Whether it’s opening a dispensary, starting a unique line of strains and products, or infusing cannabis culture into mainstream society in new and unusual ways, we thought it fitting to honor Black History Month by celebrating 20 African American cannabis entrepreneurs who are pioneers in the pot industry. Remember these names, as they’ll likely be making a huge impact within the industry — if they haven’t already.
You don’t often hear the mention of cannabis on talk shows, but Oren Lomena, host of The Graux, mixes in sports, cooking, and weed in an attempt to make cannabis conversations a part of normal life. It helps when your sibling is a correspondent for MSNBC, too. Lomena’s resume of cannabis activity is long, making him an ideal person to take this leap.
Not only does Jesce Horton own and manage a high-end growing operation in Portland, OR, but until recently he also acted as the director of the Minority Cannabis Business Association. The group’s mission is to increase diversity within the industry, yet as his plants at Panacea Valley Gardens began to gain more and more attention, he stepped down from the MCBA to spend more time with his family.
Tsion Sunshine Lencho
A background as an attorney has served Tsion Sunshine Lencho well, as she co-founded Supernova Women in 2015. A networking platform for women of color who are looking to break into the industry, Lencho’s organization offers a variety of workshops and advocates for ex-offenders who are going through the process of rehabilitation.
Snoop has been a cannabis advocate for as long as anyone can remember. You may be familiar with his line of strains. Leafs by Snoop, which is currently involved in a lawsuit with the Toronto Maple Leafs over his logo. He also launched Merry Jane, a digital cannabis resource.
Perhaps one of the most recognizable names in the cannabis industry, Charlo Greene revealed that she was the owner of a cannabis club in Alaska while also quitting her job on the air. She now hosts The Weed Show, an online resource where she shares interesting ways to incorporate marijuana into your daily life. Greene initially faced decades in prison but has since had all charges dropped.
Infusing cannabis into fine cuisine is no small feat, and chef Miguel Trinidad does so with an exceptional level of skill. His underground and invite-only eatery, 99th Floor, features five courses of food that’s simply out of this world. He’s also expanded his cannabis ventures to create a line of edibles found in select California dispensaries.
Business ventures and a passion for art have come together in the cannabis world for Erik Range, Board Chair of Minorities for Medical Marijuana and co-founder of ART 420. Using cannabis-inspired art with a traveling business model, Range can communicate just how normal, and beautiful, cannabis can be for all.
You may recognize Al Harrington from the NBA, but this former player has made a major career change in what many would say is the right direction. Together with Daniel Pettigrew, he’s co-founded Viola Extracts, one of the nation’s top medical marijuana companies. Inspired by his own grandmother Viola’s battle with glaucoma, Harrington works hard to spread the message of just how effective cannabis can be in a pharmaceutical setting.
Dr. Rachel Knox & Dr. Jessica Knox
We know, technically there are two people listed here, but the Knox family includes four doctors, all of whom counsel patients on the uses of medical marijuana from their Oregon-based clinic. The Canna MDs as they’re called take a therapeutic approach to the plant and educate patients about how it can enhance their health and overall well-being.
Aside from her stellar career in Hollywood, Whoopi Goldberg is committed to making waves in another big way – by manufacturing cannabis products designed to help women with their monthly cycle. She’s partnered with Maya Elisabeth, founder of Om Edibles, to supply California and Colorado with soaks, rubs, edibles, and more. Launched in 2016, Whoopi & Maya has since become one of the biggest brands on the market.
Owner of District Growers in Washington DC, Corey takes a community approach to his cannabis cultivation. The team partners with other businesses in the area and provides individuals with ha igh-quality medical product. Pre-rolls, infused teas, and uncommon edibles like granola bars all make up half of their offerings, while others turn to Barnette for expertly grown flower.
Cannabis use is still heavily stigmatized even in urban areas across the United States, but Andrea Unsworth is dedicated to changing that through her collective named StashTwist. A non-profit and woman-operated business in the East Bay of California, their products include topicals, oils, vape pens, and more.
The cannabis industry is still relatively new in the grand scheme of things, and entrepreneurs don’t always know where to begin. That’s where Shanita Penny comes in with her consulting firm Budding Solutions. Based in Baltimore, MD, she offers services that include product development, branding assistance, help with applications, and much more.
Named the 2018 Cannabis Industry Organization of the Year, the group at Minorities for Medical Marijuana have made huge strides thanks to founder and CEO Roz McCarthy. The team offers advocacy, training, and education to communities across the nation. To date, they have 23 chapters in the US and run their operations in Orlando, Florida. As if that wasn’t impressive enough, McCarthy was included in the High Times 100 Most Influential People in the Cannabis Industry during 2018.
To be the first at something is pretty special, and together with business partner Scott Durrah, Wanda James was the first black woman to own a dispensary in Denver, CO. With a name like Simply Pure, the group obviously focuses on high-quality cannabis and creates organic edibles, concentrates, and CBD oils.
Hope may be a part of a hugely popular entertainment television show, WAGS Atlanta, but her talents aren’t limited only to the big screen. She’s also the owner of Mary & Main, a dispensary in Prince George’s County, Maryland. It doesn’t sound that impressive, until you learn that she’s only 25, making her the youngest dispensary owner in the United States.
