white liquid coats on my fingers. Smooth Operator reminds me vaguely of semen, which is both titillating and disturbing. I apply it liberally to myself for a solo test flight. I wait for the 5-7 recommended minutes for the serum to penetrate and take effect feeling hopeful and skeptical. Yet as I read Quim’s elegant pamphlet, the slippery serum feels fantastic on my clit and labia and I notice that blood flow is visibly increased. Everything is gently engorging and I like it.
Foria: Intimacy CBD Lubricant and Awaken
I apply four squirts of Awaken directly to my vulva. I like the smell: it’s faint, the slightest edge of thin mint. The feeling is almost immediate, a coolness, very subtle and engaging, then a warmth. I see and feel blood flow increasing.
I then pour Foria’s clear coconut oil-based lube into my palm — it’s messy, some runs down the bottle. Coconut oil is my preferred lubricant when there’s no latex involved, so this liquid oil feels nice. After some experimentation, I find Foria’s products are super helpful with anal play, where the relaxing and slightly numbing qualities work best.
Do you have a question about sex that you’d like the Pleasure Enthusiast to answer? Get in touch: firstname.lastname@example.org.
Cannabis Aficionado’s Guide to a Luxurious Valentine’s Day
Treat yourself or that special someone with the Cannabis Aficionado guide to partaking in a luxurious Valentine’s Day. From precious jewels to pleasuring lubes, silky robes to stylish home decor, the dankest weed to delicious chocolate treats, there’s something for all you lovers out there.
Lovers Edition combines five herbal aphrodisiacs with cannabis to create what they call “the best sex drug in the world.” It’s formulated for both a physical and psychological high, working to increase blood flow while also helping you relax and get out of your head.
This multi-aphrodisiac blend is formulated for people with vulvas, to enhance tactile sensation and pleasure while decreasing tension, discomfort and dryness.
Genifer Murray and Glenn Murray are expert jewelry makers as well as being passionate cannabis advocates. This beautiful sativa leaf pendant necklace is artfully crafted from 14kt gold and is available in a variety of sizes.
Jacquie Aische designs jewelry with the intention of empowering women. Join her tribe with these stunning Dream Catcher Hoops from her Sweet Leaf collection.
The Ganja Urn from Jonathan Adler’s Botanist collection is the perfect bougie scene-stealer — a must-have for all cannabis aficionado’s to stash their secrets.
Maria Valentino is a cutting-edge formulator and leader of green beauty and wellness for conscious consumers. This statement ring from her fine jewelry collection features pave diamonds, emulating the plant’s natural trichomes, and is set in 14k gold.
House of Saka
Toast to love with House ofSaka’s luxurious sparkling pink wine. Based on grapes from Napa Valley’s terroir and infused with the finest craft harvest. The resulting experience is intended to leave the imbiber feeling invigorating, clean and relaxed.
Mario Guzman aka Mr. Sherbinski grows some of the finest cannabis you’ll ever experience. His Pink Panties cultivar is a cross of Burmese Kush and a Florida Kush backcross. It expresses dense, medium-sized buds that reek of tart and tangy citrus alongside a strong floral bouquet.
White Fox on this planet is to formulate, alchemize and create specific effect driven medicine with the intention of showing you your own true greatness. Using a 2,000-year-old ayurvedic formulation, they have developed vape pens to increase your sexual energy and sensitivity.