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MzJill: The Expert Cannabis Cultivator Putting Patients First

We caught up with infamous grower MzJill to talk cannabis genetics, growing in Oregon and the burgeoning legal cannabis industry.

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MzJill
PHOTO | MzJill
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If anyone can be considered a cannabis superwoman, it’s MzJill. She began growing cannabis twenty years ago as a single mom with three kids. Now, after trudging through the dark ages of cannabis prohibition, she’s pioneered two game-changing cannabis genetics companies and has helped patients across the west coast find long-awaited moments of peace.

We caught up with the infamous grower to talk cannabis genetics, growing in Oregon and the burgeoning newly-legal cannabis industry.

Meet MzJill

Her first major venture was TGA Genetics. Active until 2017, MzJill and TGA earned their fair share of media attention — High Times featured TGA strains on numerous occasions over the past decade. She was also the first female breeder to do so.

Now, at MzJill Genetics, she’s continuing to craft some of the best cannabis cultivars on the market.

Yet, unlike many who enter into the cannabis game, starting a strain revolution wasn’t what MzJill had in mind when she began growing. “I originally started as a means to provide my own medicine for my scoliosis,” she told us. It didn’t take long, however, before her green thumb began to show its color.

Growing Medicine

“I started helping other people. That’s what really got me going,” explains MzJill. “I had some other patients that were in need of meds, that weren’t as able to grow, or understand how to make cannabis cookies, medicated cookies, or edibles.”

In fact, it was through helping a patient, a woman with multiple sclerosis that needed help setting up a garden, that MzJill developed her first two award-winning strains, Agent Orange and Jilly Bean. Agent Orange was created in honor of MzJill’s father, a Vietnam veteran who developed cancer after being exposed to the toxic herbicide.

MzJill received an Orange Velvet clone through her patient, a plant which then became the mother of her two top-performing cultivars. Orange Velvet itself features a smooth and creamy quality, a subtle and familiar flavor that was passed on to both Agent Orange and Jilly Bean. The flavor and crystal-coated appearance of these plants, however, are not the features that set these plants apart.

MzJill has a history of crafting the perfect plant for a patient in need.

“A lot of people are growing for flavor, for terpenes for concentrates,” MzJill said. “While I still really focus on the flavor of the cannabis, I also want to make sure that I have the medicinal qualities that can help other people.”

The Brian Berry line offers the perfect example. The line, masterfully bred by MzJill Moser Seeds, features eight distinct strains. While these plants can feature impressive yields and many feature a gorgeous purple-tipped coloration, the plants themselves were developed with a different intention in mind: to create truly high-quality medical cannabis.

“The line was named after my friend, Brian Damewood, that passed from ALS [a neurodegenerative diesase]. He was actually able to smoke the very first flower that came from the original Brian Berry Cough three days before he passed.”

Although, MzJill was quick to point out that finding the right plant for a patient’s specific needs is no easy feat. “You can have one strain that can be absolutely fantastic medicine for one person,” she begins, “and the next person can get anxiety or depression from it.”

“So, every strain is not going to be suited for every person. You always have to look and find out what is going to work best for your symptoms and needs.”

Cannabis for Patients First

Given the standout personalities of strains like Black Cherry Soda, Jilly Bean, and Brian Berry, MzJill certainly knows how to create exotic concoctions that work. Yet, selling seeds is only one part of what this experienced breeder actually does.

“We put a lot of love and care into it,” says MzJill. “We don’t just want to rush through it. We take the time to make sure that we are getting the very best female and using her in the cross, and that’s really what we have to do.”

“People are just rushing into it,” she continues, “they’re throwing plants together and not taking the time to stabilize the line. You know, you have a patient and they buy a pack of seeds and they get 10 completely different plants, that’s not very helpful for them.”

Considering that MzJill grew her first plant in 1997, she certainly is the person to ask about expert cannabis cultivation. MzJill got her start when the plant was still illegal in the state of Oregon, although medical cannabis was legalized in the state in 1998. Still, it was a time when cannabis-consuming women faced a real threat of having their children taken away if they were caught cultivating the herb. In many states, this threat is still very real.

Given the high risks, you have to really love what you’re doing to continue. With the big boom in the industry after legalization, however, the community around medical cannabis has changed.

“Now, you have a lot of people who are fresh out of college or a lot of people with a large amount of money who want to invest, and they’re not getting into it for the right reasons,” says MzJill. “They are seeing money signs, they don’t care about the patient. They don’t care about the people who were pioneers of the industry, so I feel that it had more heart before.”

Luckily for patients and cannasseurs alike, MzJill isn’t getting out of the game anytime soon. She and her business partner, Moser Seeds, have several new lines in the making. “We are going to continue to expand,” she says.

“We are working now on the Jilly Bean line, which will have a minimum of five different specific flavors. They will all be Jilly Bean line, for example, Urkle crossed with Jilly Bean will be a Grape Jilly Bean. We are also working on feminized lines, there are quite a lot of new ladies in our library that we are working with.”

In the meantime, MzJill’s advice for new growers in the industry? “If you have a garden, if you’re a successful grower, find one person that you help on a regular basis, and stick with them.”

Culture

No Super Bowl for Brock Ollie

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Brock Ollie

With medicinal marijuana being legal in 37 states and recreational cannabis allowed in 18, we should be seeing commercials for companies, products, and services almost as frequently as commercials for sports betting, which is permitted in 30 states in some form.

