Continuing cannabis legalization has seen a boom in innovation and product development. One of the categories that has benefited the most is edibles. Gone are the days of freaking out from one too many weedy brownies. Modern edibles are healthier and more effective, in direct response to consumer demands. They are discreet, measured and the consumer experience and expectations can be precisely dialed in.
Peter Barsoom is the CEO of 1906, one of Colorado’s most successful and innovative edibles companies. 1906 has just released a groundbreaking product that marks a quantum leap for cannabis medicine: 1906 Drops that utilize pharma technology.
Cannabis Aficionado spoke to Barsoom about being first to market, his stance on social responsibility and cannabis entrepreneurialism.
Tell us about your journey through entrepreneurship and how you found your way to cannabis?
Prior to cannabis, I spent 20 years in finance in New York. The idea of getting into the cannabis market was really my wife’s idea. We came up to Colorado in mid-2014 and immediately realized how amazing the quality of the flower that was available to consumers. We wanted to create an edibles experience that was parallel to the amazing flower we had available to us — that’s when we started 1906.
Can you tell us a little about the name 1906?
1906 was the year the Wiley Act — also known as the Pure Food and Drug Act — was passed, which effectively started the prohibition of cannabis. Our mission is to do two things: bring awareness to the last 100 years of prohibition and also to bring cannabis back to its pre-prohibition status as a mainstream substance.
In your own words, what makes 1906 different from other edible companies on the market?
We focus on three things to attract a larger group of cannabis consumers for whom it could be an alternative for either alcohol or pharmaceuticals
Number one is great flavor. Because our product is food, it should taste like food and be healthy like the food we want to put in our bodies.
Two, it should deliver a specific effect. People use cannabis not just for getting high. People use it to help with sleep, give some relief from pain, help with anxiety, a boost of energy — there’s a specific reason why you or I use cannabis and it’s not just for “getting high.”
Third is that it’s fast-acting. Because I’m a New Yorker, I believe patience is a virtue and you shouldn’t have to wait for 60 minutes to 90 minutes for your edibles to kick in.
Can you go into detail on your patented ‘microencapsulation technology’ and the role it plays in your edibles?
Microencapsulation is the technology that we utilize that comes from the pharmaceutical world. Pharma knows how to make drugs get into your system faster. Or, in some cases, the extended release version.
We licensed the technology from a Canadian bioscience company, which is called a lipid microencapsulation. What that means is, by combining cannabis with the medium-chain fatty acid, it allows it to bypass or skip digestion, and get into your bloodstream faster.
Also, it avoids the degradation of the cannabinoids by your stomach acid, so you get more of the cannabinoids into your bloodstream. You could almost think of it is as like a bullet train, where the cannabinoids are passengers that get into your bloodstream much faster and are protected more than the normal digestion.
Tell us about your exciting new product, the first medical cannabis pills on the market?
Yup, that’s correct. It really is very simple. At one level, it’s revolutionary. Another level, it’s as normal as anything else.
As Americans, we have four and a half billion prescriptions annually. Most of those come in what format? Pills that we swallow. The predominant way that Americans take medicine is in a pill form. It could be your pill for your cholesterol, your pill for sleep, your pill for anxiety. It was always odd to me that as cannabis is medicine, why wasn’t it available in the traditional medicinal format?
The second thing came from our consumers, which is that our consumers were asking for a vegan, gluten-free, portable, discreet way to take 1906. Maybe it’s somebody who can’t take chocolate because they have hypoglycemia, or they’re somebody who’s going out on a hike and can’t take chocolate pretzel because those will melt. There were a whole bunch of cases and demands from consumers for different products.
Pills are the way that we Americans consume our medicine. So, Drops was born from that work, bringing to the market a discreet, portable, vegan, gluten-free, something-you-can-swallow format.
So, you’re reaching a new audience that doesn’t necessarily buy edibles or smoke flower or vape. But they’ll happily take a cannabis pill.
So true. For a lot of people, it feels more accessible and acceptable in that format.
How’s the response been?
Phenomenal. We’ve had great, great feedback from the stores, and from our customers, so far. We have something that will resonate.
Where are they currently available?
Only in Colorado.
Any expansion plans?
