In 2019 women held 37% of senior level positions in cannabis. Alarmingly, less than 8% of CEOs are women and only 38% of all positions in cannabis are held by women. This statistic and much more will be the topic of discussion at the Women Empowered In Cannabis (WEIC) Power & Collaboration summit on July 21, 2021, from 10 am PST – 5 pm PST.
The one day summit is WEIC’s first virtual Women’s Leadership Summit and will address the rapid loss of female leadership and power in cannabis and question how the community can address and stop this trend.
“We have a once in a lifetime opportunity to build an industry from the ground up that is inclusive, diverse and just, and yet women are losing ground at a distressing rate,” said Kyra Reed, WEIC founder and CEO. “The summit is designed to help women elevate our voices and establish real power in the global cannabis market.”
Meet the Speakers
The Women’s Leadership Summit: Power and Collaboration brings together a diverse group of influential women. This virtual summit offers opportunities for women to learn and interact with each other, irrespective of their location.
Andrea Brooks, Founder and CEO – Sava; Annie Holman, Founder and CEO – The Galley; Christine De La Rosa – The People’s Ecosystem; Kate Lynch, SVP Marketing – Curaleaf; Khadijah Adams – Girl Get that Money; Franny Tacy, Founder and CEO – Franny’s Farmacy; Helen Gomez Andrews, Co-founder and CEO – The High End; Katie Pringle, Co-founder – Marigold Marketing; Kendra Losee, Founder and CEO – Mota Marketing; Lelehnia DuBois – The Humboldt Grace; Dr. Lola Ohonba, WCI Health, Clinical Pharmacist, Certified Medical Cannabis Specialist – WCI; Mara Gordon, Founder and TEDx speaker – Aunt Zelda’s; Mskindness Rivera; Nancy Whiteman, CEO – Wana Brands; Rosie Mattio, Founder and CEO – MATTIO Communications; Scheril Murray Power, Cannabis and Agricultural Attorney – Doumar Allsworth Laystrom Voigt Wachs Adair & Dishowitz LLP; Susan Soares, Founder and CEO – The State of Cannabis; Tiffany Yarde; Valda Coryat, CMO – Trulieve
“Pursuing inclusion and diversity in business is not just a way to encourage goodwill. It is a strategic business decision that can literally make or break a company. This is not a wishful, feel-good attempt to make news or have people speak well of the industry. It is truly how we survive — and maybe how we change the world a little bit.” – Nancy Whiteman, Wana Brands CEO
“This quote from the late Helen Keller says it all – ‘Alone we can do so little; together we can do so much.'” – Mara Gordon – Founder Aunt Zelda’s
“Women are the “Pillar” of the world but are being left behind in major sectors of our economy especially after the pandemic. It’s time for us to come together as one to claim our spot at the decision-making table!” – Dr. Lola Ohonba PHARM.D.
“It is well known that women are more than good enough to run companies. We need to recognize if we are good enough to do the work, we are good enough to own the work. We need to empower one another, create financial opportunities and invest in each other to become owners and make sure there are women in the C-suite of the companies we work with. This is why.” – Chrystal Ortiz – CEO/Founder Herb & Market Humboldt, High Water Farm
Power & Collaboration Event Topics
The day’s schedule will be broken into ten categories:
- Keynote: EXECUTIVES: How to Use Power in Leadership
- Keynote: MESSAGING: Developing a POWER message for women in cannabis
- Keynote: FINANCE: Women, Money & Power
- Panel: CULTIVATION: Power & Collaboration
- Panel: MANUFACTURING: Power & Collaboration
- Panel: SCIENCE & RESEARCH: Power & Collaboration
- Panel: RETAIL: Power & Collaboration
- Panel: INTERNATIONAL: Power & Collaboration
- Panel: CBD: Power & Collaboration
- Panel: HEMP: Power & Collaboration
Join the all-day live virtual conference on July 21, 2021, at 10 am PST / 1 pm EST – 5 pm PST / 8 pm EST
Don’t miss this incredible event! Register here to attend.