However, mainstream cannabis advertising continues to be non-existent, as demonstrated in the recent news that NBC has rejected an ad by cannabis e-commerce and advertising platform Weedmaps from being shown during the Super Bowl LVI event his coming Sunday.

Weedmaps reportedly approached the network late last year about airing a Super Bowl commercial that would be “similar to a PSA,” according to reports. Execs volunteered to present some of their earlier educational-based programming, assuring NBC executives that it would not contain any direct-sell messages, which are still forbidden under federal law.

“The answer was a hard no — they wouldn’t even entertain the conversation,” Weedmaps Chief Operating Officer Juanjo Feijoo told Adweek. “We see ourselves as trying to be trailblazers in the industry and making new inroads where others haven’t gone before in cannabis advertising. So it was disappointing.”

The contentious ad personifies cannabis as Brock Ollie, a head of broccoli, the veggie emoji commonly used as a visual representation of cannabis in marketing. The 30-second ad takes viewers through a day in the life of Brock Ollie, whose superfood identity is in jeopardy as he is repeatedly misidentified as cannabis. The ad offers a lighthearted take on the industry’s issues, such as social media censorship and a lack of clear advertising standards, which limit cannabis-related commercials during nationally televised events like the Super Bowl.

“Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate,” Chris Beals, CEO of Weedmaps said. “There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out.”

The game between the Cincinnati Bengals and Los Angeles Rams will be played Sunday in L.A.

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Culture

VIBES X Kaya Herb House Collab Launches in Jamaica

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VIBES x Kaya Herb House
PHOTO | Chris Lewinson/BUZZ

Vibes, the rolling paper brand co-founded by entrepreneur and rapper Berner in collaboration with Gnln, announces a collaboration with the Kaya Herb House for the holidays. Featuring lifestyle goods and premium rolling papers, VIBES x Kaya Herb House furthers both brands’ missions to create the ultimate experience for connoisseurs.

VIBES x Kaya Herb House marks the first common project between the two brands, which have a shared goal of educating consumers on a premium smoking experience and creating meaningful experiences around the cannabis lifestyle.

The collection’s retro graphic pays homage to the Caribbean’s smuggler planes

The Kaya Herb House franchise was founded in Jamaica by “Bali” Vaswani, who had established Marley’s Estate coffee brand in the United States. VIBES x Kaya will be available at the Herb House in Kingston, Jamaica, which features the first medicinal Ganja herb house in the Caribbean and offers locally grown herbs and straight-from-the-farm extracts line as well as a taste of world-renowned cuisine and juices at the cafe and pizza restaurant.

“This marks another milestone for the VIBES brand. We are thrilled to partner with such an industry legend, together introducing an authentic experience to Jamaica and bringing attention to the history of the industry in the Caribbean,” says Vanessa Vanjari, Brand Manager of Vibes.

The collaboration features rolling papers, apparel, and accessories for the global wellness traveller, including co-branded hemp king size skinny booklets, tee shirts, and a pizza cutter. The slogan “Build a Vibe” is stamped on the VIBES x Kaya rolling papers, a play on both a popular Jamaican catchphrase and VIBES’ signature “Catch a Vibe.”

Each piece in the collection contains a retro graphic style of a plane that pays homage to the history of cannabis in the Caribbean when smugglers flew cannabis for the black market over the coasts of Jamaica and Florida. Smuggler planes would drop packages into the water, gaining the name “Square Grouper.”

VIBES x Kaya is a month-long collaboration that launches on December 17, 2021 at the Kaya Herb House in Kingston, Jamaica.

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Culture

Kate Hudson Gets High for the Holidaze In Cannabis Cocktail Commercial

Kate Hudson stars in an ad for Cann beverages—the first time an A-lister has been the face of a weed brand in a mainstream commercial.

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Kate Hudson Gets High

Cann, a California-based cannabis-infused beverage firm, has partnered up with actress Kate Hudson and her King St. Vodka brand for the holiday season. To coincide with the debut of their special bundle offering – Cann Unspiked and King St. Vodka, the trio just opened a holiday-themed campaign.

Hudson, an actor, producer, and investor in the THC-laced brand Cann, starring in a film that breaks new ground by including the popular “social tonic” as the main element in a joyful adult beverage. Hudson’s own brand, King St. Vodka, provides the alcohol in this cranberry sage-flavored cocktail. In the video, Hudson is joined by party guests Baron Davis, former NBA All-Star-turned-TNT commentator, and Darren Criss, Emmy-winning actor and singer.

Hudson and Davis play an unusual couple preparing for a sophisticated house party in the ad, which could be the first time a Hollywood A-lister has stepped up as the face of a cannabis brand in a mainstream commercial. In fact, the two have been friends for a long time and are both financial backers of Cann, as is Criss, who met Hudson on the set of Glee.

Hannah Lux Davis, known for her work with Ariana Grande, Doja Cat, Kacey Musgraves, and others, directed the star-studded holiday campaign and features music from Criss’ latest Christmas album.

According to Cann’s founder Luke Anderson, the goal of the collaborations and campaign is to show that cannabis has become mainstream enough that a celebrity like Hudson is happy to use and promote it.

“We’re equating cannabis with alcohol because at these 2-milligram levels it’s as mild as a light beer or a glass of wine,” Anderson told Adweek. “We’re saying they deserve to be on equal footing. And people have been DIY-ing this for a long time anyway.”

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