It’s time adults have an honest conversation about cannabis with the children in their lives. Author and advocate Susan Soares gives grown-ups the means to do that with her new children’s book, “What’s Growing in Grandma’s Garden.”
The lighthearted story is told from the perspective of a young boy who loves to garden alongside his grandma. Together, they learn about bugs, vegetables, and the special plants in grandma’s greenhouse.
Soares is actively raising the funds necessary to illustrate and publish “What’s Growing in Grandma’s Garden.” So far, she’s gathered just over half of her $10,000 goal.
Just Say KNOW
“What’s Growing in Grandma’s Garden,” Soares’ first book, is based on a true story.
“I am a grandmother,” she explained and is about to welcome her fifth grandchild. “One of my grandsons loves to be in the garden with me,” she said.
Throughout the story, the young boy learns about good bugs and bad bugs, that fresh vegetables taste better, and that it’s fun to garden.
“Grandma has a special plant in her greenhouse,” Soares explained, “we can look, but can’t touch it.”
The young boy wonders why grown-ups can have things that kids cannot.
“What’s Growing in Grandma’s Garden” is just as much a lesson for adults as it is for children.
The book teaches adults how to talk to children about “grown-up vs. kids issues,” Soares said. “Hopefully that will inspire conversations about cannabis and other grown-up things.”
“Knowledge is power,” she said. “In general, we don’t give children the credit they deserve.”
“When you hide something from kids… that attracts them to it. When you lie, you teach them they can’t believe [you],” she added.
She said that’s one of the biggest failures of the D.A.R.E. program — and why her foundation, C.A.R.E. mocks the anti-drug campaign motto with their own — “Just Say KNOW.”
“Kids KNOW, they aren’t stupid,” said Soares. It’s time for an honest conversation about cannabis.
Soares hopes to see the book in every retail cannabis outlet. “If you are a cannabis consumer, if you have children in your life — niece, nephews, students, etc. — you have an obligation to educate them on the whole cannabis issue.”
Gustav Davies, a Swiss-based artist and illustrator, created the book’s visuals. He said he chose to create the graphics for the story because “[Soares] has something to tell — I like that.”
Davies illustrations are mature yet whimsical. In order to achieve Soares’ vision, he explained, “I’m trying to work as unselfconsciously as possible.”
The advocate-turned-author said the inspiration for “What’s Growing in Grandma’s Garden,” came in 2017 after an appearance on the Southern California radio show, The Woody Show.
“Woody asked me, ‘how did you talk to your children about cannabis?’ I didn’t have a good answer,” she said, admitting she hid it. “I did not like that answer, it really bothered me.”
Soares asked others in and outside of the cannabis industry the same question. She found, “nobody talks their kids about cannabis, even now. Especially people in the industry.”
She wonders where the “what about the kids?” hysteria comes from. “We’re still waking up. Maybe we have PTSD from the drug war,” she said. “We are not owing it as we should.”
One moment stands out to Soares; it came after speaking with an unnamed canna-prenuer. “He said, ‘you are too early, people are not ready for a children’s book about cannabis’.” In the same breath, the source said his eight-year-old made the ‘best Manhattan he’s ever tried,’ Soares explained.
She knew then she needed to write a kid’s book that will “inspire grown-ups to have the conversation about cannabis.”
Cannabis as a Catalyst
Though Soares is a cannabis advocate, she was not always a proponent for the plant. In fact, she once called the cops on a group of teenagers smoking from a pipe in her (now, former) Chino Hills neighborhood.
At the time, Soares described herself as a devout Mormon, and leader in her Orange County church community.
“It took me five years to get out of the Mormon fog,” Soares said. Her relationship with cannabis was a catalyst.
Soares, a then “Conservative Republican,” suffered serious injuries during a church broom hockey game.
“I was about to score my third goal when someone tripped me,” she explained of the 1993 incident. She went head first into a cement cinder block, which knocked her unconscious, blew out her eardrum, and triggered a migraine that lasted two years.
