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Haute Hemp: Levi’s + Outerknown Create Sustainable Collection with Cottonized Hemp

Two fashion icons have joined forces to create a sustainable closed-loop clothing line with garments made from cottonized hemp.

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cottonized hemp
PHOTO | Levi Strauss & Co
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Two fashion icons have joined forces to create a sustainable closed-loop clothing line with garments made from recycled cotton, and a revolutionary product, cottonized hemp.

The collection is a collaboration between Levi’s Wellthread clothing line and the eco-friendly California-based surfwear brand, Outerknown — founded by surf legend, Kelly Slater and acclaimed designer John Moore.

The spring and summer 2019 collections feature super chic, classic styles like Levi’s iconic western shirt, slim fit jeans, board shorts, and trucker jackets.

All garments in the line are made from sustainably sourced materials, such as nylon, and cottonized hemp. Cottonized hemp is made from a combination of the two fabrics, which are woven together and specially designed to feel soft.

Levi’s partnered with fiber technology specialists to create the smooth textured fabric in a process called “cottonization.” The innovative process “softens the fiber — using very little energy or chemical processing — to make it look, and more importantly feel, almost indistinguishable from cotton,” according to the company’s “Off the Cuff” page.

The creation of cottonized hemp is an important step toward sustainable fashion. The industry at large is infamous for being one of the largest users and polluters of water. The use of hemp, which takes considerably less H2O to grow, could drastically decrease the water consumption required to produce a single piece of clothing.

The hemp used is sourced from a rain-fed crop, reports Levi’s, and “thereby reduced the water used in fiber cultivation by roughly 30 percent.”

A pair of jeans or a trucker jacket from the collection incorporates a 70:30 cotton-to-cottonized hemp blend.

The line will be the first to feature cottonized hemp jeans, according to Levi Strauss and Co.

The collection’s 511 slim cut jeans are made from denim that’s woven with Tencel and Refibra technology. According to Tencel.com, the “technology involves upcycling a substantial proportion of cotton scraps […], in addition to wood pulp, where the raw material is transformed to produce new virgin TENCEL™ Lyocell fibers […].”

Jeans are also made using Levi’s new operating model, Project F.L.X. — a digitalized denim finishing system that drastically reduces the water, time, and chemicals needed to make each pair.

Board shorts — which come in washed indigo, or vintage sun prints — are 100 percent recyclable. The shorts — the eyelets, core, stiching, buttons — are made entirely from single-fiber nylon, “meaning it can theoretically be recycled in perpetuity and re-made into other nylon garments, thus achieving the closed-loop recyclability that has long eluded apparel companies,” reports the Levi Strauss Co.

Levi’s Wellthread x Outerknown collection in an intersection of the two brand’s multi-pronged approach to sustainability, which goes beyond the use of recycled materials alone. All garments in the line are produced in facilities that embrace Levi Strauss & Co.’s Worker Well-Being programs. Programs, which were established in 2011, give employees access to resources including health, financial, and family planning services.

Fashion

Visionary Designer Virgil Abloh Dies Aged 41

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Virgil Abloh, the visionary founder and CEO of Off-White and menswear designer for Louis Vuitton, died Sunday of cancer, according to a post from his verified Instagram account.

“We are devastated to announce the passing of our beloved Virgil Abloh, a fiercely devoted father, husband, son, brother, and friend. He is survived by his loving wife Shannon Abloh, his children Lowe Abloh and Grey Abloh, his sister Edwina Abloh, his parents Nee and Eunice Abloh, and numerous dear friends and colleagues. For over two years, Virgil valiantly battled a rare, aggressive form of cancer, cardiac angiosarcoma. He chose to endure his battle privately since his diagnosis in 2019, undergoing numerous challenging treatments, all while helming several significant institutions that span fashion, art, and culture. Through it all, his work ethic, infinite curiosity, and optimism never wavered,” the Instagram caption read. “Virgil was driven by his dedication to his craft and to his mission to open doors for others and create pathways for greater equality in art and design. He often said, “Everything I do is for the 17-year-old version of myself,” believing deeply in the power of art to inspire future generations.”

