Extinction Rebellion is the international social movement focuses on climate change mitigation, conservation, and environmental protection. It’s members advocate for radical change through nonviolent protests under the motto “Rebel for Life.”
Protesters from showed up at this year’s London Fashion Week to call attention to the fashion industry’s collateral impact on the planet, and urge the British Fashion Council to declare a climate change emergency.
As models walked the runway to showcase the top designers’ fall 2019 collections, Extinction Rebellion demonstrators held their own catwalks, wore grass coats, and chanted and held signs that read, “There’s no fashion on a dead planet,” and “The climate is changing, so should we.”
Approximately 150 people demonstrated, using themselves as human blockades to cause disruption at events like Victoria’s Beckham’s show.
Wearing on the Environment
The fashion industry as a whole is among the most pollutive on earth.
According to Qauntis Intelligence’s “Measuring Fashion: Global Impact Study,” apparel and footwear industries generated between 5-10 percent of global pollution impacts in 2016. The study found dyeing and finishing materials, and fiber production to be the biggest drivers of pollution due to their effect on freshwater supplies, use of toxic chemicals, and the energy required to fuel operations.
The World Resource Institute reports that “about 20 percent of industrial water pollution is due to garment manufacturing, while the world uses […] 1.3 trillion gallons of water each year for fabric dyeing alone, enough to fill two million Olympic-sized swimming pools.”
In total, it takes 659 gallons of water to make one T-shirt, according to the Water Footprint Calculator; A pair of jeans takes 2,108 gallons; cotton bedsheets, 2,839; and leather shoes, 3,626. The average lifespan of these garments falls between 3-6 years.
The Environmental Protection Agency’s (EPA) latest figures show Americans toss out 16 million tons of textiles; nearly 11 million goes directly to landfills. Waste is only expected to rise as apparel consumption is expected to grow 63 percent by 2030.
Designers also destroy millions of dollars of unsold stock every year. A 2018 Forbes’ report uncovers “Fashion’s Dirty Little Secret;” the piece described how companies including Burberry, H&M, and Nike regularly burn or ruin their products.
Where There’s Need, There’s Opportunity
Thanks to movements like Extinction Rebellion — who target the industry not only for its wastefulness but its potential to be a leader in sustainability — eco-friendly fashions are on trend.
Ethical apparel is a $5 billion dollar market in the U.S., reports Inc.com. “Google trends shows that searches for “sustainable fashion” are rising faster and more steadily than searches for “organic food”,” the site added.
Sustainability is a top priority for customers purchasing fashionable items. It’s becoming a priority for the brands that make them, too.
According to the “Pulse of Fashion” report, 75 percent of companies within the industry made progress. The annual report measures the industry’s environmental and social impact — or pulse — on a scale of 1-100. As per the report:
“In the past year, the Pulse Score of the fashion industry improved from 32 to 38 […]. The Pulse Survey […] confirms that the topic is rising on the industry’s agenda. Of the executives polled, 52 percent reported that sustainability targets acted as a guiding principle for nearly every strategic decision they made – an increase of 18 percentage points from last year .”
“Eco-friendly fashion involves so much more than a label simply being environmentally conscious,” reports InStyle Magazine. “It spans across the entire production line, from the materials your clothing is made from to the factories the clothes are made in.”
Sustainable materials include hemp, linen, or organic cotton, known to require significantly less chemicals, water and energy to produce.
Reused or recycled materials are among the most eco-friendly (and affordable) fashion alternatives. One of the best ways to reduce waste is to purchase clothing at secondhand shops. Brands that offer the ability to rent or sell used clothing — like Rent the Runway, ThredUp and the RealReal — are growing in popularity.
Brands like Reformation, Veja, and Patagonia, and luxury styles from Stella McCartney, and Rag and Bone, offer clothing made from recycled or ethically sourced materials. Plus, the hemp clothing revolution is producing fashion-forward brands like THTC and Seeker.
Billie Eilish & Berets Among Google’s Biggest Fashion Trends of 2019
In the world of fashion, logomania, bike shorts and VCSO girls reigned supreme in 2019. Google has compiled the biggest fashion trends in the U.S. to identify the people, the outfits and the pieces that really made an impact in 2019.
