When it comes to rebrands, there are few more complete and monumental than that of Mike Tyson.
It’s hard to believe that the former heavyweight champ of a brutally violent sport like boxing, sporting facial tattoos before it was a common hip-hop trend and most known for biting off his opponent’s ears and knocking people out in 12 seconds is now a touring entertainer, pigeon trainer and best part of hit comedy film “The Hangover.”
It’s fair to say that Tyson’s change from one of the most feared, baddest men on the planet to entrepreneur and entertainer has been an on-going story of feel-good redemption.
More recently, Tyson made the leap into the cannabis space with his ultra-extravagant, 40-acres cannabis resort Tyson Ranch set to be ready in 2020 and has a hit on his hands with his HotBoxin podcast where he talks with superstars like Vic Mensa, Wiz Khalifa and Snoop Dogg while smoking up. Plus his soon to be released line of cannabis strains and CBD wellness products.
Now the former heavyweight champ has announced his partnership with the Fan-Controlled Football League (FCFL) as an owner.
The FCFL is the first-ever real-world sports league where the fans are fully in charge, calling in plays via an app and relayed directly into the quarterback’s helmet. Fans will be able to pick every aspect of the team from their name, to their logos, coaches and even players.
On top of that, the league is partnered with Twitch to stream exclusively, letting fans watch live and get in on the action from any Twitch-compatible device.
Tyson joins the likes of both current and former pro athletes like Marshawn Lynch, Richard Sherman and Chad Ochocinco as a team’s owner along with entertainers like singer and songwriter Prince Royce, radio personality Bobby Bones and YouTube gaming comedy group Kinda Funny.
When asked why he wanted to get involved with the FCFL, Tyson was clear about his intentions to make his team a force for years to come.
“I’m pleased to come on board as the owner of the newest Fan-Controlled Football League team. I’m excited to work with the fans to create the Baddest League on the Planet. My team is looking forward to demolishing our ‘competition.’” Tyson said.
Tyson elaborated further on his goals for the team in a brief video message to his fans, saying he’s looking for players who are elite both on the intellectual and physical perspective.
After all, when it comes to winning championships and dominating a sport, there are few finer role models than Iron Mike himself.
The FCFL is thrilled to have Tyson on board in the owner’s box.
“We are reinventing the sport of football for the digital age and a cultural phenomenon like Iron Mike could not be a better fit for this league,” said co-founder and Chief Gaming Officer Patrick Dees. “We are impossibly excited for him to bring his unparalleled energy, legendary smack talk, and unrivaled will to win to the FCFL. The man is a total badass and there is zero doubt in my mind that Team Tyson is going to be a force to be reckoned with in our first season. And I for one, CAN NOT WAIT to watch him stream his games on Twitch.”
With a literal heavyweight like Tyson on board, the Fan-Controlled Football League is bound to be as exciting as one of Iron Mike’s legendary bouts.
Let’s hope the games last longer than those fights, however.
CBD Sponsorship of Professional Motocross Takes Another Step Forward
CBD sponsorship is making moves in professional motocross and supercross, once again, after progress stalled in early 2019.
For those living under a rock, CBD aka cannabidiol is one of over a hundred cannabinoids found in cannabis plants. But, unlike tetrahydrocannabinol (THC), CBD doesn’t offer a high. The latter’s strengths are helping to treat serious conditions such as epilepsy, to controlling anxiety, helping manage pain, aid in muscle recovery, better sleep and overall wellness.
Certain attributes — such as recovery, sleep and overall wellness — has seen professional athletes add CBD to training programs. That has seen the rise of cannabis advocates in a wide scope of sports, whether stick-and-ball (like hockey, football and baseball), through to action sports that sit out of the mainstream (like MMA and motocross).
It has also seen an influx of cannabis advocates, like MMA’s Bas Rutten and motocross stars Carey Hart and Chad Reed, all using that ‘legend’ status in each sport to help educate fans and followers about the benefits of CBD.
