When it comes to rebrands, there are few more complete and monumental than that of Mike Tyson.
It’s hard to believe that the former heavyweight champ of a brutally violent sport like boxing, sporting facial tattoos before it was a common hip-hop trend and most known for biting off his opponent’s ears and knocking people out in 12 seconds is now a touring entertainer, pigeon trainer and best part of hit comedy film “The Hangover.”
It’s fair to say that Tyson’s change from one of the most feared, baddest men on the planet to entrepreneur and entertainer has been an on-going story of feel-good redemption.
More recently, Tyson made the leap into the cannabis space with his ultra-extravagant, 40-acres cannabis resort Tyson Ranch set to be ready in 2020 and has a hit on his hands with his HotBoxin podcast where he talks with superstars like Vic Mensa, Wiz Khalifa and Snoop Dogg while smoking up. Plus his soon to be released line of cannabis strains and CBD wellness products.
Now the former heavyweight champ has announced his partnership with the Fan-Controlled Football League (FCFL) as an owner.
The FCFL is the first-ever real-world sports league where the fans are fully in charge, calling in plays via an app and relayed directly into the quarterback’s helmet. Fans will be able to pick every aspect of the team from their name, to their logos, coaches and even players.
On top of that, the league is partnered with Twitch to stream exclusively, letting fans watch live and get in on the action from any Twitch-compatible device.
Tyson joins the likes of both current and former pro athletes like Marshawn Lynch, Richard Sherman and Chad Ochocinco as a team’s owner along with entertainers like singer and songwriter Prince Royce, radio personality Bobby Bones and YouTube gaming comedy group Kinda Funny.
When asked why he wanted to get involved with the FCFL, Tyson was clear about his intentions to make his team a force for years to come.
“I’m pleased to come on board as the owner of the newest Fan-Controlled Football League team. I’m excited to work with the fans to create the Baddest League on the Planet. My team is looking forward to demolishing our ‘competition.’” Tyson said.
Tyson elaborated further on his goals for the team in a brief video message to his fans, saying he’s looking for players who are elite both on the intellectual and physical perspective.
After all, when it comes to winning championships and dominating a sport, there are few finer role models than Iron Mike himself.
The FCFL is thrilled to have Tyson on board in the owner’s box.
“We are reinventing the sport of football for the digital age and a cultural phenomenon like Iron Mike could not be a better fit for this league,” said co-founder and Chief Gaming Officer Patrick Dees. “We are impossibly excited for him to bring his unparalleled energy, legendary smack talk, and unrivaled will to win to the FCFL. The man is a total badass and there is zero doubt in my mind that Team Tyson is going to be a force to be reckoned with in our first season. And I for one, CAN NOT WAIT to watch him stream his games on Twitch.”
With a literal heavyweight like Tyson on board, the Fan-Controlled Football League is bound to be as exciting as one of Iron Mike’s legendary bouts.
Let’s hope the games last longer than those fights, however.
Ricky Williams Will Be Sparking Greatness With His Highsman x Jeeter Collab on Super Bowl Sunday
Ricky Williams made it possible for a generation of athletes to successfully challenge the NFL’s draconian prohibition of cannabis. The Heisman Trophy winner and former running back changed the perception of cannabis in the NFL, bringing in a new era in which the league has stopped drug testing players for cannabis. This paved the way for the league to recently donate $1 million to research how the plant’s medicinal properties could actually help players deal with pain and provide neuroprotection from concussion.
Williams credits smoking cannabis as a way of overcoming the challenges associated with being a professional athlete, from social anxiety to physical injuries. Since retiring from football, Williams has studied herbalism and alternative holistic therapies, intertwined with the healing properties of cannabis. His first line of cannabis wellness products, Real Wellness fused cannabis with herbal extracts like lavender and turmeric.
In 2021, Williams released his new venture, Highsman, a cannabis lifestyle brand “created to empower professional and everyday athletes as well as sports enthusiasts alike.” And a great play on words, too.
