#cannabisaficionado

Culture

5 Tips for Owning and Operating Successful Cannabis Dispensaries

Published

on

Cannabis Dispensaries
PHOTOS | Shiny Bud
Advertisement Advanced Nutrients Big Bug

The cannabis retail landscape has changed. Once regarded as somewhat of a novelty, legalization has allowed cannabis dispensaries to evolve into modern and innovative retail storefronts more akin to an Apple Store than the dark, secretive spaces they used to be. Some, like Shiny Bud, are proving to be leaders in the space, setting an exemplary standard of a contemporary cannabis retail experience.

Shiny Bud is one of Canada’s most successful dispensary chains. They pride themselves on offering customers a premium experience from the moment they enter, from a contemporary and inviting store design to highly trained staff, and of course, premium products.

Co-founder Alex Ledesma joined the cannabis industry when the Canadian government passed the Cannabis Act in 2018. She comes from a forward-thinking family of entrepreneurs, so the move to cannabis was an obvious next step.

“I saw an opportunity to be part of something big in Canada’s history, so we started following the industry, and applied for an application,” said Ledesma. 

Shiny Bud opened its first dispensary in Toronto on February 14. Fast forward only a few months, and the company has opened the doors to its fifth location in a small town called Orleans, just outside of Ottawa.

“We have a pretty aggressive rollout,” said Ledesma. “Coming from a quick-service industry, we’re quite comfortable with builds and finding locations. We took our expertise from that and put it into cannabis. And it’s all completely within the family.”

Shiny Bud was awarded 75 dispensary licenses by the Canadian government. The company’s expansion plans include two more Ontario store openings this year, bringing the total number of store openings to seven. And they have no plans to slow down.

“We should be hitting 30 stores by the end of 2021. And we’re planning on maxing out to 75 stores allocated. When we stop to think about it, it can take our breath away.”

The constant march forward of legalization has created an ever-growing interest in dispensary ownership. Below, Ledesma offers up five pieces of advice for those looking to enter the cannabis game.

1. Have a Well-Trained Team That’s Focused on Customer Experience 

As the industry is still so young, formal education in cannabis is still relatively scarce amongst prospective employees. For Shiny Bud, this presents an opportunity to reinforce one of their most important business objectives: provide cannabis education and training for their budtenders to pass on to their customers.

“Education is everything because the industry’s so new,” Ledesma said. “We truly believe that we’re an industry where we need to listen to our guests. This is one of the first things we teach our budtenders, along with providing a safe and educational experience for our customers in-store.” 

For many customers, the biggest value in going to a dispensary is learning which products are best suited for a specific condition or effect, whether they’re seasoned cannabis consumers or newly curious. 

“The goal for budtenders at Shiny Bud is to ensure customers are choosing the right product for them to provide a safe experience both in-store and at home,” Ledesma said.

2. Create a Guest Centric Environment 

This goes without saying, but customer service is critical to the success of any retail operation. Ledesma attributes Shiny Bud’s success to the brand’s core vision of providing a “fast and friendly cannabis retail destination.”

“We strive to offer our customers a unique and memorable experience — this has stayed with us since day one,” Ledesma said. “When you walk into any of our Shiny Bud cannabis dispensaries, they’re bright, they’re big, and there’s a lot of education. The budtenders are dressed uniformly, and there’s personality — it’s not what people expect.”

Watching the change in customer demographic has been encouraging to Ledesma, who notes the increase in the 60+ demographic looking to add cannabis to their health and wellness, whether it be recreational, or to aid with a specific ailment.

“As a disclaimer, we always have to tell them that we’re not doctors and we can’t give them medical advice, so to start low and go slow,” Ledesma said. “It’s nice to see people like my mom, my dad, and grandparents come through the door, because you also know you’re helping break down the stigma.”

Cannabis Dispensaries
Shiny Bud cannabis dispensaries are bright and clean, with plenty of quality products and customer education opportunities.

3. Stock the Best Inventory 

With so many quality products now available, choosing which ones to bring to Shiny Bud is quite a lengthy process. 

“We carry out a lot of research in terms of what’s new or trending, and what our customers are looking for in each location,” Ledesma said. “I wish I knew consumers’ buying preferences before our initial order was placed. We ended up buying too much!”

“We also use recommendations from our team members, our budtenders, and our customers. A lot of times we bring in representatives of the licensed producers to educate our budtenders about the products we’re selling.”

The three most popular purchases across three Shiny Bud locations are dried flower, vapes, and pre-rolls. “Our most frequently asked question is, ‘what is your highest THC or CBD?’” Ledesma said.

4. Have a Great Location  

The age-old proverb of “location, location, location” rings true in the cannabis industry, too. Finding the right real estate is arguably the most important part of retail success. Plus, because of the industry’s prohibition history and the nature of the products being sold, it’s important to find understanding landlords.

