Is the Case of the Rotating Budtender an Industry Issue?

If you are loyal to a budtender in your area, will you follow them no matter where they work? And as long as you can still get high, does it matter?



PHOTO | Julia Seeliger
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Imagine living in a relatively small town that, despite its wholesome vibes, has a handful of dispensaries all within a 10-mile radius. You’ve become a regular at one of the shops close to your home, but one night you didn’t plan ahead of time and realize that you’re out of materials after that shop has closed. Thankfully, another dispensary is still open and you zoom over there to see what they have available. Lo and behold, your favorite budtender from your usual joint is behind the counter, telling you that she just changed jobs!

While it’s incredibly common for people to jump from company to company within the same industry, it has to make you wonder if doing this in the cannabis world is concerning. After all, shops are pretty similar and store managers are basically hiring the competition, right?

Trade Secrets

If you work in a fast food establishment and then quit to go work across the street, there’s a good chance that you won’t be selling the exact same type of food. Fountain drinks and fries aside, no one is really worried that you’re sharing the famous fried chicken recipe with anyone at your new pizza job.

While this same logic can be applied to a range of retail type of establishments, can the same thought process be used for budtenders and cannabis dispensaries? What if one shop has specific marketing strategies that they employ and those secrets go right along with the employee to the competitor’s ears?

Industry Standards

When you break it down, selling weed isn’t overly complex, but there are very specific regulations that must be followed no matter where you work. Compliance is king in the cannabis world, so making sure you run the appropriate reports and sell product according to your state’s limits will be required at any shop.

The thing that really sets dispensaries apart isn’t the way they ring up a sale, but rather the customer service they provide and the awesome product selection available. If a hot selling edible does well at shop A when that budtender moves to shop B, don’t you think they’ll recommend that they start stocking it there?

The Bottom Line

If you’re not a dispensary owner, you might be wondering why you should care about what we call “rotating budtenders.” Yet as a cannabis consumer, your money speaks volumes in terms of purchasing power. If you are loyal to a specific budtender in your area, will you follow them no matter where they work? Or, is overall shop loyalty more important beyond the faces you see every time you visit?

Take some time to think about your own priorities when it comes to buying weed and just for fun, keep your eyes peeled to see if the shops in your town start to slowly mirror each other. If they suddenly offer the same types of products, advertise in the same manner, and are even open during the exact same hours, you might attribute those changes to a rotating budtender or two.

But hey, as long as you can still get high, does it matter?


Stuff & Puff Berner’s New Cali Pre-Roll




Cannabis mogul Berber is about to drop the latest must-have pre-roll paper from his premium rolling paper brand, Vibes. A new alternative to the traditional cone, The Cali is a cylindrical pre-roll tube that’s been designed for optimum airflow for the optimal smoking experience.

In a press release, the Bay Area rapper says that he’s been rolling for over 20 years, and that over that time, he was constantly told by friends that they would smoke joints over blunts if they could roll them. So he and Vibes co-founders Greenlane developed this innovative alternative.

PHOTO: Vibes

“As passionate smokers, and connoisseurs, we are gonna continue to focus on quality papers and products that consumers are missing, such as The Cali,” said Berner in a press release.

“All you have to do is stuff and puff with The Cali.”

The Cali is dedicated to those of us who like a big-smoke experience. We found the papers to burn very evenly and smoothly. They are also easy to extinguish and relight,  and even burn evenly in areas where I packed too tightly or too loose (deliberately, before y’all start commenting). 

Plus, The Cali pre-rolls are massive, so make sure you have plenty of herb on hand for your next session to fully enjoy the experience either with your homies or when you’re chilling alone.

The Cali Collection | PHOTO: Vibes

The Cali is offered in three sizes — one, two, and three gram — across all four signature Vibes paper collections: Ultra Thin, Rice, Hemp, and Organic Hemp

Look for Vibes papers at your local retailer nationwide.

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Psychonauts Celebrate Magic Mushroom Day



Magic Mushrooms Day

September 20 is Magic Mushroom Day. Similarly to stoners celebrating 4/20 and 7/10, and LSD enthusiasts celebrating 4/19, entheogenic communities around the world celebrate the psychedelic renaissance on 9/20.

The concept was coined in 2015 when Nicholas Reville, a mushroom advocate from Providence, Rhode Island, declared September 20 as an “educational day of action,” apparently citing the spirit of 4/20 as an opportunity to talk about psilocybin reform, regulations and, of course, rejoice in the magic of psychedelics.

“9/20 was chosen because it is at the beginning of autumn, when mushrooms are most plentiful; because it is close to the equinox, representing a change in direction; and because it echoes 4/20 and the successful movement for marijuana decriminalization and legalization,” said Reville in an interview with Rolling Stone.

Magic Mushrooms: The Next “Green” Wave?

Interest around the benefits and effects of psilocybin, the main active ingredient in magic mushrooms, has been steadily growing over the last number of years, with legalization closely following.

In May 2019, Denver became the first city to decriminalize psilocybin. Oakland soon followed with its own law in June that same year, decriminalizing plant and fungi psychedelics.

At the last election in 2020, Oregon became the first state to legalize psilocybin with Measure 109 for mental health treatment in supervised settings.

At the same time, the District of Columbia decriminalize the use of magic mushrooms and other psychedelic substances with the passage of Initiative 81.

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Peep the Pepsi x Dapper Dan Football Watching Capsule Collection



Pepsi x Dapper Dan
Photos | Courtesy of Pepsi

Pepsi has partnered with Harlem-based designer and streetwear legend, Dapper Dan, to create The Pepsi x Dapper Dan Football Watching Capsule Collection.

As part of the Pepsi “Made for Football Watching” NFL campaign, the iconic collaboration brings the football fan apparel game to the next level with this limited-edition capsule collection created for fans to show up in style, no matter where they’re watching.

The Pepsi x Dapper Dan Football Watching Capsule Collection features fashion-forward football-watching pieces including a lounger, hoodie, bucket hat, and custom-patterned Pepsi can to ensure fans are fitted and geared up for every touchdown, sack and fumble.

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