Liz Carmouche is a pioneer for female athletes. She’s competed in Madison Square Garden and fought in the Ultimate Fighting Championship’s (UFC) first-ever women’s bout. Now, she’s ready to make her mark on another industry; cannabis. We sat down with Carmouche to learn more about the role cannabis is now playing in her fighting career.
Meet Liz Carmouche
Carmouche — aka the Girl-illa —was born in Louisiana, and grew up in Okinawa, Japan. She became one of the first females to introduce mixed martial arts (MMA) to the UFC when she competed against Ronda Rousey for the UFC’s inaugural women’s title fight in 2013. That night Carmouche also became “[…] the first openly gay fighter to compete inside the famous cage,” reported MMAMania.com.
The fight, Rousey explained to MMAJunkie reporters, was one of the toughest of her career; “That was the most vulnerable a position I’ve been in so far […],” she said of Carmouche’s neck crank. Though Rousey took the title, Carmouche went on to become one of the sport’s fastest rising stars.
She currently ranks sixth in the UFC’s female flyweight division where she holds a 12-6-0 record (wins-losses-draws). She holds a black belt in Brazilian jiu-jitsu.
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Words can’t explain but I’ll do my best. I am so honored to train with everyone in the #10thplanet system. Today I received my black belt because of the amazing team I work with every day. The talent that I’m learning starts at the very top with @eddiebravo10p down to all the white belts. Thank you @boogeyman_tfs @freakahzoidtfs @kevinberbrich @pbarch10p for leading all of us and paving the road by example. Everyday I am humbled and thankful to be a part of @10thplanetfreaks
Her first introduction to MMA came in 2010. By March 2011, Carmouche fought for Strikeforce’s Women’s Welterweight Championship title against Marloes Coenen. Coenen defeated Carmouche in the fourth round via submission (triangle choke).
“It was a loss, but I learned a lot from that experience,” she said. She’d only trained for a few months prior to the match against Marloes, who had a decade of experience over Carmouche. Still, she kept Marloes on her feet. “I held my own,” she continued, “It showed me that this is a sport I needed to pursue.”
Martial arts became a way for Carmouche to stay active after she left the military. Gym routines became monotonous, she explained, “I was bored of running and lifting weights.” She tired MMA and was immediately hooked.
Flying the Flag for the LGBT Community
Being an out, female fighter has positively impacted her — though she’s faced adversity along the way.
Carmouche served in the United States Marine Corps for more than five years. She worked as an aviation electrician and did three tours of duty in the Middle East. She served under the “Don’t Ask, Don’t Tell” era, which lasted from 1994-2011. The experience, she told GLAAD.org in 2013, was stressful; “I had to be very guarded all the times. […] I couldn’t even be open about myself even with my best friend in the Marines.”
She vowed never to hide who she was again. When she became a professional fighter she held to that promise. The UFC and her fans embraced it. The organization’s president, Dana White, publicly expressed his support and encouraged others to do the same.
“In the beginning,” Carmouche said, “I heard through the grapevine that I missed out on sponsorship opportunities [because some companies] didn’t want to sponsor an openly out athlete.” Ultimately, she added, “it didn’t play a role in my life. I am who I am; I’m not willing to compromise that […].”
Carmouche now serves as a representative for the UFC and LGBT community. She’s helped to establish the LGBT Center in Las Vegas, and joined forces with UFC hall of famer, Forrest Griffin, as a spokesperson for the “Protect Yourself at All Times” campaign.
CBD and the UFC
She’s also raising awareness about the benefits of cannabis as a representative for Hempmeds, a CBD hemp oil company. The company and its products play an important role in her journey as a fighter.
“I love [their] topical and salves and their active roll-ons are like Icy Hot — I live off of those,” Carmouche said. She automatically applies it when she gets out of training to relieve pain and inflammation.
Carmouche was hesitant when cannabis was first recommended to her. “I didn’t know what it was,” she explained, “I did my own research, and I found out just how beneficial it can be for athletes or for anyone with injuries they’re trying to combat.”
Joe Rogan — MMA commentator, and host of the podcasts, “The Joe Rogan Experience” — said that cannabis use is common in the UFC. Fighters, including Nick and Nate Diaz, Joe Jones, and Jake Shields (among others) openly advocate for its use.
The UFC recognizes the benefits of certain cannabinoids. In fact, the World Anti-Doping Agency (WADA) and the UFC officially removed CBD from their list of banned substances (THC and other cannabinoids remain prohibited).
Carmouche believes that combat athletes have much to gain from CBD.
As fighters, “we take so much impact and destruction to our bodies; we need to find something to take care,” Carmouche explained.
Research shows CBD is an effective neuroprotector; relieves pain; and has antispasmodic qualities. One study published in the “Journal of Bone and Mineral Research” suggests the cannabinoid helps heal bones, too.
Yet some athletes are too quick to take excessive amounts of ibuprofen or medications (like cortisone shots) to ease injuries, which have consequences. “They are bad for your liver and teeth,” she said, “CBD doesn’t have any side effects. Athletes realize that more and more.”
Carmouche also believes CBD hold benefits for veterans, too. “That’s who I learned [the value of cannabis] from,” she added, “CBD can absolutely help veterans because its helped me, and I’ve seen it help others.”
