Rap superstar Jay-Z has announced his partnership with California-based cannabis company Caliva, serving as their Chief Brand Strategist on a multi-year deal.
Per a statement released to detail the partnership, Jay-Z’s duties on the job will include outreach efforts, brand strategy and creative decisions, giving him a further outlet to focus his efforts in “advocacy, job training and overall employee and workforce development.”
In his new role, Jay-Z plans to shine a spotlight on social injustices when it comes to cannabis, particularly in the realm of criminal justice, cannabis use and legalization.
“Anything I do, I want to do correctly and at the highest level,” said Jay-Z in the statement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”
Jay-Z’s Push for Justice
While it’s clear that the billionaire musician has always been about good business and making money, this is more than just a financial choice for Jay-Z.
Having long been dedicated to social justice initiatives before entering the cannabis business, this is another outlet for him to advocate for and boost the black community in an area they’ve suffered disproportionately, the criminal justice system.
This isn’t his first foray into addressing such issues either.
Jay-Z was named as an executive producer on a series about Kalief Browder, a young black man from the Bronx who died via suicide after three years of imprisonment without a trial, has been outspoken in his support for fellow rapper Meek Mill during his legal troubles and partnered will Meek Mill to launch the Reform Alliance, a group dedicated to criminal justice reform.
When it comes to social justice, this isn’t the rapper’s first rodeo.
A Closer Look at Caliva
Already big fish in the ever-growing legal cannabis pond, the San Jose-based company has a tight grip on the Bay Area’s legal cannabis industry. Carried in over 250 retailers in California and in charge of about 150,000 square feet of space between their cultivation, manufacturing and retail facilities, it’s no wonder the company is Jay-Z’s pick when it came time to ink a deal.
Caliva was all for the opportunity to bring the rap mogul onboard, with CEO Dennis O’Malley heaping praise on the rap superstar in a statement.
“For Jay-Z to seek out Caliva as a partner is humbling and confirms our mission of being the most trusted name in cannabis,” said O’Malley. “To find that we were in complete alignment around our values and ethos was just a home run. We believe this partnership is unparalleled in this or any business and we could not be more pleased to be working with him and have him as our Chief Brand Strategist.”
Celebrities and Cannabis: A Likely Match
While this deal is huge for Caliva, Jay-Z isn’t the only high-profile celebrity to play ball with them. Earlier this year, Hall of Fame NFL quarterback Joe Montana was among a group of investors who locked in an impressive $75 million in fundraising for Caliva.
Montana said at the time that he hoped “Caliva’s strong management team will successfully develop and bring to market quality products that can provide relief to many people and make a serious impact on opioid use and addiction.”
Jay-Z is also one of the many rappers that have jumped on board the legal cannabis money train, joining the likes of Snoop Dogg, Wiz Khalifa, Juicy J and Cypress Hill. Smart investors all have their money in the legal cannabis market, and Hov seems to be no exception.
After all, the guy who rapped “I’m not a businessman, I’m a business, man,” seems like the type of guy who knows a good deal when he sees one.
New G Pen & B Real Collab Seamlessly Fuses the Best of Cannabis Culture
In these days of uncertainty and social distancing, it’s refreshing to finally see some good news. Two pioneers of cannabis culture, Grenco Science (G Pen) and Cypress Hill frontman B Real have joined forces to launch a range of co-branded products.
“B Real has been a cultural force in both music and cannabis, and together with Grenco Science, we are reinventing the cannabis experience for our customers who have come to expect quality and innovation like only Grenco Science can provide.”
Grenco Science’s new partnership with the critically acclaimed artist and entrepreneur behind Dr. Greenthumb’s Dispensaries will see a line of products introduced to the market, that is set to include co-branded product offerings and fully integrating the G Pen line into Dr. Greenthumb’s Dispensaries with custom build-outs in California.
Sex & Sinsemilla: The Pleasure Enthusiast on Using Cannabis to Reduce Pain During Sex
For many a cannathusiast, sex and weed make the best of bedfellows. From helping you unwind and taking you out of your head, to increased sensation and pleasure, for some, the herb can be a natural aphrodisiac. An entire sub-category of cannabis products has been developed to help people enjoy sex more, whether it be to reduce pain during sex or to increase their connection with their partner.
However, there is also research that suggests smoking herb increases orgasm length, raises sperm count, that cannabis improves their experience and people who partake in weed also partake in sex more frequently.
Enough sexy data talk. Valentine’s Day seemed like the right time to debut the sex and sinsemilla advice column from Cara Cordoni, Cannabis Aficionado’s resident Pleasure Enthusiast, who will be answering your questions around cannabis, intimacy and sex, as well as offering up product reviews and suggestions to help you maximize your sexy times.
