Have you ever wanted to buy weed from Seth Rogan? If ever have wanted to buy pot from a celebrity and you happen to live in Canada, well you’re in luck. Rogan and Evan Goldberg, his frequent collaborator on films like ‘Neighbors,’’Knocked Up,’’Superbad’ and ‘Pineapple Express,’ have launched Houseplant, a Canadian cannabis company with the goal to make it easier for people to learn to love using cannabis.
“Houseplant is a passion we’ve brought to life through drive and dedication,” said Rogen, Co-Founder of Houseplant, in a press release. “Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.”
The company will be partnered with Canopy Growth, a global juggernaut of cannabis product and the largest weed producer in Canada, to ensure their customers will get the best quality product that’s great for both experienced smokers and first-timers alike.
“We are so proud to be launching in Canada, our home,” said Evan Goldberg, Co-Founder of Houseplant. “After spending five years diligently preparing for the launch of this company, we’re excited to be able to share our passion for cannabis with Canadians in this way.”
The company will be debuting three strains in the coming months, sporting their own sativa, indica, and hybrid strains. The sativa strain is destined for stores this month in British Columbia, while the hybrid and indica strains will be available in pre-rolled joints and soft gels later this year.
Thankfully, Canopy Growth seem to be as excited about the partnership as Rogan and Goldberg are.
“We have been getting to know the Houseplant team for quite a while now and continue to be impressed by their understanding of the cannabis consumer, attention to detail, and drive towards their vision,” said Mark Zekulin, President and Co-CEO of Canopy Growth. “We could not be more excited to partner with them and work towards our shared goal of making Houseplant one of the largest cannabis brands in the world.”
Houseplant sees itself as more than just the average cannabis company. They see themselves as having a duty to Canadian consumers as a resource for education, guidance and elevation of the lifestyle associated with cannabis use for Canadian consumers.
Rogan and Goldberg are smart to get into the Canadian pot industry, which is valued at about $5 billion by 2021, after the nation fully legalized cannabis last year.
Rogan is just the latest big-name celebrities to launch their very own cannabis companies in the last few years.
Famous names like former NFL quarterback Joe Montana, actress and talk show host Whoopie Goldberg, actress Gweneth Paltrow, singer/songwriter Willie Nelson, actor and long-time cannabis advocate Tommy Chong, Dick Wolf, rapper Snoop Dawg, famous homemaker Martha Stewart, actor Patrick Stewart, singer/songwriter Jimmy Buffet and former boxer Mike Tyson have all invested in the future of the cannabis industry.
With experts estimating the legal cannabis industry to be worth an estimated $146.4 billion by 2025, it’s easy to understand why so many celebrities have been in a rush to invest.