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20 African American Cannabis Entrepreneurs You Should Know

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African American Cannabis Entrepreneurs
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Whether it’s opening a dispensary, starting a unique line of strains and products, or infusing cannabis culture into mainstream society in new and unusual ways, we thought it fitting to honor Black History Month by celebrating 20 African American cannabis entrepreneurs who are pioneers in the pot industry. Remember these names, as they’ll likely be making a huge impact within the industry — if they haven’t already.

Oren Lomena

You don’t often hear the mention of cannabis on talk shows, but Oren Lomena, host of The Graux, mixes in sports, cooking, and weed in an attempt to make cannabis conversations a part of normal life. It helps when your sibling is a correspondent for MSNBC, too. Lomena’s resume of cannabis activity is long, making him an ideal person to take this leap.

Jesce Horton

Not only does Jesce Horton own and manage a high-end growing operation in Portland, OR, but until recently he also acted as the director of the Minority Cannabis Business Association. The group’s mission is to increase diversity within the industry, yet as his plants at Panacea Valley Gardens began to gain more and more attention, he stepped down from the MCBA to spend more time with his family.

Tsion Sunshine Lencho

A background as an attorney has served Tsion Sunshine Lencho well, as she co-founded Supernova Women in 2015. A networking platform for women of color who are looking to break into the industry, Lencho’s organization offers a variety of workshops and advocates for ex-offenders who are going through the process of rehabilitation.

Snoop Dogg

Snoop has been a cannabis advocate for as long as anyone can remember. You may be familiar with his line of strains. Leafs by Snoop, which is currently involved in a lawsuit with the Toronto Maple Leafs over his logo. He also launched Merry Jane, a digital cannabis resource.

Charlo Greene

Perhaps one of the most recognizable names in the cannabis industry, Charlo Greene revealed that she was the owner of a cannabis club in Alaska while also quitting her job on the air. She now hosts The Weed Show, an online resource where she shares interesting ways to incorporate marijuana into your daily life. Greene initially faced decades in prison but has since had all charges dropped.

Miguel Trinidad

Infusing cannabis into fine cuisine is no small feat, and chef Miguel Trinidad does so with an exceptional level of skill. His underground and invite-only eatery, 99th Floor, features five courses of food that’s simply out of this world. He’s also expanded his cannabis ventures to create a line of edibles found in select California dispensaries.

Erik Range

Business ventures and a passion for art have come together in the cannabis world for Erik Range, Board Chair of Minorities for Medical Marijuana and co-founder of ART 420. Using cannabis-inspired art with a traveling business model, Range can communicate just how normal, and beautiful, cannabis can be for all.

Al Harrington

You may recognize Al Harrington from the NBA, but this former player has made a major career change in what many would say is the right direction. Together with Daniel Pettigrew, he’s co-founded Viola Extracts, one of the nation’s top medical marijuana companies. Inspired by his own grandmother Viola’s battle with glaucoma, Harrington works hard to spread the message of just how effective cannabis can be in a pharmaceutical setting.

Dr. Rachel Knox & Dr. Jessica Knox

We know, technically there are two people listed here, but the Knox family includes four doctors, all of whom counsel patients on the uses of medical marijuana from their Oregon-based clinic. The Canna MDs as they’re called take a therapeutic approach to the plant and educate patients about how it can enhance their health and overall well-being.

Whoopi Goldberg

Aside from her stellar career in Hollywood, Whoopi Goldberg is committed to making waves in another big way – by manufacturing cannabis products designed to help women with their monthly cycle. She’s partnered with Maya Elisabeth, founder of Om Edibles, to supply California and Colorado with soaks, rubs, edibles, and more. Launched in 2016, Whoopi & Maya has since become one of the biggest brands on the market.

Corey Barnette

Owner of District Growers in Washington DC, Corey takes a community approach to his cannabis cultivation. The team partners with other businesses in the area and provides individuals with ha igh-quality medical product. Pre-rolls, infused teas, and uncommon edibles like granola bars all make up half of their offerings, while others turn to Barnette for expertly grown flower.

Andrea Unsworth

Cannabis use is still heavily stigmatized even in urban areas across the United States, but Andrea Unsworth is dedicated to changing that through her collective named StashTwist. A non-profit and woman-operated business in the East Bay of California, their products include topicals, oils, vape pens, and more.

