With medicinal marijuana being legal in 37 states and recreational cannabis allowed in 18, we should be seeing commercials for companies, products, and services almost as frequently as commercials for sports betting, which is permitted in 30 states in some form.
However, mainstream cannabis advertising continues to be non-existent, as demonstrated in the recent news that NBC has rejected an ad by cannabis e-commerce and advertising platform Weedmaps from being shown during the Super Bowl LVI event his coming Sunday.
Weedmaps reportedly approached the network late last year about airing a Super Bowl commercial that would be “similar to a PSA,” according to reports. Execs volunteered to present some of their earlier educational-based programming, assuring NBC executives that it would not contain any direct-sell messages, which are still forbidden under federal law.
“The answer was a hard no — they wouldn’t even entertain the conversation,” Weedmaps Chief Operating Officer Juanjo Feijoo told Adweek. “We see ourselves as trying to be trailblazers in the industry and making new inroads where others haven’t gone before in cannabis advertising. So it was disappointing.”
The contentious ad personifies cannabis as Brock Ollie, a head of broccoli, the veggie emoji commonly used as a visual representation of cannabis in marketing. The 30-second ad takes viewers through a day in the life of Brock Ollie, whose superfood identity is in jeopardy as he is repeatedly misidentified as cannabis. The ad offers a lighthearted take on the industry’s issues, such as social media censorship and a lack of clear advertising standards, which limit cannabis-related commercials during nationally televised events like the Super Bowl.
“Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate,” Chris Beals, CEO of Weedmaps said. “There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out.”
The game between the Cincinnati Bengals and Los Angeles Rams will be played Sunday in L.A.
Tyson 2.0 Launches New Mike Bites Cannabis Gummies
Nearly 25 years after he was disqualified from the World Boxing Association Heavyweight Championship for biting his opponent’s ears, Mike Tyson’s Tyson 2.0 cannabis brand has just released ear-shaped edibles, Mike Bites.
The new ear-shaped edibles are complete with a missing chunk where Tyson removed a portion of Evander Holyfield’s cartilage in what became known as The Bite Fight. After Tyson bit off a chunk of Holyfield’s ear, the 1997 match resumed. However, after attempting to snack on Holyfield’s second ear, Tyson was disqualified and his boxing licence was withdrawn. The Nevada State Athletic Commission handed Tyson a a $3 million fine for his actions and he didn’t fight again for over a year.
Wiz Khalifa Debuts New Taylor Gang x Stündenglass Collab
Wiz Khalifa and his entertainment company Taylor Gang Ent. have collaborated with Stündenglass, the world’s first gravity-powered infuser, to introduce the iconic gold and black Taylor Gang x Stündenglass.
“I’m honored to have collaborated with long time friend Wiz Khalifa, who is as passionate about this product as I am. Our mutual admiration for Stündenglass made it a natural collaboration,” Stündenglass CEO Chris Folkerts said via a press release.
Taylor Gang x Stündenglass is an authentic collaboration developed after the multi-platinum-selling, Grammy-winning, Golden Globe-nominated Khalifa discovered Stündenglass and began enjoying it regularly as seen on his Instagram.
“I love my Stündenglass, and I’m pumped everyone gets to experience this with me now,” Khalifa.
The infuser features a patented 360-degree gravity system that elicits a powerful and immersive experience. It generates kinetic motion activation via cascading water, opposing airflow technology and the natural force of gravity.
The Taylor Gang gravity bing comes in an exclusive black and gold colorway and features two glass globes on a metal base made of aircraft-grade aluminum, surgical grade stainless steel, and high-quality Teflon seals.
Taylor Gang includes artists Ty Dolla $ign, Juicy J, and Berner among others — the former of which has his own line Stündenglass collab with his Cookies brand.
“We’re very excited to launch the official Taylor Gang x Stündenglass. We use glass in our everyday lives, so it only made sense to team up and create an exclusive Taylor Gang collaboration for the fans,” Taylor Gang said.
Green Street Festival: The World’s Best Cannabis, Food & Music All In One Place
On May 13-14, Green Street Festival will bring the city’s top restaurants, the state’s leading cannabis brands, and the world’s top entertainers to celebrate the cannabis community. The event marks a historic moment: Los Angeles opening its doors to consumer cannabis events.
This year, the event is partnering with the Emerald Cup to bring the 18th annual cannabis competition to Downtown LA. Industry thought leaders and a roll call of who’s who of the cannabis industry and culture will judge the very best from a list of categories.
Rama Mayo, founder and creator of Green Street Festival says the partnership is a convergence of two massive powerhouse entities in the culture of cannabism and the heritage and community of the Emerald Cup will enhance the Green Street experience.
“Cannabis will always be the headliner,” Mayo said in a press release. “There is no greater recognized symbol of excellence in the weed nation than the Emerald Cup Awards and we are thrilled to share the stage at our inaugural event with them in this partnership. Gary, our team, and I could not be more proud to partner with their organization as we bring the best cannabis, food, and music to one place.”
Emerald Cup founder and author, Tim Blake is absolutely thrilled to join the Green Street Festival and lift the awards to the stage of the largest cannabis market in the world, and be a part of this historic moment for Los Angeles.
“This triumphant return of our annual live awards show is our first entrance to Los Angeles and we could not have chosen better partners for this debut,” Blake said. “Rama and his team at Green Street have created a powerful ecosystem and they’ve done a wonderful job in creating a platform of engagement for us to shine. We’re eager to unify our northern and southern communities as we raise the Cup and recognize the best of California Cannabis.”
The ‘Academy Awards of Cannabis’
The California cannabis market is stronger when united and the 2022 Emerald Cup Awards will bridge the gap between the NorCal and SoCal markets, providing more opportunities for farmers and brands and new options for consumers.
The panels include a diverse cast of leading experts, journalists, scientists, activists, celebrities, and cannabis aficionados. Globally recognized as the “Academy Awards of Cannabis,” judges are exclusively hand-selected to test out a variety of cannabis products created by California’s best cultivators, extractors, and movers and shakers, looking to be crowned best in class in their respective categories. This years’ categories include flower, pre-rolls, solventless concentrates, hydrocarbon, cartridges, edibles, alternative cannabinoids, tinctures, and topicals. Additionally, the judges will be looking for winners for other categories including the most innovative product, eco-conscious packaging, and cannabis photography.
The competition entry window is currently open and the application deadline has been extended to Friday, February 11, 2022, at 4:00 pm PST. A full spectrum of cannabis excellence will be chosen based on specific criteria including the smell, taste, look, and the high, carefully judged under strict discretion.
Green Street Festival Lineup
The brainchild of Gary Vaynerchuk & Rama Mayo, Green Street Festival expects over 7,000 attendees with special performances by Juicy J & Friends, Gary Vaynerchuk, Harry Mack (Live) and many more to be announced.
Day one of the fest is a VIP event at the Green Street Building, a 67,000 sq ft cannabis business epicenter complete with a once-in-a-lifetime performance with Harry Mack and Gary Vaynerchuk.
Day two of the festival is at a historic outdoor venue in Downtown Los Angeles featuring a Keynote from Gary Vaynerchuk, plus an incredibly special performance lead by Grammy and Academy Award-winning artist Juicy J. Exclusive food offerings will be available from the city’s best restaurants & chefs including Yeastie Boys, Afters Ice Cream, Gusto Green, Petite Peso, Broad Street Oyster Co., Shrimp Daddy, and Uncle Paulie’s Deli. Contemporary artist Cody Hudson created and established the visual identity of the festival.
Tickets for this inaugural event on May 13th & 14th are available now at GreenStreetFest.com.