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Seth Rogen Finally Launches His Own Cannabis Company, Houseplant

Seth Rogan and Evan Goldberg have launched Houseplant with the goal of making it easier for people to learn to love using cannabis.

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Houseplant
PHOTO | Michael Tran/FilmMagic
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Have you ever wanted to buy weed from Seth Rogan? If ever have wanted to buy pot from a celebrity and you happen to live in Canada, well you’re in luck. Rogan and Evan Goldberg, his frequent collaborator on films like ‘Neighbors,’’Knocked Up,’’Superbad’ and ‘Pineapple Express,’ have launched Houseplant, a Canadian cannabis company with the goal to make it easier for people to learn to love using cannabis.

“Houseplant is a passion we’ve brought to life through drive and dedication,” said Rogen, Co-Founder of Houseplant, in a press release.  “Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.”

The company will be partnered with Canopy Growth, a global juggernaut of cannabis product and the largest weed producer in Canada, to ensure their customers will get the best quality product that’s great for both experienced smokers and first-timers alike.

“We are so proud to be launching in Canada, our home,” said Evan Goldberg, Co-Founder of Houseplant. “After spending five years diligently preparing for the launch of this company, we’re excited to be able to share our passion for cannabis with Canadians in this way.”

The company will be debuting three strains in the coming months, sporting their own sativa, indica, and hybrid strains. The sativa strain is destined for stores this month in British Columbia, while the hybrid and indica strains will be available in pre-rolled joints and soft gels later this year.

Thankfully, Canopy Growth seem to be as excited about the partnership as Rogan and Goldberg are.

“We have been getting to know the Houseplant team for quite a while now and continue to be impressed by their understanding of the cannabis consumer, attention to detail, and drive towards their vision,” said Mark Zekulin, President and Co-CEO of Canopy Growth. “We could not be more excited to partner with them and work towards our shared goal of making Houseplant one of the largest cannabis brands in the world.”

Houseplant sees itself as more than just the average cannabis company. They see themselves as having a duty to Canadian consumers as a resource for education, guidance and elevation of the lifestyle associated with cannabis use for Canadian consumers.

Rogan and Goldberg are smart to get into the Canadian pot industry, which is valued at about $5 billion by 2021, after the nation fully legalized cannabis last year.

Rogan is just the latest big-name celebrities to launch their very own cannabis companies in the last few years.

Famous names like former NFL quarterback Joe Montana, actress and talk show host Whoopie Goldberg, actress Gweneth Paltrow, singer/songwriter Willie Nelson, actor and long-time cannabis advocate Tommy Chong, Dick Wolf, rapper Snoop Dawg, famous homemaker Martha Stewart, actor Patrick Stewart, singer/songwriter Jimmy Buffet and former boxer Mike Tyson have all invested in the future of the cannabis industry.

With experts estimating the legal cannabis industry to be worth an estimated $146.4 billion by 2025, it’s easy to understand why so many celebrities have been in a rush to invest.

Cannabis

Rooted and ReLeaf Set October 30 Grand Opening in Eldersburg

The already-operating Liberty Road dispensary plans a Friday celebration, with a 1 p.m. ribbon cutting and a standing military discount.

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Small-town main street with American flags and parked vehicles

Rooted, a collaboration with ReLeaf Shop, will hold its Eldersburg grand opening on Friday, October 30, giving Carroll County customers a date to meet the people behind a store that is already operating. The event is a formal celebration, rather than the first day the dispensary begins serving shoppers.

In an October 27 announcement, the business scheduled opening remarks for 12:50 p.m. and a ribbon cutting for 1 p.m. at 1337 Liberty Road. The partnership brings together Rooted founder Andrae McEnnis, a 20-year military veteran, and ReLeaf Shop CEO Connor Whelton.

The organizers list barbecue from 11 a.m. to 2 p.m. and again from 4 to 7 p.m., a photo booth from 1 to 4 p.m., and a DJ from 4 to 7 p.m. Regular store hours are 9 a.m. to 10 p.m. daily. These are the business’s announced plans; visitors should confirm details before travelling.