“Initially, landlords have said to us, ‘absolutely not, we will not entertain the idea of having a cannabis retailer here,’ so I invite them to take a look at one of our dispensaries so they can see the vision of what and who we are as a company and as an industry.”

5. Ensure Your Cannabis Dispensaries Connect with the Community 

Dispensaries are already major focal points in their communities. For Ledesma, giving back and helping break down old stigmas related to cannabis is a top priority. 

Shiny Bud is in the process of launching a collaboration with Tsaichedelic to create a line of tie-dyed tees and other merchandise. The proceeds will go towards supporting Cannabis Amnesty projects, like providing legal counsel to get those with criminal records over minor cannabis charges expunged. 

“Being a woman and a person of color in the cannabis space, I really believe in the fact that it needs to be the same playing fields for everybody,” Ledesma said. “Teaming up with Cannabis Amnesty just felt right.”

With the regulated cannabis market still so new, it’s important that business owners are able to adapt to changes and weather the ever-changing landscape of cannabis and the regulations.  

“It’s ever-changing, so we’re constantly learning and growing from it,” Ledesma said. “Regulations are always changing, so being fluid helps a lot.”

Look for Shiny Bud cannabis dispensaries in Canada and keep an eye out for their expansion into America in 2021.

Culture

Power & Collaboration Are the Name of the Game at WEIC Women’s Leadership Summit

Published

on

Power & Collaboration WEiC
PHOTO | Tinnakorn

In 2019 women held 37% of senior level positions in cannabis. Alarmingly, less than 8% of CEOs are women and only 38% of all positions in cannabis are held by women. This statistic and much more will be the topic of discussion at the Women Empowered In Cannabis (WEIC) Power & Collaboration summit on July 21, 2021, from 10 am PST – 5 pm PST.

The one day summit is WEIC’s first virtual Women’s Leadership Summit and will address the rapid loss of female leadership and power in cannabis and question how the community can address and stop this trend.

“We have a once in a lifetime opportunity to build an industry from the ground up that is inclusive, diverse and just, and yet women are losing ground at a distressing rate,” said Kyra Reed, WEIC founder and CEO. “The summit is designed to help women elevate our voices and establish real power in the global cannabis market.”

Power & Collaboration WEiC

Meet the Speakers

The Women’s Leadership Summit: Power and Collaboration brings together a diverse group of influential women. This virtual summit offers opportunities for women to learn and interact with each other, irrespective of their location.

Andrea Brooks, Founder and CEO – Sava; Annie Holman, Founder and CEO – The Galley; Christine De La Rosa – The People’s Ecosystem; Kate Lynch, SVP Marketing – Curaleaf; Khadijah Adams – Girl Get that Money; Franny Tacy, Founder and CEO – Franny’s Farmacy; Helen Gomez Andrews, Co-founder and CEO – The High End; Katie Pringle, Co-founder – Marigold Marketing; Kendra Losee, Founder and CEO – Mota Marketing; Lelehnia DuBois – The Humboldt Grace; Dr. Lola Ohonba, WCI Health, Clinical Pharmacist, Certified Medical Cannabis Specialist – WCI; Mara Gordon, Founder and TEDx speaker – Aunt Zelda’s; Mskindness Rivera; Nancy Whiteman, CEO – Wana Brands; Rosie Mattio, Founder and CEO – MATTIO Communications; Scheril Murray Power, Cannabis and Agricultural Attorney – Doumar Allsworth Laystrom Voigt Wachs Adair & Dishowitz LLP; Susan Soares, Founder and CEO – The State of Cannabis; Tiffany Yarde; Valda Coryat, CMO – Trulieve

Nancy Whiteman, Wana Brands CEO

“Pursuing inclusion and diversity in business is not just a way to encourage goodwill. It is a strategic business decision that can literally make or break a company. This is not a wishful, feel-good attempt to make news or have people speak well of the industry. It is truly how we survive — and maybe how we change the world a little bit.” – Nancy Whiteman, Wana Brands CEO

Mara Gordon – Founder Aunt Zelda’s

“This quote from the late Helen Keller says it all – ‘Alone we can do so little; together we can do so much.'” – Mara Gordon – Founder Aunt Zelda’s

Dr. Lola Ohonba PHARM.D.

“Women are the “Pillar” of the world but are being left behind in major sectors of our economy especially after the pandemic. It’s time for us to come together as one to claim our spot at the decision-making table!” – Dr. Lola Ohonba PHARM.D.