The pain was intolerable. “I didn’t live a moment without pain,” she said, “I went to chiropractors, my Mormon doctor, Scripps’ Clinic… I was given more and more opioids, but found no relief.”
Coupled with the stress of a divorce, Soares felt desperate. “I contemplated suicide, but knew I had three kids relying on me.”
“My neighbor and I who garden together mentioned that cannabis could help my migraine situation,” she said.
Soares was scared — but eager to find relief. “I knew my community and my family would turn their backs on me if I used cannabis, but I didn’t have a choice. I didn’t have any other options left.”
She tried cannabis, and “after six weeks of use, my migraine was gone, never to return again,” she said.
Consequently, the “worst did happen,” Soares continued, “my family did not talk to me, and I was ostracized from the church community. But I needed to be alive for my kids.” Cannabis gave her the ability to do it.
From then on, she made it her life’s mission — starting after her own children reached adulthood — to educate others about the plant. She went on to found the nonprofit organization, Cannabis Awareness Rallies and Events (C.A.R.E.), which aims to educate people about cannabis.
Yes, You Can Buy & Consume Weed at Outside Lands Festival
Outside Lands festival is making history for the second year in a row with confirmation that consumption will be allowed at Grass Lands, the event’s cultivated cannabis experience.
It gets better.
Not only is on-site consumption allowed, you will also be able to buy cannabis products.
According to the L.A. Times, California’s Bureau of Cannabis Control approved on-site sale and consumption to people 21 years and older. The city of San Francisco had already granted its own permit for cannabis use at the event and has suggested other events in the city may also be granted such licenses.
“I think Outside Lands is unique in that it’s a large outdoor music festival in the park — not typically where cannabis events have been licensed,” said bureau spokesman Alex Traverso
“Permitting Grass Lands as the inaugural event is the first step in creating a safe cannabis event space for those aged 21 years and older,” said Marisa Rodriguez, director of the San Francisco Office of Cannabis to the L.A. Times. “Attendees will be able to purchase and consume lab-tested products away from the rest of the venue’s attendees.”
Democratic state Sen. Scott Wiener also voiced his approval.
“Cannabis is part of our culture — particularly at music festivals — and it makes sense to allow people to obtain it legally,” Wiener said. “We need to move past prohibition, which doesn’t work.”
According to the Outside Lands website, as long as you have a valid Government-issued photo ID, everything from pre-rolls, flower, edibles, cartridges, and more will be available.
And while there may be designated consumption areas if you’re smoking or vaping in Grass Lands, edibles or beverages can be consumed anywhere within the event’s grounds.
The Grass is Greener at Grass Lands Festival
Outside Lands made history last year with the inaugural Grass Lands event, becoming the first curated cannabis experience at a major American music festival. Held South of the Polo Field (SoPo), Grass Lands was embraced by the extended Bay Area cannabis community as the perfect place to educate, elevate and celebrate cannabis.
“Much the way that Wine Lands celebrates Napa and Sonoma as the leaders in U.S. wine production, Grass Lands will shine a light on the area’s importance as pioneers in the cannabis world,” said Outside Lands co-producer Rick Farman.
This year, presented with Eaze, Grass Lands promises you even higher experience at America’s first legal cannabis consumption music event.
Grass Lands is part of Outside Lands, this weekend 9-11 August in San Fransisco’s Golden Gate Park. Headliners include Paul Simon, Childish Gambino and Twenty One Pilots. Be part of history. Get your tickets here.
A Frank Conversation with Mowgli Holmes, CEO of Phylos Bioscience
Earlier this year, Phylos Bioscience announced its plan to launch an in-house breeding program. The news prompted outrage within the community, sparking conversations about intellectual property and genetics research across the cannabis industry.