Khalifa is just one of a dozen celebrities to jump on the cannabis bandwagon as he’s developed his own line of weed in conjunction with RiverRock Cannabis. The Colorado-based dispensary released the line-up on 4/20, and includes flower and concentrates that Khalifa said took years to perfect. It’s rumored that the strains are modeled after effects that the rapper himself prefers.
A one-woman powerhouse in the marijuana world, Adams initially founded Marijuana Investment & Private Retreat and has since moved to C.E. HUTTON, a firm specializing in business strategy for a range of cannabis organizations. She’s deeply ingrained in the industry and with decades of experience is often one of the first people that entrepreneurs will turn to for help.
Business owners don’t always have the time to attend seminars or make appointments with consulting firms, but Comfy Tree is changing that thanks to Tiffany Bowden’s revolutionary ideas. She’s created a series of e-learning courses that are tailored to each individual’s sector, offering valuable information that’s easily accessible.
Elevating the cannabis experience is a huge focus of the industry, as the desire to completely banish typical stoner stereotypes is strong. Through Apothecarry, owner Whitney Beatty offers some of the most luxurious and discrete cannabis products the market has ever seen, encouraging cannabis users to break free from being a “smoker” and instead become a “conscious consumer.”
Tyson 2.0 Launches New Mike Bites Cannabis Gummies
Nearly 25 years after he was disqualified from the World Boxing Association Heavyweight Championship for biting his opponent’s ears, Mike Tyson’s Tyson 2.0 cannabis brand has just released ear-shaped edibles, Mike Bites.
The new ear-shaped edibles are complete with a missing chunk where Tyson removed a portion of Evander Holyfield’s cartilage in what became known as The Bite Fight. After Tyson bit off a chunk of Holyfield’s ear, the 1997 match resumed. However, after attempting to snack on Holyfield’s second ear, Tyson was disqualified and his boxing licence was withdrawn. The Nevada State Athletic Commission handed Tyson a a $3 million fine for his actions and he didn’t fight again for over a year.
Wiz Khalifa Debuts New Taylor Gang x Stündenglass Collab
Wiz Khalifa and his entertainment company Taylor Gang Ent. have collaborated with Stündenglass, the world’s first gravity-powered infuser, to introduce the iconic gold and black Taylor Gang x Stündenglass.
“I’m honored to have collaborated with long time friend Wiz Khalifa, who is as passionate about this product as I am. Our mutual admiration for Stündenglass made it a natural collaboration,” Stündenglass CEO Chris Folkerts said via a press release.
Taylor Gang x Stündenglass is an authentic collaboration developed after the multi-platinum-selling, Grammy-winning, Golden Globe-nominated Khalifa discovered Stündenglass and began enjoying it regularly as seen on his Instagram.
“I love my Stündenglass, and I’m pumped everyone gets to experience this with me now,” Khalifa.
The infuser features a patented 360-degree gravity system that elicits a powerful and immersive experience. It generates kinetic motion activation via cascading water, opposing airflow technology and the natural force of gravity.
The Taylor Gang gravity bing comes in an exclusive black and gold colorway and features two glass globes on a metal base made of aircraft-grade aluminum, surgical grade stainless steel, and high-quality Teflon seals.
Taylor Gang includes artists Ty Dolla $ign, Juicy J, and Berner among others — the former of which has his own line Stündenglass collab with his Cookies brand.
“We’re very excited to launch the official Taylor Gang x Stündenglass. We use glass in our everyday lives, so it only made sense to team up and create an exclusive Taylor Gang collaboration for the fans,” Taylor Gang said.
No Super Bowl for Brock Ollie
With medicinal marijuana being legal in 37 states and recreational cannabis allowed in 18, we should be seeing commercials for companies, products, and services almost as frequently as commercials for sports betting, which is permitted in 30 states in some form.
However, mainstream cannabis advertising continues to be non-existent, as demonstrated in the recent news that NBC has rejected an ad by cannabis e-commerce and advertising platform Weedmaps from being shown during the Super Bowl LVI event his coming Sunday.
Weedmaps reportedly approached the network late last year about airing a Super Bowl commercial that would be “similar to a PSA,” according to reports. Execs volunteered to present some of their earlier educational-based programming, assuring NBC executives that it would not contain any direct-sell messages, which are still forbidden under federal law.
“The answer was a hard no — they wouldn’t even entertain the conversation,” Weedmaps Chief Operating Officer Juanjo Feijoo told Adweek. “We see ourselves as trying to be trailblazers in the industry and making new inroads where others haven’t gone before in cannabis advertising. So it was disappointing.”
The contentious ad personifies cannabis as Brock Ollie, a head of broccoli, the veggie emoji commonly used as a visual representation of cannabis in marketing. The 30-second ad takes viewers through a day in the life of Brock Ollie, whose superfood identity is in jeopardy as he is repeatedly misidentified as cannabis. The ad offers a lighthearted take on the industry’s issues, such as social media censorship and a lack of clear advertising standards, which limit cannabis-related commercials during nationally televised events like the Super Bowl.
“Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate,” Chris Beals, CEO of Weedmaps said. “There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out.”
The game between the Cincinnati Bengals and Los Angeles Rams will be played Sunday in L.A.