Chrystal Ortiz – CEO/Founder Herb & Market Humboldt, High Water Farm

“It is well known that women are more than good enough to run companies. We need to recognize if we are good enough to do the work, we are good enough to own the work. We need to empower one another, create financial opportunities and invest in each other to become owners and make sure there are women in the C-suite of the companies we work with. This is why.” – Chrystal Ortiz – CEO/Founder Herb & Market Humboldt, High Water Farm

Power & Collaboration Event Topics

The day’s schedule will be broken into ten categories:

  • Keynote: EXECUTIVES: How to Use Power in Leadership
  • Keynote: MESSAGING: Developing a POWER message for women in cannabis
  • Keynote: FINANCE: Women, Money & Power
  • Panel: CULTIVATION: Power & Collaboration
  • Panel: MANUFACTURING: Power & Collaboration
  • Panel: SCIENCE & RESEARCH: Power & Collaboration
  • Panel: RETAIL: Power & Collaboration
  • Panel: INTERNATIONAL: Power & Collaboration
  • Panel: CBD: Power & Collaboration
  • Panel: HEMP: Power & Collaboration

Join the all-day live virtual conference on July 21, 2021, at 10 am PST / 1 pm EST – 5 pm PST / 8 pm EST

Don’t miss this incredible event! Register here to attend.

Continue Reading

Culture

Cannabis & Hollywood Elite Turn Out for Wonderbrett LA Store Opening

Published

on

PHOTO | Vivien Killilea/Getty Images

Hollywood cannabis, entertainment, and TikTok elite turned up in droves last night to celebrate the Wonderbrett LA store opening.

The co-founders of the legendary West Coast cannabis brand best known for its world-renowned genetics and premium cannabis, Brett Feldman and Cameron Damwijk, were welcomed to the Hollywood community by the Los Angeles Chamber of Commerce with an official ribbon-cutting ceremony.

Wonderbrett LA Store Opening
Wonderbrett Co-Founders Brett Feldman (L) and Cameron Damwijk with Snoop Dogg. PHOTO | Vivien Killilea/Getty Images for Wonderbrett

Global superstar and cannabis advocate Snoop Dogg, singer and music producer Poo Bear, Compton rap artist Problem, music producer and artist Tank God, legendary music manager Steve Lobel, singer Bryson Tiller, pro-skateboarder Nick Tucker, and a who’s who of TikTok stars, Bryce Hall, Lauren Godwin and Zach Clayton, turned out to welcome the hottest new weed dispensary.

Guests at the Wonderbrett LA store opening. PHOTO | Vivien Killilea/Getty Images for Wonderbrett

“This is a dream come true,” said Wonderbrett co-founder Feldman. “We wanted to create an experience and a haven that lived up to what our community expects and really needs. Tonight was unforgettable and is only just the beginning of what’s to come. Our team is truly the best and we plan to show the world what a premium genetics cannabis brand is really made of.”

Feldman gave a live art performance, pouring gallons of brightly colored paint over the venue’s photo wall while narrating his journey from growing legacy to legal cannabis.

Wonderbrett LA Store Opening
DJ Carisma. PHOTO | Vivien Killilea/Getty Images for Wonderbrett

Insiders and the press were then rocked by performances from Problem, including his hit song “Like Whaaat” and brand new, unreleased track, “Taking All Fades.” Producer to the stars, Poo Bear followed up with his homage to cannabis, appropriately titled, “Wonderbrett.”

Wonderbrett LA Store Opening
Inside the new Wonderbrett dispensary. PHOTO | Vivien Killilea/Getty Images for Wonderbrett

Wonderbrett’s highly anticipated, public grand opening is on Saturday, July 10th.

Continue Reading

Culture

New Odor-Proof Bags Will Keep Your Stash Safe & Stylish

Published

on

Higher Standards x Revelry

Cannabis carryalls have come a long way. Continued advancement in smell-prevention technology has created a new breed of odor-proof bags. Just in time for 420, two of the cool kid brands have just launched a collection of form-meets-function travel bags to keep your stash safe.

The Higher Standards x Revelry collection fuses East Coast style with the West Coast spirit of adventure. Each odor-proof bag in the collection is made with Revelry’s signature three-layered carbon filtration system of activated charcoal and synthetic filters that soak up all unwanted smells.

The collab showcases minimalist design with maximum technicality across four odor-proof bags — a fanny pack; zip pouch; dopp kit and backpack. Additionally, the bags are waterproof, made from lightweight fabrics with heavy-duty rubber backing, and seal shut with double-lined zippers.

Higher Standards x Revelry collection is available now in stores and online.

Continue Reading

Trending

Join The Cannabis Aficionado Community!<br> <span>Join the Cannabis Aficionado community and receive all of the most relevant news geared towards our sophisticated enthusiast community.</span>

Copyright © Cannabis Aficionado 2021