Founded by Diane Walker and Stacey Demar, Mary Jane Swim is a lifestyle apparel brand dedicated to normalizing cannabis. The two women founded their swimwear company, Sweenie Manufacturing in 2008, producing swimwear for other companies. After discovering the healing potential of cannabis for themselves, they decided to help change the perception of the plant for themselves and Maru Jane Swim was born.
We spoke to them about their fashion-forward styles, beautifully subtle cannabis prints and earth-friendly fabrics and production.
What inspired you to launch Mary Jane Swim?
The idea came about in late 2017 after our rediscovery of cannabis, specifically CBD for wellness, on a trip to Telluride, Colorado. We thought about how we could help destigmatize the plant in our own way.
Diane had been working in fashion and Stacey in fitness for many years, which organically led to the creation of Mary Jane Swim. It showcases both of our expertise and we focused on cannabis base printed apparel.
We launched a very small capsule “OG Kush “collection summer 2018 and just launched our full “Seven Leaflets “2019 SS line this past April which also includes activewear and accessories for both men and women.
What makes Mary Jane Swim unique in the marketplace?
Our focus is to bring elevated cannabis apparel to the market that has historically been promotional items. We have created a line that incorporates fashion-forward styles, beautifully subtle cannabis prints and earth-friendly fabrics and production.
Do you design the prints yourselves or do you source them?
Yes, we design each print ourselves inspired by current world trends and interpret them through the flower and leaf and our perspective.
How do you think Mary Jane Swim helps normalize the opinion of cannabis?
The more that the plant shows up in every day products, the more society starts to see it as a beautiful and beneficial plant and not as an evil gateway drug.
Any plans to develop a collection made from hemp and other more sustainable, eco-friendly products?
We have been researching hemp blends in both woven and knit bases for future products, as well as recycled fabrics.
You donate a portion of each sale to Athletes for Care. How did you become involved with them?
After using CBD daily for everyday use for wellness and pre/post workouts and realizing how powerful it is.
We came across their mission to help promote cannabis in sports and help alleviate the opioid crisis. A portion of the profits will be donated.
How do you want people to feel when wearing Mary Jane Swim?
Empowered and healthy.
What don’t you leave the house without?
CBD of course and a swimsuit!
10 Best Dressed from the 2022 BAFTAs
The BAFTAs returned to London’s Royal Albert Hall on 13 March, attracting a slew of major stars ranging from Hollywood actresses to British supermodels — and there was no shortage of drama when it came to the coveted best-dressed category.
Daisy Edgar-Jones’ fringed, sparkly Gucci number caught our eye, while Lady Gaga oozed elegance in a green satin fishtail dress by Ralph Lauren, Naomi Campbell’s sleek black velvet Burberry gown was perhaps our favorite we’ve ever seen her in, and Lady Gaga’s green satin fishtail dress by Ralph Lauren oozed elegance.
Peep the 10 best looks in this video from Harper’s Bazaar.
Visionary Designer Virgil Abloh Dies Aged 41
Virgil Abloh, the visionary founder and CEO of Off-White and menswear designer for Louis Vuitton, died Sunday of cancer, according to a post from his verified Instagram account.
“We are devastated to announce the passing of our beloved Virgil Abloh, a fiercely devoted father, husband, son, brother, and friend. He is survived by his loving wife Shannon Abloh, his children Lowe Abloh and Grey Abloh, his sister Edwina Abloh, his parents Nee and Eunice Abloh, and numerous dear friends and colleagues. For over two years, Virgil valiantly battled a rare, aggressive form of cancer, cardiac angiosarcoma. He chose to endure his battle privately since his diagnosis in 2019, undergoing numerous challenging treatments, all while helming several significant institutions that span fashion, art, and culture. Through it all, his work ethic, infinite curiosity, and optimism never wavered,” the Instagram caption read. “Virgil was driven by his dedication to his craft and to his mission to open doors for others and create pathways for greater equality in art and design. He often said, “Everything I do is for the 17-year-old version of myself,” believing deeply in the power of art to inspire future generations.”
In a statement, Louis Vuitton Moet Hennessy CEO Bernard Arnault said, “We are all shocked by this terrible news. Virgil was not only a genius designer and a visionary, he was also a man with a beautiful soul and great wisdom. The LVMH family joins me in this moment of great sorrow and we are all thinking of his loved ones on the passing of their husband, father, brother, son and friend.”
The 2021 Met Gala Red Carpet: Weird, Wonderful & Political
The Met Gala Red Carpet was rolled out on the steps of the Metropolitan Museum of Art after a year off due to Covid-19. There were multiple show-stopping outfits from Lil Nas X while Kim Kardashian and her estranged husband Kanye West turned heads by dressing entirely in black, even their faces.
Amid the glamour, some guests highlighted social issues. The Democratic congresswoman Alexandria Ocasio-Cortez had ‘tax the rich’ written in red across the back of her white gown and the sports star Megan Rapinoe carried a clutch bag with the words ‘in gay we trust’.