Rap superstar Jay-Z has announced his partnership with California-based cannabis company Caliva, serving as their Chief Brand Strategist on a multi-year deal.
Per a statement released to detail the partnership, Jay-Z’s duties on the job will include outreach efforts, brand strategy and creative decisions, giving him a further outlet to focus his efforts in “advocacy, job training and overall employee and workforce development.”
In his new role, Jay-Z plans to shine a spotlight on social injustices when it comes to cannabis, particularly in the realm of criminal justice, cannabis use and legalization.
“Anything I do, I want to do correctly and at the highest level,” said Jay-Z in the statement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”
Jay-Z’s Push for Justice
While it’s clear that the billionaire musician has always been about good business and making money, this is more than just a financial choice for Jay-Z.
Having long been dedicated to social justice initiatives before entering the cannabis business, this is another outlet for him to advocate for and boost the black community in an area they’ve suffered disproportionately, the criminal justice system.
This isn’t his first foray into addressing such issues either.
Jay-Z was named as an executive producer on a series about Kalief Browder, a young black man from the Bronx who died via suicide after three years of imprisonment without a trial, has been outspoken in his support for fellow rapper Meek Mill during his legal troubles and partnered will Meek Mill to launch the Reform Alliance, a group dedicated to criminal justice reform.
When it comes to social justice, this isn’t the rapper’s first rodeo.
A Closer Look at Caliva
Already big fish in the ever-growing legal cannabis pond, the San Jose-based company has a tight grip on the Bay Area’s legal cannabis industry. Carried in over 250 retailers in California and in charge of about 150,000 square feet of space between their cultivation, manufacturing and retail facilities, it’s no wonder the company is Jay-Z’s pick when it came time to ink a deal.
Caliva was all for the opportunity to bring the rap mogul onboard, with CEO Dennis O’Malley heaping praise on the rap superstar in a statement.
“For Jay-Z to seek out Caliva as a partner is humbling and confirms our mission of being the most trusted name in cannabis,” said O’Malley. “To find that we were in complete alignment around our values and ethos was just a home run. We believe this partnership is unparalleled in this or any business and we could not be more pleased to be working with him and have him as our Chief Brand Strategist.”
Celebrities and Cannabis: A Likely Match
While this deal is huge for Caliva, Jay-Z isn’t the only high-profile celebrity to play ball with them. Earlier this year, Hall of Fame NFL quarterback Joe Montana was among a group of investors who locked in an impressive $75 million in fundraising for Caliva.
Montana said at the time that he hoped “Caliva’s strong management team will successfully develop and bring to market quality products that can provide relief to many people and make a serious impact on opioid use and addiction.”
Jay-Z is also one of the many rappers that have jumped on board the legal cannabis money train, joining the likes of Snoop Dogg, Wiz Khalifa, Juicy J and Cypress Hill. Smart investors all have their money in the legal cannabis market, and Hov seems to be no exception.
After all, the guy who rapped “I’m not a businessman, I’m a business, man,” seems like the type of guy who knows a good deal when he sees one.
New Odor-Proof Bags Will Keep Your Stash Safe & Stylish
Cannabis carryalls have come a long way. Continued advancement in smell-prevention technology has created a new breed of odor-proof bags. Just in time for 420, two of the cool kid brands have just launched a collection of form-meets-function travel bags to keep your stash safe.
The Higher Standards x Revelry collection fuses East Coast style with the West Coast spirit of adventure. Each odor-proof bag in the collection is made with Revelry’s signature three-layered carbon filtration system of activated charcoal and synthetic filters that soak up all unwanted smells.
The collab showcases minimalist design with maximum technicality across four odor-proof bags — a fanny pack; zip pouch; dopp kit and backpack. Additionally, the bags are waterproof, made from lightweight fabrics with heavy-duty rubber backing, and seal shut with double-lined zippers.
Higher Standards x Revelry collection is available now in stores and online.