A community event and a regulated store

A grand-opening program can make a dispensary feel like another neighborhood business. Purchasing cannabis still involves specific rules. The Maryland Cannabis Administration’s adult-use guidance says customers must be at least 21 and show valid government-issued photo identification at the point of sale.

The agency identifies licensed dispensaries as the legal place to buy cannabis in the state. It also separates adult-use purchasing from the medical program, which continues with accommodations intended to preserve patient access, including dedicated service lines or patient-only hours.

For visitors, the practical question is which service they need when they arrive. A ribbon cutting, an online order and a medical pickup are different reasons to visit, even when they share the same address. Checking the store’s current instructions avoids assuming the event program describes every part of the shopping process.

Maryland’s FAQ also prohibits smoking cannabis in public places and using it while driving. An event listing food and entertainment is not itself an invitation to consume on site. Planning transportation before using cannabis is part of making a visit workable, rather than something to decide after shopping.

The MCA also lists adult-use purchase limits by product form, including 1.5 ounces of flower, 12 grams of concentrates or 750 milligrams of THC in specified products. These are legal purchase amounts, not guidance about how much someone should consume.

Military discounts and medical status are separate

Rooted and ReLeaf say active-duty and retired military customers receive 25 percent off non-sale products every day. The announced offer is a standing store discount, not a one-day grand-opening promotion. Customers should check how the business verifies eligibility and which products qualify before assuming it applies to an entire order.

A veteran discount does not determine eligibility for Maryland’s medical cannabis program. The MCA’s patient guidance describes a separate registration process for Maryland residents whose providers recommend cannabis for qualifying conditions. It also allows registered patients to designate a registered caregiver under the program’s rules.

The same guidance says the cost of medical cannabis is not reimbursable by private or public insurance, Medicare, Medicaid or veterans’ covered plans. That makes the difference between a retail discount, a medical purchase and an insurance benefit especially relevant when comparing costs.

These distinctions do not diminish the value of a discount. They help a customer understand what the offer actually changes: the price of eligible merchandise, rather than their medical status, coverage or authorization to use cannabis in every setting.

The tax distinction matters at checkout

Maryland’s medical cannabis regulation exempts qualifying medical sales to patients and registered caregivers from sales and use tax. Adult-use purchases follow a different tax rule.

A 2026 Department of Legislative Services fiscal note explains that the state increased its adult-use cannabis tax from 9 percent to 12 percent beginning in fiscal 2026. An older price comparison using the original rate can therefore give the wrong impression of checkout cost.

For someone looking at a menu, the useful comparison is the final price after any applicable discount and tax, with the correct purchasing status. A percentage-off headline alone does not provide that amount, and the announcement does not give a universal final price for every product.

What to confirm before Friday

The address and ribbon-cutting time are the simplest starting points. Confirm the day’s program with the store, bring the identification required for the intended purchase and distinguish regular opening hours from the celebration’s individual activities. People using the medical program should also confirm current patient-service arrangements.

The opening adds a community occasion around an existing retail operation. Its immediate value is local: a chance to meet the operators and understand the store’s service. The wider consumer lesson is equally practical—event details, discounts and medical rules each deserve their own check before a cannabis shopping trip.

Illustrative stock main street; not the Rooted × ReLeaf store or its grand opening. Photo: Artūras Kokorevas / Pexels.

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Windsor Cannabis Seizure Highlights Canada’s Separate Border Rules

An October 21 tunnel seizure reported this week illustrates why legal domestic purchases, CBD labels and medical documents do not automatically permit border travel.

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Blue steel structure of the Ambassador Bridge viewed from below

A reported cannabis seizure at the Windsor–Detroit Tunnel is a reminder that buying legally on either side of the border does not authorize carrying the purchase between countries. The distinction applies to ordinary travellers as well as to much larger quantities, and includes products marketed as CBD.