Massachusetts, Michigan, Illinois and New Jersey will all be rolling out over 2020. Those are very exciting markets. There’s a great demand for these products in the new, young markets that are beginning to legalize. We can build the brand on the East Coast.
Can you tell us more about your GROW cannabis program?
We’ve developed a program called GROW Cannabis, which stands for Generate Real Opportunity for Working in Cannabis. This is for those individuals who’ve been negatively impacted by the War on Drugs. It was never a War on Drugs — it was a war on people. The people who’ve been negatively impacted, who are now out in society, their lives have been significantly damaged. The opportunities lost, the time that they spent in prison and so forth, is truly an injustice.
We think we have a responsibility to help those who’ve been incarcerated, to get back into society, through employment. This industry will create thousands of new jobs. Why not create a training program, so those people can gain real employment in this industry? So that’s what we’re doing. We’ll be launching next year in New Jersey, to get the program right and then we’ll be rolling it out in other areas.
As a New Yorker, what are your thoughts on the current situation in that state?
It’s hard. Every other state, besides Illinois, has done it through a ballot intuitive. It is very hard… it’s so political. I totally get it, the challenges they have. It takes a little while. It will happen. It takes like two years.
How can the cannabis industry, as a whole, be better?
I think it’s about remembering the community and how we got here. We got here because a lot of people were unfortunately incarcerated. That makes for a unique perspective. How we give back to the community? We’re creating a new industry, so we get to write new rules for it.
What trends do you predict for cannabis, going into the ‘Roaring Twenties’?
You know, I have… all I know is, it’s all being dictated by consumers. That’s where we’re seeing changes. The demand for legalizing, the demands for social use, the delivery, other options like that. If we’re looking into where consumers are, that’s what predicts what the future looks like.
With your experience, what do you see happening in the cannabis industry 1, 5 and 10 years from now?
I think in the next year, we’ll see something happen at a federal level — maybe not legalization, but maybe banking. In 10 years, we’ll start to see places where people can consume both cannabis and alcohol, in the same place. That will transform social use. It will transform how we gather… I think we will see beverages be a much larger way in which people consume cannabis.
What do you wish you knew when you started out cannabis entrepreneurship?
I wish knew how hard it was going to be. In retrospect, maybe I don’t wish? Maybe if I knew how hard it is, I might not have… but it is some of the most rewarding five years of my life.
Finally, what are three things people don’t know about what it takes to be a cannabis entrepreneur?
I think, number one, it will take more time and money than you can possibly predict. Number two: believe in what it is that you’re doing and listen to consumer demand. Keeping the consumer at the center of things, you’re more likely to be successful. Number three: I get a lot of advice from other folks in the business. This is one of the friendliest industries I’ve ever been a part of.
Cheri Sicard: Cannabis Activism Never Tasted So Good
Renowned cannabis chef and activist Cheri Sicard has launched a new website to help eductae people on how to create their own edibles and topicals.
There’s no such thing as an edible that’s effective for everyone. Cheri Sicard, aka Cannabis Cheri, knows this well — and she’s teaching others how to perfect infusions that work for each individual.
Her at-home recipes and do-it-yourself projects have earned her the title of the “Martha Stewart of Weed“.
But, Sicard wasn’t always a proponent of the plant. In fact, she was “once one of the pot-averse females she’s now aiming to educate,” reports the Daily Beast.
“Be Involved, Be Educated, Celebrate”
Before she became the acclaimed foodie, activist and entrepreneur she is today, she traveled the world as a variety arts performer in the circus, and as a magician and mentalist.
“The circus is a traveling melting pot,” says Sicard.
That’s where she realized her passion for food. In addition to visiting local marketplaces, she says, “I would hang out with a lot of the matriarchs of the families, and I learned how to cook all these ethnic foods.”
She combined her love for food, and writing — and in 1996, founded FabulousFood.com, one of the largest online recipe sites at the time.
In 2002, Sicard’s first book, The Great American Handbook, was published. The book is described as a guidebook to patriotism, and offers 101 suggestions on how to be involved, educated, and how to celebrate American heritage.
After making a career of teaching others about cuisine, and citizenship — she made the move into the cannabis space where her mantra, “be involved, be educated, celebrate,” still resonates.
Closeted Smoker to Educated Activist
Cannabis entered Sicard’s life in her late 30s.
