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Haute Hemp: Levi’s + Outerknown Create Sustainable Collection with Cottonized Hemp

Two fashion icons have joined forces to create a sustainable closed-loop clothing line with garments made from cottonized hemp.

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cottonized hemp
PHOTO | Levi Strauss & Co
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Two fashion icons have joined forces to create a sustainable closed-loop clothing line with garments made from recycled cotton, and a revolutionary product, cottonized hemp.

The collection is a collaboration between Levi’s Wellthread clothing line and the eco-friendly California-based surfwear brand, Outerknown — founded by surf legend, Kelly Slater and acclaimed designer John Moore.

The spring and summer 2019 collections feature super chic, classic styles like Levi’s iconic western shirt, slim fit jeans, board shorts, and trucker jackets.

All garments in the line are made from sustainably sourced materials, such as nylon, and cottonized hemp. Cottonized hemp is made from a combination of the two fabrics, which are woven together and specially designed to feel soft.

Levi’s partnered with fiber technology specialists to create the smooth textured fabric in a process called “cottonization.” The innovative process “softens the fiber — using very little energy or chemical processing — to make it look, and more importantly feel, almost indistinguishable from cotton,” according to the company’s “Off the Cuff” page.

The creation of cottonized hemp is an important step toward sustainable fashion. The industry at large is infamous for being one of the largest users and polluters of water. The use of hemp, which takes considerably less H2O to grow, could drastically decrease the water consumption required to produce a single piece of clothing.

The hemp used is sourced from a rain-fed crop, reports Levi’s, and “thereby reduced the water used in fiber cultivation by roughly 30 percent.”

A pair of jeans or a trucker jacket from the collection incorporates a 70:30 cotton-to-cottonized hemp blend.

The line will be the first to feature cottonized hemp jeans, according to Levi Strauss and Co.

The collection’s 511 slim cut jeans are made from denim that’s woven with Tencel and Refibra technology. According to Tencel.com, the “technology involves upcycling a substantial proportion of cotton scraps […], in addition to wood pulp, where the raw material is transformed to produce new virgin TENCEL™ Lyocell fibers […].”

Jeans are also made using Levi’s new operating model, Project F.L.X. — a digitalized denim finishing system that drastically reduces the water, time, and chemicals needed to make each pair.

Board shorts — which come in washed indigo, or vintage sun prints — are 100 percent recyclable. The shorts — the eyelets, core, stiching, buttons — are made entirely from single-fiber nylon, “meaning it can theoretically be recycled in perpetuity and re-made into other nylon garments, thus achieving the closed-loop recyclability that has long eluded apparel companies,” reports the Levi Strauss Co.

Levi’s Wellthread x Outerknown collection in an intersection of the two brand’s multi-pronged approach to sustainability, which goes beyond the use of recycled materials alone. All garments in the line are produced in facilities that embrace Levi Strauss & Co.’s Worker Well-Being programs. Programs, which were established in 2011, give employees access to resources including health, financial, and family planning services.

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Fashion

Billie Eilish & Berets Among Google’s Biggest Fashion Trends of 2019

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Biggest Fashion Trends
PHOTO | Erika Goldring/FilmMagic

In the world of fashion, logomania, bike shorts and VCSO girls reigned supreme in 2019. Google has compiled the biggest fashion trends in the U.S. to identify the people, the outfits and the pieces that really made an impact in 2019.

The search engine’s annual Year in Search report was released Wednesday morning.