While the likes of Hart and Reed continue to share their belief in CBD on social media, it only goes so far in motocross, with its use and marketing leading to controversy in the pro motocross racing scene.
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There was no problem with racers being sponsored and supported by CBD companies until February 2019, which was when supported athletes were censored during broadcasts of Monster Energy AMA Supercross. The ban prohibited the logos of CBD companies, enforced by the American Motorcyclist Association (AMA) after it was brought to the attention of Feld Motor Sports, the promoter of the series.
The problem was not the use of CBD by the athletes, but the two logos of CBD brands — Ignite and cbdMD — visible on bikes and riders during broadcasts on NBC. The first to be censored was Dean Wilson, who was told to cover the Ignite logos, followed by Chad Reed being forced to censor the cbdMD logos on his helmet.
There were inconsistencies with the ban and censorship, depending on where the racing took place (such as Texas, where CBD is still not legal). To add more confusion, both the AMA and The Fédération Internationale de Motocyclisme (FIM) allows racers to use CBD since it is not on the prohibited list of the World Anti-Doping Agency (WADA).
But There Has Been Progress
The AMA posted a bulletin that outlines how CBD will be handled in 2020 and beyond.
Again, these steps are related to the displaying of logos at the races, whether in the pits, on the bike or the gear (especially if seen during television broadcasts).
Due to recent changes in state laws, limited hemp-based cannabidiol “CBD” product sponsorships at certain onsite event locations during the upcoming 2020 Supercross season will be allowed subject to the following requirements and restrictions contained herein.
But there are requirements to the eligibility, with the “CBD products must be derived from hemp and contain less than .3% THC,” and “any logos or signage that include or relate to cannabis are prohibited.” Of course, “CBD product sponsorships are void in whole or in part wherever prohibited by law.”
That means signage or promotional displays for CBD related products are to be permitted in the pit areas of the 2020 series. But the distribution or sale of any CBD related products or samples would be strictly prohibited.
The broadcast restrictions are still uncertain. For now, the AMA states that “no rider, team or sponsor should assume that any promotional displays of CBD product on the track that may be captured by the broadcast will be allowed until further notice.” That means riders will run the risk of the being censored or removed from competition.
These policies will remain in effect until further notice. But the AMA has stated the policies are “not intended to be all-inclusive and may be amended, appended, or rescinded in whole or in part at any time for any reason without advance notice.”
The real question is should professional athletes making more from sponsorship than purse money have further censorship due to prior restraint?
Former Patriots Star Rob Gronkowski Enters CBD Game
If there’s one thing football fans know for sure, it’s that former New England Patriots tight end Rob Gronkowski is always up to something.
Whether it’s partying on a boat, dominating on the gridiron or appearing in another commercial, the guy sure knows how to keep busy.
Now, after the five-time Pro Bowler and three-time Super Bowl winner retired at the age of 30 last offseason, he’s back in the public spotlight. This time, he’s getting into the CBD business.
Gronk signed on with Rhode Island-based Abacus Health Products, giving him a stake in the company and making him the face of a line of products set to be revealed in early 2020.
While there’s surely a business component to this partnership, Gronk insists he decided to get involved with CBD products after personally seeing the impact they can have on pain, telling the press he was “blown away with how well it worked. I am pain-free, and that is a big deal.”
“[The injuries] took an absolute beating on my mind and my soul. I was hurt both mentally and physically, day in and day out,” Gronk said. “I decided to walk away from the game for one reason: I had to recover.”
Recovery was a prime concern for Gronk after his retirement. After dealing with near-constant injuries nine surgeries during his illustrious pro football career, Gronk talked about the need to rest, recharge and help his body recover from the beating it takes during games.
“I’m advocating for CBD to be acceptable for all players for recovery,” Gronk said during a press conference. “You can just call me Mr. Recovery. You know you like that name. Mr. Recovery, baby.”
