The Lady Jane Society, a Central California-based event company, hosted its inaugural event for women in the cannabis industry on October 4-5, 2019 at the scenic Bella Forrest venue in Hilmar, CA. Nestled in a private forest located just off the Merced River, the Women in Cannabis Central Valley retreat brought together female leaders, influencers and educators from throughout the nation to the scenic location — many of whom made the trek from Sacramento, the San Francisco Bay Area, Los Angeles, Chicago, Washington state and Florida,
The Lady Jane Society retreat spotlighted the regional Central Valley cannabis industry and featured sponsorships, speakers, and pop-up shops from local businesses such as Legacy Nursery, and Lyfted Farms — both based in Modesto, CA — Sisters of the Valley, Mission Nurseries/Don Primo, and Highway 33 Cannabis Club. Meals were prepared by local eateries Greens on Tenth and Traveling Pizza.
The event was held in the secluded, magical grove of fig trees, creating a natural, whimsical outdoor setting protected from the elements — lit by sun rays in the daylight and hanging lights in the evening. Dotted throughout the luscious landscape were lounging areas, and vendors offering infused goodies and decked out accessories.
Also on site was the multi-media social movement This is Jane Project, Peace of Mind 209, Wind Valley Apothecary, Custom Blingggs, Potency No. 710 skincare, and clothing and accessories from White Buffalo Spirit, Collective Hearts jewelry, among more pop-up shops.
Attendees were treated to a plethora of infused goodies, which included CBD sparkling waters from DayTrip, THC-infused coffee from SomaTik, pre-rolls from Sexxpot, and a dab bar courtesy of Eel River Organics.
Guests also sipped on mocktails and cocktails from Humboldt Apothecary and enjoyed activities such as Sparked — an interactive card game created to uplift and celebrate women — before ending the first evening with a collective ‘cheers’, made possible by Lyfted Farms pre-rolls.
The weekend’s agenda emphasized education, networking and the celebration of all who were in attendance.
MC’ed by Kay Ramirez, aka Mskindness B, the speaker series spotlighted community building and women in the supply chain.
The panel included Jennina Chiavetta of Legacy Nursery, who spoke about breeding, genetics and building a canna-company in her hometown of Modesto, Wendy Kornberg of Sunnabis Farms spoke on cultivation, Angela Kadara of MediZen discussed manufacturing, Margot Wampler of Fenix Distribution, Kimberly Cargile of A Therapeutic Alternative talked about retail, Jaqueline McGowan of the Facebook group California City and County Watch spoke about policy, Manndie Tingler of Khemia talked about community building and Scheril Murray Powell, Attorney, who made the journey to California from Florida to speak about civic engagement.
Kyra Reed, co-founder of LJS, said the event was an offline manifestation of what the group has been cultivating on the Women Empowered in Cannabis (WEiC) Facebook group: “encouragement, empowerment through honest dialogue and sharing of resources,” she adds, “all while in a gorgeous environment that made us all feel like we were in a bubble of support that our emcee, Mskindness B, wrapped us in from the moment our guests arrived.”
In addition to the inspirational and educational speaker series, attendees were also treated to some serious swag. Each ticket holder was sent home with a goodie bags with more than $200 in edible, smokable, wearable and topical cannabis products, including pre-rolls by Sexxpot and Lyfted Farms, snacks from MediZen and SolDaze, CBD oil and capsules from Manitoba Harvest, salves by Sisters of the Valley and more.
As relaxation was at the heart of the event, attendees received the full retreat experience.
The second and final day of the retreat opened with a Relaxation and Recharge session, complete with breakfast, guided meditation and CannaBliss Yoga with Michelle Patino, and sound healing with Eliza Moroney, the Cannabis Yogi.
During the afternoon, visitors were treated to massages, a taco bar, an afternoon of engaging speakers, and pop-up shops selling clothing, accessories and infused goods.
As the sun started to set on the final evening of the retreat, more women took the stage for The Lady Jane Society’s Award Ceremony. The society’s co-founder, Kyra Reed, presented scholarships to Oaksterdam, and Cloverleaf University.
The awards ceremony, sponsored by My Bud Vase, recognized leaders and allies. Awardees included Manndie Tingler of Khemia, educator Amanda Soens, and Ed Breslin and Brian Walker, founders of Making You Better Brands, which include Xternal topical relief sprays.
AnnaMaria Riedinger, founder of Hey Honey! Artisanal Lemonades, said she noticed the doors opening slowly for women in cannabis here in the Central Valley, “not only to connect but to own their truth as team players in the local industry and understanding their success depends on moving forward collectively.”
