Sometimes you can clearly see how much progress has been made with breaking the stigma around cannabis. Only a few years ago, Nate Diaz threw the mixed martial arts community into a frenzy by openly hitting a vape filled with CBD oil on stage during his post-match interview with Conor McGregor.
“It’s CBD,” Diaz told the press when asked about the device. “It helps with the healing process and inflammation, stuff like that. So you want to get these for before and after the fights, training. It’ll make your life a better place.”
While Diaz was absolutely right about the anti-inflammatory and pain management benefits of CBD, that didn’t stop the World Anti-Doping Agency (WADA), USADA and UFC anti-doping from collectively losing their shit over it.
Diaz was facing a suspension and a possible ban from the sport similar to his older brother Nick.
Today, things look much, much different when it comes to CBD.
After the WADA removed CBD from their banned substances list about a year ago, the UFC has now penned a multi-year, multi-million dollar partnership with Aurora Cannabis Inc. to research the health benefits of CBD for MMA fighters.
The studies will test out the effects of hemp-derived CBD for wound-healing, pain management, inflammation control and overall recovery on top-class MMA athletes over the next eight years.
The research will be conducted in the UFC’s own Performance Institute in Las Vegas, testing the effects on athletes who volunteer to participate in the study by Institute staff. Aurora’s research will be led by Dr. Jason Dyck, a professor at the University of Alberta, a Canada Research Chair in Molecular Medicine and an independent director on the board at Aurora Cannabis.
In a statement, officials for both UFC and Aurora expressed their excitement over the partnership.
“This partnership with Aurora is an extension of that goal, and we’re looking forward to collaborating with Aurora to find new ways to improve the health and safety of athletes who compete in UFC,” said UFC President Dana White.
Terry Booth, CEO of Aurora added, “This global partnership places focus squarely on the health and well-being of UFC’s talented and highly trained athletes. The Aurora-UFC research partnership creates a global platform to launch targeted educational and awareness campaigns, while creating numerous opportunities to accelerate our global CBD business.”
White told the press at a joint press conference between the two he believes about half of all elite athletes use some sort of CBD-based product for recovery that this partnership will make sure those products are safe and authentic, paving the way for future products will help prevent the use “untested CBD treatments,” and will be used during practice, before and after a match.
“The focus is going to be on research, safety, health, and the well being of our athletes,” White said.
It’s well-known how many big-name UFC athletes have been open and clear about their support of not only CBD-based products for recovery but cannabis as a whole. This new partnership could open the doors to more athletes exploring natural, opiate-free alternatives than ever before without the fear of sanctions, suspensions and punishment in one of the most brutal sports around.
Ricky Williams Will Be Sparking Greatness With His Highsman x Jeeter Collab on Super Bowl Sunday
Ricky Williams made it possible for a generation of athletes to successfully challenge the NFL’s draconian prohibition of cannabis. The Heisman Trophy winner and former running back changed the perception of cannabis in the NFL, bringing in a new era in which the league has stopped drug testing players for cannabis. This paved the way for the league to recently donate $1 million to research how the plant’s medicinal properties could actually help players deal with pain and provide neuroprotection from concussion.
Williams credits smoking cannabis as a way of overcoming the challenges associated with being a professional athlete, from social anxiety to physical injuries. Since retiring from football, Williams has studied herbalism and alternative holistic therapies, intertwined with the healing properties of cannabis. His first line of cannabis wellness products, Real Wellness fused cannabis with herbal extracts like lavender and turmeric.
In 2021, Williams released his new venture, Highsman, a cannabis lifestyle brand “created to empower professional and everyday athletes as well as sports enthusiasts alike.” And a great play on words, too.
“Highsman is an appreciation for greatness and an appreciation for cannabis. When I started experimenting with it recreationally, I became very reflective and a lot of the time the things I was reflecting on didn’t feel good to me. But through that inner reflection, I started making changes in myself– I realized that there was more to me than just being a football player, and it created an urge to start developing those other sides of myself. It was, and still is, my appreciation for cannabis that helped me to realize my potential for greatness outside the game of football. “
Highsman features three curated by Williams to compliment moments in the day and put you in the zone. Pre-Game is a Sativa for an energized boost; Half-Time is a hybrid for focused awareness, and the Post-Game Indica offers a relaxed mood.
