It’s that time of year again! We’ve been keeping our eyes on the people, trends, and products in the cannabis industry that are on the rise. When growth is as rapid as the cannabis industry, things change quickly. And while we don’t claim to be cannabis clairvoyants, we do have some data-driven predictions of upcoming cannabis trends.
BDS Analytics has crunched the numbers from 2018 and compiled their predictions for what will be the biggest cannabis trends for 2019.
Boomer Use is Blooming
Baby Boomers are an important and growing demographic. They are more likely to consume cannabis because it helps with their health (67 percent). But it’s not that simple, 60 percent of them also admit just doing it for fun.
Brand + Quality = Success
Brands that are In every category outside of flower — edibles, concentrates, and topicals — brands are driving growth by building loyal fan bases with quality products.
In Colorado, branded products equal 96 percent of the edibles market And its competitive out there. During Q3 2015, the top five brands controlled 61 percent of concentrates sales in the state. But by Q3 2018, sales in the top five accounted for only 35 percent. Others are coming on strong as brand awareness of fighter brands increases.
Fancy a cup of cannabis? Cannabis drinks racked up sales of $30 million through November 2018, and are forecast to reach $374 million by 2022. This frothing market is overflowing with choices; kombucha, tea bags, pre-packaged canna-coffee, water-soluble powdered mixes, beers, and wines. Bud-based beverages are in full ferment, and CBD (without THC) beverages are both big and increasingly mainstream.
There are many ways to consume cannabis, but perhaps none easier — or more socially acceptable — than simply sipping your sensimillia.
Cannabis prices keep on dropping because consumers prefer affordable products. In Oregon, the most competitive state, the average price of flower has dropped from $9.27 a gram (Jan 2016) to $4.27 (Nov 2018). But, the price-dip scenario was reversed in California. Edibles prices averaged $14.43 (March 2017, before recreational legalization) and rose to $20.93 (Nov 2018) after supply & demand dynamic responded to more stringent testing laws.
While prices in all broad categories — flower, concentrates, edibles and topicals — have declined in Colorado, none of the drops compare to flower. Concentrates, for example, fell merely 20 percent between January 2016 and November 2018
Therefore it seems that premium products can still triumph. Educating the public will ensure continued rapid growth while offering a combination of price value, consistent/accurate dosing, convenience and quality is a sure way of establishing a strong, loyal, and more frequently purchasing customer base.
While some people love elaborate glass dab rigs, the masses crave convenience in all forms, especially novice users. That’s why “location location location” is a top consideration for where consumers shop.
In fact, 67 percent of consumers say it’s vital, with 50 percent admitting they are “largely” influenced by the convenience of the consumption form when choosing a product. It’s a top five decision factor. Therefore it seems likely that convenient delivery modes of accurately dosed products (like sublingual strips) will become increasingly popular.
And finally, delivery matters — as in delivery services — just as it does for all other products. Who today isn’t having others shop for what they are buying? Uber weed anybody?
Education Is Key
CBD is super hot right now. That’s because its the single most therapeutic part of cannabis, with demonstrated anti-inflammatory, antioxidizing, bone strengthening, brain protecting, analgesic qualities and more. With a rep like that, CBD products are taking off across the US, with edibles making up 53 percent of products, and topicals 24 percent.
But public/consumer knowledge is low. In fact, 69 percent of US citizens still don’t know the difference is between CBD and THC, let alone that CBD cant get you high AND reduces the high of THC.
That’s why most CBD users are already cannabis savvy, but even then only 39 percent of cannabis users have tried CBD. In contrast, only 9 percent of acceptors and 1 percent of rejectors have tried CBD.
Honesty in Advertising
While weed is safe enough to wing your dose, more consumers are demanding products accurately dosed to ‘dial in’ an exact experience. 33 percent of edibles consumers prefer low-dose products, (defined as products containing less than 10 mg of THC per serving), 40 percent of edibles consumers prefer high-CBD products, and 27 percent of these consumers prefer low (1mg)THC/high CBD (10 mg) products. 33 percent of consumers want more accurately dosed products and 41 percent of consumers want labels to state effects, (‘relaxation’, ‘energy’).
Innovation = Understanding Consumers
While mainstream consumers keep growing in number, engaging with the discerning, educated, and experienced consumer is key. What they like today, the mass market will likely embrace in six months. Discerning consumers are influencers, early adopters and lead indicators who are willing to spend more for quality, keep up with technology, care that products are locally grown or manufactured, and prefer local, natural, organic, and socially interested brands. They also care about things like processing methods, terpenes, additional cannabinoids, growing methods, and packaging.
Rec or Med… It Doesn’t Matter Anymore
The Boomer crossover is a clear trend in cannabis consumption. Already, 64 percent of US citizens realize that cannabis has health value, and 88 percent of citizens in legal states endorse it for health. Therefore, as people become more canna-savvy, and the herb loses its stigma, more consumers will use it to feel good and to feel well.