The search engine’s annual Year in Search report was released Wednesday morning.
Most Popular “How to Wear”
- How to wear a beret
- How to wear a flannel
- How to wear duck boots
- How to wear infinity scarf
- How to wear booties with jeans
- How to wear suspenders
- How to wear beanies
- How to wear a jean jacket
- How to wear a fanny pack
- How to wear a headband
Most Popular Fashion Style Searches
- Camp style
- Egirl style
- Eboy style
- Steampunk style
- Harajuku style
- Preppy style
- Yankii style
- Vintage style
- VSCO girl style
- Emo style
Most Popular Outfit Ideas Searches
- EGirl outfit
- Eboy outfit
- Soft girl outfit
- Biker shorts outfit
- VSCO girl outfit
- Dickies outfit
- White jeans outfit
- Fila outfit
- Champion outfit
- Leather pants outfit
Most Popular Celebrity Style Searches
- Billie Eilish style
- Audrey Hepburn style
- Ariana Grande style
- Kylie Jenner style
- Amal Clooney style
- Shia LaBeouf style
- Cam Newton style
Most Popular Female Celebrity Looks Searches
- Tana Mongeau Coachella outfit
- Serena Williams outfit
- Cardi B Grammy outfit
- Katy Perry Ursula outfit
- Josie Canseco outfit
- Cardi yellow outfit
- Miley Cyrus Coachella outfit
- Kelly Clarkson outfit on ‘The Voice’
- Billie Eilish outfit
- Beyoncé ‘Formation’ outfit
Most Popular “How to Make Fashion and Beauty-Related Products” Searches
- How to make scrunchies
- How to make VSCO bracelets
- How to make rice water
- How to make temporary tattoos
- How to make a friendship bracelet
- How to make lip scrub
- How to make your nails grow faster
- How to make your teeth white
- How to make your eyelashes longer
- How to make a fake nose ring
Sensimilla Streetwear for Mary Jane Lovers
Rachel Quiles has built a cult following with her label Vintage Redeux, a favorite of freethinking fashionistas and streetwear sartorialists.
Rachel Quiles has built a cult following with her successful company Vintage Redeux, a men’s and women’s apparel brand based in Los Angeles, California. The twist? All the garments she uses are vintage. Quiles sews original handmade patches sewn onto vintage pieces she has personally sourced from thrift stores across the state and beyond.
Her mission is simple: cut down on the collective waste of over-manufacturing. According to the EPA, more than 10 million tons of textile waste (e.g., clothing and linens) is added to landfills every year. That rounds out to around 60 pounds per person, per year.
Her Dutch army spirit animal jackets put Vintage Redeux on the radar of all good streetwear sartorialists and freethinking fashionistas. Now, the talented designer has turned her attention to cannabis with her Mary Jane Gang, paying homage to the heritage scene with a fresh, modern vibe. The Mary Jane line has also extended from the iconic Dutch army jackets to include luxurious smoking robes and denim jackets.
We spoke to Quiles about her inspiration, sustainable fashion choices and changing the stigma surrounding cannabis.
When, where and how did the idea for Vintage Redeux begin?
Vintage Redeux came to fruition after I was laid off from a dream job in 2011. Little did I know, it would be a blessing in disguise because I was forced to face what I wanted my future to look like. I’ve always loved vintage clothing and had a knack for finding it, so I slowly started buying vintage and selling on Etsy. After a while, I was bored with online resale and turned to all the local markets in Los Angeles. That was all fine and dandy but I didn’t feel that I was challenging myself. That’s when the idea sparked to update all this high-quality vintage clothing.
Tell us the story behind the name Vintage Redeux.
After having success with my little shop for a few years, I thought it was best to create a name for all these pieces that were being reworked. Vintage Re-Do came to my mind immediately but I didn’t love the look of it written out. At the time, I had a partner in this venture and came up with “deux” — the French word for two. So it’s a bit of a made-up spelling but it looked cool. I no longer have a partner but there’s no way I would ever change the name.
What makes Vintage Redeux unique in the marketplace?
