Ricky Williams made it possible for a generation of athletes to successfully challenge the NFL’s draconian prohibition of cannabis. The Heisman Trophy winner and former running back changed the perception of cannabis in the NFL, bringing in a new era in which the league has stopped drug testing players for cannabis. This paved the way for the league to recently donate $1 million to research how the plant’s medicinal properties could actually help players deal with pain and provide neuroprotection from concussion.
Williams credits smoking cannabis as a way of overcoming the challenges associated with being a professional athlete, from social anxiety to physical injuries. Since retiring from football, Williams has studied herbalism and alternative holistic therapies, intertwined with the healing properties of cannabis. His first line of cannabis wellness products, Real Wellness fused cannabis with herbal extracts like lavender and turmeric.
In 2021, Williams released his new venture, Highsman, a cannabis lifestyle brand “created to empower professional and everyday athletes as well as sports enthusiasts alike.” And a great play on words, too.
“Highsman is an appreciation for greatness and an appreciation for cannabis. When I started experimenting with it recreationally, I became very reflective and a lot of the time the things I was reflecting on didn’t feel good to me. But through that inner reflection, I started making changes in myself– I realized that there was more to me than just being a football player, and it created an urge to start developing those other sides of myself. It was, and still is, my appreciation for cannabis that helped me to realize my potential for greatness outside the game of football. “
Highsman features three curated by Williams to compliment moments in the day and put you in the zone. Pre-Game is a Sativa for an energized boost; Half-Time is a hybrid for focused awareness, and the Post-Game Indica offers a relaxed mood.
Just in time for Super Bowl LVI, Highsman has teamed up with Jeeter, the number one cannabis pre-roll brand in the country, on a limited-edition run of cannabis and apparel products.
Cannabis Aficionado caught up with Williams for a quick huddle to find out what the iconic athlete will be doing this Super Bowl Sunday.
CA: What brought on your partnership with Jeeter?
We partnered with Jeeter because they are a brand at the top of their game. Their dedication to greatness makes them an ideal partner for Highsman. I’d be lying if I didn’t say that, aside from Highsman, Jeeter is one of my top choices when I visit the dispensary.
Where are you watching the Superbowl and who with?
I am watching the Superbowl at the Jeeter house in LA with Jeeter co-founders Sebastian Solano and Lukasz Tracz, and the amazing Highsman team including CEO Eric Hammond and Marketing Director Lane Radbill.
What are you smoking?
Sticky Ricky from the Highsman x Jeeter collab!
What are you eating and drinking?
I eat light pregame… a fruit smoothie, yogurt, assorted fruit, and a little honey.
What were your pre-game rituals?
I had a whole meditation routine. 12 sun salutations, pranayama, twin hearts meditation (heart-opening meditation), and then off to the stadium.
Who do you think will win Superbowl LVI?
I’m just hoping for a good game, but I picked the Rams to win in the Highsman bracket challenge, so I’m going to root for the home team.
Find your nearest Highsman x Jeeter stockist here.
Tom Brady Is Officially Retiring from the NFL
Tom Brady has announced his retirement from the NFL, writing on Instagram on Tuesday that he is “not going to make that competitive commitment anymore.”
“I have always believed the sport of football is an ‘all-in’ proposition — if a 100% competitive commitment isn’t there, you won’t succeed, and success is what I love so much about our game,” Brady said in his statement on Instagram. “There is a physical, mental and emotional challenge EVERY single day that has allowed me to maximize my highest potential. And I have tried my very best these past 22 years. There are no shortcuts to success on the field or in life.
“This is difficult for me to write, but here it goes: I am not going to make that competitive commitment anymore. I have loved my NFL career, and now it is time to focus my time and energy on other things that require my attention. I’ve done a lot of reflecting the past week and have asked myself difficult questions. And I am so proud of what we have achieved. My teammates, coaches, fellow competitors, and fans deserve 100% of me, but right now, it’s best I leave the field of play to the next generation of dedicated and committed athletes.”
