Former Patriots Star Rob Gronkowski Enters CBD Game
If there’s one thing football fans know for sure, it’s that former New England Patriots tight end Rob Gronkowski is always up to something.
Whether it’s partying on a boat, dominating on the gridiron or appearing in another commercial, the guy sure knows how to keep busy.
Now, after the five-time Pro Bowler and three-time Super Bowl winner retired at the age of 30 last offseason, he’s back in the public spotlight. This time, he’s getting into the CBD business.
Gronk signed on with Rhode Island-based Abacus Health Products, giving him a stake in the company and making him the face of a line of products set to be revealed in early 2020.
While there’s surely a business component to this partnership, Gronk insists he decided to get involved with CBD products after personally seeing the impact they can have on pain, telling the press he was “blown away with how well it worked. I am pain-free, and that is a big deal.”
“[The injuries] took an absolute beating on my mind and my soul. I was hurt both mentally and physically, day in and day out,” Gronk said. “I decided to walk away from the game for one reason: I had to recover.”
Recovery was a prime concern for Gronk after his retirement. After dealing with near-constant injuries nine surgeries during his illustrious pro football career, Gronk talked about the need to rest, recharge and help his body recover from the beating it takes during games.
“I’m advocating for CBD to be acceptable for all players for recovery,” Gronk said during a press conference. “You can just call me Mr. Recovery. You know you like that name. Mr. Recovery, baby.”
Gronk recalled a stretch in time after a Super Bowl victory where despite playing a great game and winning a championship, it paid a tremendous toll on his body.
“I was in tears in my bed after a Super Bowl victory. It didn’t make much sense to me,” said Gronkowski. “I couldn’t sleep for more than 20 minutes a night, after a Super Bowl win. And I was like damn, this sucks. It didn’t feel right.”
While Gronk didn’t completely close the door on his NFL career, teasing fans with the possibility of a comeback depending on how his body feels, he made it clear he wouldn’t come back unless the NFL changed its tune on CBD for athlete recovery.
“To come back, they’re going to have to legalize CBD in the NFL,” he said. “No matter what I say, people are still going to say I’m coming back —so, I’m coming back, but I’m not.”
While the NFL has yet to lift its rigid ban on CBD products, as the UFC has, the science is on the athlete’s side. CBD has a proven impact on pain management and athlete recovery that simply can’t be denied at this point. With the recent trend of elite NFL athletes like Gronk and former Colts quarterback Andrew Luck hanging up their cleats early due to countless injuries and never-ending rehab, the NFL might want to consider natural pain-management solutions like CBD.
Ricky Williams Will Be Sparking Greatness With His Highsman x Jeeter Collab on Super Bowl Sunday
Ricky Williams made it possible for a generation of athletes to successfully challenge the NFL’s draconian prohibition of cannabis. The Heisman Trophy winner and former running back changed the perception of cannabis in the NFL, bringing in a new era in which the league has stopped drug testing players for cannabis. This paved the way for the league to recently donate $1 million to research how the plant’s medicinal properties could actually help players deal with pain and provide neuroprotection from concussion.
Williams credits smoking cannabis as a way of overcoming the challenges associated with being a professional athlete, from social anxiety to physical injuries. Since retiring from football, Williams has studied herbalism and alternative holistic therapies, intertwined with the healing properties of cannabis. His first line of cannabis wellness products, Real Wellness fused cannabis with herbal extracts like lavender and turmeric.
In 2021, Williams released his new venture, Highsman, a cannabis lifestyle brand “created to empower professional and everyday athletes as well as sports enthusiasts alike.” And a great play on words, too.
“Highsman is an appreciation for greatness and an appreciation for cannabis. When I started experimenting with it recreationally, I became very reflective and a lot of the time the things I was reflecting on didn’t feel good to me. But through that inner reflection, I started making changes in myself– I realized that there was more to me than just being a football player, and it created an urge to start developing those other sides of myself. It was, and still is, my appreciation for cannabis that helped me to realize my potential for greatness outside the game of football. “
Highsman features three curated by Williams to compliment moments in the day and put you in the zone. Pre-Game is a Sativa for an energized boost; Half-Time is a hybrid for focused awareness, and the Post-Game Indica offers a relaxed mood.
