When Napoleon Bonaparte’s army arrived at the great pyramids in Egypt, they were met by a fleet of 10,000 soldiers on horseback. Sometimes described as a mad man, Bonaparte is famous for his exhaustive crusades into foreign lands with superior militaries and home advantage. In the mid-1790s, Bonaparte had already defeated Austrian armies against the odds on behalf of his country. After claiming new territory for the French government, Bonaparte set his sights on Egypt.
The goal of the French invasion in Egypt was to disrupt the trade routes of a dreaded rival, the British. While the French achieved a degree of success in their Egyptian military endeavors, the nation’s expansion into the East sparked a new, oft undiscussed cultural shift back home — Napoleon’s crusade introduced 19th-century France to psychedelic drugs.
A Forbidden Herb at Le Club des Hachichins
According to Robert Clarke and Mark Merlin, authors of Cannabis Evolution and Ethnobotany, archeological researchers estimate that the use of hashish in Egypt dates back to the 12 century C.E. In its early days, archeologists suggest that hashish was most often eaten, with its active chemicals absorbed underneath the tongue and digested when swallowed. If historical records prove accurate, the cannabis paste was cheaper than other substances and was unrestricted by Islamic religious authorities at the time.
As such, hashish consumption rose in popularity until the 20th century, inspiring feelings of euphoria, provoking a meditative state of mind, and promoting sociality. The herb was particularly popular among the lower classes, who arguably consumed it as a more economical alternative to alcohol or opium. When French soldiers arrived on the scene, they were quick to introduce themselves to such a pleasant and unique social custom, much to the dismay of Bonaparte. For the first time in the modern history of France, cannabis was banned.
In October of 1800, Bonaparte issued a decree to his troops:
“It is forbidden in all of Egypt to use certain Moslem beverages made with hashish or likewise to inhale the smoke from seeds of hashish. Habitual drinkers and smokers of this plant lose their reason and are victims of violent delirium which is the lot of those who give themselves full to excesses of all sorts.”
Unfortunately for the General, however, the ban was a lost cause. The march into Egypt opened the first doors to the cannabis drug trade in France, and it was the educated elite that warmly welcomed the intoxicating herb into their social and intellectual lives. The primary attraction? Hallucinations.
Hash Eating Hallucinations
Without television or the radio, Victorian-era elites resorted to more unusual forms of entertainment. For prominent French writers, artists, and scientists of the time, that entertainment came in the form of a hash-eating club. Attended by famous names like Alexandre Dumas, Victor Hugo, and Charles Baudelaire, Le Club des Hachichins was formed in 1844. Writers and artists attended out of creative curiosity, while at least one doctor attended to study mental illness and drug-induced mental alterations.
Inspired by new imports from Egypt, the group famously mixed hashish into coffee, along with pistachio, cinnamon, cloves, nutmeg, sugar, and other flavorful spices. The end result was, apparently, downright hallucinogenic. After consuming a lump of hashish rumored to be the size of an adult thumb, writer, journalist, and philosopher Théophile Gautier reports spiraling into a world filled with visionary creatures, ones which had only previously come to life in the visual arts.
“An enigmatic personage suddenly appeared before me,” writes Gautier in Le Club des Hachichins. “His nose was bent like the beak of a bird, his green eyes, which he wiped frequently with a large handkerchief, were encircled with three brown rings, and caught in the knot of a high white starched collar was a visiting card which read: Daucus-Carota, du Pot d’or….. (a reference to the fairytale writing of E.T.A. Hoffmann).”
“Little by little,” he continues, “the salon was filled with extraordinary figures, such as are found only in the etchings of Callot or the aquatints of Goya; a pêle-mêle of rags and tatters, bestial and human shapes.”
These visions, it seems, continued into Gautier’s dreams. According to a 1974 paper by Harry Cockerham, during the hash eater’s dreams, senses seem to blur into one another — a synesthesia that confuses taste, color, scent, and sound. Gautier writes in a local newspaper: “I had the most bizarre dreams: I heard flowers singing, I saw blue, green, and red musical phrases which smelled of vanilla.”
And yet, not all effects of hashish were frightening. In fact, Gautier articulated that the herbal concoction was far superior to alcohol. “I could no longer feel my body,” he writes in Le Club des Haschichins, “the bonds of mater and spirit were loosened […] I imagine this is how souls must be in the world of essences […] I understood, then, the pleasure felt by spirits and angels moving in the ethereal regions.”
