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Why Jordan Peele is On His Way To Becoming the Next Horror Master

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Jordan Peele
PHOTO | AP
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When a filmmaker comes out of the gate with a film that’s universally loved by audiences, lauded by critics and is financially successful as ‘Get Out’ was in 2017, it’s rare to see a director follow it up with something comparable.

Jordan Peele, the writer, projector and director of ‘Us,’ did just that with the release of his last film.

The film shattered the previous open weekend box office records, making an astounding $70 million. At the time of writing, the film has already made $90 million domestically.

Coming from a comedy background, Peele shocked many with how innovative, creative and horrifying his debut film was. Naturally, many had questions about how good of a job a sketch comedian turned first-time director would be.

‘Get Out’ silenced those critics and earned the love of fans and critics alike, winning an Academy Award for best original screenplay and nominations for both Best Picture and Best Director.

After his sophomore effort has been even more successful than his debut film, it’s now undeniable that Peele is not only a horror auteur but a director making films with a level of representation Hollywood has never seen before.

Peele told Variety in a recent interview, “‘Get Out’ is the beginning of a movement of representation in the genre of social relevance in fun movies — of elegant, artistic movies that also can have great box office potential,” Peele said. “It’s the same in television. I think people recognize that if you’re going to make something in this subgenre, we’re the experts.”

After the success of ‘Get Out,’ Peele created his LA-based production company Monkeypaw Productions, which he’s used to start work on upcoming projects like CBS’s ‘Twilight Zone’ reboot, a first-look deal with Amazon Studios and an upcoming animated series.

Peele’s films are so great not only for their exceptional direction, horrifying subject matter, and poignant socio-political messages but for how his films are unafraid to feature people of color in leading roles.

British actor Daniel Kaluuya was the leading man in ‘Get Out,’ earning a Best Actor nod at the Academy Awards, an NAACP Award and a National Society of Film Critics award for best actor.

The wide majority of the ‘Us’ cast are black as well, with the four main characters played by Lupita Nyong’o, Winston Duke, Shahadi Wright Joseph and Evan Alex all playing dual roles.

With ‘Us,’ Peele did something not many horror directors have. He cast people of color as the leads without putting emphasis on the color of their skin. The characters in this movie could have been any race and it would not have impacted the story that all.

That’s something we don’t see often in Hollywood regardless of genre and it’s a major step towards proper representation on screen.

After all, I don’t think it’s a coincidence that innovative, celebrated films like ‘Black Panther’ and ‘Sorry To Bother You’ with majority black casts created black creatives like Ryan Coogler and Boots Riley have been applauded by audiences and critics alike.

Peele is positioning himself as a leading force in both the horror genre and an innovative force for black excellence on the big screen.

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Culture

Papa’s Herb to Light Up Great Outdoor Comedy Festival

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Papa's Herb launches at Great Outdoors Comedy Festival
PHOTO Great Outdoor Comedy Festival

Cannabis and comedy have long been recognized as one of the all-time great combinations. The plant’s powers enhance the enjoyment of both activities, thanks to their intertwined relaxing and mood-enhancing effects. This synergy is set to take center stage at Edmonton’s Great Outdoor Comedy Festival, which runs July 12-14. Papa’s Herb will collaborate with Plantlife Cannabis to exclusively launch its disposable vape products at the event. This is the first time festival-goers will have the unique opportunity to purchase cannabis in a festival setting in Canada.

This announcement highlights the integration of cannabis into mainstream entertainment. It also underscores Edmonton’s progressive approach to event regulation and economic development. Props to Canadian politician Dale Nally, Minister of Service Alberta and Red Tape Reduction, who helped shift regulations in the territory.

Papa's Herb disposable vapes
Papa’s Herb new disposable vapes will be on sale at the Great Outdoor Comedy Festival, Alberta.

Cannabis & Comedy in Canada

Now in its fourth consecutive year, the Great Outdoor Comedy Festival is a highlight in Edmonton’s entertainment calendar. Renowned for its lively atmosphere and stellar comedic performances against scenic outdoor backdrops, the festival attracts comedy enthusiasts and top-tier performers from across Canada.