Most Popular “How to Wear”

  1. How to wear a beret
  2. How to wear a flannel
  3. How to wear duck boots
  4. How to wear infinity scarf
  5. How to wear booties with jeans
  6. How to wear suspenders
  7. How to wear beanies
  8. How to wear a jean jacket
  9. How to wear a fanny pack
  10. How to wear a headband

Most Popular Fashion Style Searches

  1. Camp style
  2. Egirl style
  3. Eboy style
  4. Steampunk style
  5. Harajuku style
  6. Preppy style
  7. Yankii style
  8. Vintage style
  9. VSCO girl style
  10. Emo style

Most Popular Outfit Ideas Searches

  1. EGirl outfit
  2. Eboy outfit
  3. Soft girl outfit
  4. Biker shorts outfit
  5. VSCO girl outfit
  6. Dickies outfit
  7. White jeans outfit
  8. Fila outfit
  9. Champion outfit
  10. Leather pants outfit

Most Popular Celebrity Style Searches

  1. Billie Eilish style
  2. Audrey Hepburn style
  3. Ariana Grande style
  4. Kylie Jenner style
  5. Amal Clooney style
  6. Shia LaBeouf style
  7. Cam Newton style

Most Popular Female Celebrity Looks Searches

  1. Tana Mongeau Coachella outfit
  2. Serena Williams outfit
  3. Cardi B Grammy outfit
  4. Katy Perry Ursula outfit
  5. Josie Canseco outfit
  6. Cardi yellow outfit
  7. Miley Cyrus Coachella outfit
  8. Kelly Clarkson outfit on ‘The Voice’
  9. Billie Eilish outfit
  10. Beyoncé ‘Formation’ outfit

Most Popular “How to Make Fashion and Beauty-Related Products” Searches

  1. How to make scrunchies
  2. How to make VSCO bracelets
  3. How to make rice water
  4. How to make temporary tattoos
  5. How to make a friendship bracelet
  6. How to make lip scrub
  7. How to make your nails grow faster
  8. How to make your teeth white
  9. How to make your eyelashes longer
  10. How to make a fake nose ring

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Fashion

Sensimilla Streetwear for Mary Jane Lovers

Rachel Quiles has built a cult following with her label Vintage Redeux, a favorite of freethinking fashionistas and streetwear sartorialists.

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Vintage Redeux
PHOTOS | Vintage Redeux

Rachel Quiles has built a cult following with her successful company Vintage Redeux, a men’s and women’s apparel brand based in Los Angeles, California. The twist? All the garments she uses are vintage. Quiles sews original handmade patches sewn onto vintage pieces she has personally sourced from thrift stores across the state and beyond.

Her mission is simple: cut down on the collective waste of over-manufacturing. According to the EPA, more than 10 million tons of textile waste (e.g., clothing and linens) is added to landfills every year. That rounds out to around 60 pounds per person, per year.

Her Dutch army spirit animal jackets put Vintage Redeux on the radar of all good streetwear sartorialists and freethinking fashionistas. Now, the talented designer has turned her attention to cannabis with her Mary Jane Gang, paying homage to the heritage scene with a fresh, modern vibe. The Mary Jane line has also extended from the iconic Dutch army jackets to include luxurious smoking robes and denim jackets.

We spoke to Quiles about her inspiration, sustainable fashion choices and changing the stigma surrounding cannabis.

When, where and how did the idea for Vintage Redeux begin?

Vintage Redeux came to fruition after I was laid off from a dream job in 2011. Little did I know, it would be a blessing in disguise because I was forced to face what I wanted my future to look like. I’ve always loved vintage clothing and had a knack for finding it, so I slowly started buying vintage and selling on Etsy. After a while, I was bored with online resale and turned to all the local markets in Los Angeles. That was all fine and dandy but I didn’t feel that I was challenging myself. That’s when the idea sparked to update all this high-quality vintage clothing.

Tell us the story behind the name Vintage Redeux.

After having success with my little shop for a few years, I thought it was best to create a name for all these pieces that were being reworked. Vintage Re-Do came to my mind immediately but I didn’t love the look of it written out. At the time, I had a partner in this venture and came up with “deux” — the French word for two. So it’s a bit of a made-up spelling but it looked cool. I no longer have a partner but there’s no way I would ever change the name.

What makes Vintage Redeux unique in the marketplace?

Vintage Redeux is unique because it’s not trying to follow trends, fads, or seasons. I make timeless pieces that transcend any box it should be confined to. I create and design artwork for me and just happen to be lucky enough that it speaks to other people, too. I love what I do because it doesn’t have any specific demographic. I’ve seen Vintage Redeux on all genders young and old, all body types, and all styles making it a unique piece for everyone.