Gronk recalled a stretch in time after a Super Bowl victory where despite playing a great game and winning a championship, it paid a tremendous toll on his body.
“I was in tears in my bed after a Super Bowl victory. It didn’t make much sense to me,” said Gronkowski. “I couldn’t sleep for more than 20 minutes a night, after a Super Bowl win. And I was like damn, this sucks. It didn’t feel right.”
While Gronk didn’t completely close the door on his NFL career, teasing fans with the possibility of a comeback depending on how his body feels, he made it clear he wouldn’t come back unless the NFL changed its tune on CBD for athlete recovery.
“To come back, they’re going to have to legalize CBD in the NFL,” he said. “No matter what I say, people are still going to say I’m coming back —so, I’m coming back, but I’m not.”
While the NFL has yet to lift its rigid ban on CBD products, as the UFC has, the science is on the athlete’s side. CBD has a proven impact on pain management and athlete recovery that simply can’t be denied at this point. With the recent trend of elite NFL athletes like Gronk and former Colts quarterback Andrew Luck hanging up their cleats early due to countless injuries and never-ending rehab, the NFL might want to consider natural pain-management solutions like CBD.
Aurora & UFC Are Researching the Benefits of CBD for MMA Fighters
Sometimes you can clearly see how much progress has been made with breaking the stigma around cannabis. Only a few years ago, Nate Diaz threw the mixed martial arts community into a frenzy by openly hitting a vape filled with CBD oil on stage during his post-match interview with Conor McGregor.
“It’s CBD,” Diaz told the press when asked about the device. “It helps with the healing process and inflammation, stuff like that. So you want to get these for before and after the fights, training. It’ll make your life a better place.”
While Diaz was absolutely right about the anti-inflammatory and pain management benefits of CBD, that didn’t stop the World Anti-Doping Agency (WADA), USADA and UFC anti-doping from collectively losing their shit over it.
Diaz was facing a suspension and a possible ban from the sport similar to his older brother Nick.
Today, things look much, much different when it comes to CBD.
After the WADA removed CBD from their banned substances list about a year ago, the UFC has now penned a multi-year, multi-million dollar partnership with Aurora Cannabis Inc. to research the health benefits of CBD for MMA fighters.
The studies will test out the effects of hemp-derived CBD for wound-healing, pain management, inflammation control and overall recovery on top-class MMA athletes over the next eight years.
The research will be conducted in the UFC’s own Performance Institute in Las Vegas, testing the effects on athletes who volunteer to participate in the study by Institute staff. Aurora’s research will be led by Dr. Jason Dyck, a professor at the University of Alberta, a Canada Research Chair in Molecular Medicine and an independent director on the board at Aurora Cannabis.
In a statement, officials for both UFC and Aurora expressed their excitement over the partnership.
“This partnership with Aurora is an extension of that goal, and we’re looking forward to collaborating with Aurora to find new ways to improve the health and safety of athletes who compete in UFC,” said UFC President Dana White.
Terry Booth, CEO of Aurora added, “This global partnership places focus squarely on the health and well-being of UFC’s talented and highly trained athletes. The Aurora-UFC research partnership creates a global platform to launch targeted educational and awareness campaigns, while creating numerous opportunities to accelerate our global CBD business.”
White told the press at a joint press conference between the two he believes about half of all elite athletes use some sort of CBD-based product for recovery that this partnership will make sure those products are safe and authentic, paving the way for future products will help prevent the use “untested CBD treatments,” and will be used during practice, before and after a match.
“The focus is going to be on research, safety, health, and the well being of our athletes,” White said.
It’s well-known how many big-name UFC athletes have been open and clear about their support of not only CBD-based products for recovery but cannabis as a whole. This new partnership could open the doors to more athletes exploring natural, opiate-free alternatives than ever before without the fear of sanctions, suspensions and punishment in one of the most brutal sports around.
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