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Watch Billy Ray Cyrus as a Nug of Weed in His New Music Video

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Billy Ray Cyrus
PHOTOS | Courtesy Nug Nation

Billy Ray Cyrus has found new life as an ass-kicking nug of weed in his latest video, “Angel in My Pocket.”

The one-time mullet king’s newest single and accompanying music video for the song is an ode to something every cannabis aficionado can recognize: an emergency joint.

The video brings Cyrus, aka Doobie Ray, to life as an animated cannabis bud, complete with the artists signature cowboy hat, boots, and beard. Cyrus voices the character who works at The Nug Nation gas station and breaks into jokes and street fights throughout the blues and country-based song.

Early stage storyboard cells by artist Jake Fairly.

The single comes off Cyrus’ latest album, The Snakedoctor Circus, out May 24. “Angel in My Pocket” is written by Don Von Tress, also responsible for the country star’s first chart-topping 1992 hit, “Achy Breaky Heart.”

The music video was co-directed by Potsy Ponciroli of Hideout Pictures and Mikey Peterson of The Nug Nation.

We spoke to Peterson about the process of creating the animation for the music video, and some of his favorite moments from it.

Peterson explained that  “Angel in My Pocket” took two straight weeks to complete.

“The team got the green light to create the video on Easter Sunday and delivered it just four days before it premiered on Youtube on May 9,” said Peterson.

The process required “all hands on deck,” said Peterson, adding that The Nug Nation’s team of eight worked every day and night — sometimes for 40 hours straight hours — to create the animated enlivened nugs and storyline.

The hardest scenes to shot were the rocket landing, and the car jumping scenes. Peterson explained that maneuvering the smoke, and the weight and positioning of the car, made it a difficult undertaking.

Billy Ray’s car smashing through the Salt Creek Hemp sign was tricky to shoot.

One of Peterson’s favorites scene is the car’s landing in the hemp field, he explained, “there’s an abrupt stop to the song [and an ensuing joke] which makes it impactful.”

Animation projects like these — and the ones found on The Nug Nation’s website — are shot frame-by-frame, Peterson explained. One second of animated footages takes an average of 24 frames.“A lot of those images are then doubled depending on the scene and if any rigging is needed,” he said. “Rigging is the process of deleting stands and supports that hold up characters or props within a scene.”

The process took around than 10,000 still frames in total to complete the video, which is just over four minutes long.

“Animation is the most tedious form of production you can possibly do,” Peterson said. “Everything is done frame-by-frame.” All materials are hand-built, including the set and characters. After design and filming are done, it goes into post-production, where it’s turned into video and edited, “so the process is more extensive than anyone could ever imagine for one second of video,” he added.

Creator and Director Mikey Peterson gives the girl nug a salon-worthy cut.

All of the nugs in “Angel in My Pocket” and other Nug Nation creations are made from real cannabis. The cannabis is provided by Whole Meds Dispensary in Denver, Colorado, who select each for its photogenic color and texture.

Not to worry, though, no top-shelf buds were harmed in the making of the video.

“It’s not top-shelf, it’s only used for visuals. No need to waste the good stuff,” he laughed.

Billy Ray Cyrus and his new love take to the stars.

The Nug Nation’s collaboration with Billy Ray Cyrus was rather serendipitous.

The company produces a series of stop-motion animated comedy clips. The Nug Nation is part of BurnTV’s original programming lineup. BurnTV is a lifestyle and entertainment network set to launch this summer1.

Each episode of The Nug Nation series takes place in Nugville, a fictional Colorado town. One of its main characters Diesel (named after the famous strain Sour Diesel) works at The Nug Nation Gas Station, which also appears at the beginning of “Angel in My Pocket.”

Billy Ray Cyrus gets fired from the Nugville petrol station.

When asked if Cyrus’ song — whose lyrics include “I lost my job at the station” — was in homage to the comedy series, Peterson said it was a coincidence, one that started a conversation and a collaboration between the video’s co-directors and Cyrus’ management team.

Part of the enjoyment of this project, and animation in general, said Peterson, is the ability to go off script, and “throw in some funny gags.” One example of this is in the video’s fight scene.

Lead Animator Jamey Jorgensen works to move the Billy Ray Cyrus nug frame by frame.

“Our lead animator, Jamey Jorgensen, thought it would be funny if the joint just pops up in someone’s mouth [during the fight],” Peterson said. “It’s fun to add little surprises or scenes within a scene that were not originally written. Animators are actors themselves in the sense that they become these characters during the animation process and are given the freedom of improving when they feel the need to.”

Keep an eye out for more Nug Nation collaborations in the near future. While Peterson remains tight-lipped about details, he hinted at an upcoming project which will feature an Instagram series and a well-known artist.