Dear Pleasure Enthusiast,
I want to have a sexy night with my partner, but I’ve been experiencing pain during penetration. I’ve heard that cannabis can help… can it?
– Sexy ‘n Suffering
Dear Sexy ‘n Suffering,
You’re not alone in experiencing pain during sex — and the first order of concern is to explore the root cause. Has there been an injury? Are you emotionally comfortable and safe? Is there an underlying condition like an infection, endometriosis or fibroids? Have you been to see a medical professional? Understand the source before addressing the symptoms. Once you know what’s up, then yes, cannabis could help reduce pain during sex.
Many of us gals feel pain due to lack of lubrication, which can be addressed with relaxation, foreplay and the use of a sexual lubricant like Intimate Oil by Privvy Peach, Smooth Operator by Quim, Awaken by Foria or Quiver by HerbaBuena.
These lubes combine cannabis, in the form THC, CBD, or both and known herbal aphrodisiacs like passionflower extract to provide pelvic relaxation, increase blood flow and reduce inflammation. Many women experience enhanced sensitivity with these infused lubricants, as well. Quim is aloe vera based and safe with latex, while Foria is coconut oil-based and not latex friendly. Luckily, there are many options on the market in legal states, or with CBD for everyone. I always recommend a patch test before applying to your privates. And if the first one you try doesn’t suit you, don’t give up, try another as each is unique.
I applaud you on your journey of pain reduction and pleasure enhancement.
The Pleasure Enthusiast at Work
QUIM: Smooth Operator
Squirt squirt; a slippery, opaque, white liquid coats on my fingers. Smooth Operator reminds me vaguely of semen, which is both titillating and disturbing. I apply it liberally to myself for a solo test flight. I wait for the 5-7 recommended minutes for the serum to penetrate and take effect feeling hopeful and skeptical. Yet as I read Quim’s elegant pamphlet, the slippery serum feels fantastic on my clit and labia and I notice that blood flow is visibly increased. Everything is gently engorging and I like it.
Foria: Intimacy CBD Lubricant and Awaken
I apply four squirts of Awaken directly to my vulva. I like the smell: it’s faint, the slightest edge of thin mint. The feeling is almost immediate, a coolness, very subtle and engaging, then a warmth. I see and feel blood flow increasing.
I then pour Foria’s clear coconut oil-based lube into my palm — it’s messy, some runs down the bottle. Coconut oil is my preferred lubricant when there’s no latex involved, so this liquid oil feels nice. After some experimentation, I find Foria’s products are super helpful with anal play, where the relaxing and slightly numbing qualities work best.
Do you have a question about sex that you’d like the Pleasure Enthusiast to answer? Get in touch: email@example.com.
Cannabis Aficionado’s Guide to a Luxurious Valentine’s Day
Treat yourself or that special someone with the Cannabis Aficionado guide to partaking in a luxurious Valentine’s Day. From precious jewels to pleasuring lubes, silky robes to stylish home decor, the dankest weed to delicious chocolate treats, there’s something for all you lovers out there.
Lovers Edition combines five herbal aphrodisiacs with cannabis to create what they call “the best sex drug in the world.” It’s formulated for both a physical and psychological high, working to increase blood flow while also helping you relax and get out of your head.
This multi-aphrodisiac blend is formulated for people with vulvas, to enhance tactile sensation and pleasure while decreasing tension, discomfort and dryness.
Genifer Murray and Glenn Murray are expert jewelry makers as well as being passionate cannabis advocates. This beautiful sativa leaf pendant necklace is artfully crafted from 14kt gold and is available in a variety of sizes.
Jacquie Aische designs jewelry with the intention of empowering women. Join her tribe with these stunning Dream Catcher Hoops from her Sweet Leaf collection.
The Ganja Urn from Jonathan Adler’s Botanist collection is the perfect bougie scene-stealer — a must-have for all cannabis aficionado’s to stash their secrets.
Maria Valentino is a cutting-edge formulator and leader of green beauty and wellness for conscious consumers. This statement ring from her fine jewelry collection features pave diamonds, emulating the plant’s natural trichomes, and is set in 14k gold.
House of Saka
Toast to love with House ofSaka’s luxurious sparkling pink wine. Based on grapes from Napa Valley’s terroir and infused with the finest craft harvest. The resulting experience is intended to leave the imbiber feeling invigorating, clean and relaxed.
Mario Guzman aka Mr. Sherbinski grows some of the finest cannabis you’ll ever experience. His Pink Panties cultivar is a cross of Burmese Kush and a Florida Kush backcross. It expresses dense, medium-sized buds that reek of tart and tangy citrus alongside a strong floral bouquet.
White Fox on this planet is to formulate, alchemize and create specific effect driven medicine with the intention of showing you your own true greatness. Using a 2,000-year-old ayurvedic formulation, they have developed vape pens to increase your sexual energy and sensitivity.