Fewer people will self-identify only as “patients” who need medical-only shops. Rec and/or medical consumers will morph into a single canna-consumer. This can be seen in the 73 percent of pain sufferers who also use cannabis for pleasure, and the rapid expansion of medical cannabis markets in states without adult use (eg. Arizona, $22m January 2017-$56m May 2018).
High there, friend! 71 percent of cannabis fans love to get high for fun and social reasons. 33 percent specifically indulge before meeting others. We think this means that they will leap at the chance for legal public consumption spaces.
Progressive cities like Las Vegas, San Francisco and Denver will likely lead the way, fostering fun the rest of the country will follow. We expect legal cannabis social clubs to blossom through 2019.
Everything You Need to Know If You’re New to Dabbing
Dabbing is an ideal ingestion method best for those that have a high tolerance to cannabis or patients that need a quick, controlled dose of cannabis.
Dabbing is an ideal ingestion method best for those that have a high tolerance to cannabis or for medical users that need a quick, concentrated and controlled dose of cannabis. However, it can be confusing, even for long-time pot smokers. In fact, unless you’ve done it, seen it, or read up on it, dabbing can be a total mystery.
Dabbing is a relatively new way to consume cannabis and it is has become very popular in recent years despite rumors that it is dangerous. It is a highly concentrated experience, with THC at levels much more elevated than most regular flower you would encounter in a joint. For patients, dabbing can be a very effective way to dose because the effects hit the user very quickly and can typically be measured more easily. For those with a high tolerance for cannabis, dabbing can be a way of feeling the effects of pot with more potency.
Before you can get into dabbing, you need to know a little about cannabis concentrates and extracts. Shatter, budder, wax, crumble, pull and snap, and hash oil are a few of the most popular types of cannabis concentrates and extracts. Extracts and concentrates are named so because they are products of a process where THC and other cannabinoids are extracted from the flower. Sometimes, during the extraction process, a solvent (like alcohol or butane) can be used and other times a solvent is not used. Either way, the final product is a smaller, stickier package that packs a powerful punch.
The Dabbing Process
Keep in mind that nails and domes can get incredibly hot. Like, RED hot, literally. Do not underestimate the heat that can occur — be cautious to prevent any burns.
First, you will need something to dab. We have heard the recommendation more than once to keep away from alcohol-based extracts when dabbing. Consult your budtender about this one, or just skip alcohol based-extracts — your call. There are a lot of concentrates and extracts to choose from, enjoy the hunt for your perfect pick.
Next you need something to dab out of. You can purchase a dab rig or just convert an existing glass water pipe with glass dab attachments. You are also going to need a titanium, ceramic, quartz or electronic nail that fits the glass dab attachment you are using. A typical nail is going to require the use of a dome in order to trap the vapor before it dissipates into the air. A dome can be as simple as a glass piece that fits over the reservoir where the extract or concentrate is vaporizing.
Get your dabber ready. A dabber is a tool that is ceramic, metal, glass, that is used to place the dab, or concentrate/extract, on the super-hot nail.
Lastly, unless you are using an electronic nail or e-mail, you will need a mini torch. Some less patient dabbers will use a full-on, propane-fueled torch in order to more quickly heat their nails — experiment at your own risk. In case the dab is a little overwhelming for you and your body, the safest place for you to be is sitting down to avoid any falls.
Turn on your e-nail OR use your torch to heat your nail until it is red-hot. Allow it cool for at least 10 seconds (for titanium) and up to 45 seconds if you are using ceramic or quartz nail.
Once cooled, use your dabber to place your concentrated dab on the nail. Place the dome over the nail as you inhale. Then, exhale. Victory!
If you weren’t already sitting down, you probably will be now!
Take these words of advice to heart — start small. If you haven’t tried dabbing at all before, don’t make your very first dab a large one. You won’t regret taking a small dab, but you might regret taking one that is too big. Always ask your budtender any questions you have about your purchase and if the product you are buying is the best thing you can buy for dabbing, vaporizing, smoking, etc.
10 Couch-Lock Cannabis Strains to Help You Stay Home
COVID-19 has changed the world as we knew it. For the foreseeable future, we all have to do our bit and stay home to try and flatten the curve and prevent the virus from spreading further. But it’s not all bad news. Try to think of this time to stay home and reset. Why not start that project you’ve been putting of, or earn a new language? Maybe rearrange all the furniture in your house and alphabetize your record collection. Then, once that’s finished, sink into your couch and enjoy one of these iconic couch-lock cannabis strains while you binge on Tiger King.
Named after its geographic origin, Afghani grows in the Hindu mountains, where cannabis was first discovered over 1000 years ago. Afghani delivers a deeply relaxing,mood-boosting high, perfect if you have issues with insomnia, chronic pain and stress disorders.
Buy seeds from sensiseeds.com
Girl Scout Cookies (GSC)
A potent mix of an OG Kush x Durban Poison x Cherry Kush mother backcrossed with a prime-looking OG Kush father created Girl Scout Cookies. The winner of multiple Cannabis Cups and packing a powerful 28% THC, GSC is possibly one of the best Northern California strains of all time.