Many cultivators felt betrayed by the idea that the Portland-based cannabis science company would use data they submitted to the Phylos Galaxy — a comprehensive database that documents the cannabis genome — to steal vital cultivar information and use it against them.
Phylos released a statement assuring growers not to worry, that their fears were unfounded. They insisted they weren’t going to use their submitted data to create super strains to put craft cannabis growers out of business. None of that data can be used for breeding, and the breeding work they do will be primarily for large-scale biomass producers. The varieties they do develop for the craft flower market will be released under open-source licenses and should help to keep craft growers in business.
Now, a couple of months have passed. For the most part, Phylos has kept out of the media spotlight. Cannabis Aficionado spoke to CEO Mowgli Holmes to learn more about their approach to large-scale agriculture, plant patents and IP rights, and the future of cannabis.
Growers submitted their genomic data to you with the understanding that it would not be used to enhance any breeding programs. How did you not foresee this backlash from the industry following the announcement of your breeding program?
We didn’t foresee this reaction because this data isn’t useful for plant breeding. It’s just genetic sequence data, with no information on the plants themselves. The purpose of the galaxy has always been to empower everyone to learn from their plant’s data by comparing it to everything else. We made the galaxy and the raw data publicly available so that everyone could have full access to it.
I don’t think this question has really been about the data. It’s about having a company in the cannabis industry that is working with people from big ag. The science we’re using comes from those companies, and we’re hiring scientists who understand it. We’re also a company that is focused on environmental and social impact, and on moving agriculture toward sustainable practices. Cannabis growers don’t trust big ag and they don’t see how we could be working with people from those companies and still have these progressive goals. But we do.
You claim that your new breeding program will focus on large-scale agriculture. Why then do you think there is such a negative response to your breeding announcement from cannabis growers and craft cultivators?
Phylos concentrates on the global market because that’s where the plant needs the most work. I think that a lot of small growers assume that large-scale ag means lousy cannabis, so they don’t respect it. But it matters how the large growers operate. Phylos believes large-scale cannabis and hemp agriculture can actually operate sustainably and we’re committed to doing our part to move it in that direction. We also want to see the craft flower market thrive. We won’t be doing a lot of work there, but when we do it’s going to have a positive impact. The flower plants we release will be good for growers, and breeders will get to keep working with them.
Your presentation to investors at Benzinga seemed to confirm that you will use the submitted data to breed new strains. Why did you tell that to investors if it isn’t your intention? Why do you think your words were misconstrued?
That is not what I said to investors. But when I said that our testing business was a valuable data collection tool, I meant it. Having a high-throughput molecular genetics lab allowed us to generate lots of valuable data, but all of that work has been independent of the customer data we collected. As I said, the data we collected from customers cannot be used for breeding, period.
The data collected from customers was very limited and was made public via the Phylos Galaxy in order to prevent patent infringement and support greater transparency within the cannabis industry’s supply chain. It’s a tool for the industry, including our competitors, to use in understanding varieties and the evolution of cannabis. It’s not a tool that can help with breeding except in a very general way by letting people see relationships — and it’s available to everyone to use in that way.
Have you kept any of the genetic data so you could replicate any of the submitted material via plant tissue propagation?
No, we wouldn’t do that and it’s not possible. You can’t create a living plant from data and you can’t create a living plant from a dead tissue sample. We are not using any of our customer’s plants in our breeding program. The Galaxy is evidence that our customer’s plants belong to them.
We do have a large collection of living cannabis varieties, which we’ve acquired through fair and generous contracts with breeders, and we’re continuing to in-license new varieties.
Was patenting genetics, or your plans to use the data to create your own breeding program, in any fine print that people may have missed?
We’ve never had any plans to use that data for breeding because we always knew it wouldn’t be robust enough to breed with. But we were very openly and publicly building a breeding program meant to support other people’s plant work with our scientific tools. We just weren’t originally intending to do the actual plant work ourselves.