The collaboration between Papa’s Herb, a prominent cannabis brand born in Miami and made in California, and Plantlife Cannabis, Alberta’s largest independently owned and operated dispensary, promises to elevate the overall experience, setting a precedent for future cannabis-infused events in the region.

Ian Scott, owner of Plantlife Cannabis in Edmonton, underscores this synergy. “Great comedy is made even better with the addition of cannabis,” he says. “The relaxed and euphoric effects enhance the audience’s enjoyment, making Papa’s Herb an ideal partner to enrich this special event.”

Festival Experience: Where to Find Papa’s Herb

During the festival, attendees can purchase Papa’s Herb disposable vapes at “The Garden by Plantlife,” conveniently located next to the main stage, along with the company’s other premium cannabis products.

“The Great Outdoor Comedy Festival provides an ideal platform for our offerings,” says Aaron Nathaniel, CEO of Papa’s Herb. “Our RNTZ and Lemon Cherry Gelato disposable vapes are crafted to complement the festival ambiance, offering a blend of relaxation and enjoyment that pairs perfectly with laughter.”

Papa’s Herb stands for family lineage, quality, and sustainability, sourcing premium cannabis from dedicated local growers to ensure top-tier quality and affordability. As a brand “by the people, for the people,” it supports small farmers and prioritizes sustainability.

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Tyson 2.0 Launches New Mike Bites Cannabis Gummies

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Mike Bites

Nearly 25 years after he was disqualified from the World Boxing Association Heavyweight Championship for biting his opponent’s ears, Mike Tyson’s Tyson 2.0 cannabis brand has just released ear-shaped edibles, Mike Bites.

The new ear-shaped edibles are complete with a missing chunk where Tyson removed a portion of Evander Holyfield’s cartilage in what became known as The Bite Fight. After Tyson bit off a chunk of Holyfield’s ear, the 1997 match resumed. However, after attempting to snack on Holyfield’s second ear, Tyson was disqualified and his boxing licence was withdrawn. The Nevada State Athletic Commission handed Tyson a a $3 million fine for his actions and he didn’t fight again for over a year.

Mike Bites gummies will be sold at dispensaries in California, Massachusetts and Nevada.

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Wiz Khalifa Debuts New Taylor Gang x Stündenglass Collab

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Taylor Gang x Stündenglass
PHOTO | Stündenglass

Wiz Khalifa and his entertainment company Taylor Gang Ent. have collaborated with Stündenglass, the world’s first gravity-powered infuser, to introduce the iconic gold and black Taylor Gang x Stündenglass.

“I’m honored to have collaborated with long time friend Wiz Khalifa, who is as passionate about this product as I am. Our mutual admiration for Stündenglass made it a natural collaboration,” Stündenglass CEO Chris Folkerts said via a press release.

Taylor Gang x Stündenglass is an authentic collaboration developed after the multi-platinum-selling, Grammy-winning, Golden Globe-nominated Khalifa discovered Stündenglass and began enjoying it regularly as seen on his Instagram.

“I love my Stündenglass, and I’m pumped everyone gets to experience this with me now,” Khalifa.

The Taylor Gang x Stündenglass. PHOTO | Courtesy of Stündenglass

The infuser features a patented 360-degree gravity system that elicits a powerful and immersive experience. It generates kinetic motion activation via cascading water, opposing airflow technology and the natural force of gravity.

The Taylor Gang gravity bing comes in an exclusive black and gold colorway and features two glass globes on a metal base made of aircraft-grade aluminum, surgical grade stainless steel, and high-quality Teflon seals.

Taylor Gang includes artists Ty Dolla $ign, Juicy J, and Berner among others — the former of which has his own line Stündenglass collab with his Cookies brand.

“We’re very excited to launch the official Taylor Gang x Stündenglass. We use glass in our everyday lives, so it only made sense to team up and create an exclusive Taylor Gang collaboration for the fans,” Taylor Gang said.


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