Haute Hemp: Levi’s + Outerknown Create Sustainable Collection with Cottonized Hemp
Two fashion icons have joined forces to create a sustainable closed-loop clothing line with garments made from cottonized hemp.
Two fashion icons have joined forces to create a sustainable closed-loop clothing line with garments made from recycled cotton, and a revolutionary product, cottonized hemp.
The collection is a collaboration between Levi’s Wellthread clothing line and the eco-friendly California-based surfwear brand, Outerknown — founded by surf legend, Kelly Slater and acclaimed designer John Moore.
The spring and summer 2019 collections feature super chic, classic styles like Levi’s iconic western shirt, slim fit jeans, board shorts, and trucker jackets.
All garments in the line are made from sustainably sourced materials, such as nylon, and cottonized hemp. Cottonized hemp is made from a combination of the two fabrics, which are woven together and specially designed to feel soft.
Levi’s partnered with fiber technology specialists to create the smooth textured fabric in a process called “cottonization.” The innovative process “softens the fiber — using very little energy or chemical processing — to make it look, and more importantly feel, almost indistinguishable from cotton,” according to the company’s “Off the Cuff” page.
The creation of cottonized hemp is an important step toward sustainable fashion. The industry at large is infamous for being one of the largest users and polluters of water. The use of hemp, which takes considerably less H2O to grow, could drastically decrease the water consumption required to produce a single piece of clothing.
The hemp used is sourced from a rain-fed crop, reports Levi’s, and “thereby reduced the water used in fiber cultivation by roughly 30 percent.”
A pair of jeans or a trucker jacket from the collection incorporates a 70:30 cotton-to-cottonized hemp blend.
The line will be the first to feature cottonized hemp jeans, according to Levi Strauss and Co.
The collection’s 511 slim cut jeans are made from denim that’s woven with Tencel and Refibra technology. According to Tencel.com, the “technology involves upcycling a substantial proportion of cotton scraps […], in addition to wood pulp, where the raw material is transformed to produce new virgin TENCEL™ Lyocell fibers […].”
Jeans are also made using Levi’s new operating model, Project F.L.X. — a digitalized denim finishing system that drastically reduces the water, time, and chemicals needed to make each pair.
Board shorts — which come in washed indigo, or vintage sun prints — are 100 percent recyclable. The shorts — the eyelets, core, stiching, buttons — are made entirely from single-fiber nylon, “meaning it can theoretically be recycled in perpetuity and re-made into other nylon garments, thus achieving the closed-loop recyclability that has long eluded apparel companies,” reports the Levi Strauss Co.
Levi’s Wellthread x Outerknown collection in an intersection of the two brand’s multi-pronged approach to sustainability, which goes beyond the use of recycled materials alone. All garments in the line are produced in facilities that embrace Levi Strauss & Co.’s Worker Well-Being programs. Programs, which were established in 2011, give employees access to resources including health, financial, and family planning services.
10 Best Dressed from the 2022 BAFTAs
The BAFTAs returned to London’s Royal Albert Hall on 13 March, attracting a slew of major stars ranging from Hollywood actresses to British supermodels — and there was no shortage of drama when it came to the coveted best-dressed category.
Daisy Edgar-Jones’ fringed, sparkly Gucci number caught our eye, while Lady Gaga oozed elegance in a green satin fishtail dress by Ralph Lauren, Naomi Campbell’s sleek black velvet Burberry gown was perhaps our favorite we’ve ever seen her in, and Lady Gaga’s green satin fishtail dress by Ralph Lauren oozed elegance.
Peep the 10 best looks in this video from Harper’s Bazaar.
Visionary Designer Virgil Abloh Dies Aged 41
Virgil Abloh, the visionary founder and CEO of Off-White and menswear designer for Louis Vuitton, died Sunday of cancer, according to a post from his verified Instagram account.
“We are devastated to announce the passing of our beloved Virgil Abloh, a fiercely devoted father, husband, son, brother, and friend. He is survived by his loving wife Shannon Abloh, his children Lowe Abloh and Grey Abloh, his sister Edwina Abloh, his parents Nee and Eunice Abloh, and numerous dear friends and colleagues. For over two years, Virgil valiantly battled a rare, aggressive form of cancer, cardiac angiosarcoma. He chose to endure his battle privately since his diagnosis in 2019, undergoing numerous challenging treatments, all while helming several significant institutions that span fashion, art, and culture. Through it all, his work ethic, infinite curiosity, and optimism never wavered,” the Instagram caption read. “Virgil was driven by his dedication to his craft and to his mission to open doors for others and create pathways for greater equality in art and design. He often said, “Everything I do is for the 17-year-old version of myself,” believing deeply in the power of art to inspire future generations.”
In a statement, Louis Vuitton Moet Hennessy CEO Bernard Arnault said, “We are all shocked by this terrible news. Virgil was not only a genius designer and a visionary, he was also a man with a beautiful soul and great wisdom. The LVMH family joins me in this moment of great sorrow and we are all thinking of his loved ones on the passing of their husband, father, brother, son and friend.”
The 2021 Met Gala Red Carpet: Weird, Wonderful & Political
The Met Gala Red Carpet was rolled out on the steps of the Metropolitan Museum of Art after a year off due to Covid-19. There were multiple show-stopping outfits from Lil Nas X while Kim Kardashian and her estranged husband Kanye West turned heads by dressing entirely in black, even their faces.
Amid the glamour, some guests highlighted social issues. The Democratic congresswoman Alexandria Ocasio-Cortez had ‘tax the rich’ written in red across the back of her white gown and the sports star Megan Rapinoe carried a clutch bag with the words ‘in gay we trust’.