“I came late to the party,” she explains. Aside from an occasional toke at a soiree, she says she never really consumed it — not until her doctor recommended it for chronic nausea.
“It worked for that, plus a whole lot of other things,” she says, including gastrointestinal issues, and symptoms of depression.
“It dramatically changed my life,” Sicard adds.
But, she was raised on Reefer Madness. Despite the positive effects she experienced, Sicard still worried she was harming herself by using cannabis.
“That’s when I immersed myself in the subject, and I realized I had been taught a lie,” she says. “That really pissed me off.”
Cheri Sicard: Political Junkie on a Mission
What rattled her most was that her earlier work focused on how the U.S. is supposed to work. Once she learned the truth about the Drug War, she says, “I couldn’t shut up about it.”
Sicard went from being a closed smoker to an outspoken activist. “I haven’t been back since,” she adds.
She turned her anger into activism and began advocating for prisoners currently serving life sentences for cannabis offenses.
For the most part, the public is unaware that there is such a thing as people who are serving life for pot, Sicard explains. “When I tell people, it’s shocking to them. They think, ‘There’s got to be more involved, there’s got to be dead bodies somewhere.’ But no — it’s just for marijuana.
Sicard works to raise awareness, and rally public support via social media for those serving life for cannabis.
Whether it’s organizing fundraisers or garnering support for clemency efforts, Sicard’s goal is to “to make sure [the prisoners] know that the public is watching.”
The work is rewarding, Sicard explains, “We’ve seen a lot of victories.” However, there is a long way to go toward righting the wrongs of the Drug War.
This is where her experience as an entertainer helps serve her in her advocacy work. “The show goes on no matter what,” she explains. “No matter how discouraging it gets, you can’t give up.”
Evolving into a Cannabis Foodie
When cannabis became part of her life, it became part of her food, too.
Naturally, Sicard began to cook with cannabis. Though she was an experienced cook and professional recipe developer — she had to learn the basics of combining the two.
“There wasn’t great information out there at the time. Most of the cookbooks out there weren’t great, and had conflicting information,” she adds. “I had to learn what worked and what didn’t on my own.”
She had her fair share of failures. One of which she describes on her newly launched Cannademy website.
“[…] When I first started trying to cook with cannabis, there was a great three-day camp-out music festival that a lot of my friends can barely remember. That’s because most of them slept through it.”
Sicard explains that was due to overestimated tolerances, and her lack of knowledge about making edibles for a crowd.
She learned there’s no one size fits all model for edibles. So, she began to hone-in simple, effective recipes.
That’s when she made her move the world of cannabis and food, becoming a leader in infused recipe development for home chefs.
Her books have gained mainstream attention; Mary Jane is sold at Urban Outfitters, and the Easy Cookbook became the top seller in its category after its release.
Now, Sicard is taking her skill sets to digital audiences through a series of online courses.
A Pretty Magical Thing
Sicard’s courses focus on the nuances of cooking with cannabis. Topics currently range from skincare to easy cooking for home chefs. She even offers a free course on how to properly dose edibles.
Sicard aims to help consumers who are confused, and inundated with bad information or experiences.
She believes that there’s no such thing as an infused product that works for everyone. This is, in part, why she is focused on teaching others how to create — and properly dose — their own infusions.
Affordability is also a motivation.
Learning how to create your own topicals, for example, can be cost-effective and work just as well or better than products on the market because recipes can be personalized, Sicard explains.
What sets her courses apart from others is that she directly consults and troubleshoots with her students.
Because everybody reacts differently, she says, “I really try to focus on where that spot is for them — which can be a pretty magical thing.”
A personal, and fan-favorite topical recipe is her Lavender Green Tea Whipped Cannabis Body Butter, which is made with Matcha Green Tea powder, beeswax, and hemp seed oil among other ingredients.
Sicard teaches a free course on how to make the body butter at home with three basic ingredients: coconut oil, cannabis, and tapioca flour or cornstarch. She also offers a tutorial on how to upgrade the recipe with essential oils, extracts, teas and more.
In terms of dishes, Sicard’s favorites are savory and spicy infusions, like pizza, or barbeque shrimp, she shares.
She does have a foodie pet peeve; Gummies, or fat-free infusions.
