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Stuff & Puff Berner’s New Cali Pre-Roll

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Cali
PHOTO | VIBES
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Cannabis mogul Berner has dropped the latest must-have pre-roll paper from his premium rolling paper brand, Vibes. A fresh alternative to the traditional cone, The Cali is a cylindrical pre-roll tube that’s been designed for optimum airflow for the optimal smoking experience.

In a press release, the Bay Area rapper says that he’s been rolling for over 20 years, and that over that time, he was constantly told by friends that they would smoke joints over blunts if they could roll them. So he partnered with Greenlane to develop this innovative alternative.

PHOTO: Vibes

“As passionate smokers, and connoisseurs, we are gonna continue to focus on quality papers and products that consumers are missing, such as The Cali,” said Berner in a press release.

“All you have to do is stuff and puff with The Cali.”

The Cali is dedicated to those of us who like a big-smoke experience. We found the papers to burn very evenly and smoothly. They are also easy to extinguish and relight,  and even burn evenly in areas where I packed it too tightly or too loose (deliberately, before y’all start commenting). 

Plus, The Cali pre-rolls are massive, so make sure you have plenty of herb on hand for your next session to fully enjoy the experience either with your homies or when you’re chilling alone.

The Cali Collection | PHOTO: Vibes

The Cali is offered in three sizes — one, two, and three gram — across all four signature Vibes paper collections: Ultra Thin, Rice, Hemp, and Organic Hemp

Look for Vibes papers at your local retailer nationwide.

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Ricky Williams Flips the Script with new Highsman Brand

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PHOTO | HIGHSMAN

Once scrutinized by sports pundits and fans alike for using cannabis, Ricky Williams, is flipping the script with Highsman — his new cannabis lifestyle brand line of personally curated products.

Created to empower professional and everyday athletes as well as sports enthusiasts alike, Highsman offers premium quality cannabis as well as a collection of apparel and accessories designed to compliment an active lifestyle on and off the field. 

“It is time we change the way we talk about cannabis,” says Williams. “Highsman is about an appreciation for greatness. There is a passionate and dedicated team behind the brand, and together we want to help all people inspire greatness in themselves.” 

Initially offered as pre-packaged eighths, three cultivars have been curated by Williams to compliment moments in the day. Pre-Game is a sativa for an energized boost; Half-Time is a hybrid for focused awareness; and the Post-Game Indica offers a relaxed mood. A line of pre-rolls is currently in development.

Williams brings a deep knowledge of herbs, sports and wellness to the brand. He studied the origins of cannabis in the foothills of the Himalayas and spent years learning about the healing properties of the plant. He credits smoking cannabis as a way of overcoming the challenges associated with being a professional athlete, from social anxiety to physical injuries. 

“Highsman is at the intersection of sports and cannabis and was created for fans and aficionados of both.” says Eric Hammond, CEO. “Years in the making, Highsman launches at a tipping point where sports and cannabis collide, and we are excited to continue to break boundaries between the two.” 

A supporting collection of sports-inspired streetwear varsity jackets and baseball tees and must-have smoking accoutrements — rolling trays, pelican cases, water bottles — are also available. that compliments the Highsman lifestyle.

Highsman cannabis is available at select retailers in California and Oregon and online

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Culture

Stevie Van Zandt Launches Little Steven’s Underground Apothecary, Grown By Iconic Cultivator Chemdog

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Little Steven’s Underground Apothecary
STEVIE VAN ZANDT

Stevie Van Zandt is a founding member of Bruce Springsteen’s E Street Band, Silvio Dante of The Sopranos, a New York Times best selling author and Rock and Roll Hall of Famer — and he’s adding cannabis to his iconic credentials. Van Zandt is getting into the weed game with his eponymous line of pre-rolls under the name Little Steven’s Underground Apothecary. 

The pre-rolls contain high-CBD, low-THC craft cannabis grown by Smash Hits cannabis — Canna Provisions proprietary craft cannabis flower. Van Zandt is certainly in good hands as the Director of Cultivation of Canna Provisions is non-other than legendary grower Chemdog.

Meg Sanders, Canna Provisions CEO, said, “Little Steven wanted to be sure to have an approachable, low-THC and high-CBD cannabis that is less about the recreational high, and more for people seeking the benefits of cannabis and cannabinoids like high-CBD cannabis on the body and mind.”

Little Steven’s Underground Apothecary Pre-Rolls | PHOTO CREDIT

According to the website, “this cannabis is meant to provide a powerful feeling of well being and enriching your endocannabinoid system with high-CBD and low-THC flower, so it’s less of a stoned-high and more a full body balancing effect with uplifting pep.”

Like so many others, the pandemic gave the guitar hero and a wake up call on the importance of personal well-being, promting him to create his Underground Apothecary, which offers a range of holistic teas, lollipops, candles and now pre-rolls.

“I have always demanded the very best from myself and of everyone around me, and my new wellness brand Little Steven’s Underground Apothecary is no different,” says Van Zandt. “Products like Smash Hits cannabis are like my other partners for the Apothecary – the best I can find in the world. So enjoy, be well, and stay focused on the only part of our destinies we totally control – what we choose to put in our bodies.”

“We need to help spread cannabis education, destigmatization, and stop unjust criminalization for a plant that not only does a lot of good, but has proven during COVID to be almost as essential as art to people’s well being and quality of life,” says Van Zandt.

To that end, ten percent of all profits from Van Zandt’s Little Steven’s Underground Apothecary will be given to the National Organization for Marijuana Legalization (NORML).

Canna Provisions, home of Little Steven’s Underground Apothecary | PHOTO CREDIT

Available exclusively at Canna Provisions dispensaries in Lee and Holyoake, Massachusetts.

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Culture

Psychonauts Celebrate Magic Mushroom Day

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Magic Mushrooms Day

September 20 is Magic Mushroom Day. Similarly to stoners celebrating 4/20 and 7/10, and LSD enthusiasts celebrating 4/19, entheogenic communities around the world celebrate the psychedelic renaissance on 9/20.

The concept was coined in 2015 when Nicholas Reville, a mushroom advocate from Providence, Rhode Island, declared September 20 as an “educational day of action,” apparently citing the spirit of 4/20 as an opportunity to talk about psilocybin reform, regulations and, of course, rejoice in the magic of psychedelics.

“9/20 was chosen because it is at the beginning of autumn, when mushrooms are most plentiful; because it is close to the equinox, representing a change in direction; and because it echoes 4/20 and the successful movement for marijuana decriminalization and legalization,” said Reville in an interview with Rolling Stone.

Magic Mushrooms: The Next “Green” Wave?

Interest around the benefits and effects of psilocybin, the main active ingredient in magic mushrooms, has been steadily growing over the last number of years, with legalization closely following.

In May 2019, Denver became the first city to decriminalize psilocybin. Oakland soon followed with its own law in June that same year, decriminalizing plant and fungi psychedelics.

At the last election in 2020, Oregon became the first state to legalize psilocybin with Measure 109 for mental health treatment in supervised settings.

At the same time, the District of Columbia decriminalize the use of magic mushrooms and other psychedelic substances with the passage of Initiative 81.

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