CBD sponsorship is making moves in professional motocross and supercross, once again, after progress stalled in early 2019.
For those living under a rock, CBD aka cannabidiol is one of over a hundred cannabinoids found in cannabis plants. But, unlike tetrahydrocannabinol (THC), CBD doesn’t offer a high. The latter’s strengths are helping to treat serious conditions such as epilepsy, to controlling anxiety, helping manage pain, aid in muscle recovery, better sleep and overall wellness.
Certain attributes — such as recovery, sleep and overall wellness — has seen professional athletes add CBD to training programs. That has seen the rise of cannabis advocates in a wide scope of sports, whether stick-and-ball (like hockey, football and baseball), through to action sports that sit out of the mainstream (like MMA and motocross).
It has also seen an influx of cannabis advocates, like MMA’s Bas Rutten and motocross stars Carey Hart and Chad Reed, all using that ‘legend’ status in each sport to help educate fans and followers about the benefits of CBD.
While the likes of Hart and Reed continue to share their belief in CBD on social media, it only goes so far in motocross, with its use and marketing leading to controversy in the pro motocross racing scene.
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There was no problem with racers being sponsored and supported by CBD companies until February 2019, which was when supported athletes were censored during broadcasts of Monster Energy AMA Supercross. The ban prohibited the logos of CBD companies, enforced by the American Motorcyclist Association (AMA) after it was brought to the attention of Feld Motor Sports, the promoter of the series.
The problem was not the use of CBD by the athletes, but the two logos of CBD brands — Ignite and cbdMD — visible on bikes and riders during broadcasts on NBC. The first to be censored was Dean Wilson, who was told to cover the Ignite logos, followed by Chad Reed being forced to censor the cbdMD logos on his helmet.
There were inconsistencies with the ban and censorship, depending on where the racing took place (such as Texas, where CBD is still not legal). To add more confusion, both the AMA and The Fédération Internationale de Motocyclisme (FIM) allows racers to use CBD since it is not on the prohibited list of the World Anti-Doping Agency (WADA).
But There Has Been Progress
The AMA posted a bulletin that outlines how CBD will be handled in 2020 and beyond.
Again, these steps are related to the displaying of logos at the races, whether in the pits, on the bike or the gear (especially if seen during television broadcasts).
Due to recent changes in state laws, limited hemp-based cannabidiol “CBD” product sponsorships at certain onsite event locations during the upcoming 2020 Supercross season will be allowed subject to the following requirements and restrictions contained herein.
But there are requirements to the eligibility, with the “CBD products must be derived from hemp and contain less than .3% THC,” and “any logos or signage that include or relate to cannabis are prohibited.” Of course, “CBD product sponsorships are void in whole or in part wherever prohibited by law.”
That means signage or promotional displays for CBD related products are to be permitted in the pit areas of the 2020 series. But the distribution or sale of any CBD related products or samples would be strictly prohibited.
The broadcast restrictions are still uncertain. For now, the AMA states that “no rider, team or sponsor should assume that any promotional displays of CBD product on the track that may be captured by the broadcast will be allowed until further notice.” That means riders will run the risk of the being censored or removed from competition.
These policies will remain in effect until further notice. But the AMA has stated the policies are “not intended to be all-inclusive and may be amended, appended, or rescinded in whole or in part at any time for any reason without advance notice.”
The real question is should professional athletes making more from sponsorship than purse money have further censorship due to prior restraint?
Ricky Williams Will Be Sparking Greatness With His Highsman x Jeeter Collab on Super Bowl Sunday
Ricky Williams made it possible for a generation of athletes to successfully challenge the NFL’s draconian prohibition of cannabis. The Heisman Trophy winner and former running back changed the perception of cannabis in the NFL, bringing in a new era in which the league has stopped drug testing players for cannabis. This paved the way for the league to recently donate $1 million to research how the plant’s medicinal properties could actually help players deal with pain and provide neuroprotection from concussion.
Williams credits smoking cannabis as a way of overcoming the challenges associated with being a professional athlete, from social anxiety to physical injuries. Since retiring from football, Williams has studied herbalism and alternative holistic therapies, intertwined with the healing properties of cannabis. His first line of cannabis wellness products, Real Wellness fused cannabis with herbal extracts like lavender and turmeric.
In 2021, Williams released his new venture, Highsman, a cannabis lifestyle brand “created to empower professional and everyday athletes as well as sports enthusiasts alike.” And a great play on words, too.