“Cannabis is better in foods that contain fat,” she explains.
In fact, a recent University of Minnesota study finds that “CBD exposure is vastly increased when CBD is taken with high fatty foods.”
Because of that, Sicard warns consumers to steer clear of fat-free edibles; “Down with fat-free gummies!”
Sicard credits her success to her brutal honesty. She won’t give you any bullshit, she assures. While she admits that people don’t always like what she tells them, it’s a definite strength in an industry so wrought with misinformation.
Her advice to others is not to be hesitant about cannabis as she was.
“Get over that. This is something that is good for you. It’s healthy and has long term preventive health benefits.”
Cannabis should be celebrated, not treated as a vice, she says.
Chef Andrea Drummer: Creating an Elevated Dining Experience
Being able to smoke, vape, and ingest cannabis legally in a place other than your own home used to be nothing more than a pipe dream. But times are changing — especially within the rapidly expanding industry of mainstream marijuana.
In 2018, the city of West Hollywood (WeHo), Los Angeles, announced it would be granting eight consumption licenses to create cannabis havens — positioning itself to become a world-class destination that will rival the best lounges in the Netherlands.
First to open was Lowell Herb Co. and its stunning Original Cannabis Café (rebranded from Lowell Café in November) that opened to the public on October 1, 2019. While infused cuisine is not yet on the menu, patrons can sample both farm-to-table cuisine and cannabis, with authentic Californian flavors. Highly trained sensimilla sommeliers provide tableside flower service, to explain the available consumption options and cultivars, specifically chosen to pair with the first-of-its-kind food menu created by Chef Andrea Drummer.
Chef Drummer is renowned for her expertise in pairing cuisine with cannabis cultivars that complement the weed’s terpene and flavor profiles. She is also the executive chef and co-owner of the Cannabis Café. A pioneering leader in both the cannabis and culinary industries, Chef Drummer is a world-class Le Cordon Bleu-trained chef who has crafted meals for Wiz Khalifa, Miguel and Chelsea Handler.
We were lucky to be early through the doors of this already iconic hot spot, to sit down to lunch with Chef Drummer and learn more about the history-making menu.
Cannabis Aficionado: Tell us about the Original Cannabis Café, the first cannabis restaurant in America.
Chef Drummond: The Original Cannabis Café is the first of its kind — it’s completely beyond any of our imaginations. An onsite consumption cannabis café where you’re able to have a great meal and indulge in some of our beautiful flower here that we offer.
You’ve crafted a food menu to pair with the experience of smoking and ingesting cannabis. Can you elaborate on that?
Throughout the extent of my career in cannabis, I’ve been able to infuse the food directly based on the flavor profiles of the cuisine and the terpenes in the bud. But we’re unable to do that just yet. Our menu is an offshoot of that experience — pairing the same flavor profiles of the bud that we offer with the cuisine, so I have to be very mindful of what flavor profiles I’m putting on the menu. I want to do some really intense flavors, things that enhance the cannabis experience, while being considerate of what flavors and notes come forward when you partake or indulge in cannabis.
What excites you about the next stage of the cannabis-infused food evolution?
What’s exciting is that we get to implement all of these culinary ideas — like gastronomy and different methods of cooking — and pair them with the cannabis consumption experience. So, we’ll be able to really play around with these ideas and these notions. It’ll be great to see other chefs really get involved and put their stamp and mark on the industry.
I suspect we’ll see more shows on Netflix that are more cerebral and thoughtful. Maybe some things on Travel Channel — things that are more, for lack of a better term, mainstream. Things that will help normalize the idea of cannabis consumption paired with cuisine and infusing directly. I’d love to get back to that.
Is there a differentiation between somebody who wants to use a concentrate versus a flower? Are you trying to guide them towards different taste experiences?
I am more adept with pairing flower versus vapes — although, I paired one vape that was pretty delicious. I tend to go more towards the flower because that’s been my experience. Of course, I hope to become more versed in everything else.
Are you leading any education platforms around cannabis and food?
I have reached out to some culinary institutes to see if it’s something they’d be interested in looking at in the future. They’re open to it. Not many are averse to the idea. They just don’t know how to fit it into the curriculum. From talking to them, that seems to have been the conundrum.