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Culture

Network in Paradise at the CanEx Jamaica Business Conference & Expo

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CanEx Jamaica
PHOTO | Konstiantyn

According to a new report by Grand View Research, Inc, the global legal cannabis market is expected to reach USD 66.3 billion by the end of 2025. Helped in part by the increasing acceptance of cannabis to treat numerous medical conditions such as Parkinson’s disease, cancer, arthritis, and neurological disorders, along with the lucrative revenue created by legal cannabis sales, there has never been a more crucial time for entrepreneurs and businesses to network and expand their businesses on a global scale.

As one of the leaders in international business-to-business (B2B) events, the CanEx Jamaica Business Conference and Expo brings together top cannabis industry experts from around the globe including the U.S., Canada, Europe, Australia and the Caribbean.

Taking place September 26-28 at the Montego Bay Convention Center, in beautiful Montego Bay, the fourth annual CanEx Jamaica Business Conference & Expo features addresses, panel discussions and presentations on a variety of topics — from advocacy, cultivation, science and medicine to investment, banking and finance, and the business of cannabis including women entrepreneurship.

Over 70 world-class speakers and panelists will provide insights into the direction of the global cannabis industry to over 3,000 delegates.

Steve DeAngelo, founder of Harboride dispensary and the Last Prisoner Project, is speaking on two panels — “Post Decriminalization of Cannabis: Towards Restorative Justice” and “Strategic Approaches to Cannabis Investments” to how the investment landscape is evolving.

Bruce Linton, founder of Canopy Growth Corp, the first cannabis producing company in North America to be listed on a major stock exchange, will host a fireside chat with CanEx founder, Douglas K. Gordon.

Former President of Mexico, Vicente Fox, will host “The Global Cannabis Movement” that will explore what globalization means in practical terms for the industry, where things stand presently and the future of the global market.

Cam Battley, Chief Corporate Officer of Aurora Cannabis Inc., will be speaking on the panel “CEO Roundtable: Roadmap to Sustainable Profitability for the Industry” to discuss the global challenges and opportunities facing the cannabis Industry.

Plus, over 200 exhibitors and sponsors, from cultivators to investment firms and media experts will provide attendees opportunities for networking, business expansion and identify new areas of growth within the legal industry.

Held for the first time in 2016, CanEx Jamaica is responsible for connecting cannabis experts, researchers, business professionals, creating new strategic partnerships in a truly memorable and vibrant setting.

For more information, visit canexjamaica.com.

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After 25 Years, Supreme Closes Iconic Lafayette Store

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PHOTO | Supreme

In a move that has shocked through the streetwear community, Supreme has closed its original space on Lafayette after 25 years of business.

Back in February, the brand announced that its famous Lafayette location would be under renovation. Now, due to the unforeseen closure, the 190 Bowery location in Manhattan will now be the brand’s main location in the Big Apple.

 

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Celebrating 25 years. Pooky, Lafayette Street, New York City 1995 📷 @suekwon_

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Off the Record, It’s National Expungement Week

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National Expungement Week

“Would you like to know an absolutely crazy fact? There are 77 million people in the United States who have a criminal record.” This crazy statistic that instantly grabs your attention is how Seth Rogen opens the PSA for National Expungement Week.

Rogen also asks, “What does ‘expungement’ mean?” ‘On the record’, expungement means, clearing or sealing the record of a person’s prior arrest, criminal charges or conviction.

That’s a possibility for some of the 77 million people with criminal records — a large amount being minor offenses — which make up nearly a quarter of the population of the United States. Having a criminal record seriously impedes the ability to live for millions of people. It restricts access to jobs, housing, education, and the right to vote.

National Expungement Week aka N.E.W. is the initiative of Cage-Free Repair (the non-profit section of Cage-Free Cannabis) Cannabis and Equity First Alliance.

Cage-Free Cannabis is rooted in three kinds of justice, from reparative, to economic and environmental. Equity First Alliance works to bring reparative justice to, and be a voice for, those who have been most harmed by the War on Drugs.

The initiative will see over 40 events held in 30 cities, which will host workshops, allowing people to meet with lawyers and experts who can help them clear records, from September 21-28.

Among other company’s and businesses, N.E.W. is supported by Houseplant, the cannabis company launched by Rogen and Evan Goldberg, in the hopes of exposing the social injustices associated with cannabis convictions.

With 18 events in 15 cities that helped nearly 300 people begin the process of changing their records, the inaugural National Expungement Week in 2018 was clearly a success and led to the initiative returning this year.

If you’re interested in clearing your record or helping someone else do the same, you can find further information — including the dates and details of specific events — on the official site of N.E.W.; offtherecord.us.

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