The largest part of a modern plant breeding program is the data infrastructure and we were clear very early on that we were developing genetic markers for breeding. As we’ve said, the customer data had no information on the physical characteristics of the plants themselves and couldn’t be used for breeding. We believed that this simple scientific fact would keep people from making the mistake of thinking we were using it for breeding.
As far as patenting goes, our position has always been that plant patents are fine, as long as they’re responsibly narrow and don’t cover entire categories of plants. Overly broad patents are bad for innovation and bad for the cannabis industry.
The Open Cannabis Project (OCP) closed at the end of May in response to your announcement, citing “deception” as the one reason. What are your thoughts on this situation?
We helped start the OCP to create a transparent and open-source repository of cannabis data that could enlarge the public domain and help to preserve genetic diversity in cannabis. I resigned from the board in order to ensure there was no connection between OCP and Phylos, but the board was already planning to dissolve the organization in December 2018 based on difficulty fundraising.
The OCP knew we were doing breeding work, they knew the science we were using was from big ag and they knew we were going to be willing to apply for limited patents. The OCP themselves have always supported limited patents. They also know how strong my personal commitment is to doing things differently than they’re done in traditional agriculture.
Nothing illustrates the intense emotion around this issue better than this does. Despite knowing all of that, I think they were genuinely shocked to see that we’re working with and hiring people from big ag companies. Progressives see those companies as truly evil, and they don’t have a framework for understanding how good people could possibly be working with them.
Unfortunately, nobody on the OCP board contacted us before they issued their statement. The idea that you could have one foot in both worlds and still be committed to being an ethical company — that’s impossible for many people to accept. But that stance is a decision to leave all of this scientific power in the hands of people you don’t trust.
How can growers trust you when you say you are not using their genomics and data to advance your own breeding program?
Anyone who looks at the science comes to see that you can’t use this data for breeding new plants.
But we are seeing that trust doesn’t come from scientific facts alone. We’re a mission-driven company and eventually people will see the benefits of the work we’re doing. The dust will clear and we’ll be working away, and then people will see.
Why do you think people were so quick to jump to the conclusion that you are using your position and power to harm the very people that you have spent so many years trying to protect?
This is the part that’s hard for me. Phylos has always been clear in our mission to bring science to cannabis and new approaches to agriculture, to preserve genetic diversity, and to help small farmers. It’s pretty crazy to find out that people can overnight decide you don’t mean the things you say. But again, I think the assumption is that if we had good intentions we wouldn’t be hiring scientists and advisors from the major ag companies. We need these people because they understand the complexities of the large-scale agricultural system better than anyone and they are uniquely positioned to help us change it for the better. The team of scientists that have joined Phylos is building an agricultural model that is profitable and sustainable for farmers. We always meant it when we said we cared about the craft flower community. But we also care about agriculture as a whole.
What is your desired achievement with your breeding program?
I got a lot of shit for saying this, but I’m just going to say it again: Phylos is going to create outrageous new plants. They’re going to work better for farmers and for consumers and they’re going to be constantly evolving.
We also believe that it’s important for us and the industry to give both fair credit and fair compensation to the breeders who have created amazing plants already and those that continue to do so. We are already signing agreements to make sure those breeders get paid as they should, and we hope it becomes the standard way of acquiring plants in the industry.
Phylos has built its mission around preserving the genetic diversity we’ve inherited. At the same time, we’re going to drive forward into the future of what this plant can do, which really will be incredible. We need to do both of those things.
We’re combining advanced science with sustainability principles. We’re using traditional breeding driven by genomic knowledge. We’re studying methods that let farmers minimize inputs costs at the same time as they’re building healthier soil. We’re going to help farmers profit from sustainability — and we’re going to make sustainability work better because it’s driven by hard data.
Where does Phylos Bioscience go from here?
