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The Emerald Cup Small Farms Initiative to Provide Support for NorCal Cultivators

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Emerald Cup Small Farms Initiative
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Our community of heritage, small-batch craft cannabis cultivators in Northern California is facing an existential crisis resulting from a combination of taxation, licensing, and market conditions. Many of the small farms that built and fueled the cannabis industry are currently facing extinction by the current cannabis pricing collapse compounded by overbearing regulations. To support those in crisis, Tim Blake and the Emerald Cup organizers have created a dedicated Emerald Cup Small Farms Initiative, offering a rally and much-needed support through upcoming events at the Emerald Cup Harvest Ball and the 18th Annual Emerald Cup Awards.

For over 17 years, the Emerald Cup has stood as a celebration of excellence. Founder Tim Blake has come to be recognized as a guardian of the ever-changing cannabis industry. At the upcoming Emerald Cup Harvest Ball on December 11-12 Blake has pledged support to the heart of their community, providing twenty-seven qualified small farm exhibitors with a pro-bono presence at the Harvest Ball.

“Burdensome and complicated regulations, over-taxation, and lack of access to market are destroying the small farmers who have pioneered and led the industry with innovation and quality,“ said Blake. “Small growers face challenges like prohibitively expensive permitting, legal fees, and rising taxes encouraging many of them to remain on the unregulated or “Traditional” market. Perhaps worst of all, most of these small growers are also located in the legendary Emerald Triangle region of Northern California, an area continually devastated by ongoing wildfires.”

Selected applicants will have the ability to present their products to attendees with premium placement on the market floor, a reduced concession arrangement, and heightened promotion to drive attendees to seek and support these small farms during the event and beyond. With the vision of lifting up and amplifying these small farms in the global marketplace, The Emerald Cup envisions this program as the first immediate step to support the community of the Emerald Triangle to prevent its disappearance.  

The Emerald Cup Small Farms Initiative will be led by a council of community leaders, including Michael Katz of the Mendocino Cannabis Alliance, Genine Coleman of Origins Council, Chris Anderson of Redwood Roots Distribution, Nicholas Smilgys of Mendocino Cannabis Distribution, and Traci Pellar of the Mendocino Producers Guild, will launch at the Harvest Ball Craft Cannabis Marketplace and will continue at the Spring 2022 event in Southern California.

As with any important initiative, the first challenge facing the Emerald Cup organization is determining selection criteria. With literally thousands of small farms and businesses struggling in the California cannabis market, and the organization’s sincere desire to help each and every one, this is an incredibly difficult task. To structure this effort, Emerald Cup evaluated license distribution among Northern California’s heritage cannabis-producing counties with active ordinances. An independent body, the Council has allocated a proportional number of possible participants to each county.

This first event of the Harvest Ball will support four operators each from Humboldt, Mendocino, and Trinity Counties, three each from Nevada and Sonoma Counties, and two each from Lake, Calaveras and Santa Cruz counties. An additional three slots will be made available for approved Social Equity Operators as defined by the requirements of these areas.

Participants that meet the criteria will be selected at random by lottery from all approved applicants from a given county. All applications are due by Saturday, November 13, 2021. Participants will be notified and announced on November 15, 2021. Each selected applicant will be able to offer up to three product SKUs for sale at the specially created Harvest Ball Craft Cannabis Marketplace during the event.

“Proposition 64 promised that no farms larger than one acre would be permitted to open until 2023, allowing smaller farms time to get organized. In 2017, Governor Brown opened up large-scale farming, and smaller farmers didn’t have time to react,” said Blake.

“Our goal is to do what we can to assist these remaining farmers who poured their love — not to mention finances — into their product, only to have the market landscape suddenly change. We support the Origins Council and other community organizations working to advocate for sensible policy change. We recognize that getting rid of cultivation taxes and streamlining the regulatory process at the county, state, and even national level is imperative to the survival of our small growers. We’d also like to see the retail component augmented, growing from 1,500 certified dispensaries to the 10,000 or so that are needed to provide an accessible, legal market.”

An industry rally and press conference will be held on Saturday, December 11, 2021, at the Emerald Cup Harvest Ball to raise industry, government, community, and media awareness of the crisis. Smaller sessions on the topic will happen during both the Harvest Ball and the ECAs. The sessions will include an open, solution-focused discussion on the issues affecting the market, with a focus on best practices and regulatory limitations.

 On an individual level, qualified small farms and growers selected for the Emerald Cup Small Farms Initiative will be offered premium vending locations at the Harvest Ball. The Initiative will also run for new participants at the Springtime Emerald Cup Awards in Los Angeles. All participants will enjoy a reduced concession rate at both events. 

“With the tremendous support of the Council of the Emerald Cup Small Farms Initiative, we are offering small farmers an exclusive vending program and platform so they can make more money at the show,” says Emerald Cup associate producer Taylor Blake.

“We know that we can’t solve all of our community’s problems with one initiative, but we are committed to putting our resources into evolving this program and working to improve access to the market for all small cannabis farmers.” 

