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‘It Feels Good’: Snoop Dogg Buys Death Row Records

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Death Row Records
PHOTO | Vivien Killilea/Getty Images for Wonderbrett
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Snoop Dogg is now the owner of Death Row Records. The purchase brings his career full circle, as the legendary rapper now owns the label where his career in the music industry began.

“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” Snoop Dogg said in a statement. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.”

Snoop Dogg added that he was “looking forward to building the next chapter of Death Row Records.”

Blackstone, Inc. BX, -8.15 percent, a private-equity firm that held the remnants of the record label as part of MNRK Music Group, announced the sale on Wednesday. The terms of the agreement were not made public.

In a statement to People, Blackstone’s Senior Managing Director David Kestnbaum said of the deal, “We at Blackstone are strong supporters of the artist and creator community in our entertainment investments. We are excited to put the Death Row Records brand back in the hands of a legend like Snoop Dogg. We wish him success in the years ahead as the brand moves forward under his leadership and vision.”

Dr. Dre and Suge Knight co-founded Death Row Records with record executive Dick Griffey in 1991. Snoop’s debut Doggystyle was released in 1993.

Death Row Records fell on hard feet after a remarkable run in the 1990s. In 2006, the label declared bankruptcy before being purchased by WIDEawake Entertainment Group in 2009. Due to WIDEawake’s insolvency, the label was sold to eOne Music in 2013. Until eOne was purchased by Blackstone in 2021, Death Row Records was a branch of Hasbro.

The Doggfather is set to release his new album B.O.D.R., an acronym for “Bacc On Death Row,” on the 12 February ahead of his appearance alongside Dr. Dre, Eminem, Kendrick Lamar, and Mary J. Blige at this year’s Super Bowl Halftime Show on Sunday. He called “a dream come true” during a recent interview with the Associated Press. 

“I’m still thinking I’m in a dream because I can’t believe that they will let a real hip-hop artist grace the stage in an NFL Super Bowl LVI,” the rapper-turned-mogul explained. “We’re just going to wait for that moment and put something together that’s spectacular, and do what we’re known for doing and add on to the legacy.”

Cannabis

Khalifa Kush Plans a Halloween Debut in New York

Khalifa Kush plans to bring KK and Violet Sky flower and pre-rolls to New York on October 31 through a partnership with cultivator and distributor Skyworld.

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Dried cannabis flowers beside a glass jar

Khalifa Kush is planning a Halloween entrance into New York’s licensed cannabis market. Wiz Khalifa’s brand says sales are set to begin October 31 through a partnership with New York cultivator and distributor Skyworld. As of October 23, that date is still ahead: this is a preview of an announced launch, rather than a report that the products have already reached stores.

The company’s corrected October 14 announcement identifies two starting cultivars, KK and Violet Sky, in flower and pre-roll formats. It describes an initial rollout to 36 dispensaries: seven in New York City and another 29 across Upstate New York and Long Island. These are the brand’s announced distribution plans, not independently confirmed inventory at every location.

A local partner behind a familiar name

Skyworld will handle New York cultivation and distribution, according to the announcement. That makes the local operation central to what consumers eventually buy. A recognizable national brand name tells only part of the story; the cultivation partner, specific batch and store availability are the details shoppers can check when launch day arrives.

Skyworld’s own website describes the business as Indigenous-owned and New York-based, and lists cultivation, processing and distribution license numbers. It identifies SJR Horticulture, LLC as its operator. The company also provides a lab-results section, giving readers a place to look for product documentation rather than relying solely on launch publicity.

Those details establish how Skyworld presents its operation; they do not substitute for checking the state’s licensing resources or a particular product’s certificate. The announcement also corrected its partner’s name from “Skyworld Cannabis” to “Skyworld.” We use the corrected name here.

KK brings a longer backstory

On its KK product page, Khalifa Kush says the original cultivar was developed for Wiz Khalifa’s personal preferences in the early 2010s. The brand describes a period of private use before its first flower sales at Tryke’s Reef dispensaries in the southwestern United States in 2016. That is the company’s account of the cultivar’s commercial history.

It explains why this New York release carries a recognizable identity before any local customer opens a package. The name connects the artist’s cannabis persona with a product line that has moved through multiple state markets. It is also a reminder that a New York debut is a new distribution milestone for an established brand, rather than the creation of an entirely new cultivar.