Tell us about the craftsmanship that goes into a typical Vintage Redeux piece.

Take the Dutch army jacket for example. Every jacket is from the Seventies and Eighties and handpicked from a military warehouse. It’s chosen for quality; no holes, no stains, all snaps intact, no parts missing, etc. Then, the chosen jackets are thoroughly washed. I silkscreen the Mary Jane patches, cut them out, and place them on the jacket. Everything is sewn onto the garment along with a custom tag inside. From there it either goes to the store or the customer.

What inspired you to develop a Mary Jane line?

A while back, around Christmas time, I was trying to come up with a gift for a dear friend of mine, who had also been my one and only weed dealer in L.A. He was such a special person to all of us in our solid, little group. I was already making Dutch army jackets at the time with different patches but I liked the idea of creating a cheeky patch set to make us an unofficial Mary Jane gang.

When he received the gift, he was blown away by how cool it was! Being the biggest cheerleader for my company, he insisted that I sell this jacket to everyone, not just as a one-off for friends. Little did he know that it would be such a hit and synonymous with my company. I lost my dear friend last year to cancer, but he would be so proud to see how much our little “gang” has grown!

How do you think your clothes help change the opinion of cannabis-inspired fashion?

My biggest challenge with creating the Mary Jane patches was breaking down the stigma of wearing “cannabis branded clothing” without being tacky. My friend I created this for was 52, so he wasn’t about to wear some kid shit. I wanted to produce a tasteful design that anyone could wear without it being overly in-your-face. Thus, the creation of a beautiful, classic-looking woman named Mary Jane, smoking a joint, was born.

How important are sustainable practices to you in the current eco-conscious climate?

If only people could see the amount of vintage clothing, second-hand clothing, and military surplus the world is sitting on. They would be shocked. It doesn’t make sense for me to create new pieces with possibly unethical overseas practices, sell for nothing, and have it fall apart tomorrow. Rather, I can find these authentic pieces that are perfectly faded and worn-in, that other companies would struggle to reproduce and charge premium prices. Why not contribute to supporting recycled clothing companies, all the while not sacrificing your standard of quality?

How do you want people to feel when wearing your clothes?

I want people to feel comfortable, feel confident, and know that they’re wearing a piece of history. All of my clothes come with a previous story and it feels good to know you are continuing that story for many more years to come.

Do you have any design heroes?

Norma Kamali. I want to look and feel like her at 74 and accomplish as much as she has in her lifetime. She’s an incredible inspiration because she’s still continuing to create and do what she loves successfully.

Where can we follow you?

Instagram: @vintageredeux

What don’t you leave the house without?

My Mary Jane jacket! It’s the perfect complementary piece to every outfit.

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Fashion

J-Lo Shut Down Milan Fashion Week in Iconic Versace Dress

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J-Lo
PHOTO | @versace

Remember back in 2000 when Jennifer Lopez wore a Versace dress to the Grammy Awards and the world lost its mind? So much so that former Google CEO Eric Schmidt revealed there were so many searches for photos of the dress it inspired the creation of Google Images?

Well, she’s done it again, walking a tribute of the dress down the runway to close out Versace’s Spring 2020 show at Milan Fashion Week, paying homage to the tech giant.

 

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So this just happened…🌿✨ @donatella_versace #jungledress @versace #stillgoingstrong #20yearanniversary #catwalk

A post shared by Jennifer Lopez (@jlo) on

At the end of the show, in what has become one of the most talked-about moments from fashion week, Donatella Versace’s voice filled the room asking Google’s Alexa to show her the green dress from J-Lo’s 2000 Grammy appearance. Then, Donatella asked to see the real thing. Cue J-Lo storming the runway to a standing ovation in a modern version of the gown that helped launch her to superstardom.

Footage of J-Lo strutting has been viewed more than two million times on social media.

As they say, classics always make a comeback.

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