No, that’s not a typo — thanks to the good sorts at Revel Coast Winery THC wine is now a reality. Before you get too excited and start praising the ganja gods for this miraculous gift, let’s understand what exactly it is we’re dealing with here.
A Sauvignon Blanc Unlike Any Other
Wine is made from fermented grapes, and while Rebel Coast’s THC wine started life from this traditional ingredient, we have a little bit of bad news for you. In California, it is illegal to mix alcohol and THC, meaning that this wine doesn’t actually have any alcohol in it. Rebel Coast was still able to create a nice flavor that mirrors a crisp white wine but contains less than 0.5% alcohol by volume.
“No alcohol, no hangover and best of all, only 35 calories per glass,” said Chip Forsythe, Rebel Coast Co-Founder & Winemaker in a press release. “Rebel Coast Winery wanted to make sure consumers could enjoy themselves and have confidence that they wouldn’t overdo it with THC. The HydroPS infusion technology by ebbu makes that possible.”
The fermented grapes are grown in Sonoma County vineyards, a region known for its perfect cultivation climate and distinct terroir. The alcohol is removed and THC extract is added using HydroPS technology, a water-soluble solution created by ebbu that is added to products to infuse them with cannabinoids.
The result? A THC wine with bright citrus and a crisp clean finish with 20 mg of THC infused into each bottle. This breaks down to roughly 5 mg per glass which is not particularly strong — as a guide, California permits up to 10mg per edibles serving. For most tolerance levels, one serving of this Sauvignon Blanc will get you just as inebriated as a traditional glass of wine, as the goal is to get you feeling loose and happy.
Supplying the Demand for THC Wine
Rather than finding Rebel Coast’s cannabis wine on the shelves of your favorite liquor store, California law requires it to be sold at a dispensary just like any other cannabis edible or beverage. While several shops in Southern California were featuring the wine among their product list, it now seems to be out of stock for the foreseeable future.
According to the winery’s website, creating a THC-infused wine is incredibly difficult and time-consuming. Not only does Rebel Coast have to deal with the traditional facets of making an adult beverage, but additional cannabis rules and regulations apply, meaning that their product has to meet an intense set of checks and balances before it can be sold. However, demand has been so high that the winery has priced their bottle at $60 and even then cannot seem to keep up with sales.
Given that cannabis is such a highly regulated product, only those in California will be able to try this unique THC wine. If you’re lucky enough to live in the state, it’s only a matter of time before the team will crank out more bottles, but in the meantime, you can always pair your favorite alcoholic wine with some of your favorite flower. The only downside? You may end up with a hangover which, as Rebel Coast is quick to state, THC wine won’t do to you.
Ultimately this news is beyond exciting for cannabis lovers, as the ways in which we can partake in our beloved pastime are becoming more creative and even more mainstream. Keep your eyes out for Rebel Coast’s wine in a California dispensary near you!
Tyson 2.0 Launches New Mike Bites Cannabis Gummies
Nearly 25 years after he was disqualified from the World Boxing Association Heavyweight Championship for biting his opponent’s ears, Mike Tyson’s Tyson 2.0 cannabis brand has just released ear-shaped edibles, Mike Bites.
The new ear-shaped edibles are complete with a missing chunk where Tyson removed a portion of Evander Holyfield’s cartilage in what became known as The Bite Fight. After Tyson bit off a chunk of Holyfield’s ear, the 1997 match resumed. However, after attempting to snack on Holyfield’s second ear, Tyson was disqualified and his boxing licence was withdrawn. The Nevada State Athletic Commission handed Tyson a a $3 million fine for his actions and he didn’t fight again for over a year.
Wiz Khalifa Debuts New Taylor Gang x Stündenglass Collab
Wiz Khalifa and his entertainment company Taylor Gang Ent. have collaborated with Stündenglass, the world’s first gravity-powered infuser, to introduce the iconic gold and black Taylor Gang x Stündenglass.
“I’m honored to have collaborated with long time friend Wiz Khalifa, who is as passionate about this product as I am. Our mutual admiration for Stündenglass made it a natural collaboration,” Stündenglass CEO Chris Folkerts said via a press release.
Taylor Gang x Stündenglass is an authentic collaboration developed after the multi-platinum-selling, Grammy-winning, Golden Globe-nominated Khalifa discovered Stündenglass and began enjoying it regularly as seen on his Instagram.
“I love my Stündenglass, and I’m pumped everyone gets to experience this with me now,” Khalifa.
The infuser features a patented 360-degree gravity system that elicits a powerful and immersive experience. It generates kinetic motion activation via cascading water, opposing airflow technology and the natural force of gravity.
The Taylor Gang gravity bing comes in an exclusive black and gold colorway and features two glass globes on a metal base made of aircraft-grade aluminum, surgical grade stainless steel, and high-quality Teflon seals.
Taylor Gang includes artists Ty Dolla $ign, Juicy J, and Berner among others — the former of which has his own line Stündenglass collab with his Cookies brand.
“We’re very excited to launch the official Taylor Gang x Stündenglass. We use glass in our everyday lives, so it only made sense to team up and create an exclusive Taylor Gang collaboration for the fans,” Taylor Gang said.
No Super Bowl for Brock Ollie
With medicinal marijuana being legal in 37 states and recreational cannabis allowed in 18, we should be seeing commercials for companies, products, and services almost as frequently as commercials for sports betting, which is permitted in 30 states in some form.
However, mainstream cannabis advertising continues to be non-existent, as demonstrated in the recent news that NBC has rejected an ad by cannabis e-commerce and advertising platform Weedmaps from being shown during the Super Bowl LVI event his coming Sunday.
Weedmaps reportedly approached the network late last year about airing a Super Bowl commercial that would be “similar to a PSA,” according to reports. Execs volunteered to present some of their earlier educational-based programming, assuring NBC executives that it would not contain any direct-sell messages, which are still forbidden under federal law.
“The answer was a hard no — they wouldn’t even entertain the conversation,” Weedmaps Chief Operating Officer Juanjo Feijoo told Adweek. “We see ourselves as trying to be trailblazers in the industry and making new inroads where others haven’t gone before in cannabis advertising. So it was disappointing.”
The contentious ad personifies cannabis as Brock Ollie, a head of broccoli, the veggie emoji commonly used as a visual representation of cannabis in marketing. The 30-second ad takes viewers through a day in the life of Brock Ollie, whose superfood identity is in jeopardy as he is repeatedly misidentified as cannabis. The ad offers a lighthearted take on the industry’s issues, such as social media censorship and a lack of clear advertising standards, which limit cannabis-related commercials during nationally televised events like the Super Bowl.
“Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate,” Chris Beals, CEO of Weedmaps said. “There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out.”
The game between the Cincinnati Bengals and Los Angeles Rams will be played Sunday in L.A.