Rap superstar Jay-Z has announced his partnership with California-based cannabis company Caliva, serving as their Chief Brand Strategist on a multi-year deal.
Per a statement released to detail the partnership, Jay-Z’s duties on the job will include outreach efforts, brand strategy and creative decisions, giving him a further outlet to focus his efforts in “advocacy, job training and overall employee and workforce development.”
In his new role, Jay-Z plans to shine a spotlight on social injustices when it comes to cannabis, particularly in the realm of criminal justice, cannabis use and legalization.
“Anything I do, I want to do correctly and at the highest level,” said Jay-Z in the statement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”
Jay-Z’s Push for Justice
While it’s clear that the billionaire musician has always been about good business and making money, this is more than just a financial choice for Jay-Z.
Having long been dedicated to social justice initiatives before entering the cannabis business, this is another outlet for him to advocate for and boost the black community in an area they’ve suffered disproportionately, the criminal justice system.
This isn’t his first foray into addressing such issues either.
Jay-Z was named as an executive producer on a series about Kalief Browder, a young black man from the Bronx who died via suicide after three years of imprisonment without a trial, has been outspoken in his support for fellow rapper Meek Mill during his legal troubles and partnered will Meek Mill to launch the Reform Alliance, a group dedicated to criminal justice reform.
When it comes to social justice, this isn’t the rapper’s first rodeo.
A Closer Look at Caliva
Already big fish in the ever-growing legal cannabis pond, the San Jose-based company has a tight grip on the Bay Area’s legal cannabis industry. Carried in over 250 retailers in California and in charge of about 150,000 square feet of space between their cultivation, manufacturing and retail facilities, it’s no wonder the company is Jay-Z’s pick when it came time to ink a deal.
Caliva was all for the opportunity to bring the rap mogul onboard, with CEO Dennis O’Malley heaping praise on the rap superstar in a statement.
“For Jay-Z to seek out Caliva as a partner is humbling and confirms our mission of being the most trusted name in cannabis,” said O’Malley. “To find that we were in complete alignment around our values and ethos was just a home run. We believe this partnership is unparalleled in this or any business and we could not be more pleased to be working with him and have him as our Chief Brand Strategist.”
Celebrities and Cannabis: A Likely Match
While this deal is huge for Caliva, Jay-Z isn’t the only high-profile celebrity to play ball with them. Earlier this year, Hall of Fame NFL quarterback Joe Montana was among a group of investors who locked in an impressive $75 million in fundraising for Caliva.
Montana said at the time that he hoped “Caliva’s strong management team will successfully develop and bring to market quality products that can provide relief to many people and make a serious impact on opioid use and addiction.”
Jay-Z is also one of the many rappers that have jumped on board the legal cannabis money train, joining the likes of Snoop Dogg, Wiz Khalifa, Juicy J and Cypress Hill. Smart investors all have their money in the legal cannabis market, and Hov seems to be no exception.
After all, the guy who rapped “I’m not a businessman, I’m a business, man,” seems like the type of guy who knows a good deal when he sees one.
Network in Paradise at the CanEx Jamaica Business Conference & Expo
According to a new report by Grand View Research, Inc, the global legal cannabis market is expected to reach USD 66.3 billion by the end of 2025. Helped in part by the increasing acceptance of cannabis to treat numerous medical conditions such as Parkinson’s disease, cancer, arthritis, and neurological disorders, along with the lucrative revenue created by legal cannabis sales, there has never been a more crucial time for entrepreneurs and businesses to network and expand their businesses on a global scale.
As one of the leaders in international business-to-business (B2B) events, the CanEx Jamaica Business Conference and Expo brings together top cannabis industry experts from around the globe including the U.S., Canada, Europe, Australia and the Caribbean.
Taking place September 26-28 at the Montego Bay Convention Center, in beautiful Montego Bay, the fourth annual CanEx Jamaica Business Conference & Expo features addresses, panel discussions and presentations on a variety of topics — from advocacy, cultivation, science and medicine to investment, banking and finance, and the business of cannabis including women entrepreneurship.
Over 70 world-class speakers and panelists will provide insights into the direction of the global cannabis industry to over 3,000 delegates.
Steve DeAngelo, founder of Harboride dispensary and the Last Prisoner Project, is speaking on two panels — “Post Decriminalization of Cannabis: Towards Restorative Justice” and “Strategic Approaches to Cannabis Investments” to how the investment landscape is evolving.
Bruce Linton, founder of Canopy Growth Corp, the first cannabis producing company in North America to be listed on a major stock exchange, will host a fireside chat with CanEx founder, Douglas K. Gordon.
Former President of Mexico, Vicente Fox, will host “The Global Cannabis Movement” that will explore what globalization means in practical terms for the industry, where things stand presently and the future of the global market.
Cam Battley, Chief Corporate Officer of Aurora Cannabis Inc., will be speaking on the panel “CEO Roundtable: Roadmap to Sustainable Profitability for the Industry” to discuss the global challenges and opportunities facing the cannabis Industry.
Plus, over 200 exhibitors and sponsors, from cultivators to investment firms and media experts will provide attendees opportunities for networking, business expansion and identify new areas of growth within the legal industry.
Held for the first time in 2016, CanEx Jamaica is responsible for connecting cannabis experts, researchers, business professionals, creating new strategic partnerships in a truly memorable and vibrant setting.
For more information, visit canexjamaica.com.
After 25 Years, Supreme Closes Iconic Lafayette Store
In a move that has shocked through the streetwear community, Supreme has closed its original space on Lafayette after 25 years of business.
Back in February, the brand announced that its famous Lafayette location would be under renovation. Now, due to the unforeseen closure, the 190 Bowery location in Manhattan will now be the brand’s main location in the Big Apple.
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Off the Record, It’s National Expungement Week
“Would you like to know an absolutely crazy fact? There are 77 million people in the United States who have a criminal record.” This crazy statistic that instantly grabs your attention is how Seth Rogen opens the PSA for National Expungement Week.
Rogen also asks, “What does ‘expungement’ mean?” ‘On the record’, expungement means, clearing or sealing the record of a person’s prior arrest, criminal charges or conviction.
That’s a possibility for some of the 77 million people with criminal records — a large amount being minor offenses — which make up nearly a quarter of the population of the United States. Having a criminal record seriously impedes the ability to live for millions of people. It restricts access to jobs, housing, education, and the right to vote.
Cage-Free Cannabis is rooted in three kinds of justice, from reparative, to economic and environmental. Equity First Alliance works to bring reparative justice to, and be a voice for, those who have been most harmed by the War on Drugs.
The initiative will see over 40 events held in 30 cities, which will host workshops, allowing people to meet with lawyers and experts who can help them clear records, from September 21-28.
Among other company’s and businesses, N.E.W. is supported by Houseplant, the cannabis company launched by Rogen and Evan Goldberg, in the hopes of exposing the social injustices associated with cannabis convictions.
With 18 events in 15 cities that helped nearly 300 people begin the process of changing their records, the inaugural National Expungement Week in 2018 was clearly a success and led to the initiative returning this year.
If you’re interested in clearing your record or helping someone else do the same, you can find further information — including the dates and details of specific events — on the official site of N.E.W.; offtherecord.us.
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