Brady’s announcement comes three days after it was originally reported that he would be hanging up his illustrious cleats. Brady had yet to officially commit one way or the other, insisting on “going through the process” during his most recent appearance on his podcast. The outcome of that process was announced on Tuesday.
The legendary sportsman retires after an astounding 22 NFL seasons, 20 with the Patriots and two with the Tampa Bay Buccaneers, in which he had the most individual success of any player in NFL history. Tom Brady was a 15-time Pro Bowler, three-time AP MVP, three-time first-team All-Pro, and the all-time leader in passing yards, passing touchdowns, and quarterback victories.
High Fighting: Jiu-Jitsu Meets Cannabis
The relationship between recreational marijuana and sports has historically been contentious, and MMA leagues in the United States are no exception. Because of how long weed lingers in the bloodstream, many fighters who follow the rule of not smoking during competitive periods nonetheless test positive. Superstar UFC athletes who have tested positive for marijuana (like Nick Diaz) have faced harsh penalties, including fines and even suspensions or bans from competition, thanks to this law.
High Rollerz co-founders Matt Staudt and Big Lonn Howard have chosen to put together a cannabis-infused jiu-jitsu tournament where some of the sport’s elite athletes get high with their opponent before competing – and where the winner’s grand prise is a pound of pot.
Peep the Vice documentary below.
Ricky Williams: His Journey from Pro Footballer to Pro Healer
Cannabis Aficionado spoke exclusively to Ricky Williams about his Real Wellness range, being a healer and his role as a cannabis advocate.
Since leaving the NFL, Ricky Williams has studied herbalism and alternative holistic therapies. Williams was suspended multiple times during his NFL career for his cannabis use but has spoken repeatedly about the benefits and effects of the plant.
Former running back Williams, who won a Heisman Trophy at Texas before spending more than a decade in the NFL with the Miami Dolphins and New Orleans Saints, has founded Real Wellness by Ricky Williams; a new line of cannabis-based products that also feature herbal extracts like lavender and turmeric.
We spoke to Williams about Real Wellness, his role as a cannabis advocate, and his new path as a healer.
Cannabis Aficionado: You’ve gone from being ostracized for your cannabis use, to being applauded for your advocacy. Now, you’ve redefined yourself again by helping shape the industry. How does it feel to be in the situation you are now compared to five years?
Ricky Williams: It’s definitely more stressful. I think to put your name and your passion behind something, especially something as controversial as cannabis, is risky. But it’s rewarding, you know? I feel like what I’m doing is meaningful and is changing people’s lives for the better. It’s a really good feeling. I find my purpose more in the healing work that I do.
My vision for cannabis is way beyond where I am right now. I’ve just realized that the steps I’m taking now feel like what’s required to get to where I’d like to get to in my advocacy. But it’s that tension between where we’re headed and where we are and I think that’s why we need people to advocate to help us move in that direction.
One of the most important things I’ve done in my advocacy is being honest about my experiences. As more people come out and be honest the stigma will naturally start to erode. The fact that people kept their cannabis consumption a secret, I know people that give me a hard time in the media that are consumers themselves.
I did a paper in school a couple of years ago about the effect of cannabis use on the relationship between parents and adolescents and it was mindblowing how many parents and kid relationships are torn apart because of the stigma [around cannabis].
The first time I spoke publically, I was shocked by how many people came up to me afterward and told me how touched they were not only by my words but my story, and how it gave them the courage to be honest about their journey and not be ashamed, and advocate for their rights to feel better.
It just shows you that anything is possible. If you believe in yourself and stick with it. Things are always changing.
Since leaving the NFL, you’ve become a certified holistic healer. Have you always been interested in alternative therapies?
I started by becoming a licensed massage therapist and other healing work I did while I was still playing football. I’ve just had more time and energy to devote to it now. It’s become pretty much the sole focus of what I’m doing — I’m still studying Chinese Medicine!
Playing football, being in a lot of pain and having injuries… I tried pretty much everything and certain things worked and I stuck with them, became curious and it took me down a path where I started to become a practitioner. Because I realized football is tough! So, you know for me, anything that can help me with this can have some use for a lot of other people as well.