Now that we have the freedom to do it and explore — what we’ve been able to do here at the café — I would hope to see culinary institutes implement courses to teach this type of science and this type of cooking.
You’re also a well-known advocate and activist for the legalization of cannabis and the social injustices associated with it. What do you see happening from here?
I know there’s work to be done. You can’t miss the fact that I’m a woman, and that I’m black, so that comes in the way of inspiring others and speaking to social injustice. The fact that I’m here, free, talking to you, in this place, while other folks that look like me are incarcerated — some with life sentences — isn’t lost on me. It’s incumbent upon me to be active, not only by inspiring but also in the hiring processes and further activism.
What’s next for the Original Cannabis Café?
We’re focused on doing the best job for the communities — the cannabis community, the culinary community and West Hollywood. In the immediate future, I’m looking forward to launching our brunch menu, which is exciting. We have the opportunity to play around with ideas. That’s super exciting because there isn’t a template for it.
Jade Proudman: On a Mission to Break Down Barriers
More than 1.3 million people use CBD on a regular basis in the U.K. Jade Proudman is working tirelessly to bring access, and education to those consumers in England and beyond.
CBD oil is sold legally in the U.K, according to the Centre for Medicinal Cannabis (CMC), a nonprofit organization dedicated to research, policy and education.
A study recently conducted by the CMC found that therapeutic use of the cannabinoid is growing rapidly; “The U.K. CBD market is currently growing at double digits and expected to be just short of £1B in 2025. This would be equivalent to the entire U.K. herbal supplement market in 2016.”
But, many of the cannabis-based products on the market aren’t all they are cracked up to be.
In the same CMC report, researchers tested 30 different CBD products available on the market. They found only 11/29 had within 10% of the advertised CBD content. Another 11 products (38%) “actually had less than 50% of the advertised CBD content. One product had 0% CBD,” the CMC concludes.
The results expose regulatory gaps in the CBD market. Jade Proudman, a champion for premium products, transparent brands, and educating the European marketplace about cannabinoids, is an advocate of the work being carried out by the CMC.
Proudman and her husband, Leslie, founded Savage Cabbage in 2016. The storefront in North Yorkshire draws visitors from all over the U.K. to sit on the L-shaped couch for a cuppa and cannabinoid-chat.
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“As you walk in, the first thing you see is our beautiful seating area which does encourage people to take a seat and enter into conversation with us, enabling questions to be asked and answered,” says Proudman. The shop often hosts discussion panels or events like cannabinoid awareness sessions and open house coffee mornings.
Savage Cabbage has become well known for such services, which are free.
“I’m proud of that element that we achieved,” she says. “This is not about a sales transaction – it’s about people improving their own wellness through natural means and education.”
This is Proudman’s ethos; she’s a problem solver who is not driven by the bottom dollar, but by the need to share her story in order to help others.
Savage Cabbage is an official U.K./E.U. retailer of Myriam’s Hope, and Charlotte’s Web whole-plant hemp extracts — the same product that changed Proudman’s life.
In 2012, Proudman fell “very sick, very quickly,” she says. “My entire life changed in a very few short space of time. I ended up in a hospital fighting for my life.”
Proudman suffers from fibromyalgia and spinal myoclonus epilepsy, bowel disease, in addition to a host of other conditions, which once left her bedridden, and reliant on medications including morphine.
“I was very much dependent on pharmaceutical options to exist because I couldn’t manage,” she explains. “I spent a year in and out of hospitals. I had 10 very big surgeries, and had some internal organs removed.”
Proudman’s health struggles left her housebound and with permanent disabilities — it also cost her her job with Children and Young People’s services in North Yorkshire.
She became depressed. “I just didn’t want to be here anymore.”
Little did Proudman know, her life was about to take another drastic change.
One night, Proudman and her husband — who she credits for keeping her going — watched the CNN documentary, Weed, with Sunjay Gupta. That was Proudman’s first introduction to Charlotte’s Web.
The film follows the stories of patients including Charlotte Figi. “Charlotte suffered from a severe form of epilepsy called Dravet’s Syndrome. She suffered over 300 grand mal seizures a day and by the age of five had failed all pharmaceutical options,” according to CW Hemp, and the Stanely Brothers, who developed the now globally sought-after strain.