“Highsman is an appreciation for greatness and an appreciation for cannabis. When I started experimenting with it recreationally, I became very reflective and a lot of the time the things I was reflecting on didn’t feel good to me. But through that inner reflection, I started making changes in myself– I realized that there was more to me than just being a football player, and it created an urge to start developing those other sides of myself. It was, and still is, my appreciation for cannabis that helped me to realize my potential for greatness outside the game of football. “
Highsman features three curated by Williams to compliment moments in the day and put you in the zone. Pre-Game is a Sativa for an energized boost; Half-Time is a hybrid for focused awareness, and the Post-Game Indica offers a relaxed mood.
Just in time for Super Bowl LVI, Highsman has teamed up with Jeeter, the number one cannabis pre-roll brand in the country, on a limited-edition run of cannabis and apparel products.
Cannabis Aficionado caught up with Williams for a quick huddle to find out what the iconic athlete will be doing this Super Bowl Sunday.
CA: What brought on your partnership with Jeeter?
We partnered with Jeeter because they are a brand at the top of their game. Their dedication to greatness makes them an ideal partner for Highsman. I’d be lying if I didn’t say that, aside from Highsman, Jeeter is one of my top choices when I visit the dispensary.
Where are you watching the Superbowl and who with?
I am watching the Superbowl at the Jeeter house in LA with Jeeter co-founders Sebastian Solano and Lukasz Tracz, and the amazing Highsman team including CEO Eric Hammond and Marketing Director Lane Radbill.
What are you smoking?
Sticky Ricky from the Highsman x Jeeter collab!
What are you eating and drinking?
I eat light pregame… a fruit smoothie, yogurt, assorted fruit, and a little honey.
What were your pre-game rituals?
I had a whole meditation routine. 12 sun salutations, pranayama, twin hearts meditation (heart-opening meditation), and then off to the stadium.
Who do you think will win Superbowl LVI?
I’m just hoping for a good game, but I picked the Rams to win in the Highsman bracket challenge, so I’m going to root for the home team.
Find your nearest Highsman x Jeeter stockist here.
Tom Brady Is Officially Retiring from the NFL
Tom Brady has announced his retirement from the NFL, writing on Instagram on Tuesday that he is “not going to make that competitive commitment anymore.”
“I have always believed the sport of football is an ‘all-in’ proposition — if a 100% competitive commitment isn’t there, you won’t succeed, and success is what I love so much about our game,” Brady said in his statement on Instagram. “There is a physical, mental and emotional challenge EVERY single day that has allowed me to maximize my highest potential. And I have tried my very best these past 22 years. There are no shortcuts to success on the field or in life.
“This is difficult for me to write, but here it goes: I am not going to make that competitive commitment anymore. I have loved my NFL career, and now it is time to focus my time and energy on other things that require my attention. I’ve done a lot of reflecting the past week and have asked myself difficult questions. And I am so proud of what we have achieved. My teammates, coaches, fellow competitors, and fans deserve 100% of me, but right now, it’s best I leave the field of play to the next generation of dedicated and committed athletes.”
Brady’s announcement comes three days after it was originally reported that he would be hanging up his illustrious cleats. Brady had yet to officially commit one way or the other, insisting on “going through the process” during his most recent appearance on his podcast. The outcome of that process was announced on Tuesday.
The legendary sportsman retires after an astounding 22 NFL seasons, 20 with the Patriots and two with the Tampa Bay Buccaneers, in which he had the most individual success of any player in NFL history. Tom Brady was a 15-time Pro Bowler, three-time AP MVP, three-time first-team All-Pro, and the all-time leader in passing yards, passing touchdowns, and quarterback victories.
High Fighting: Jiu-Jitsu Meets Cannabis
The relationship between recreational marijuana and sports has historically been contentious, and MMA leagues in the United States are no exception. Because of how long weed lingers in the bloodstream, many fighters who follow the rule of not smoking during competitive periods nonetheless test positive. Superstar UFC athletes who have tested positive for marijuana (like Nick Diaz) have faced harsh penalties, including fines and even suspensions or bans from competition, thanks to this law.
High Rollerz co-founders Matt Staudt and Big Lonn Howard have chosen to put together a cannabis-infused jiu-jitsu tournament where some of the sport’s elite athletes get high with their opponent before competing – and where the winner’s grand prise is a pound of pot.
Peep the Vice documentary below.