Ricky Williams Will Be Sparking Greatness With His Highsman x Jeeter Collab on Super Bowl Sunday
Ricky Williams made it possible for a generation of athletes to successfully challenge the NFL’s draconian prohibition of cannabis. The Heisman Trophy winner and former running back changed the perception of cannabis in the NFL, bringing in a new era in which the league has stopped drug testing players for cannabis. This paved the way for the league to recently donate $1 million to research how the plant’s medicinal properties could actually help players deal with pain and provide neuroprotection from concussion.
Williams credits smoking cannabis as a way of overcoming the challenges associated with being a professional athlete, from social anxiety to physical injuries. Since retiring from football, Williams has studied herbalism and alternative holistic therapies, intertwined with the healing properties of cannabis. His first line of cannabis wellness products, Real Wellness fused cannabis with herbal extracts like lavender and turmeric.
In 2021, Williams released his new venture, Highsman, a cannabis lifestyle brand “created to empower professional and everyday athletes as well as sports enthusiasts alike.” And a great play on words, too.
“Highsman is an appreciation for greatness and an appreciation for cannabis. When I started experimenting with it recreationally, I became very reflective and a lot of the time the things I was reflecting on didn’t feel good to me. But through that inner reflection, I started making changes in myself– I realized that there was more to me than just being a football player, and it created an urge to start developing those other sides of myself. It was, and still is, my appreciation for cannabis that helped me to realize my potential for greatness outside the game of football. “
Highsman features three curated by Williams to compliment moments in the day and put you in the zone. Pre-Game is a Sativa for an energized boost; Half-Time is a hybrid for focused awareness, and the Post-Game Indica offers a relaxed mood.
Just in time for Super Bowl LVI, Highsman has teamed up with Jeeter, the number one cannabis pre-roll brand in the country, on a limited-edition run of cannabis and apparel products.
Cannabis Aficionado caught up with Williams for a quick huddle to find out what the iconic athlete will be doing this Super Bowl Sunday.
CA: What brought on your partnership with Jeeter?
We partnered with Jeeter because they are a brand at the top of their game. Their dedication to greatness makes them an ideal partner for Highsman. I’d be lying if I didn’t say that, aside from Highsman, Jeeter is one of my top choices when I visit the dispensary.
Where are you watching the Superbowl and who with?
I am watching the Superbowl at the Jeeter house in LA with Jeeter co-founders Sebastian Solano and Lukasz Tracz, and the amazing Highsman team including CEO Eric Hammond and Marketing Director Lane Radbill.
What are you smoking?
Sticky Ricky from the Highsman x Jeeter collab!
What are you eating and drinking?
I eat light pregame… a fruit smoothie, yogurt, assorted fruit, and a little honey.
What were your pre-game rituals?
I had a whole meditation routine. 12 sun salutations, pranayama, twin hearts meditation (heart-opening meditation), and then off to the stadium.
Who do you think will win Superbowl LVI?
I’m just hoping for a good game, but I picked the Rams to win in the Highsman bracket challenge, so I’m going to root for the home team.
Find your nearest Highsman x Jeeter stockist here.
Tom Brady Is Officially Retiring from the NFL
Tom Brady has announced his retirement from the NFL, writing on Instagram on Tuesday that he is “not going to make that competitive commitment anymore.”
“I have always believed the sport of football is an ‘all-in’ proposition — if a 100% competitive commitment isn’t there, you won’t succeed, and success is what I love so much about our game,” Brady said in his statement on Instagram. “There is a physical, mental and emotional challenge EVERY single day that has allowed me to maximize my highest potential. And I have tried my very best these past 22 years. There are no shortcuts to success on the field or in life.
“This is difficult for me to write, but here it goes: I am not going to make that competitive commitment anymore. I have loved my NFL career, and now it is time to focus my time and energy on other things that require my attention. I’ve done a lot of reflecting the past week and have asked myself difficult questions. And I am so proud of what we have achieved. My teammates, coaches, fellow competitors, and fans deserve 100% of me, but right now, it’s best I leave the field of play to the next generation of dedicated and committed athletes.”
Brady’s announcement comes three days after it was originally reported that he would be hanging up his illustrious cleats. Brady had yet to officially commit one way or the other, insisting on “going through the process” during his most recent appearance on his podcast. The outcome of that process was announced on Tuesday.
The legendary sportsman retires after an astounding 22 NFL seasons, 20 with the Patriots and two with the Tampa Bay Buccaneers, in which he had the most individual success of any player in NFL history. Tom Brady was a 15-time Pro Bowler, three-time AP MVP, three-time first-team All-Pro, and the all-time leader in passing yards, passing touchdowns, and quarterback victories.
High Fighting: Jiu-Jitsu Meets Cannabis
The relationship between recreational marijuana and sports has historically been contentious, and MMA leagues in the United States are no exception. Because of how long weed lingers in the bloodstream, many fighters who follow the rule of not smoking during competitive periods nonetheless test positive. Superstar UFC athletes who have tested positive for marijuana (like Nick Diaz) have faced harsh penalties, including fines and even suspensions or bans from competition, thanks to this law.
High Rollerz co-founders Matt Staudt and Big Lonn Howard have chosen to put together a cannabis-infused jiu-jitsu tournament where some of the sport’s elite athletes get high with their opponent before competing – and where the winner’s grand prise is a pound of pot.
Peep the Vice documentary below.