Shanita Penny

The cannabis industry is still relatively new in the grand scheme of things, and entrepreneurs don’t always know where to begin. That’s where Shanita Penny comes in with her consulting firm Budding Solutions. Based in Baltimore, MD, she offers services that include product development, branding assistance, help with applications, and much more.

Roz McCarthy

Named the 2018 Cannabis Industry Organization of the Year, the group at Minorities for Medical Marijuana have made huge strides thanks to founder and CEO Roz McCarthy. The team offers advocacy, training, and education to communities across the nation. To date, they have 23 chapters in the US and run their operations in Orlando, Florida. As if that wasn’t impressive enough, McCarthy was included in the High Times 100 Most Influential People in the Cannabis Industry during 2018.

Wanda James

To be the first at something is pretty special, and together with business partner Scott Durrah, Wanda James was the first black woman to own a dispensary in Denver, CO. With a name like Simply Pure, the group obviously focuses on high-quality cannabis and creates organic edibles, concentrates, and CBD oils.

Hope Wiseman

Hope may be a part of a hugely popular entertainment television show, WAGS Atlanta, but her talents aren’t limited only to the big screen. She’s also the owner of Mary & Main, a dispensary in Prince George’s County, Maryland. It doesn’t sound that impressive, until you learn that she’s only 25, making her the youngest dispensary owner in the United States.

Wiz Khalifa

Khalifa is just one of a dozen celebrities to jump on the cannabis bandwagon as he’s developed his own line of weed in conjunction with RiverRock Cannabis. The Colorado-based dispensary released the line-up on 4/20, and includes flower and concentrates that Khalifa said took years to perfect. It’s rumored that the strains are modeled after effects that the rapper himself prefers.

Khadijah Adams

A one-woman powerhouse in the marijuana world, Adams initially founded Marijuana Investment & Private Retreat and has since moved to C.E. HUTTON, a firm specializing in business strategy for a range of cannabis organizations. She’s deeply ingrained in the industry and with decades of experience is often one of the first people that entrepreneurs will turn to for help.

Tiffany Bowden

Business owners don’t always have the time to attend seminars or make appointments with consulting firms, but Comfy Tree is changing that thanks to Tiffany Bowden’s revolutionary ideas. She’s created a series of e-learning courses that are tailored to each individual’s sector, offering valuable information that’s easily accessible.

Whitney Beatty

Elevating the cannabis experience is a huge focus of the industry, as the desire to completely banish typical stoner stereotypes is strong. Through Apothecarry, owner Whitney Beatty offers some of the most luxurious and discrete cannabis products the market has ever seen, encouraging cannabis users to break free from being a “smoker” and instead become a “conscious consumer.”

Culture

Ricky Williams Flips the Script with new Highsman Brand

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PHOTO | HIGHSMAN

Once scrutinized by sports pundits and fans alike for using cannabis, Ricky Williams, is flipping the script with Highsman — his new cannabis lifestyle brand line of personally curated products.

Created to empower professional and everyday athletes as well as sports enthusiasts alike, Highsman offers premium quality cannabis as well as a collection of apparel and accessories designed to compliment an active lifestyle on and off the field. 

“It is time we change the way we talk about cannabis,” says Williams. “Highsman is about an appreciation for greatness. There is a passionate and dedicated team behind the brand, and together we want to help all people inspire greatness in themselves.” 

Initially offered as pre-packaged eighths, three cultivars have been curated by Williams to compliment moments in the day. Pre-Game is a sativa for an energized boost; Half-Time is a hybrid for focused awareness; and the Post-Game Indica offers a relaxed mood. A line of pre-rolls is currently in development.

Williams brings a deep knowledge of herbs, sports and wellness to the brand. He studied the origins of cannabis in the foothills of the Himalayas and spent years learning about the healing properties of the plant. He credits smoking cannabis as a way of overcoming the challenges associated with being a professional athlete, from social anxiety to physical injuries. 

“Highsman is at the intersection of sports and cannabis and was created for fans and aficionados of both.” says Eric Hammond, CEO. “Years in the making, Highsman launches at a tipping point where sports and cannabis collide, and we are excited to continue to break boundaries between the two.” 

