Those of us who are fortunate enough to be able to travel may have visited Amsterdam and found themselves longing for the experience of cannabis cafes back home in America. Until recently, the idea of being able to smoke, vape, and ingest cannabis legally in a place other than the privacy of your own home has sounded like a dream come true. A recent announcement by the city of West Hollywood (WeHo) is now turning that vision into a reality.
Starting in 2019, this area of Los Angeles will feature multiple places where cannabis lovers can meet, mingle, and get high in a variety of ways. Positioning itself to become a world-class destination that will rival the best lounges in the Netherlands, WeHo implemented a rigorous process to determine what these new businesses would look like.
According to Eater, officials in WeHo began the screening process back in April of 2018 and received over 300 applicants across five different business license categories which will bring numerous new businesses into the area:
- Eight edibles-only consumption area cafes
- Eight consumption lounges where cannabis smoking, vaping, and edibles can be consumed on-site
- Eight medical dispensary services
- Eight new adult-use retail businesses
- Eight cannabis delivery services
A total of 40 new locations have been approved, including edible-only cafes, medical dispensaries, delivery services, lounges, and retail businesses. The application process alone cost thousands of dollars and once approved, organizations are still left to the task of securing a physical location and obtaining a WeHo business license.
Across the United States, only nine other consumption lounges even exist, with seven located in San Francisco, one in Denver, and one in Oakland. Experts believe that WeHo’s plan will increase cannabis tourism within The Golden State in a huge way.
Eat, Drink, and Be Merry
While most of the upcoming establishments are keeping their details under wraps, at least three of the future businesses have given a sneak peek of what’s in store.
Co-founded by a nutritionist, Aēon secured three of the 40 licenses and plans on opening a medical shop, adult-use space, and a consumption lounge. Rumors of holistic treatments including acupuncture may also be a welcome addition to their new spaces.
If you’ve heard of Jeff the 420 Chef, you’ll be pleased to know that he’ll be finding a new home at Budberry, a store, cafe, and lounge that’s slated for a WeHo debut. Earlier in the day patrons will be able to purchase cannabis-infused baked goods and can enjoy more adult beverages as things move into the evening hours.
Fine dining in LA is about to take on a whole new meaning thanks to the creative minds at The Antidote, a restaurant that’s focusing on integrating cannabis into every element of your experience. Both couches and booths, as well as more traditional seating, will give you room to enjoy a meal that gets you high or you can sign up for one of their private cooking classes. The idea at The Antidote is to integrate cannabis use into mainstream culture, eventually making a cannabis dinner just as normal as any other upscale plate of food.
Whether you live in West Hollywood or will end up making the journey to Southern California just to see what all the fuss is about, there’s no denying that this part of the world is about to become even more popular than before. WeHo has taken a huge step toward normalizing cannabis use and the future of lounges, clubs, and more has never been brighter than it’s about to be in 2019.
Tyson 2.0 Launches New Mike Bites Cannabis Gummies
Nearly 25 years after he was disqualified from the World Boxing Association Heavyweight Championship for biting his opponent’s ears, Mike Tyson’s Tyson 2.0 cannabis brand has just released ear-shaped edibles, Mike Bites.
The new ear-shaped edibles are complete with a missing chunk where Tyson removed a portion of Evander Holyfield’s cartilage in what became known as The Bite Fight. After Tyson bit off a chunk of Holyfield’s ear, the 1997 match resumed. However, after attempting to snack on Holyfield’s second ear, Tyson was disqualified and his boxing licence was withdrawn. The Nevada State Athletic Commission handed Tyson a a $3 million fine for his actions and he didn’t fight again for over a year.
Wiz Khalifa Debuts New Taylor Gang x Stündenglass Collab
Wiz Khalifa and his entertainment company Taylor Gang Ent. have collaborated with Stündenglass, the world’s first gravity-powered infuser, to introduce the iconic gold and black Taylor Gang x Stündenglass.
“I’m honored to have collaborated with long time friend Wiz Khalifa, who is as passionate about this product as I am. Our mutual admiration for Stündenglass made it a natural collaboration,” Stündenglass CEO Chris Folkerts said via a press release.
Taylor Gang x Stündenglass is an authentic collaboration developed after the multi-platinum-selling, Grammy-winning, Golden Globe-nominated Khalifa discovered Stündenglass and began enjoying it regularly as seen on his Instagram.
“I love my Stündenglass, and I’m pumped everyone gets to experience this with me now,” Khalifa.
The infuser features a patented 360-degree gravity system that elicits a powerful and immersive experience. It generates kinetic motion activation via cascading water, opposing airflow technology and the natural force of gravity.
The Taylor Gang gravity bing comes in an exclusive black and gold colorway and features two glass globes on a metal base made of aircraft-grade aluminum, surgical grade stainless steel, and high-quality Teflon seals.
Taylor Gang includes artists Ty Dolla $ign, Juicy J, and Berner among others — the former of which has his own line Stündenglass collab with his Cookies brand.
“We’re very excited to launch the official Taylor Gang x Stündenglass. We use glass in our everyday lives, so it only made sense to team up and create an exclusive Taylor Gang collaboration for the fans,” Taylor Gang said.
No Super Bowl for Brock Ollie
With medicinal marijuana being legal in 37 states and recreational cannabis allowed in 18, we should be seeing commercials for companies, products, and services almost as frequently as commercials for sports betting, which is permitted in 30 states in some form.
However, mainstream cannabis advertising continues to be non-existent, as demonstrated in the recent news that NBC has rejected an ad by cannabis e-commerce and advertising platform Weedmaps from being shown during the Super Bowl LVI event his coming Sunday.
Weedmaps reportedly approached the network late last year about airing a Super Bowl commercial that would be “similar to a PSA,” according to reports. Execs volunteered to present some of their earlier educational-based programming, assuring NBC executives that it would not contain any direct-sell messages, which are still forbidden under federal law.
“The answer was a hard no — they wouldn’t even entertain the conversation,” Weedmaps Chief Operating Officer Juanjo Feijoo told Adweek. “We see ourselves as trying to be trailblazers in the industry and making new inroads where others haven’t gone before in cannabis advertising. So it was disappointing.”
The contentious ad personifies cannabis as Brock Ollie, a head of broccoli, the veggie emoji commonly used as a visual representation of cannabis in marketing. The 30-second ad takes viewers through a day in the life of Brock Ollie, whose superfood identity is in jeopardy as he is repeatedly misidentified as cannabis. The ad offers a lighthearted take on the industry’s issues, such as social media censorship and a lack of clear advertising standards, which limit cannabis-related commercials during nationally televised events like the Super Bowl.
“Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate,” Chris Beals, CEO of Weedmaps said. “There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out.”
The game between the Cincinnati Bengals and Los Angeles Rams will be played Sunday in L.A.