The Highly Anticipated Collab Between Bllrdr x G Pen Has Dropped
G Pen has partnered with Bllrdr to introduce a new collaboration, an exclusive co-branded global line of G Pen advanced technology vaporizers, starting with the Bllrdr x G Pen Dash.
This collab integrates new cannabis products from Bllrdr with G Pen’s proprietary innovative technologies and hardware, to make for even more brand diversity of the popular G Pen vaporizers.
Helping to both elevate and advance the cannabis experience, the two companies have a shared history of innovation, something that is set to continue with each brand to bring sought-after collaborations to the market.
Bllrdr is a Toronto-based cannabis brand founded by Noah “40” Shebib, a Grammy award-winning producer, and Jef Tek, a legendary cultivator. The brand is known for its extensive market-leading cannabis genetics and small-batch production, developing rare and special cut strains.
After being diagnosed with multiple sclerosis, Shebib discovered the benefits of using the Afghani Bullrider cultivar. Tek’s late wife, medical marijuana activist Michelle Rainey, who suffered from Crohn’s disease and cancer, also found the strain offered relief from her symptoms.
G Pen, known for championing and celebrating the connection between consumption and art, is thrilled to partner with Bllrdr, Canada’s best new lifestyle cannabis brand, supporting its people and their mission.
“I’ve known Noah since the early stages of G Pen,” says G Pen CEO and founder Chris Folkerts, “and this partnership brings it full circle.”
“It’s an honor to be a part of the launch of the most highly-anticipated and unique genetics in the Ontario market.”
Now, the two brands plan to bring sought-after collaborations to the market increasing the brand diversity of the popular G Pen vaporizers by integrating new cannabis products from Bllrdr with G Pen’s proprietary innovative technologies and hardware.
This first release from the G Pen x Bllrdr Collection is well-timed, with the launch of Bllrdr’s highly anticipated Afghani Bullrider strain — considered as one of the rarest genetics on the market — now officially available on the Ontario Cannabis Store. And just like Afghani Bullrider, the Bllrdr x G Pen Dash delivers satisfying and flavorful results.
The Bllrdr x G Pen Dash is now available in select Ontario retailers and on bllrdrco.co.
5 Tips for Owning and Operating Successful Cannabis Dispensaries
The cannabis retail landscape has changed. Once regarded as somewhat of a novelty, legalization has allowed cannabis dispensaries to evolve into modern and innovative retail storefronts more akin to an Apple Store than the dark, secretive spaces they used to be. Some, like Shiny Bud, are proving to be leaders in the space, setting an exemplary standard of a contemporary cannabis retail experience.
Shiny Bud is one of Canada’s most successful dispensary chains. They pride themselves on offering customers a premium experience from the moment they enter, from a contemporary and inviting store design to highly trained staff, and of course, premium products.
Co-founder Alex Ledesma joined the cannabis industry when the Canadian government passed the Cannabis Act in 2018. She comes from a forward-thinking family of entrepreneurs, so the move to cannabis was an obvious next step.
“I saw an opportunity to be part of something big in Canada’s history, so we started following the industry, and applied for an application,” said Ledesma.
Shiny Bud opened its first dispensary in Toronto on February 14. Fast forward only a few months, and the company has opened the doors to its fifth location in a small town called Orleans, just outside of Ottawa.
“We have a pretty aggressive rollout,” said Ledesma. “Coming from a quick-service industry, we’re quite comfortable with builds and finding locations. We took our expertise from that and put it into cannabis. And it’s all completely within the family.”
Shiny Bud was awarded 75 dispensary licenses by the Canadian government. The company’s expansion plans include two more Ontario store openings this year, bringing the total number of store openings to seven. And they have no plans to slow down.
“We should be hitting 30 stores by the end of 2021. And we’re planning on maxing out to 75 stores allocated. When we stop to think about it, it can take our breath away.”
The constant march forward of legalization has created an ever-growing interest in dispensary ownership. Below, Ledesma offers up five pieces of advice for those looking to enter the cannabis game.