We have to accept that some people see big ag companies as the enemy and they don’t trust anyone who’s working with them. But we need to have companies who can use the science from big ag in ways that are driven by a sense of social responsibility. We need to have companies who can figure out how to support environmentally sustainable approaches as they use this science. We need to have companies that are a bridge between these two worlds.
Phylos has one foot in the cannabis world and one foot in the world of large-scale agriculture. The role of our company is to be a bridge between these two worlds that don’t trust each other. To make it work, we’re going to have to be really committed to maintaining our values and measuring our success based on them. We’re going to have to be a little bit like Switzerland and work with everyone. We have to accept that we’re not going to make everyone happy, but we’re going to make damn sure the farms that work with us are successful.
To us, that means that they’re sustainably successful in ways that work long-term for them, and their workers, and the environment. For most of these larger farms the first step is simple: start growing hemp.
Why Jay-Z’s Stand on Social Justice Makes His Move Into Weed Important
Rap superstar Jay-Z has announced his partnership with California-based cannabis company Caliva, serving as their Chief Brand Strategist on a multi-year deal.
Per a statement released to detail the partnership, Jay-Z’s duties on the job will include outreach efforts, brand strategy and creative decisions, giving him a further outlet to focus his efforts in “advocacy, job training and overall employee and workforce development.”
In his new role, Jay-Z plans to shine a spotlight on social injustices when it comes to cannabis, particularly in the realm of criminal justice, cannabis use and legalization.
“Anything I do, I want to do correctly and at the highest level,” said Jay-Z in the statement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”
Jay-Z’s Push for Justice
While it’s clear that the billionaire musician has always been about good business and making money, this is more than just a financial choice for Jay-Z.
Having long been dedicated to social justice initiatives before entering the cannabis business, this is another outlet for him to advocate for and boost the black community in an area they’ve suffered disproportionately, the criminal justice system.
This isn’t his first foray into addressing such issues either.
Jay-Z was named as an executive producer on a series about Kalief Browder, a young black man from the Bronx who died via suicide after three years of imprisonment without a trial, has been outspoken in his support for fellow rapper Meek Mill during his legal troubles and partnered will Meek Mill to launch the Reform Alliance, a group dedicated to criminal justice reform.
When it comes to social justice, this isn’t the rapper’s first rodeo.
A Closer Look at Caliva
Already big fish in the ever-growing legal cannabis pond, the San Jose-based company has a tight grip on the Bay Area’s legal cannabis industry. Carried in over 250 retailers in California and in charge of about 150,000 square feet of space between their cultivation, manufacturing and retail facilities, it’s no wonder the company is Jay-Z’s pick when it came time to ink a deal.
Caliva was all for the opportunity to bring the rap mogul onboard, with CEO Dennis O’Malley heaping praise on the rap superstar in a statement.
“For Jay-Z to seek out Caliva as a partner is humbling and confirms our mission of being the most trusted name in cannabis,” said O’Malley. “To find that we were in complete alignment around our values and ethos was just a home run. We believe this partnership is unparalleled in this or any business and we could not be more pleased to be working with him and have him as our Chief Brand Strategist.”
Celebrities and Cannabis: A Likely Match
While this deal is huge for Caliva, Jay-Z isn’t the only high-profile celebrity to play ball with them. Earlier this year, Hall of Fame NFL quarterback Joe Montana was among a group of investors who locked in an impressive $75 million in fundraising for Caliva.
Montana said at the time that he hoped “Caliva’s strong management team will successfully develop and bring to market quality products that can provide relief to many people and make a serious impact on opioid use and addiction.”
Jay-Z is also one of the many rappers that have jumped on board the legal cannabis money train, joining the likes of Snoop Dogg, Wiz Khalifa, Juicy J and Cypress Hill. Smart investors all have their money in the legal cannabis market, and Hov seems to be no exception.
After all, the guy who rapped “I’m not a businessman, I’m a business, man,” seems like the type of guy who knows a good deal when he sees one.
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