The broader KK catalog includes formats beyond flower and pre-rolls. That does not mean all of them are included in the New York opening. The dated announcement is the appropriate guide to the initial local offering; later additions should be reported when the company or retailers confirm them.

Violet Sky adds a different genetic branch

The brand’s Violet Sky page describes a selection effort beginning in early 2021 and a cultivar emerging in late 2022. It identifies the cross as Khalifa Mints and GastroPop, and presents Violet Sky as the third addition to its lineup. Those are breeder and brand descriptions, not independent genetic testing by Cannabis Aficionado.

That distinction is especially useful with cultivar coverage. A lineage can help enthusiasts understand how a company positions a release, but it does not tell an individual reader exactly how a product will feel. We have not sampled these New York batches, and the announcement does not establish their final laboratory results, retail pricing or freshness at any particular shop.

Readers following New York’s plant pipeline can also see our coverage of the state’s upcoming nursery application window. Nursery licensing and a branded retail rollout are separate developments, but both make the people and businesses behind the genetics worth paying attention to.

What to check before making the trip

New York’s Office of Cannabis Management consumer guidance recommends checking the dispensary verification tool displayed at licensed storefronts. It also directs consumers to look for the state’s universal symbol on regulated products and a QR code or link to the batch’s certificate of analysis. The agency’s resources are intended for adults 21 and older.

For a planned launch, store-level confirmation is another practical step. Check a participating dispensary’s current menu or contact the store before traveling. An announced statewide rollout does not establish that both cultivars, every package size or every format will be available at the same time in every shop.

For now, the appeal is a clear date and a focused starting lineup: two cultivars, two formats and a named New York partner. The next reporting milestone is October 31 itself, when actual menus and batch information can show how the promised launch translates into a local shopping experience.

Illustrative stock cannabis photograph; not identified as KK, Violet Sky or Skyworld products. Photo: RDNE Stock project / Pexels.

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Music

Major Record Labels to Become Carbon Neutral by 2050

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Three major record labels — Sony, Universal, and Warner — have made a pledge to cut carbon emissions in half by 2030 and achieve net-zero emissions by 2050, joining a slew of independent labels that have set similar or more aggressive goals. Following the Secretly label group’s pledge last week to be “climate positive” by 2026, the major labels joined indies like Beggars Group, Warp, and Ninja Tune to sign the Music Climate Pact, which addresses activities like touring, vinyl manufacturing, and music streaming that are currently unsustainable in terms of carbon emissions.

Aside from the emissions reductions, the signatories pledge to track and reduce subsidiary emissions related to music listening and fandom, encourage artists to discuss the climate crisis, and collaborate with streaming companies to track and reduce subsidiary emissions related to music listening and fandom.

Beggars Group and Ninja Tune made similar commitments earlier this year, with the latter aiming towards carbon neutrality by the end of 2021. Massive Attack completed a climate analysis in September, recommending “an immediate and major reassembly” of the industry.

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Music

Wiz Khalifa, Ty Dolla $ign, Lil Yachty Star in New ‘Sonic’ Music Video

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When you think of Wiz Khalifa, Ty Dolla $ign, Lil Yachty and Sueco the Child, what springs to mind? If your answer is Sonic the Hedgehog, you’re ahead of the curve.

The quartet has teamed up to record “Speed Me Up,” the lead song on the upcoming Sonic movie soundtrack. They appear in the just-released video as 8-bit avatars and sing about topics including Sonic’s pal Knuckles and the fast-moving world of their lives.

The video starts with Wiz blowing into a Sega Genesis game cartridge and, real talk, you’ll be hooked from there. He’s then transported to the pixelated world of Sonic the Hedgehog, teaming up with Sonic and his fellow rappers to collect rings, jam out in Sonic’s bedroom and take on the evil Dr. Robotnik, played by Jim Carrey.

The song is the first drop from the soundtrack by Atlantic Records.

Things haven’t been smooth sailing for the Sonic movie. The first trailer featured Coolio’s Gangsta’s Paradise, which felt really ill-fitting. The movie was scheduled for release in November 2019, but the initial rendering of everyone’s favorite blue hedgehog was met with less than positive feedback, leading to a design overhaul and a three-month delay on release. It’s now scheduled for release on February 14. Romantic!

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