1. Have a Well-Trained Team That’s Focused on Customer Experience
As the industry is still so young, formal education in cannabis is still relatively scarce amongst prospective employees. For Shiny Bud, this presents an opportunity to reinforce one of their most important business objectives: provide cannabis education and training for their budtenders to pass on to their customers.
“Education is everything because the industry’s so new,” Ledesma said. “We truly believe that we’re an industry where we need to listen to our guests. This is one of the first things we teach our budtenders, along with providing a safe and educational experience for our customers in-store.”
For many customers, the biggest value in going to a dispensary is learning which products are best suited for a specific condition or effect, whether they’re seasoned cannabis consumers or newly curious.
“The goal for budtenders at Shiny Bud is to ensure customers are choosing the right product for them to provide a safe experience both in-store and at home,” Ledesma said.
2. Create a Guest Centric Environment
This goes without saying, but customer service is critical to the success of any retail operation. Ledesma attributes Shiny Bud’s success to the brand’s core vision of providing a “fast and friendly cannabis retail destination.”
“We strive to offer our customers a unique and memorable experience — this has stayed with us since day one,” Ledesma said. “When you walk into any of our Shiny Bud cannabis dispensaries, they’re bright, they’re big, and there’s a lot of education. The budtenders are dressed uniformly, and there’s personality — it’s not what people expect.”
Watching the change in customer demographic has been encouraging to Ledesma, who notes the increase in the 60+ demographic looking to add cannabis to their health and wellness, whether it be recreational, or to aid with a specific ailment.
“As a disclaimer, we always have to tell them that we’re not doctors and we can’t give them medical advice, so to start low and go slow,” Ledesma said. “It’s nice to see people like my mom, my dad, and grandparents come through the door, because you also know you’re helping break down the stigma.”
3. Stock the Best Inventory
With so many quality products now available, choosing which ones to bring to Shiny Bud is quite a lengthy process.
“We carry out a lot of research in terms of what’s new or trending, and what our customers are looking for in each location,” Ledesma said. “I wish I knew consumers’ buying preferences before our initial order was placed. We ended up buying too much!”
“We also use recommendations from our team members, our budtenders, and our customers. A lot of times we bring in representatives of the licensed producers to educate our budtenders about the products we’re selling.”
The three most popular purchases across three Shiny Bud locations are dried flower, vapes, and pre-rolls. “Our most frequently asked question is, ‘what is your highest THC or CBD?’” Ledesma said.
4. Have a Great Location
The age-old proverb of “location, location, location” rings true in the cannabis industry, too. Finding the right real estate is arguably the most important part of retail success. Plus, because of the industry’s prohibition history and the nature of the products being sold, it’s important to find understanding landlords.
“Initially, landlords have said to us, ‘absolutely not, we will not entertain the idea of having a cannabis retailer here,’ so I invite them to take a look at one of our dispensaries so they can see the vision of what and who we are as a company and as an industry.”
5. Ensure Your Cannabis Dispensaries Connect with the Community
Dispensaries are already major focal points in their communities. For Ledesma, giving back and helping break down old stigmas related to cannabis is a top priority.
Shiny Bud is in the process of launching a collaboration with Tsaichedelic to create a line of tie-dyed tees and other merchandise. The proceeds will go towards supporting Cannabis Amnesty projects, like providing legal counsel to get those with criminal records over minor cannabis charges expunged.
“Being a woman and a person of color in the cannabis space, I really believe in the fact that it needs to be the same playing fields for everybody,” Ledesma said. “Teaming up with Cannabis Amnesty just felt right.”
With the regulated cannabis market still so new, it’s important that business owners are able to adapt to changes and weather the ever-changing landscape of cannabis and the regulations.
“It’s ever-changing, so we’re constantly learning and growing from it,” Ledesma said. “Regulations are always changing, so being fluid helps a lot.”
Look for Shiny Bud cannabis dispensaries in Canada and keep an eye out for their expansion into America in 2021.