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Seth Rogen Finally Launches His Own Cannabis Company, Houseplant

Seth Rogan and Evan Goldberg have launched Houseplant with the goal of making it easier for people to learn to love using cannabis.

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Houseplant
PHOTO | Michael Tran/FilmMagic
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Have you ever wanted to buy weed from Seth Rogan? If ever have wanted to buy pot from a celebrity and you happen to live in Canada, well you’re in luck. Rogan and Evan Goldberg, his frequent collaborator on films like ‘Neighbors,’’Knocked Up,’’Superbad’ and ‘Pineapple Express,’ have launched Houseplant, a Canadian cannabis company with the goal to make it easier for people to learn to love using cannabis.

“Houseplant is a passion we’ve brought to life through drive and dedication,” said Rogen, Co-Founder of Houseplant, in a press release.  “Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.”

The company will be partnered with Canopy Growth, a global juggernaut of cannabis product and the largest weed producer in Canada, to ensure their customers will get the best quality product that’s great for both experienced smokers and first-timers alike.

“We are so proud to be launching in Canada, our home,” said Evan Goldberg, Co-Founder of Houseplant. “After spending five years diligently preparing for the launch of this company, we’re excited to be able to share our passion for cannabis with Canadians in this way.”

The company will be debuting three strains in the coming months, sporting their own sativa, indica, and hybrid strains. The sativa strain is destined for stores this month in British Columbia, while the hybrid and indica strains will be available in pre-rolled joints and soft gels later this year.

Thankfully, Canopy Growth seem to be as excited about the partnership as Rogan and Goldberg are.

“We have been getting to know the Houseplant team for quite a while now and continue to be impressed by their understanding of the cannabis consumer, attention to detail, and drive towards their vision,” said Mark Zekulin, President and Co-CEO of Canopy Growth. “We could not be more excited to partner with them and work towards our shared goal of making Houseplant one of the largest cannabis brands in the world.”

Houseplant sees itself as more than just the average cannabis company. They see themselves as having a duty to Canadian consumers as a resource for education, guidance and elevation of the lifestyle associated with cannabis use for Canadian consumers.

Rogan and Goldberg are smart to get into the Canadian pot industry, which is valued at about $5 billion by 2021, after the nation fully legalized cannabis last year.

Rogan is just the latest big-name celebrities to launch their very own cannabis companies in the last few years.

Famous names like former NFL quarterback Joe Montana, actress and talk show host Whoopie Goldberg, actress Gweneth Paltrow, singer/songwriter Willie Nelson, actor and long-time cannabis advocate Tommy Chong, Dick Wolf, rapper Snoop Dawg, famous homemaker Martha Stewart, actor Patrick Stewart, singer/songwriter Jimmy Buffet and former boxer Mike Tyson have all invested in the future of the cannabis industry.

With experts estimating the legal cannabis industry to be worth an estimated $146.4 billion by 2025, it’s easy to understand why so many celebrities have been in a rush to invest.

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Power & Collaboration Are the Name of the Game at WEIC Women’s Leadership Summit

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Power & Collaboration WEiC
PHOTO | Tinnakorn

In 2019 women held 37% of senior level positions in cannabis. Alarmingly, less than 8% of CEOs are women and only 38% of all positions in cannabis are held by women. This statistic and much more will be the topic of discussion at the Women Empowered In Cannabis (WEIC) Power & Collaboration summit on July 21, 2021, from 10 am PST – 5 pm PST.

The one day summit is WEIC’s first virtual Women’s Leadership Summit and will address the rapid loss of female leadership and power in cannabis and question how the community can address and stop this trend.

“We have a once in a lifetime opportunity to build an industry from the ground up that is inclusive, diverse and just, and yet women are losing ground at a distressing rate,” said Kyra Reed, WEIC founder and CEO. “The summit is designed to help women elevate our voices and establish real power in the global cannabis market.”

Power & Collaboration WEiC

Meet the Speakers

The Women’s Leadership Summit: Power and Collaboration brings together a diverse group of influential women. This virtual summit offers opportunities for women to learn and interact with each other, irrespective of their location.

Andrea Brooks, Founder and CEO – Sava; Annie Holman, Founder and CEO – The Galley; Christine De La Rosa – The People’s Ecosystem; Kate Lynch, SVP Marketing – Curaleaf; Khadijah Adams – Girl Get that Money; Franny Tacy, Founder and CEO – Franny’s Farmacy; Helen Gomez Andrews, Co-founder and CEO – The High End; Katie Pringle, Co-founder – Marigold Marketing; Kendra Losee, Founder and CEO – Mota Marketing; Lelehnia DuBois – The Humboldt Grace; Dr. Lola Ohonba, WCI Health, Clinical Pharmacist, Certified Medical Cannabis Specialist – WCI; Mara Gordon, Founder and TEDx speaker – Aunt Zelda’s; Mskindness Rivera; Nancy Whiteman, CEO – Wana Brands; Rosie Mattio, Founder and CEO – MATTIO Communications; Scheril Murray Power, Cannabis and Agricultural Attorney – Doumar Allsworth Laystrom Voigt Wachs Adair & Dishowitz LLP; Susan Soares, Founder and CEO – The State of Cannabis; Tiffany Yarde; Valda Coryat, CMO – Trulieve

Nancy Whiteman, Wana Brands CEO

“Pursuing inclusion and diversity in business is not just a way to encourage goodwill. It is a strategic business decision that can literally make or break a company. This is not a wishful, feel-good attempt to make news or have people speak well of the industry. It is truly how we survive — and maybe how we change the world a little bit.” – Nancy Whiteman, Wana Brands CEO

Mara Gordon – Founder Aunt Zelda’s

“This quote from the late Helen Keller says it all – ‘Alone we can do so little; together we can do so much.'” – Mara Gordon – Founder Aunt Zelda’s

Dr. Lola Ohonba PHARM.D.