In a statement, Louis Vuitton Moet Hennessy CEO Bernard Arnault said, “We are all shocked by this terrible news. Virgil was not only a genius designer and a visionary, he was also a man with a beautiful soul and great wisdom. The LVMH family joins me in this moment of great sorrow and we are all thinking of his loved ones on the passing of their husband, father, brother, son and friend.”

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Fashion

The 2021 Met Gala Red Carpet: Weird, Wonderful & Political

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2021 Met Gala Red Carpet
PHOTO | VOGUE

The Met Gala Red Carpet was rolled out on the steps of the Metropolitan Museum of Art after a year off due to Covid-19. There were multiple show-stopping outfits from Lil Nas X while Kim Kardashian and her estranged husband Kanye West turned heads by dressing entirely in black, even their faces.

Amid the glamour, some guests highlighted social issues. The Democratic congresswoman Alexandria Ocasio-Cortez had ‘tax the rich’ written in red across the back of her white gown and the sports star Megan Rapinoe carried a clutch bag with the words ‘in gay we trust’.

What was your favorite look?

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Fashion

All the Ways COVID-19 Is Impacting the Global Fashion Industry

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Global Fashion Industry
PHOTO | catwalkphotos

COVID-19 had spread across the world and, as of April 4, there are now reportedly 1,089,479 cases and 58,467 deaths around the world. For the global fashion industry, the virus impacted womenswear AW 2020 shows in New York, London, Milan and Paris, disrupting schedules and sending fashionistas fleeing. As a result of the worldwide attempt to slow the virus, designers are cancelling and rethinking their shows, which may lead to questions about the traditional fashion week format itself in the longterm. “In a time of crisis, we have to think about a radical reset,” Vogue editor Anna Wintour told The Times.

It’s not just runway shows either that have been impacted. Around the world, major events, including the Met Gala and the CFDA Awards, have also been postponed indefinitely. Tech conferences such as SXSW and music festivals, including the Ultra Music Festival and Coachella, Cannes Film Festival and the 2020 Summer Olympics in Tokyo, have also been postponed. Here are all the fashion-related events and manufacturing facilities that have so far been affected.

Beijing Fashion Week

Beijing’s China Fashion Week was scheduled to run from March 25 to March 31.

Cannes Film Festival

The Cannes Film Festival was scheduled for May 12 to 23.  Organizers released a statement on Twitter on March 19, stating the festival may be postponed to the end of June and beginning of July this year.

“As soon as the development of the French and international health situation will allow us to assess the real possibility, we will make our decision known, in accordance with our ongoing consultation with the French government and Cannes’ City Hall as well as with the festival’s board members, film industry professionals and all the partners of the event”.

The Council of Fashion Designers of America Awards

The Council of Fashion Designers of America announced on March 18 it is cancelling its upcoming CFDA Awards, scheduled to be held at the New York Public Library on June 8.

Chanel

The French design house announced on March 18 that it would be halting production in its facilities in Italy, France and Switzerland for the next two weeks, however, workers will still be paid.

Coachella

California babes will be weeping into their flower crowns over the news that Coachella has postponed its annual, two-weekend music festival that had been scheduled from the weekends of April 10 and 17 to the weekends of Oct. 9 and 16.

Copenhagen Fashion Summit

The annual sustainability event released a statement confirming now postponed until October. “While this was certainly a difficult decision, we believe it is the only responsible and sensible thing to do, taking the global health uncertainties and authority recommendations into consideration. The health and safety of everyone on our team, including the numerous participants who come from across the globe to Copenhagen each May to convene and advance sustainability in fashion is our first priority”.

Gucci

Gucci announced on March 12 that it will close its six manufacturing sites in Italy’s Tuscany and Marche regions through March 20 as the country continues to be devastated by COVID-19.

iD International Emerging Designer Awards

Uncertainty around international travel coupled with applicants from 17 countries prompted organisers of the iD International Emerging Designer Awards 2020 to move the show online.