Vintage Redeux is unique because it’s not trying to follow trends, fads, or seasons. I make timeless pieces that transcend any box it should be confined to. I create and design artwork for me and just happen to be lucky enough that it speaks to other people, too. I love what I do because it doesn’t have any specific demographic. I’ve seen Vintage Redeux on all genders young and old, all body types, and all styles making it a unique piece for everyone.
Tell us about the craftsmanship that goes into a typical Vintage Redeux piece.
Take the Dutch army jacket for example. Every jacket is from the Seventies and Eighties and handpicked from a military warehouse. It’s chosen for quality; no holes, no stains, all snaps intact, no parts missing, etc. Then, the chosen jackets are thoroughly washed. I silkscreen the Mary Jane patches, cut them out, and place them on the jacket. Everything is sewn onto the garment along with a custom tag inside. From there it either goes to the store or the customer.
What inspired you to develop a Mary Jane line?
A while back, around Christmas time, I was trying to come up with a gift for a dear friend of mine, who had also been my one and only weed dealer in L.A. He was such a special person to all of us in our solid, little group. I was already making Dutch army jackets at the time with different patches but I liked the idea of creating a cheeky patch set to make us an unofficial Mary Jane gang.
When he received the gift, he was blown away by how cool it was! Being the biggest cheerleader for my company, he insisted that I sell this jacket to everyone, not just as a one-off for friends. Little did he know that it would be such a hit and synonymous with my company. I lost my dear friend last year to cancer, but he would be so proud to see how much our little “gang” has grown!
How do you think your clothes help change the opinion of cannabis-inspired fashion?
My biggest challenge with creating the Mary Jane patches was breaking down the stigma of wearing “cannabis branded clothing” without being tacky. My friend I created this for was 52, so he wasn’t about to wear some kid shit. I wanted to produce a tasteful design that anyone could wear without it being overly in-your-face. Thus, the creation of a beautiful, classic-looking woman named Mary Jane, smoking a joint, was born.
How important are sustainable practices to you in the current eco-conscious climate?
If only people could see the amount of vintage clothing, second-hand clothing, and military surplus the world is sitting on. They would be shocked. It doesn’t make sense for me to create new pieces with possibly unethical overseas practices, sell for nothing, and have it fall apart tomorrow. Rather, I can find these authentic pieces that are perfectly faded and worn-in, that other companies would struggle to reproduce and charge premium prices. Why not contribute to supporting recycled clothing companies, all the while not sacrificing your standard of quality?
How do you want people to feel when wearing your clothes?
I want people to feel comfortable, feel confident, and know that they’re wearing a piece of history. All of my clothes come with a previous story and it feels good to know you are continuing that story for many more years to come.
Do you have any design heroes?
Norma Kamali. I want to look and feel like her at 74 and accomplish as much as she has in her lifetime. She’s an incredible inspiration because she’s still continuing to create and do what she loves successfully.
Where can we follow you?
What don’t you leave the house without?
My Mary Jane jacket! It’s the perfect complementary piece to every outfit.
J-Lo Shut Down Milan Fashion Week in Iconic Versace Dress
Remember back in 2000 when Jennifer Lopez wore a Versace dress to the Grammy Awards and the world lost its mind? So much so that former Google CEO Eric Schmidt revealed there were so many searches for photos of the dress it inspired the creation of Google Images?
Well, she’s done it again, walking a tribute of the dress down the runway to close out Versace’s Spring 2020 show at Milan Fashion Week, paying homage to the tech giant.
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At the end of the show, in what has become one of the most talked-about moments from fashion week, Donatella Versace’s voice filled the room asking Google’s Alexa to show her the green dress from J-Lo’s 2000 Grammy appearance. Then, Donatella asked to see the real thing. Cue J-Lo storming the runway to a standing ovation in a modern version of the gown that helped launch her to superstardom.
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For the Spring-Summer 2020 Collection, Versace honors an iconic moment when fashion and culture became a catalyst for technological progress. Passionate for constant innovation, Chief Creative Officer, @donatella_versace uses the latest technology – the Google Assistant – to call for @jlo wearing the Jungle dress on the runway, creating yet another unforgettable, Google-worthy Versace moment. #MFW #VersaceSS20
Footage of J-Lo strutting has been viewed more than two million times on social media.
As they say, classics always make a comeback.
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