“As co-founder of the Lady Jane Society, I am so honored to be part of making the space and shift for women wanting solid and authentic lasting relationships,” she added. “I truly believe change begins at the local level, and witnessing the change all weekend was the most heartfelt experience!”
The most important thing women took from the Lady Jane Society event, explains Reed, is that women were given “permission and inspiration to ask for what they want! And the results were real empowerment.”
Many of the women in attendance had little to no cannabis community with other women. “That changed at the event, too,” added Reed. “That is what we wanted — to build community and truly empower women to thrive in their cannabis careers.”
Make sure you don’t miss next year’s Lady Jane Society retreat. Save the Date — the first weekend in October 2020.
Tyson 2.0 Launches New Mike Bites Cannabis Gummies
Nearly 25 years after he was disqualified from the World Boxing Association Heavyweight Championship for biting his opponent’s ears, Mike Tyson’s Tyson 2.0 cannabis brand has just released ear-shaped edibles, Mike Bites.
The new ear-shaped edibles are complete with a missing chunk where Tyson removed a portion of Evander Holyfield’s cartilage in what became known as The Bite Fight. After Tyson bit off a chunk of Holyfield’s ear, the 1997 match resumed. However, after attempting to snack on Holyfield’s second ear, Tyson was disqualified and his boxing licence was withdrawn. The Nevada State Athletic Commission handed Tyson a a $3 million fine for his actions and he didn’t fight again for over a year.
Wiz Khalifa Debuts New Taylor Gang x Stündenglass Collab
Wiz Khalifa and his entertainment company Taylor Gang Ent. have collaborated with Stündenglass, the world’s first gravity-powered infuser, to introduce the iconic gold and black Taylor Gang x Stündenglass.
“I’m honored to have collaborated with long time friend Wiz Khalifa, who is as passionate about this product as I am. Our mutual admiration for Stündenglass made it a natural collaboration,” Stündenglass CEO Chris Folkerts said via a press release.
Taylor Gang x Stündenglass is an authentic collaboration developed after the multi-platinum-selling, Grammy-winning, Golden Globe-nominated Khalifa discovered Stündenglass and began enjoying it regularly as seen on his Instagram.
“I love my Stündenglass, and I’m pumped everyone gets to experience this with me now,” Khalifa.
The infuser features a patented 360-degree gravity system that elicits a powerful and immersive experience. It generates kinetic motion activation via cascading water, opposing airflow technology and the natural force of gravity.
The Taylor Gang gravity bing comes in an exclusive black and gold colorway and features two glass globes on a metal base made of aircraft-grade aluminum, surgical grade stainless steel, and high-quality Teflon seals.
Taylor Gang includes artists Ty Dolla $ign, Juicy J, and Berner among others — the former of which has his own line Stündenglass collab with his Cookies brand.
“We’re very excited to launch the official Taylor Gang x Stündenglass. We use glass in our everyday lives, so it only made sense to team up and create an exclusive Taylor Gang collaboration for the fans,” Taylor Gang said.
No Super Bowl for Brock Ollie
With medicinal marijuana being legal in 37 states and recreational cannabis allowed in 18, we should be seeing commercials for companies, products, and services almost as frequently as commercials for sports betting, which is permitted in 30 states in some form.
However, mainstream cannabis advertising continues to be non-existent, as demonstrated in the recent news that NBC has rejected an ad by cannabis e-commerce and advertising platform Weedmaps from being shown during the Super Bowl LVI event his coming Sunday.
Weedmaps reportedly approached the network late last year about airing a Super Bowl commercial that would be “similar to a PSA,” according to reports. Execs volunteered to present some of their earlier educational-based programming, assuring NBC executives that it would not contain any direct-sell messages, which are still forbidden under federal law.
“The answer was a hard no — they wouldn’t even entertain the conversation,” Weedmaps Chief Operating Officer Juanjo Feijoo told Adweek. “We see ourselves as trying to be trailblazers in the industry and making new inroads where others haven’t gone before in cannabis advertising. So it was disappointing.”
The contentious ad personifies cannabis as Brock Ollie, a head of broccoli, the veggie emoji commonly used as a visual representation of cannabis in marketing. The 30-second ad takes viewers through a day in the life of Brock Ollie, whose superfood identity is in jeopardy as he is repeatedly misidentified as cannabis. The ad offers a lighthearted take on the industry’s issues, such as social media censorship and a lack of clear advertising standards, which limit cannabis-related commercials during nationally televised events like the Super Bowl.
“Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate,” Chris Beals, CEO of Weedmaps said. “There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out.”
The game between the Cincinnati Bengals and Los Angeles Rams will be played Sunday in L.A.