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Why Jay-Z’s Stand on Social Justice Makes His Move Into Weed Important

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jay-z
PHOTO | @JayZ
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Rap superstar Jay-Z has announced his partnership with California-based cannabis company Caliva, serving as their Chief Brand Strategist on a multi-year deal.

Per a statement released to detail the partnership, Jay-Z’s duties on the job will include outreach efforts, brand strategy and creative decisions, giving him a further outlet to focus his efforts in “advocacy, job training and overall employee and workforce development.”

In his new role, Jay-Z plans to shine a spotlight on social injustices when it comes to cannabis, particularly in the realm of criminal justice, cannabis use and legalization.

“Anything I do, I want to do correctly and at the highest level,” said Jay-Z in the statement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”

Jay-Z’s Push for Justice

While it’s clear that the billionaire musician has always been about good business and making money, this is more than just a financial choice for Jay-Z.

Having long been dedicated to social justice initiatives before entering the cannabis business, this is another outlet for him to advocate for and boost the black community in an area they’ve suffered disproportionately, the criminal justice system.

This isn’t his first foray into addressing such issues either.

Jay-Z was named as an executive producer on a series about Kalief Browder, a young black man from the Bronx who died via suicide after three years of imprisonment without a trial, has been outspoken in his support for fellow rapper Meek Mill during his legal troubles and partnered will Meek Mill to launch the Reform Alliance, a group dedicated to criminal justice reform.

When it comes to social justice, this isn’t the rapper’s first rodeo.

A Closer Look at Caliva

Already big fish in the ever-growing legal cannabis pond, the San Jose-based company has a tight grip on the Bay Area’s legal cannabis industry. Carried in over 250 retailers in California and in charge of about 150,000 square feet of space between their cultivation, manufacturing and retail facilities, it’s no wonder the company is Jay-Z’s pick when it came time to ink a deal.

Caliva was all for the opportunity to bring the rap mogul onboard, with CEO Dennis O’Malley heaping praise on the rap superstar in a statement.

“For Jay-Z to seek out Caliva as a partner is humbling and confirms our mission of being the most trusted name in cannabis,” said O’Malley. “To find that we were in complete alignment around our values and ethos was just a home run. We believe this partnership is unparalleled in this or any business and we could not be more pleased to be working with him and have him as our Chief Brand Strategist.”

Celebrities and Cannabis: A Likely Match

While this deal is huge for Caliva, Jay-Z isn’t the only high-profile celebrity to play ball with them. Earlier this year, Hall of Fame NFL quarterback Joe Montana was among a group of investors who locked in an impressive $75 million in fundraising for Caliva.

Montana said at the time that he hoped “Caliva’s strong management team will successfully develop and bring to market quality products that can provide relief to many people and make a serious impact on opioid use and addiction.”

Jay-Z is also one of the many rappers that have jumped on board the legal cannabis money train, joining the likes of Snoop Dogg, Wiz Khalifa, Juicy J and Cypress Hill. Smart investors all have their money in the legal cannabis market, and Hov seems to be no exception.

After all, the guy who rapped “I’m not a businessman, I’m a business, man,” seems like the type of guy who knows a good deal when he sees one.

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Culture

Papa’s Herb to Light Up Great Outdoor Comedy Festival

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Papa's Herb launches at Great Outdoors Comedy Festival
PHOTO Great Outdoor Comedy Festival

Cannabis and comedy have long been recognized as one of the all-time great combinations. The plant’s powers enhance the enjoyment of both activities, thanks to their intertwined relaxing and mood-enhancing effects. This synergy is set to take center stage at Edmonton’s Great Outdoor Comedy Festival, which runs July 12-14. Papa’s Herb will collaborate with Plantlife Cannabis to exclusively launch its disposable vape products at the event. This is the first time festival-goers will have the unique opportunity to purchase cannabis in a festival setting in Canada.

This announcement highlights the integration of cannabis into mainstream entertainment. It also underscores Edmonton’s progressive approach to event regulation and economic development. Props to Canadian politician Dale Nally, Minister of Service Alberta and Red Tape Reduction, who helped shift regulations in the territory.

Papa's Herb disposable vapes
Papa’s Herb new disposable vapes will be on sale at the Great Outdoor Comedy Festival, Alberta.