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We found medicine in nature. You could even say that nature placed medicine right in front of us. Medicine begins as a seed, so does passion. Real Wellness was sprouted when one man made his passion for natures medicine his focal point. Passion motivates us. What motivates you? We thought that was the perfect question for today… after all, it’s #MotivationalMonday ✔️
What made you start your own line of cannabis products? Was it for healing and what you were doing with the herbs?
Yeah, that’s exactly what it was. I retired for the first time in 2004 and started traveling and that’s when I found Ayurveda. I went back to the states and I started studying Ayurveda in school. It was in California where medicinal marijuana was legal at a state level. And so I got my prescription recommendation and at the same time I was learning about Ayurvedic herbs and it just clicked. I started playing around in my kitchen putting together herbal formulas and combining cannabis. That was almost 15 years ago.
When I returned to play football in the NFL for another five or six years, instead of going to doctors when I got banged up I would go to my acupuncturist, I’d go to my herbal product store. You know, I’d just take care of myself. So, when I started thinking about doing something in a cannabis space, I looked around and realized people are talking about medicinal marijuana but you’d go to a dispensary and it’s just THC and CBD and there are no herbs in there. When they are combined, their synergistic effects they can be more powerful and more specific. I realized there’s a void in the market for truly medicinal herbal supplements with cannabis. So, let’s see if we can fill this void and that’s how we started.
Why do you there think there was a gap?
I think there was a big gap because of the stigma around cannabis, you know? Most people stay away from it because of the legal implications. With my background and the resources that I have access to, I was in a unique position to be able to start this conversation and start to bring products to the market that can serve as alternatives to the pharmaceuticals.
I started [playing football] early, in high school taking pain pills so I would be good to play sports. And by 18 years I had my first ulcer from taking too many pain pills. When I got into the NFL I had further difficulties taking pharmaceuticals. And so I started looking to find alternative ways to take care of myself that would serve me in the long run. And you know, in that same vein I found yoga, tai chi, and herbal medicine. I found a lot of different ways to take care of myself in ways that were kinder and gentler on my body.
You were able to turn your experience into a product that is able to help so many people.
And we’re working on it, you know. In my mind, I’ve really been benefitted by Chinese herbalism, you know? The Chinese have formulas for pretty much everything. And so in my mind, I have all these ideas of things I want to create. And on the other side of it, I’m working with my wife who handles the business side of it. That’s the other side of it and so, working together to find a way, especially with all the regulations in different states and finding other partners that match our philosophy and have the same commitment to quality and finding ways to get people interested in this.
There’s still a big stigma, you know? I mean people are more open now to CBD but my bigger mission is to point out to people that true healing doesn’t occur from taking a substance like a pharmaceutical. It comes from a changing consciousness a change in the way you see things and the way you handle your life. And one of the things about THC in altered states is that consciously, it has the ability to change our lives on a deeper level. And when you mix that with the herbs and the chemicals that work with our body, it becomes a powerful medicine that has lasting change and lasting healing.
That’s been my personal experience. The person I was before I retired from football for the first time and went on this healing journey was very different from who I am today. I look at all the change I’ve been through, the healing and growth and it’s really been quite remarkable.
I feel really good about my journey and I feel like I’m onto something and if I can find a way to share this message and get it out to the world, I can offer that same kind of healing and change and happiness for a larger group of people.
Being able to offer something that can offer relief to people that are suffering and using your power for good.
Yeah, like when I was a kid and I thought about wanting to be a football player it wasn’t so much about the fame for me it was about realizing that it would give me a platform. And as a kid, I didn’t know what I would use that platform for but I’ve always had a gentle heart. Always had a lot of compassion for people, and in my own life, I’ve suffered a lot. And learning about herbs, you know… simple things that tortured me as a kid. I realized there are simple remedies available that I just didn’t have access to. So, if I can stop people from suffering as much as… as I did. You can use that energy for more growth instead of having to recover or suffer.
If you remove the bad stuff you’re left with a focus for the good things.