“Women are the “Pillar” of the world but are being left behind in major sectors of our economy especially after the pandemic. It’s time for us to come together as one to claim our spot at the decision-making table!” – Dr. Lola Ohonba PHARM.D.

Chrystal Ortiz – CEO/Founder Herb & Market Humboldt, High Water Farm

“It is well known that women are more than good enough to run companies. We need to recognize if we are good enough to do the work, we are good enough to own the work. We need to empower one another, create financial opportunities and invest in each other to become owners and make sure there are women in the C-suite of the companies we work with. This is why.” – Chrystal Ortiz – CEO/Founder Herb & Market Humboldt, High Water Farm

Power & Collaboration Event Topics

The day’s schedule will be broken into ten categories:

  • Keynote: EXECUTIVES: How to Use Power in Leadership
  • Keynote: MESSAGING: Developing a POWER message for women in cannabis
  • Keynote: FINANCE: Women, Money & Power
  • Panel: CULTIVATION: Power & Collaboration
  • Panel: MANUFACTURING: Power & Collaboration
  • Panel: SCIENCE & RESEARCH: Power & Collaboration
  • Panel: RETAIL: Power & Collaboration
  • Panel: INTERNATIONAL: Power & Collaboration
  • Panel: CBD: Power & Collaboration
  • Panel: HEMP: Power & Collaboration

Join the all-day live virtual conference on July 21, 2021, at 10 am PST / 1 pm EST – 5 pm PST / 8 pm EST

Don’t miss this incredible event! Register here to attend.

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Culture

Cannabis & Hollywood Elite Turn Out for Wonderbrett LA Store Opening

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PHOTO | Vivien Killilea/Getty Images

Hollywood cannabis, entertainment, and TikTok elite turned up in droves last night to celebrate the Wonderbrett LA store opening.

The co-founders of the legendary West Coast cannabis brand best known for its world-renowned genetics and premium cannabis, Brett Feldman and Cameron Damwijk, were welcomed to the Hollywood community by the Los Angeles Chamber of Commerce with an official ribbon-cutting ceremony.

Wonderbrett LA Store Opening
Wonderbrett Co-Founders Brett Feldman (L) and Cameron Damwijk with Snoop Dogg. PHOTO | Vivien Killilea/Getty Images for Wonderbrett

Global superstar and cannabis advocate Snoop Dogg, singer and music producer Poo Bear, Compton rap artist Problem, music producer and artist Tank God, legendary music manager Steve Lobel, singer Bryson Tiller, pro-skateboarder Nick Tucker, and a who’s who of TikTok stars, Bryce Hall, Lauren Godwin and Zach Clayton, turned out to welcome the hottest new weed dispensary.

Guests at the Wonderbrett LA store opening. PHOTO | Vivien Killilea/Getty Images for Wonderbrett

“This is a dream come true,” said Wonderbrett co-founder Feldman. “We wanted to create an experience and a haven that lived up to what our community expects and really needs. Tonight was unforgettable and is only just the beginning of what’s to come. Our team is truly the best and we plan to show the world what a premium genetics cannabis brand is really made of.”

Feldman gave a live art performance, pouring gallons of brightly colored paint over the venue’s photo wall while narrating his journey from growing legacy to legal cannabis.

Wonderbrett LA Store Opening
DJ Carisma. PHOTO | Vivien Killilea/Getty Images for Wonderbrett

Insiders and the press were then rocked by performances from Problem, including his hit song “Like Whaaat” and brand new, unreleased track, “Taking All Fades.” Producer to the stars, Poo Bear followed up with his homage to cannabis, appropriately titled, “Wonderbrett.”

Wonderbrett LA Store Opening
Inside the new Wonderbrett dispensary. PHOTO | Vivien Killilea/Getty Images for Wonderbrett

Wonderbrett’s highly anticipated, public grand opening is on Saturday, July 10th.

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Culture

New Odor-Proof Bags Will Keep Your Stash Safe & Stylish

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Higher Standards x Revelry

Cannabis carryalls have come a long way. Continued advancement in smell-prevention technology has created a new breed of odor-proof bags. Just in time for 420, two of the cool kid brands have just launched a collection of form-meets-function travel bags to keep your stash safe.

The Higher Standards x Revelry collection fuses East Coast style with the West Coast spirit of adventure. Each odor-proof bag in the collection is made with Revelry’s signature three-layered carbon filtration system of activated charcoal and synthetic filters that soak up all unwanted smells.

The collab showcases minimalist design with maximum technicality across four odor-proof bags — a fanny pack; zip pouch; dopp kit and backpack. Additionally, the bags are waterproof, made from lightweight fabrics with heavy-duty rubber backing, and seal shut with double-lined zippers.

Higher Standards x Revelry collection is available now in stores and online.

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