Tyson 2.0 Launches New Mike Bites Cannabis Gummies
Nearly 25 years after he was disqualified from the World Boxing Association Heavyweight Championship for biting his opponent’s ears, Mike Tyson’s Tyson 2.0 cannabis brand has just released ear-shaped edibles, Mike Bites.
The new ear-shaped edibles are complete with a missing chunk where Tyson removed a portion of Evander Holyfield’s cartilage in what became known as The Bite Fight. After Tyson bit off a chunk of Holyfield’s ear, the 1997 match resumed. However, after attempting to snack on Holyfield’s second ear, Tyson was disqualified and his boxing licence was withdrawn. The Nevada State Athletic Commission handed Tyson a a $3 million fine for his actions and he didn’t fight again for over a year.
Wiz Khalifa Debuts New Taylor Gang x Stündenglass Collab
Wiz Khalifa and his entertainment company Taylor Gang Ent. have collaborated with Stündenglass, the world’s first gravity-powered infuser, to introduce the iconic gold and black Taylor Gang x Stündenglass.
“I’m honored to have collaborated with long time friend Wiz Khalifa, who is as passionate about this product as I am. Our mutual admiration for Stündenglass made it a natural collaboration,” Stündenglass CEO Chris Folkerts said via a press release.
Taylor Gang x Stündenglass is an authentic collaboration developed after the multi-platinum-selling, Grammy-winning, Golden Globe-nominated Khalifa discovered Stündenglass and began enjoying it regularly as seen on his Instagram.
“I love my Stündenglass, and I’m pumped everyone gets to experience this with me now,” Khalifa.
The infuser features a patented 360-degree gravity system that elicits a powerful and immersive experience. It generates kinetic motion activation via cascading water, opposing airflow technology and the natural force of gravity.
The Taylor Gang gravity bing comes in an exclusive black and gold colorway and features two glass globes on a metal base made of aircraft-grade aluminum, surgical grade stainless steel, and high-quality Teflon seals.
Taylor Gang includes artists Ty Dolla $ign, Juicy J, and Berner among others — the former of which has his own line Stündenglass collab with his Cookies brand.
“We’re very excited to launch the official Taylor Gang x Stündenglass. We use glass in our everyday lives, so it only made sense to team up and create an exclusive Taylor Gang collaboration for the fans,” Taylor Gang said.
No Super Bowl for Brock Ollie
With medicinal marijuana being legal in 37 states and recreational cannabis allowed in 18, we should be seeing commercials for companies, products, and services almost as frequently as commercials for sports betting, which is permitted in 30 states in some form.
However, mainstream cannabis advertising continues to be non-existent, as demonstrated in the recent news that NBC has rejected an ad by cannabis e-commerce and advertising platform Weedmaps from being shown during the Super Bowl LVI event his coming Sunday.
Weedmaps reportedly approached the network late last year about airing a Super Bowl commercial that would be “similar to a PSA,” according to reports. Execs volunteered to present some of their earlier educational-based programming, assuring NBC executives that it would not contain any direct-sell messages, which are still forbidden under federal law.
“The answer was a hard no — they wouldn’t even entertain the conversation,” Weedmaps Chief Operating Officer Juanjo Feijoo told Adweek. “We see ourselves as trying to be trailblazers in the industry and making new inroads where others haven’t gone before in cannabis advertising. So it was disappointing.”
The contentious ad personifies cannabis as Brock Ollie, a head of broccoli, the veggie emoji commonly used as a visual representation of cannabis in marketing. The 30-second ad takes viewers through a day in the life of Brock Ollie, whose superfood identity is in jeopardy as he is repeatedly misidentified as cannabis. The ad offers a lighthearted take on the industry’s issues, such as social media censorship and a lack of clear advertising standards, which limit cannabis-related commercials during nationally televised events like the Super Bowl.
“Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate,” Chris Beals, CEO of Weedmaps said. “There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out.”
The game between the Cincinnati Bengals and Los Angeles Rams will be played Sunday in L.A.