Have you ever wanted to buy weed from Seth Rogan? If ever have wanted to buy pot from a celebrity and you happen to live in Canada, well you’re in luck. Rogan and Evan Goldberg, his frequent collaborator on films like ‘Neighbors,’’Knocked Up,’’Superbad’ and ‘Pineapple Express,’ have launched Houseplant, a Canadian cannabis company with the goal to make it easier for people to learn to love using cannabis.
“Houseplant is a passion we’ve brought to life through drive and dedication,” said Rogen, Co-Founder of Houseplant, in a press release. “Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.”
The company will be partnered with Canopy Growth, a global juggernaut of cannabis product and the largest weed producer in Canada, to ensure their customers will get the best quality product that’s great for both experienced smokers and first-timers alike.
“We are so proud to be launching in Canada, our home,” said Evan Goldberg, Co-Founder of Houseplant. “After spending five years diligently preparing for the launch of this company, we’re excited to be able to share our passion for cannabis with Canadians in this way.”
The company will be debuting three strains in the coming months, sporting their own sativa, indica, and hybrid strains. The sativa strain is destined for stores this month in British Columbia, while the hybrid and indica strains will be available in pre-rolled joints and soft gels later this year.
Thankfully, Canopy Growth seem to be as excited about the partnership as Rogan and Goldberg are.
“We have been getting to know the Houseplant team for quite a while now and continue to be impressed by their understanding of the cannabis consumer, attention to detail, and drive towards their vision,” said Mark Zekulin, President and Co-CEO of Canopy Growth. “We could not be more excited to partner with them and work towards our shared goal of making Houseplant one of the largest cannabis brands in the world.”
Houseplant sees itself as more than just the average cannabis company. They see themselves as having a duty to Canadian consumers as a resource for education, guidance and elevation of the lifestyle associated with cannabis use for Canadian consumers.
Rogan and Goldberg are smart to get into the Canadian pot industry, which is valued at about $5 billion by 2021, after the nation fully legalized cannabis last year.
Rogan is just the latest big-name celebrities to launch their very own cannabis companies in the last few years.
Famous names like former NFL quarterback Joe Montana, actress and talk show host Whoopie Goldberg, actress Gweneth Paltrow, singer/songwriter Willie Nelson, actor and long-time cannabis advocate Tommy Chong, Dick Wolf, rapper Snoop Dawg, famous homemaker Martha Stewart, actor Patrick Stewart, singer/songwriter Jimmy Buffet and former boxer Mike Tyson have all invested in the future of the cannabis industry.
With experts estimating the legal cannabis industry to be worth an estimated $146.4 billion by 2025, it’s easy to understand why so many celebrities have been in a rush to invest.
Tyson 2.0 Launches New Mike Bites Cannabis Gummies
Nearly 25 years after he was disqualified from the World Boxing Association Heavyweight Championship for biting his opponent’s ears, Mike Tyson’s Tyson 2.0 cannabis brand has just released ear-shaped edibles, Mike Bites.
The new ear-shaped edibles are complete with a missing chunk where Tyson removed a portion of Evander Holyfield’s cartilage in what became known as The Bite Fight. After Tyson bit off a chunk of Holyfield’s ear, the 1997 match resumed. However, after attempting to snack on Holyfield’s second ear, Tyson was disqualified and his boxing licence was withdrawn. The Nevada State Athletic Commission handed Tyson a a $3 million fine for his actions and he didn’t fight again for over a year.
Wiz Khalifa Debuts New Taylor Gang x Stündenglass Collab
Wiz Khalifa and his entertainment company Taylor Gang Ent. have collaborated with Stündenglass, the world’s first gravity-powered infuser, to introduce the iconic gold and black Taylor Gang x Stündenglass.
“I’m honored to have collaborated with long time friend Wiz Khalifa, who is as passionate about this product as I am. Our mutual admiration for Stündenglass made it a natural collaboration,” Stündenglass CEO Chris Folkerts said via a press release.
Taylor Gang x Stündenglass is an authentic collaboration developed after the multi-platinum-selling, Grammy-winning, Golden Globe-nominated Khalifa discovered Stündenglass and began enjoying it regularly as seen on his Instagram.
“I love my Stündenglass, and I’m pumped everyone gets to experience this with me now,” Khalifa.
The infuser features a patented 360-degree gravity system that elicits a powerful and immersive experience. It generates kinetic motion activation via cascading water, opposing airflow technology and the natural force of gravity.
The Taylor Gang gravity bing comes in an exclusive black and gold colorway and features two glass globes on a metal base made of aircraft-grade aluminum, surgical grade stainless steel, and high-quality Teflon seals.
Taylor Gang includes artists Ty Dolla $ign, Juicy J, and Berner among others — the former of which has his own line Stündenglass collab with his Cookies brand.
“We’re very excited to launch the official Taylor Gang x Stündenglass. We use glass in our everyday lives, so it only made sense to team up and create an exclusive Taylor Gang collaboration for the fans,” Taylor Gang said.
No Super Bowl for Brock Ollie
With medicinal marijuana being legal in 37 states and recreational cannabis allowed in 18, we should be seeing commercials for companies, products, and services almost as frequently as commercials for sports betting, which is permitted in 30 states in some form.
However, mainstream cannabis advertising continues to be non-existent, as demonstrated in the recent news that NBC has rejected an ad by cannabis e-commerce and advertising platform Weedmaps from being shown during the Super Bowl LVI event his coming Sunday.
Weedmaps reportedly approached the network late last year about airing a Super Bowl commercial that would be “similar to a PSA,” according to reports. Execs volunteered to present some of their earlier educational-based programming, assuring NBC executives that it would not contain any direct-sell messages, which are still forbidden under federal law.
“The answer was a hard no — they wouldn’t even entertain the conversation,” Weedmaps Chief Operating Officer Juanjo Feijoo told Adweek. “We see ourselves as trying to be trailblazers in the industry and making new inroads where others haven’t gone before in cannabis advertising. So it was disappointing.”
The contentious ad personifies cannabis as Brock Ollie, a head of broccoli, the veggie emoji commonly used as a visual representation of cannabis in marketing. The 30-second ad takes viewers through a day in the life of Brock Ollie, whose superfood identity is in jeopardy as he is repeatedly misidentified as cannabis. The ad offers a lighthearted take on the industry’s issues, such as social media censorship and a lack of clear advertising standards, which limit cannabis-related commercials during nationally televised events like the Super Bowl.
“Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate,” Chris Beals, CEO of Weedmaps said. “There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out.”
The game between the Cincinnati Bengals and Los Angeles Rams will be played Sunday in L.A.