Stoner 2.0: Tracking the Evolution of Cannabis Consumers

Business owners, the mom at your neighborhood PTO meeting; we like to call the next generation of potheads the Stoner 2.0.



Stoner 2.0
PHOTO | WOCinTech Chat
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Whenever the latest and greatest version of something comes out, people line up around the block to get their hands on it. Often times, the release of a 2.0 item comes with upgrades and improvements. Since this concept is so popular when it comes to electronics, can it also apply to people?

Consider the concept of the Stoner 2.0, a topic that’s near and dear to our hearts. Society often uses the term in a negative way. What would it look like if we actually embraced this side of ourselves?

A Look Back in Time

The origin of the term stoner is slightly unclear, although the internet tells us that people in the 1930s started using this word to describe someone who was drunk. It was first recorded as a single word in print in Hepcats jive talk dictionary in 1945 before evolving into a reference for someone who was high on weed in the ’70s. Typically used in a derogatory way, calling someone a stoner often had a far deeper meaning than just a rude insult.

The idea of a stoner extended into an entire lifestyle, albeit a stereotypical one. Stoners were often unemployed, mooched off of others for money, food, and of course weed, and tended to have a rather unkempt appearance. Although some individuals did prove this phrasing to be true, for the most part, it was used maliciously.

Stoner 2.0

We’ve come a long way since the 1970s, as politics, social justice, and of course cannabis have all changed dramatically. Now, pot is becoming far more acceptable by those who don’t consider themselves to be on the fringes of society. The result? The word “stoner” is taking on a new meaning.

In today’s day and age, people can hold down a well-paying job, care for their children, own a home, and get blazed every night of the week if they so choose. Business owners, the mom at your neighborhood PTO meeting, and even your pastor just might all be stoners. We like to call this the next generation of potheads, also lovingly referred to as the Stoner 2.0.

Overcoming Negativity

Many people still think the word stoner has a negative connotation. Unless you are part of the Stoner 2.0 movement, it can be hard to wrap your head around the fact that you can be high — often — and still function in society. As they always say, knowledge is power, and it falls on everyone to spread the good word of weed far and wide.

Consider chatting with your closest friends and relatives who don’t know that you smoke weed and let them know that the assumptions that come along with cannabis use just aren’t true. If you’re challenged, you can flat out ask them if they see you as any less of a (insert appropriate noun here) and see what they say.

If you’re not feeling that bold, that’s okay too. Simply knowing that you can embrace being a stoner and that the term can have a whole new meaning is enough for people. Try using the term Stoner 2.0 and see what kind of reactions you get — we’ll bet that society is slowly growing more and more open to this idea.

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Tyson 2.0 Launches New Mike Bites Cannabis Gummies



Mike Bites

Nearly 25 years after he was disqualified from the World Boxing Association Heavyweight Championship for biting his opponent’s ears, Mike Tyson’s Tyson 2.0 cannabis brand has just released ear-shaped edibles, Mike Bites.

The new ear-shaped edibles are complete with a missing chunk where Tyson removed a portion of Evander Holyfield’s cartilage in what became known as The Bite Fight. After Tyson bit off a chunk of Holyfield’s ear, the 1997 match resumed. However, after attempting to snack on Holyfield’s second ear, Tyson was disqualified and his boxing licence was withdrawn. The Nevada State Athletic Commission handed Tyson a a $3 million fine for his actions and he didn’t fight again for over a year.

Mike Bites gummies will be sold at dispensaries in California, Massachusetts and Nevada.

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Wiz Khalifa Debuts New Taylor Gang x Stündenglass Collab



Taylor Gang x Stündenglass
PHOTO | Stündenglass

Wiz Khalifa and his entertainment company Taylor Gang Ent. have collaborated with Stündenglass, the world’s first gravity-powered infuser, to introduce the iconic gold and black Taylor Gang x Stündenglass.

“I’m honored to have collaborated with long time friend Wiz Khalifa, who is as passionate about this product as I am. Our mutual admiration for Stündenglass made it a natural collaboration,” Stündenglass CEO Chris Folkerts said via a press release.

Taylor Gang x Stündenglass is an authentic collaboration developed after the multi-platinum-selling, Grammy-winning, Golden Globe-nominated Khalifa discovered Stündenglass and began enjoying it regularly as seen on his Instagram.

“I love my Stündenglass, and I’m pumped everyone gets to experience this with me now,” Khalifa.

The Taylor Gang x Stündenglass. PHOTO | Courtesy of Stündenglass

The infuser features a patented 360-degree gravity system that elicits a powerful and immersive experience. It generates kinetic motion activation via cascading water, opposing airflow technology and the natural force of gravity.

The Taylor Gang gravity bing comes in an exclusive black and gold colorway and features two glass globes on a metal base made of aircraft-grade aluminum, surgical grade stainless steel, and high-quality Teflon seals.

Taylor Gang includes artists Ty Dolla $ign, Juicy J, and Berner among others — the former of which has his own line Stündenglass collab with his Cookies brand.

“We’re very excited to launch the official Taylor Gang x Stündenglass. We use glass in our everyday lives, so it only made sense to team up and create an exclusive Taylor Gang collaboration for the fans,” Taylor Gang said.

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No Super Bowl for Brock Ollie



Brock Ollie

With medicinal marijuana being legal in 37 states and recreational cannabis allowed in 18, we should be seeing commercials for companies, products, and services almost as frequently as commercials for sports betting, which is permitted in 30 states in some form.

However, mainstream cannabis advertising continues to be non-existent, as demonstrated in the recent news that NBC has rejected an ad by cannabis e-commerce and advertising platform Weedmaps from being shown during the Super Bowl LVI event his coming Sunday.

Weedmaps reportedly approached the network late last year about airing a Super Bowl commercial that would be “similar to a PSA,” according to reports. Execs volunteered to present some of their earlier educational-based programming, assuring NBC executives that it would not contain any direct-sell messages, which are still forbidden under federal law.

“The answer was a hard no — they wouldn’t even entertain the conversation,” Weedmaps Chief Operating Officer Juanjo Feijoo told Adweek. “We see ourselves as trying to be trailblazers in the industry and making new inroads where others haven’t gone before in cannabis advertising. So it was disappointing.”

The contentious ad personifies cannabis as Brock Ollie, a head of broccoli, the veggie emoji commonly used as a visual representation of cannabis in marketing. The 30-second ad takes viewers through a day in the life of Brock Ollie, whose superfood identity is in jeopardy as he is repeatedly misidentified as cannabis. The ad offers a lighthearted take on the industry’s issues, such as social media censorship and a lack of clear advertising standards, which limit cannabis-related commercials during nationally televised events like the Super Bowl.

“Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate,” Chris Beals, CEO of Weedmaps said. “There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out.”

The game between the Cincinnati Bengals and Los Angeles Rams will be played Sunday in L.A.

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