Growers must meet several criteria to qualify for the program:

  • Hold a current and valid cannabis cultivation license for the state of California
  • Have a maximum farm size of 10,000 square feet
  • Practice sustainable farming
  • Participate in third-party certification programs such as OCal, Sun + Earth Certification, Clean Green Certification, Regennabis, Envirocann, etc. 

Any parties interested in applying or finding out more about the Emerald Cup Small Farms Initiative should visit: www.FORMofURL.com  

For additional information on the Emerald Cup Small Farms Initiative and the Harvest Ball Craft Cannabis Marketplace, please email: Michael Katz at michael@mendocannabis.com.

The Emerald Cup Small Farms Initiative application will open Monday, November 8, 2021. The submission process will close for all farms on Saturday, November 13, 2021, at 11:59 PM PDT. All participants of the 2021 Harvest Ball Small Farms Initiative will be selected by lottery and alerted by Monday, November 15, 2021.

Culture

Tyson 2.0 Launches New Mike Bites Cannabis Gummies

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Mike Bites

Nearly 25 years after he was disqualified from the World Boxing Association Heavyweight Championship for biting his opponent’s ears, Mike Tyson’s Tyson 2.0 cannabis brand has just released ear-shaped edibles, Mike Bites.

The new ear-shaped edibles are complete with a missing chunk where Tyson removed a portion of Evander Holyfield’s cartilage in what became known as The Bite Fight. After Tyson bit off a chunk of Holyfield’s ear, the 1997 match resumed. However, after attempting to snack on Holyfield’s second ear, Tyson was disqualified and his boxing licence was withdrawn. The Nevada State Athletic Commission handed Tyson a a $3 million fine for his actions and he didn’t fight again for over a year.

Mike Bites gummies will be sold at dispensaries in California, Massachusetts and Nevada.

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Wiz Khalifa Debuts New Taylor Gang x Stündenglass Collab

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Taylor Gang x Stündenglass
PHOTO | Stündenglass

Wiz Khalifa and his entertainment company Taylor Gang Ent. have collaborated with Stündenglass, the world’s first gravity-powered infuser, to introduce the iconic gold and black Taylor Gang x Stündenglass.

“I’m honored to have collaborated with long time friend Wiz Khalifa, who is as passionate about this product as I am. Our mutual admiration for Stündenglass made it a natural collaboration,” Stündenglass CEO Chris Folkerts said via a press release.

Taylor Gang x Stündenglass is an authentic collaboration developed after the multi-platinum-selling, Grammy-winning, Golden Globe-nominated Khalifa discovered Stündenglass and began enjoying it regularly as seen on his Instagram.

“I love my Stündenglass, and I’m pumped everyone gets to experience this with me now,” Khalifa.

The Taylor Gang x Stündenglass. PHOTO | Courtesy of Stündenglass

The infuser features a patented 360-degree gravity system that elicits a powerful and immersive experience. It generates kinetic motion activation via cascading water, opposing airflow technology and the natural force of gravity.

The Taylor Gang gravity bing comes in an exclusive black and gold colorway and features two glass globes on a metal base made of aircraft-grade aluminum, surgical grade stainless steel, and high-quality Teflon seals.

Taylor Gang includes artists Ty Dolla $ign, Juicy J, and Berner among others — the former of which has his own line Stündenglass collab with his Cookies brand.

“We’re very excited to launch the official Taylor Gang x Stündenglass. We use glass in our everyday lives, so it only made sense to team up and create an exclusive Taylor Gang collaboration for the fans,” Taylor Gang said.


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No Super Bowl for Brock Ollie

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Brock Ollie

With medicinal marijuana being legal in 37 states and recreational cannabis allowed in 18, we should be seeing commercials for companies, products, and services almost as frequently as commercials for sports betting, which is permitted in 30 states in some form.

However, mainstream cannabis advertising continues to be non-existent, as demonstrated in the recent news that NBC has rejected an ad by cannabis e-commerce and advertising platform Weedmaps from being shown during the Super Bowl LVI event his coming Sunday.

Weedmaps reportedly approached the network late last year about airing a Super Bowl commercial that would be “similar to a PSA,” according to reports. Execs volunteered to present some of their earlier educational-based programming, assuring NBC executives that it would not contain any direct-sell messages, which are still forbidden under federal law.

“The answer was a hard no — they wouldn’t even entertain the conversation,” Weedmaps Chief Operating Officer Juanjo Feijoo told Adweek. “We see ourselves as trying to be trailblazers in the industry and making new inroads where others haven’t gone before in cannabis advertising. So it was disappointing.”

The contentious ad personifies cannabis as Brock Ollie, a head of broccoli, the veggie emoji commonly used as a visual representation of cannabis in marketing. The 30-second ad takes viewers through a day in the life of Brock Ollie, whose superfood identity is in jeopardy as he is repeatedly misidentified as cannabis. The ad offers a lighthearted take on the industry’s issues, such as social media censorship and a lack of clear advertising standards, which limit cannabis-related commercials during nationally televised events like the Super Bowl.

“Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate,” Chris Beals, CEO of Weedmaps said. “There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out.”

The game between the Cincinnati Bengals and Los Angeles Rams will be played Sunday in L.A.

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