“Highsman is an appreciation for greatness and an appreciation for cannabis. When I started experimenting with it recreationally, I became very reflective and a lot of the time the things I was reflecting on didn’t feel good to me. But through that inner reflection, I started making changes in myself– I realized that there was more to me than just being a football player, and it created an urge to start developing those other sides of myself. It was, and still is, my appreciation for cannabis that helped me to realize my potential for greatness outside the game of football. “
Highsman features three curated by Williams to compliment moments in the day and put you in the zone. Pre-Game is a Sativa for an energized boost; Half-Time is a hybrid for focused awareness, and the Post-Game Indica offers a relaxed mood.
Just in time for Super Bowl LVI, Highsman has teamed up with Jeeter, the number one cannabis pre-roll brand in the country, on a limited-edition run of cannabis and apparel products.
Cannabis Aficionado caught up with Williams for a quick huddle to find out what the iconic athlete will be doing this Super Bowl Sunday.
CA: What brought on your partnership with Jeeter?
We partnered with Jeeter because they are a brand at the top of their game. Their dedication to greatness makes them an ideal partner for Highsman. I’d be lying if I didn’t say that, aside from Highsman, Jeeter is one of my top choices when I visit the dispensary.
Where are you watching the Superbowl and who with?
I am watching the Superbowl at the Jeeter house in LA with Jeeter co-founders Sebastian Solano and Lukasz Tracz, and the amazing Highsman team including CEO Eric Hammond and Marketing Director Lane Radbill.
What are you smoking?
Sticky Ricky from the Highsman x Jeeter collab!
What are you eating and drinking?
I eat light pregame… a fruit smoothie, yogurt, assorted fruit, and a little honey.
What were your pre-game rituals?
I had a whole meditation routine. 12 sun salutations, pranayama, twin hearts meditation (heart-opening meditation), and then off to the stadium.
Who do you think will win Superbowl LVI?
I’m just hoping for a good game, but I picked the Rams to win in the Highsman bracket challenge, so I’m going to root for the home team.
Find your nearest Highsman x Jeeter stockist here.
Tom Brady Is Officially Retiring from the NFL
Tom Brady has announced his retirement from the NFL, writing on Instagram on Tuesday that he is “not going to make that competitive commitment anymore.”
“I have always believed the sport of football is an ‘all-in’ proposition — if a 100% competitive commitment isn’t there, you won’t succeed, and success is what I love so much about our game,” Brady said in his statement on Instagram. “There is a physical, mental and emotional challenge EVERY single day that has allowed me to maximize my highest potential. And I have tried my very best these past 22 years. There are no shortcuts to success on the field or in life.
“This is difficult for me to write, but here it goes: I am not going to make that competitive commitment anymore. I have loved my NFL career, and now it is time to focus my time and energy on other things that require my attention. I’ve done a lot of reflecting the past week and have asked myself difficult questions. And I am so proud of what we have achieved. My teammates, coaches, fellow competitors, and fans deserve 100% of me, but right now, it’s best I leave the field of play to the next generation of dedicated and committed athletes.”
Brady’s announcement comes three days after it was originally reported that he would be hanging up his illustrious cleats. Brady had yet to officially commit one way or the other, insisting on “going through the process” during his most recent appearance on his podcast. The outcome of that process was announced on Tuesday.
The legendary sportsman retires after an astounding 22 NFL seasons, 20 with the Patriots and two with the Tampa Bay Buccaneers, in which he had the most individual success of any player in NFL history. Tom Brady was a 15-time Pro Bowler, three-time AP MVP, three-time first-team All-Pro, and the all-time leader in passing yards, passing touchdowns, and quarterback victories.
High Fighting: Jiu-Jitsu Meets Cannabis
The relationship between recreational marijuana and sports has historically been contentious, and MMA leagues in the United States are no exception. Because of how long weed lingers in the bloodstream, many fighters who follow the rule of not smoking during competitive periods nonetheless test positive. Superstar UFC athletes who have tested positive for marijuana (like Nick Diaz) have faced harsh penalties, including fines and even suspensions or bans from competition, thanks to this law.
High Rollerz co-founders Matt Staudt and Big Lonn Howard have chosen to put together a cannabis-infused jiu-jitsu tournament where some of the sport’s elite athletes get high with their opponent before competing – and where the winner’s grand prise is a pound of pot.
Peep the Vice documentary below.