In reporting published October 27, Windsor News Today’s Mark Brown described an October 21 secondary inspection involving a U.S. traveller. The report said officers seized 13 kilograms of cannabis and 49 THC vapes, and that the traveller received a $56,100 penalty and was returned to Detroit without criminal charges being filed.

Those case details come from the local report, which attributes the information to the Canada Border Services Agency. They describe a particular enforcement outcome, not a standard penalty schedule or a prediction of what would happen to another traveller.

A legal market does not create a travel exception

The CBSA’s current cannabis border guidance says taking cannabis across Canada’s border is illegal without a Health Canada permit or exemption. The rule applies when entering and leaving Canada, including travel to or from jurisdictions where cannabis is legal.

The guidance includes edible cannabis, extracts, topicals and products containing cannabidiol. It also says the restriction applies regardless of quantity. A small personal-use package therefore raises the same underlying authorization question as a larger shipment, even though the circumstances and enforcement outcome may differ.

That is the key distinction for a visitor planning a weekend trip. Domestic permission to possess or purchase cannabis answers a question about the place where it was bought. It does not establish permission to export it, import it or carry it through another country.

Medical paperwork is not automatically border authorization

Canada’s international travel guidance also separates a prescription from the permission needed to cross with cannabis. A medical document alone does not create that authorization, and permission from Canada does not guarantee acceptance by the destination or a transit country.

It distinguishes market-approved prescription drugs containing cannabis from other medical cannabis. Certain prescription drugs may be carried under specific regulatory requirements, while other medical cannabis requires an individual Health Canada exemption issued only in rare and exceptional circumstances. Travellers should check the exact product and applicable official requirements rather than generalize from another person’s prescription.

This distinction makes the medicine’s identity important. A prescription product, a dispensary extract and an online CBD purchase should not be treated as interchangeable merely because they all involve cannabinoids. Nor does keeping an item in its original package establish an import authorization.

CBD is covered too

Health Canada’s CBD guidance explains that CBD is regulated under the Cannabis Act. The rules apply whether CBD comes from industrial hemp or other cannabis varieties. A hemp-derived label does not, by itself, remove the product from that framework.

The agency describes import and export of CBD products as tightly limited activities. Its commercial framework involves an appropriately licensed holder, a shipment-specific permit and a legitimate medical or scientific purpose. That is a different process from an ordinary traveller deciding that a product is acceptable because it is sold over the counter at home.

For someone packing a bag, the practical implication is to examine what the item contains rather than rely on terms such as hemp, wellness or non-intoxicating. The border question concerns the product and the applicable permission, not just whether the user expects to feel high.

Declaring an item and being allowed to import it are different

The CBSA’s May 2022 border reminder states that personal, mail, courier and commercial shipments can be examined for prohibited goods. It warns that undeclared cannabis can lead to seizure, monetary penalties, arrest or prosecution, depending on the circumstances.

The agency’s message covers gifts and personal-use products as well as larger movements. Posting a purchase across the border is therefore not an ordinary alternative to putting it in a vehicle. The mode of travel or delivery does not erase the underlying restrictions. A purchase intended as a gift still needs to satisfy the applicable border rules before it can be transported.

The current CBSA guidance says cannabis must be declared to the CBSA when entering Canada. Declaration is a reporting obligation; it is not a substitute for the authorization required to bring the product in.

The Windsor report gives that distinction a timely local example. The broader preparation belongs before departure: check bags and vehicle storage, identify any cannabis-containing products and consult the official requirements for the full route. A legal purchase receipt and a lawful domestic market do not turn an international crossing into a domestic shopping trip.

Illustrative stock view of the Ambassador Bridge, a different Detroit–Windsor crossing from the tunnel in this report; not a seizure photograph. Photo: Hemz / Pexels.

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Sanctuary Plans a Halloween Grand Opening in Saugus, With a Clear No-Consumption Rule

The North Shore dispensary will mark its grand opening with a ribbon cutting and an adults-only Halloween event at 181 Broadway.