Buy seeds from homegrowncannabisco.com
Delivering a THC level between 17-27%, Granddaddy Purple is not a strain to take lightly. If you’re looking for a mental and body high that will feel like you are floating euphorically, as well as being great for easing pain and relaxing muscles, this distinctively fruity tasting strain is for you.
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Perhaps one of the most notorious cultivars out there, the legend of G-13 is that it is an escapee from a breeding experiment funded by the U.S. government. With 22-24% THC level potential, G-13 provides a couch-locking feeling of euphoria.
Buy seeds from pacificseedbank.com
Multiple award wins have solidified Northern Lights as another classic indica strain. THC levels range from 16-26% and promise a mellow and pacifying high.
Buy seeds from seedsman.com
World-renown for its potency and distinct flavour, the legendary OG Kush needs to introduction. Tokers will enjoy equally intense body and head highs from around 20% THC levels.
Buy seeds from royalqueenseeds.com
Superglue brings calming relaxation to the mind and body while leaving you functional and energetic enough for social activities or a productive afternoon.
Buy seeds from cannaconnection.com
Mario Guzman aka Mr. Sherbinski grows some of the finest cannabis you’ll ever smoke. Stress and tension will melt away as a full-body high creeps, delivering a deep physical relaxation.
Buy seeds from homegrowncannabisco.com
Super Skunk delivers a notoriously powerful body high thanks to a THC content of 20% or higher. Consumers can expect a whole-body relaxation that kicks stress to the curb and will have you in full couch-lock mode.
Buy seeds from homegrowncannabisco.com
Known to consistently reach 22% THC or higher, Triple Cheese by world-renowned breeder Barney’s Farm offers Cheese lovers a very enjoyable high and a unique terpene profile.
Buy seeds from barneysfarm.com
Borneol: The Terpene That Can Improve Your Heart & Gut Health
This terpene Borneol offers many health benefits, including improved digestion (via the stimulation of gastric juices) and better blood circulation.
Of the 20,000 aromatic molecules called terpenes found throughout nature, roughly 200 have been discovered in the cannabis herb. As an aggregate, the most common health efficacies offered by cannabis-derived terpenes are reduced systemic inflammation, anti-cancer properties, and analgesic (pain-killing) benefits. The terpene Borneol emits an odor involving scents of camphor, earth, and menthol; its scent is sometimes described as “herbal minty.” It is found in many plants other than cannabis, including camphor, mint, and rosemary. It is a natural insect repellent and is utilized industrially in the manufacture of perfumes and colognes.
Borneol is not extremely common in cannabis. Strains of cannabis offering more significant amounts of this terpene include Hazes and K-13.
The Details of Borneol
This terpene offers many health benefits, including improved digestion (via the stimulation of gastric juices) and better blood circulation. It also effectively treats bronchial symptoms to improve lung function and ease breathing (helpful for sufferers of bronchitis and asthma). Like many of its sibling terpenes, it has been found to reduce anxiety.
Borneol also assists in the healing of wounds. Historically, it has been incorporated into topical treatments for such applications, including the treatment of hemorrhoids. Combined with other terpenes that convey sedative qualities — such as myrcene and linalool — the terpene can effectively combat insomnia. It is also antibacterial and antiseptic.
Borneol exemplifies the dynamics of the entourage effect, a theory that cannabinoids and terpenes work together, synergistically, to offer particular therapeutic and medicinal benefits to humans via supplementation of the mammalian endocannabinoid system (ECS). Borneol amplifies the permeability of the blood/brain barrier, allowing other molecules and compounds to more efficiently bind with specialized receptors in the brain and central nervous system.
When isolated, it can act as an irritant to eyes, skin, and the respiratory system. As a good demonstration of the impact of accurate and strategic titration (dosing), at large doses, it is extremely toxic and harmful if swallowed. A “probable lethal dose” is 50-500 mg/kg of body weight, which equates to between only a teaspoon and an ounce for a 150-pound human.
Multiple studies have demonstrated the wide-ranging medicinal efficacy of the terpene, including its pronounced role as an anti-inflammatory, bronchodilator, and cancer killer.
A 2017 study entitled “Terpenes from Forests and Human Health” and published in the journal Toxicological Research investigated how borneol reduced inflammation of the lungs. Concluded the researchers, “Borneol alleviated acute lung inflammation by reducing inflammatory infiltration, histopathological changes, and cytokine production.”
A 2013 study published in the journal PLOS ONE and entitled “Natural Borneol, a Monoterpenoid Compound, Potentiates Selenocystine-induced Apoptosis in Human Hepatocellular Carcinoma Cells” revealed the anti-cancer properties of this terpene.
The study’s researchers concluded, “Borneol effectively synergized with SeC to reduce cancer cell growth through the triggering apoptotic cell death. These results reveal that borneol strongly potentiates SeC-induced apoptosis in cancer cells by enhancement of cellular uptake. Borneol could be further developed as a chemosensitizer of SeC in treatment of human cancers.”