“The Charlotte’s Web products were created for her, her seizures have since drastically reduced, quality of life has improved, and the rest is documented history,” adds the Stanely Brothers’ site.
Because Proudman also suffers seizures, she wondered whether CBD oil “could help me in any shape or form.” Although it wasn’t easy — they managed to acquire some CW Hemp Oil. Within 48 hours of using it for the first time, Proudman was morphine free.
“At the time, I didn’t know how it worked or why it worked, or what the endocannabinoid system (ECS) was… any of those things.” she says, “I took a very steep learning journey.”
Today, Proudman is a prominent advocate for CBD in the U.K. Her company reaches customers in approximately 60 different countries.
Proudman no longer takes any pharmaceutical medications. “I stopped 14 different medications — I just use my CBD and a host of other vitamins and minerals.”
“That’s how Savage Cabbage came to be,” Proudman says, “I knew there were other people like me who felt lost, who felt really kind of is this it? Is this my only option?”
“When I started this, I had no idea really what I’d be doing… I just knew I needed to speak to people and help people get ahold of something that was difficult to get ahold of,” she explains. “That brought its own challenges which I worked through,” by building a strong relationship with CW Hemp, and eventually, Myriams’s Hope — the two products she uses.
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“I never came into this space as an advocate for cannabis,” she explains, “I always thought drugs were bad. As soon as I discovered the health that I had so desperately missed for so many years, I was like… I get it now.”
That gave her the drive to tackle negatives and misconceptions head-on. “I come from a place of understanding. I can relate to people who are scared, who think this is a drug… I once felt the same way,” she says.
She is the first to admit that she isn’t a medical expert. This us why the Savage Cabbage team guides customers to organizations like the Realm of Caring, a nonprofit committed to research.
Proudman knows the industry is plagued with misinformation and questionable businesses that prey on patients in need for the sake of a sale.
“There have been a lot of times when I’ve been at a show, and someone will come to me and say, “I’ve got this problem, and I got this product off the internet. It makes me feel a little bit sick, but I’ve been told it’s good for me,” Proudman explains.
She keeps an “amnesty” bin handy for these instances. ”I just let people throw their stuff in if they don’t know exactly where it came from, what’s in it, or haven’t got a certificate of analysis.”
Proudman will, in turn, swap their product for a certified brand. “I say, let’s try something of quality, and If you feel a positive effect from that, then let’s have a conversation, and see how we can help you,” Proudman explains. “If somebody makes something rubbish in their bathtub, shoves it into a bottle and gives it to somebody,” it can cause a bad experience, and turn someone off from CBD altogether.
“It’s all about the source, origin, and quality,” Proudman adds, ”If you’re helping someone with the learning experience, they become a really big ambassador of their own.”
Her approach is holistic and based on a style of shared or joint learning — a topic in which Proudman earned a Master’s degree in.
Proudman works with legislative and regulatory bodies, including the CMC, to advocate for research and education for the millions of consumers in the U.K.
She is a representative member of the CMC, this membership allows her to discuss and create ideas with other industry leaders.
The CMC works with government and nongovernment agencies to build a regulatory framework for the medical cannabis and CBD industries. The organization recently joined forces with the award-winning consultancy group Global Regulatory Services (GRS) to develop the framework needed for the U.K. government, and the European Food Safety Authority (EFSA).
The EFSA recently classified cannabinoids as “novel foods,” or foods “that had not been consumed to a significant degree by humans in the EU before 15 May 1997.” The classification requires foods containing CBD to meet certain standards to be fully legal.
Although reactions to the classification of cannabinoids as novel foods are mixed, Proudman believes it’s a positive step toward ensuring quality access.
There are millions of registered daily users of CBD in this country, Proudman explains. “That’s a significant portion of our population. It will only get bigger. It would be nice to see a regulated, accessible, professional industry that can spend money on [awareness] so we can start educating the populous.”
Proudman has made major strides in access to CBD for U.K. residents. As she moves forward, she will pass the torch to her team at Savage Cabbage, and resign her role as CEO of the company by year’s end.
She’ll transition into her new role ‘Brand Advisor and Consultancy’. The position will allow her to expand her reach and continue to advocate for the same products that changed her life.
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