Cannabis & Comedy in Canada

Now in its fourth consecutive year, the Great Outdoor Comedy Festival is a highlight in Edmonton’s entertainment calendar. Renowned for its lively atmosphere and stellar comedic performances against scenic outdoor backdrops, the festival attracts comedy enthusiasts and top-tier performers from across Canada.

The collaboration between Papa’s Herb, a prominent cannabis brand born in Miami and made in California, and Plantlife Cannabis, Alberta’s largest independently owned and operated dispensary, promises to elevate the overall experience, setting a precedent for future cannabis-infused events in the region.

Ian Scott, owner of Plantlife Cannabis in Edmonton, underscores this synergy. “Great comedy is made even better with the addition of cannabis,” he says. “The relaxed and euphoric effects enhance the audience’s enjoyment, making Papa’s Herb an ideal partner to enrich this special event.”

Festival Experience: Where to Find Papa’s Herb

During the festival, attendees can purchase Papa’s Herb disposable vapes at “The Garden by Plantlife,” conveniently located next to the main stage, along with the company’s other premium cannabis products.

“The Great Outdoor Comedy Festival provides an ideal platform for our offerings,” says Aaron Nathaniel, CEO of Papa’s Herb. “Our RNTZ and Lemon Cherry Gelato disposable vapes are crafted to complement the festival ambiance, offering a blend of relaxation and enjoyment that pairs perfectly with laughter.”

Papa’s Herb stands for family lineage, quality, and sustainability, sourcing premium cannabis from dedicated local growers to ensure top-tier quality and affordability. As a brand “by the people, for the people,” it supports small farmers and prioritizes sustainability.

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Culture

Tyson 2.0 Launches New Mike Bites Cannabis Gummies

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Mike Bites

Nearly 25 years after he was disqualified from the World Boxing Association Heavyweight Championship for biting his opponent’s ears, Mike Tyson’s Tyson 2.0 cannabis brand has just released ear-shaped edibles, Mike Bites.

The new ear-shaped edibles are complete with a missing chunk where Tyson removed a portion of Evander Holyfield’s cartilage in what became known as The Bite Fight. After Tyson bit off a chunk of Holyfield’s ear, the 1997 match resumed. However, after attempting to snack on Holyfield’s second ear, Tyson was disqualified and his boxing licence was withdrawn. The Nevada State Athletic Commission handed Tyson a a $3 million fine for his actions and he didn’t fight again for over a year.

Mike Bites gummies will be sold at dispensaries in California, Massachusetts and Nevada.

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Wiz Khalifa Debuts New Taylor Gang x Stündenglass Collab

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Taylor Gang x Stündenglass
PHOTO | Stündenglass

Wiz Khalifa and his entertainment company Taylor Gang Ent. have collaborated with Stündenglass, the world’s first gravity-powered infuser, to introduce the iconic gold and black Taylor Gang x Stündenglass.

“I’m honored to have collaborated with long time friend Wiz Khalifa, who is as passionate about this product as I am. Our mutual admiration for Stündenglass made it a natural collaboration,” Stündenglass CEO Chris Folkerts said via a press release.

Taylor Gang x Stündenglass is an authentic collaboration developed after the multi-platinum-selling, Grammy-winning, Golden Globe-nominated Khalifa discovered Stündenglass and began enjoying it regularly as seen on his Instagram.

“I love my Stündenglass, and I’m pumped everyone gets to experience this with me now,” Khalifa.

The Taylor Gang x Stündenglass. PHOTO | Courtesy of Stündenglass

The infuser features a patented 360-degree gravity system that elicits a powerful and immersive experience. It generates kinetic motion activation via cascading water, opposing airflow technology and the natural force of gravity.

The Taylor Gang gravity bing comes in an exclusive black and gold colorway and features two glass globes on a metal base made of aircraft-grade aluminum, surgical grade stainless steel, and high-quality Teflon seals.

Taylor Gang includes artists Ty Dolla $ign, Juicy J, and Berner among others — the former of which has his own line Stündenglass collab with his Cookies brand.

“We’re very excited to launch the official Taylor Gang x Stündenglass. We use glass in our everyday lives, so it only made sense to team up and create an exclusive Taylor Gang collaboration for the fans,” Taylor Gang said.


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