Melbourne Fashion Festival

The Virgin Melbourne Fashion Festival, which began on March 4, cancelled the remainder of its programming on March 13.

“In the interest of the health and safety of our partners, participants, team, volunteers and patrons, the festival has made the decision to cancel all remaining events, effective immediately as a precautionary containment measure,” said event publicist, AMPR, in a statement.

Mercedes-Benz Fashion Week Australia (MBFWA)

Australia Fashion Week’s 25th-anniversary edition has been cancelled. The event was scheduled from May 11 to 15 at Sydney’s Carriageworks venue.

Met Gala

Anna Wintour confirmed on March 16 that the Met Gala has been postponed from it’s scheduled May 4 date and no future date was offered.

“One day that will not arrive on schedule will be the opening of the Costume Institute’s exhibition, ‘About Time.’ Due to the unavoidable and responsible decision by the Metropolitan Museum to close its doors, ‘About Time,’ and the opening night gala, will be postponed to a later date,” she wrote in a piece penned for Vogue.com. “In the meantime, we will give you a preview of this extraordinary exhibition in our forthcoming May issue.”

Milan Fashion Week AW 2020

Giorgio Armani barred his AW 2020 runway show, opting instead to post a video of the show on the brand’s website and social media platforms.

Milan Men’s Fashion Week Spring 2021

Italy’s Camera Nazionale della Moda announced on March 27 that its Spring 2021 Milan Men’s Fashion Week will be postponed from June 19 to 23 and will now be presented during Milan Fashion Week from September 22 to 28.

New York Fashion Week Resort 2021 and Men’s Fashion Week

NYFW Resort 2021 is cancelled and that Men’s Fashion Week in June will be postponed.

New Zealand Fashion Week

NZFW announced the indefinite postponement of the 2020 event as a result of COVID-19.

“We want to make the right decision that supports the wonderful creative industry, designers and partners who are very close to us.  Individually, many of them are hurting already — and I wish each one of them the best during this trying time,” said founder Dame Pietra Stewart.

Paris Men’s Fashion Week and Couture Week

The Fédération de la Haute Couture et de la Mode, French fashion’s governing body, is cancelling Paris Men’s Fashion Week from June 23 to 28 and Couture Week that was scheduled for July 5 to 9.

Paris Fashion Week AW 2020

Agnès B., A.P.C. and Rosie Assoulin all cancelled their shows. Chinese fashion brands Masha Ma, Shiatzy Chen, Uma Wang, Jarel Zhang, Calvin Luo and Maison Mai also cancelled their shows.

Resort 2021 Shows

A majority of design houses have cancelled their international resort 2021 runway shows, including Giorgio Armani, Chanel, Dior, Gucci, Hermès, Max Mara, Prada and Versace.

Sao Paolo Fashion Week

Sao Paolo Fashion Week has cancelled its spring 2020 edition, scheduled to run from April 24 to 28.

Shanghai Fashion Week

Shanghai Fashion Week was postponed from its scheduled March 26 date. However, organizers decided to partner with Tmall to move the event online, creating a virtual fashion week instead. More than 150 designers and brands live-streamed over 1,000 products from their newest collections and the garments were made available to more than 800 million monthly active users who visit Alibaba’s e-commerce sites. The event’s “See Now, Buy Now” format allowed viewers to purchase catwalk items and pre-order new looks from the fall collection in realtime via their smartphones.

Stagecoach

The event’s organizers postponed the Stagecoach country music festival, originally scheduled for April 24 to 26 — for October 23 to 25.

Sustainable Future for Fashion Conference

The British Department for International Trade postponed the Sustainable Future for Fashion event, initially scheduled for February 28 in Paris.

Tokyo Fashion Week

It was revealed on March 2 that Tokyo Fashion Week, scheduled to run from March 16 to March 21, has been cancelled.

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