After observing Le Club des Hachichins for several years, Dr. Jacques-Joseph Moreau, an influential figure in modern psychology, reported in his several-hundred-page investigation Hashish and Mental Illness, “I saw in [cannabis] a mean of effectively combatting the fixed ideas of depressives, disrupting the chain of their ideas, of unfocusing their attention on such and such a subject.”
They say history repeats itself. With cannabis, this common aphorism is proven true again and again. In 1800, cannabis products were banned by Bonaparte. Yet, the desire to explore the mind and test the boundaries of consciousness was too appealing for soldiers and civilians alike.
This same desire to explore persists today, despite decades of tension between policymakers hoping to control, and spirited wanders breaking laws to find freedom of mind.
Tyson 2.0 Launches New Mike Bites Cannabis Gummies
Nearly 25 years after he was disqualified from the World Boxing Association Heavyweight Championship for biting his opponent’s ears, Mike Tyson’s Tyson 2.0 cannabis brand has just released ear-shaped edibles, Mike Bites.
The new ear-shaped edibles are complete with a missing chunk where Tyson removed a portion of Evander Holyfield’s cartilage in what became known as The Bite Fight. After Tyson bit off a chunk of Holyfield’s ear, the 1997 match resumed. However, after attempting to snack on Holyfield’s second ear, Tyson was disqualified and his boxing licence was withdrawn. The Nevada State Athletic Commission handed Tyson a a $3 million fine for his actions and he didn’t fight again for over a year.
Wiz Khalifa Debuts New Taylor Gang x Stündenglass Collab
Wiz Khalifa and his entertainment company Taylor Gang Ent. have collaborated with Stündenglass, the world’s first gravity-powered infuser, to introduce the iconic gold and black Taylor Gang x Stündenglass.
“I’m honored to have collaborated with long time friend Wiz Khalifa, who is as passionate about this product as I am. Our mutual admiration for Stündenglass made it a natural collaboration,” Stündenglass CEO Chris Folkerts said via a press release.
Taylor Gang x Stündenglass is an authentic collaboration developed after the multi-platinum-selling, Grammy-winning, Golden Globe-nominated Khalifa discovered Stündenglass and began enjoying it regularly as seen on his Instagram.
“I love my Stündenglass, and I’m pumped everyone gets to experience this with me now,” Khalifa.
The infuser features a patented 360-degree gravity system that elicits a powerful and immersive experience. It generates kinetic motion activation via cascading water, opposing airflow technology and the natural force of gravity.
The Taylor Gang gravity bing comes in an exclusive black and gold colorway and features two glass globes on a metal base made of aircraft-grade aluminum, surgical grade stainless steel, and high-quality Teflon seals.
Taylor Gang includes artists Ty Dolla $ign, Juicy J, and Berner among others — the former of which has his own line Stündenglass collab with his Cookies brand.
“We’re very excited to launch the official Taylor Gang x Stündenglass. We use glass in our everyday lives, so it only made sense to team up and create an exclusive Taylor Gang collaboration for the fans,” Taylor Gang said.
No Super Bowl for Brock Ollie
With medicinal marijuana being legal in 37 states and recreational cannabis allowed in 18, we should be seeing commercials for companies, products, and services almost as frequently as commercials for sports betting, which is permitted in 30 states in some form.
However, mainstream cannabis advertising continues to be non-existent, as demonstrated in the recent news that NBC has rejected an ad by cannabis e-commerce and advertising platform Weedmaps from being shown during the Super Bowl LVI event his coming Sunday.
Weedmaps reportedly approached the network late last year about airing a Super Bowl commercial that would be “similar to a PSA,” according to reports. Execs volunteered to present some of their earlier educational-based programming, assuring NBC executives that it would not contain any direct-sell messages, which are still forbidden under federal law.
“The answer was a hard no — they wouldn’t even entertain the conversation,” Weedmaps Chief Operating Officer Juanjo Feijoo told Adweek. “We see ourselves as trying to be trailblazers in the industry and making new inroads where others haven’t gone before in cannabis advertising. So it was disappointing.”
The contentious ad personifies cannabis as Brock Ollie, a head of broccoli, the veggie emoji commonly used as a visual representation of cannabis in marketing. The 30-second ad takes viewers through a day in the life of Brock Ollie, whose superfood identity is in jeopardy as he is repeatedly misidentified as cannabis. The ad offers a lighthearted take on the industry’s issues, such as social media censorship and a lack of clear advertising standards, which limit cannabis-related commercials during nationally televised events like the Super Bowl.
“Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate,” Chris Beals, CEO of Weedmaps said. “There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out.”
The game between the Cincinnati Bengals and Los Angeles Rams will be played Sunday in L.A.