A supporting collection of sports-inspired streetwear varsity jackets and baseball tees and must-have smoking accoutrements — rolling trays, pelican cases, water bottles — are also available. that compliments the Highsman lifestyle.

Highsman cannabis is available at select retailers in California and Oregon and online

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Culture

Stevie Van Zandt Launches Little Steven’s Underground Apothecary, Grown By Iconic Cultivator Chemdog

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Little Steven’s Underground Apothecary
STEVIE VAN ZANDT

Stevie Van Zandt is a founding member of Bruce Springsteen’s E Street Band, Silvio Dante of The Sopranos, a New York Times best selling author and Rock and Roll Hall of Famer — and he’s adding cannabis to his iconic credentials. Van Zandt is getting into the weed game with his eponymous line of pre-rolls under the name Little Steven’s Underground Apothecary. 

The pre-rolls contain high-CBD, low-THC craft cannabis grown by Smash Hits cannabis — Canna Provisions proprietary craft cannabis flower. Van Zandt is certainly in good hands as the Director of Cultivation of Canna Provisions is non-other than legendary grower Chemdog.

Meg Sanders, Canna Provisions CEO, said, “Little Steven wanted to be sure to have an approachable, low-THC and high-CBD cannabis that is less about the recreational high, and more for people seeking the benefits of cannabis and cannabinoids like high-CBD cannabis on the body and mind.”

Little Steven’s Underground Apothecary Pre-Rolls | PHOTO CREDIT

According to the website, “this cannabis is meant to provide a powerful feeling of well being and enriching your endocannabinoid system with high-CBD and low-THC flower, so it’s less of a stoned-high and more a full body balancing effect with uplifting pep.”

Like so many others, the pandemic gave the guitar hero and a wake up call on the importance of personal well-being, promting him to create his Underground Apothecary, which offers a range of holistic teas, lollipops, candles and now pre-rolls.

“I have always demanded the very best from myself and of everyone around me, and my new wellness brand Little Steven’s Underground Apothecary is no different,” says Van Zandt. “Products like Smash Hits cannabis are like my other partners for the Apothecary – the best I can find in the world. So enjoy, be well, and stay focused on the only part of our destinies we totally control – what we choose to put in our bodies.”

“We need to help spread cannabis education, destigmatization, and stop unjust criminalization for a plant that not only does a lot of good, but has proven during COVID to be almost as essential as art to people’s well being and quality of life,” says Van Zandt.

To that end, ten percent of all profits from Van Zandt’s Little Steven’s Underground Apothecary will be given to the National Organization for Marijuana Legalization (NORML).

Canna Provisions, home of Little Steven’s Underground Apothecary | PHOTO CREDIT

Available exclusively at Canna Provisions dispensaries in Lee and Holyoake, Massachusetts.

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Culture

Stuff & Puff Berner’s New Cali Pre-Roll

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Cali
PHOTO | VIBES

Cannabis mogul Berner has dropped the latest must-have pre-roll paper from his premium rolling paper brand, Vibes. A fresh alternative to the traditional cone, The Cali is a cylindrical pre-roll tube that’s been designed for optimum airflow for the optimal smoking experience.

In a press release, the Bay Area rapper says that he’s been rolling for over 20 years, and that over that time, he was constantly told by friends that they would smoke joints over blunts if they could roll them. So he partnered with Greenlane to develop this innovative alternative.

PHOTO: Vibes

“As passionate smokers, and connoisseurs, we are gonna continue to focus on quality papers and products that consumers are missing, such as The Cali,” said Berner in a press release.

“All you have to do is stuff and puff with The Cali.”

The Cali is dedicated to those of us who like a big-smoke experience. We found the papers to burn very evenly and smoothly. They are also easy to extinguish and relight,  and even burn evenly in areas where I packed it too tightly or too loose (deliberately, before y’all start commenting). 

Plus, The Cali pre-rolls are massive, so make sure you have plenty of herb on hand for your next session to fully enjoy the experience either with your homies or when you’re chilling alone.

The Cali Collection | PHOTO: Vibes

The Cali is offered in three sizes — one, two, and three gram — across all four signature Vibes paper collections: Ultra Thin, Rice, Hemp, and Organic Hemp

Look for Vibes papers at your local retailer nationwide.

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