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Orange pumpkins and colorful autumn leaves in a seasonal display

Sanctuary Medicinals is planning a Halloween-themed grand-opening celebration in Saugus on Friday, October 30, with local vendors, food and entertainment at its adult-use dispensary. The event gives North Shore residents a date to visit the new location, but the organizer is explicit about one boundary: no cannabis consumption is allowed on the property.

According to the company’s October 26 announcement, a ribbon cutting with the Greater Lynn Chamber of Commerce is scheduled for 2:30 p.m. at 181 Broadway. The main celebration runs from 3 p.m. to 9 p.m. The company requires attendees to be at least 21 and bring valid government-issued identification.

A celebration date, rather than a first-sales claim

Sanctuary describes the event as its Saugus grand opening. Its announcement also acknowledges the welcome the business has already received, and the company already lists regular hours for the location. The available information does not establish October 30 as the first day customers can make a purchase.

That distinction is useful for anyone planning a visit. The ribbon cutting and evening program mark a public celebration, while routine store operations have their own timetable. Readers should use the event hours when deciding when to arrive for the planned activities.

Sanctuary says it has joined the Greater Lynn Chamber and presents the occasion as an opportunity to connect with local businesses and residents. The announcement places Saugus alongside its Massachusetts locations in Gardner, Danvers and Woburn.

What the organizer says is planned

The organizer’s Eventbrite listing describes food, local vendors, pop-ups, giveaways and entertainment. It also mentions carnival-inspired attractions, caricature art and performances, giving the evening a broader program than a ribbon-cutting photo opportunity alone.

These are advertised plans for a future event. They are not a report that the activities have already happened, and the listing does not provide a complete vendor roster or detailed performance schedule. Anyone coming specifically for one attraction should check with the organizer before setting out.

Eventbrite lists the same Broadway address and the six-hour, 3-to-9 p.m. program. It repeats both the 21-plus restriction and the property-wide prohibition on consumption. The company’s announcement directs guests there to RSVP, so it is the appropriate place to check for organizer updates.

What to know about the store

Sanctuary’s Saugus location page identifies the shop as adult-use and lists regular hours of 8 a.m. to 11 p.m. daily. It describes an assortment including flower, edibles, vapes and concentrates, with a link to its local menu.

A category list is not a promise that a particular product, cultivar or format will be available during the celebration. Checking the current menu and contacting the store about specific availability will be more useful than assuming every item mentioned in general company materials is in stock.

The location page lists 978-243-2400 as the store’s telephone number. That provides a direct way to clarify practical questions about the event or routine shopping, especially where the announcement does not specify details such as parking arrangements or individual attractions.

Retail events and consumption venues have different rules

The Massachusetts Cannabis Control Commission’s license overview distinguishes retail sales from the separately defined social-consumption business types. An invitation to a dispensary celebration should not be interpreted as permission to open and use a purchase there.

For this particular event, there is no ambiguity to resolve: Sanctuary’s own materials prohibit consumption. Food trucks and Halloween entertainment do not change that instruction, and a dispensary setting does not turn the gathering into an advertised cannabis sampling session.

The Commission’s consumer guidance also says adults visiting from another state may purchase at adult-use retailers with qualifying identification, but cannot take cannabis across state lines. It cautions against public consumption and driving under the influence, and advises keeping cannabis closed and appropriately stored while traveling.

Visitors staying overnight should also check their accommodation’s cannabis policy, as the Commission recommends. Being old enough to buy a product does not establish permission to use it at a hotel, rental property or public gathering. Those arrangements are best clarified before making plans.

Plan around the event, then check for changes

The most useful itinerary is the one the organizer has actually provided: October 30 at 181 Broadway, a 2:30 p.m. ribbon cutting, and festivities from 3 p.m. until 9 p.m. Bring identification and confirm any last-minute details through the store or event listing.

For readers interested in the local cannabis community, the draw is a chance to meet the team and see the business in its neighborhood setting. Product availability, event attractions and attendance remain things to check, rather than outcomes a grand-opening announcement can guarantee in advance.

Illustrative stock autumn display; not Sanctuary’s Saugus location or its planned event. Photo: Damir K / Pexels.

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