Yeah, and even the good things are still challenging but at least the challenge puts your further on your path and you’re not just going back to feeling decent, you know? The first part of my life, I spent my energy just trying to feel ok. Since I’ve learned and grown, I use my energy to feel better. I feel like my cup is running over, and I feel like I have excess resources, excess time, excess energy to be able to share with other people.
I feel like I’ve been fortunate to have a lot of personal success at a young age and so I kinda checked that off my list and I truly only get happiness or benefit from sharing what I know and sharing what I’ve learned and also being touched by people who’ve been willing to share things about themselves and about their journey.
How have the Real Wellness products been received?
They’ve been received really well. We have a topical that people seem to really love. We think our most interesting product, we call it the Optimized Tonic and it’s an herbal formula I got from one of my herbalist teachers. My herbalist has a story with it and says the monks who practice martial arts, the Daoist monks, they studied herbs and acupuncture and so they started creating formulas for their training processes. So, Optimized Tonic is an herbal formula that is used to increase flexibility.
What I love about it is the Daoist and the Chinese didn’t separate the body from the mind. They realized herbs that improved flexibility in the body also improved the flexibility of the mind. So this formula is really great for anyone who feels stuck, whether it’s physically stuck like arthritis or stiff joints or whether they feel emotionally stuck, you know it’s the herbs really get the energy moving and the CBD helps the body hold on to and return to homeostasis. Its really powerful medicine and people are having really positive effects.
I think what’s been the most pleasantly surprising experience is what I see reflected in other people. The first time I took an herb to help myself, I’d broke my arm while playing football. they gave me morphine after surgery to repair my arm and it made me kind of sick. My neighbor told me about arnica. I took a little bit, not that much, and I literally was pain-free a few days after surgery. It dawned on me how powerful herbs can be. As CBD becomes more popular and people who have experiences with herbs are having the same realization, and people who have used our products are surprised how effective herbs can be in making them feel better.
Any plans to extend the product line?
It’s something we talk about on a daily basis. In the US right now, we have a big opioid epidemic so first on our priority list is creating pain capsules that will give people an alternative to opioids. Also, I was at an event in Toronto a couple of years ago and I met these women, sisters who were suffering from eczema. They had tried everything and I made a promise to them that we would come up with a topical that would help [with their eczema], so that’s something else on my list. another thing people are really struggling with is sleep, and the Chinese have some amazing formulas that will calm their mushin and calm their mind and help them get to sleep.
We’re also currently in talks with different manufacturing partners in different states to have our THC products available in other states.
You’ve probably sampled everything that cannabis has to offer. What’s your preferred method of consumption?
I’m old fashioned, I still like to inhale, I like to smoke. There’s something about the raw herb that feels very natural and deep.
When it comes to the NFL’s current stance on cannabis, do you see it changing anytime soon?
The NFL gets a hard time but they test players once a year in the offseason and players are free to do what they want as long as they pass that test, they’re pretty lax.
It would be nice if they were more advocating for player wellness but at least they don’t give players too hard of a time.
Have any current or past NFL players reached out to you for advice on cannabis or using your products?
I’ve had a player reach out and ask about his mother who was looking for an alternative to alcohol for relaxing and her anxiety, so we sent her a care package and she says it’s going well.
To access THC, although there are delivery services, most people have to visit a dispensary, which people can be uncomfortable with. So we’re trying to find creative ways to make the whole experience less intimidating.
As a health advocate, how would you convince the average person to accept and try your products and cannabis-based medicine?
I think about this a lot. I go straight for the mind-altering effects and I say we have a vape cartridge called Serenity. it’s 3:1 CBD/THD and infused with six other herbs that are known for working in partnership with the nervous system. I would say think about an issue in your life that’s been causing you issues. Take a puff of Serenity and sit there and allow yourself to start brainstorming about possible solutions. It’s cliche but its true; when you can relax and let go of preconceived issues you can find creative ways to look at things and deal with them.
So you want your products to give people hope?
Yeah, hope is extremely important and sometimes just a ray of hope is enough, it supports our perseverance.
Real Wellness from Ricky Williams is available in dispensaries across California. The CBD only products are available online.