Just in time for Super Bowl LVI, Highsman has teamed up with Jeeter, the number one cannabis pre-roll brand in the country, on a limited-edition run of cannabis and apparel products.
Cannabis Aficionado caught up with Williams for a quick huddle to find out what the iconic athlete will be doing this Super Bowl Sunday.
CA: What brought on your partnership with Jeeter?
We partnered with Jeeter because they are a brand at the top of their game. Their dedication to greatness makes them an ideal partner for Highsman. I’d be lying if I didn’t say that, aside from Highsman, Jeeter is one of my top choices when I visit the dispensary.
Where are you watching the Superbowl and who with?
I am watching the Superbowl at the Jeeter house in LA with Jeeter co-founders Sebastian Solano and Lukasz Tracz, and the amazing Highsman team including CEO Eric Hammond and Marketing Director Lane Radbill.
What are you smoking?
Sticky Ricky from the Highsman x Jeeter collab!
What are you eating and drinking?
I eat light pregame… a fruit smoothie, yogurt, assorted fruit, and a little honey.
What were your pre-game rituals?
I had a whole meditation routine. 12 sun salutations, pranayama, twin hearts meditation (heart-opening meditation), and then off to the stadium.
Who do you think will win Superbowl LVI?
I’m just hoping for a good game, but I picked the Rams to win in the Highsman bracket challenge, so I’m going to root for the home team.
Find your nearest Highsman x Jeeter stockist here.
Tom Brady Is Officially Retiring from the NFL
Tom Brady has announced his retirement from the NFL, writing on Instagram on Tuesday that he is “not going to make that competitive commitment anymore.”
“I have always believed the sport of football is an ‘all-in’ proposition — if a 100% competitive commitment isn’t there, you won’t succeed, and success is what I love so much about our game,” Brady said in his statement on Instagram. “There is a physical, mental and emotional challenge EVERY single day that has allowed me to maximize my highest potential. And I have tried my very best these past 22 years. There are no shortcuts to success on the field or in life.
“This is difficult for me to write, but here it goes: I am not going to make that competitive commitment anymore. I have loved my NFL career, and now it is time to focus my time and energy on other things that require my attention. I’ve done a lot of reflecting the past week and have asked myself difficult questions. And I am so proud of what we have achieved. My teammates, coaches, fellow competitors, and fans deserve 100% of me, but right now, it’s best I leave the field of play to the next generation of dedicated and committed athletes.”
Brady’s announcement comes three days after it was originally reported that he would be hanging up his illustrious cleats. Brady had yet to officially commit one way or the other, insisting on “going through the process” during his most recent appearance on his podcast. The outcome of that process was announced on Tuesday.
The legendary sportsman retires after an astounding 22 NFL seasons, 20 with the Patriots and two with the Tampa Bay Buccaneers, in which he had the most individual success of any player in NFL history. Tom Brady was a 15-time Pro Bowler, three-time AP MVP, three-time first-team All-Pro, and the all-time leader in passing yards, passing touchdowns, and quarterback victories.
High Fighting: Jiu-Jitsu Meets Cannabis
The relationship between recreational marijuana and sports has historically been contentious, and MMA leagues in the United States are no exception. Because of how long weed lingers in the bloodstream, many fighters who follow the rule of not smoking during competitive periods nonetheless test positive. Superstar UFC athletes who have tested positive for marijuana (like Nick Diaz) have faced harsh penalties, including fines and even suspensions or bans from competition, thanks to this law.
High Rollerz co-founders Matt Staudt and Big Lonn Howard have chosen to put together a cannabis-infused jiu-jitsu tournament where some of the sport’s elite athletes get high with their opponent before competing – and where the winner’s grand prise is a pound of pot.
Peep the Vice documentary below.