Just in time for Super Bowl LVI, Highsman has teamed up with Jeeter, the number one cannabis pre-roll brand in the country, on a limited-edition run of cannabis and apparel products.
Cannabis Aficionado caught up with Williams for a quick huddle to find out what the iconic athlete will be doing this Super Bowl Sunday.
CA: What brought on your partnership with Jeeter?
We partnered with Jeeter because they are a brand at the top of their game. Their dedication to greatness makes them an ideal partner for Highsman. I’d be lying if I didn’t say that, aside from Highsman, Jeeter is one of my top choices when I visit the dispensary.
Where are you watching the Superbowl and who with?
I am watching the Superbowl at the Jeeter house in LA with Jeeter co-founders Sebastian Solano and Lukasz Tracz, and the amazing Highsman team including CEO Eric Hammond and Marketing Director Lane Radbill.
What are you smoking?
Sticky Ricky from the Highsman x Jeeter collab!
What are you eating and drinking?
I eat light pregame… a fruit smoothie, yogurt, assorted fruit, and a little honey.
What were your pre-game rituals?
I had a whole meditation routine. 12 sun salutations, pranayama, twin hearts meditation (heart-opening meditation), and then off to the stadium.
Who do you think will win Superbowl LVI?
I’m just hoping for a good game, but I picked the Rams to win in the Highsman bracket challenge, so I’m going to root for the home team.
Find your nearest Highsman x Jeeter stockist here.
Tom Brady Is Officially Retiring from the NFL
Tom Brady has announced his retirement from the NFL, writing on Instagram on Tuesday that he is “not going to make that competitive commitment anymore.”
“I have always believed the sport of football is an ‘all-in’ proposition — if a 100% competitive commitment isn’t there, you won’t succeed, and success is what I love so much about our game,” Brady said in his statement on Instagram. “There is a physical, mental and emotional challenge EVERY single day that has allowed me to maximize my highest potential. And I have tried my very best these past 22 years. There are no shortcuts to success on the field or in life.
“This is difficult for me to write, but here it goes: I am not going to make that competitive commitment anymore. I have loved my NFL career, and now it is time to focus my time and energy on other things that require my attention. I’ve done a lot of reflecting the past week and have asked myself difficult questions. And I am so proud of what we have achieved. My teammates, coaches, fellow competitors, and fans deserve 100% of me, but right now, it’s best I leave the field of play to the next generation of dedicated and committed athletes.”
Brady’s announcement comes three days after it was originally reported that he would be hanging up his illustrious cleats. Brady had yet to officially commit one way or the other, insisting on “going through the process” during his most recent appearance on his podcast. The outcome of that process was announced on Tuesday.
The legendary sportsman retires after an astounding 22 NFL seasons, 20 with the Patriots and two with the Tampa Bay Buccaneers, in which he had the most individual success of any player in NFL history. Tom Brady was a 15-time Pro Bowler, three-time AP MVP, three-time first-team All-Pro, and the all-time leader in passing yards, passing touchdowns, and quarterback victories.
High Fighting: Jiu-Jitsu Meets Cannabis
The relationship between recreational marijuana and sports has historically been contentious, and MMA leagues in the United States are no exception. Because of how long weed lingers in the bloodstream, many fighters who follow the rule of not smoking during competitive periods nonetheless test positive. Superstar UFC athletes who have tested positive for marijuana (like Nick Diaz) have faced harsh penalties, including fines and even suspensions or bans from competition, thanks to this law.
High Rollerz co-founders Matt Staudt and Big Lonn Howard have chosen to put together a cannabis-infused jiu-jitsu tournament where some of the sport’s elite athletes get high with their opponent before competing – and where the winner’s grand prise is a pound of pot.
Peep the Vice documentary below.