#cannabisaficionado

Culture

The Emerging Science of Psychedelic Therapies for Our Wellbeing

Published

on

Psychedelic Therapies
PHOTO | Martina
Advertisement Overdrive

This month, the city of Dever Colorado made the landmark decision to decriminalize psilocybin mushrooms. It’s the first U.S. city to do so. More famously known as “magic mushrooms” these intoxicating yet non-addictive fungi grow naturally throughout most of the United States. And yet, psilocybin and psilocin have been illegal in the country since 1969, when the use of psychedelic drugs became widespread in consumer culture.

In Denver, the initiative to decriminalize passed with a narrow margin—50.6 percent of voters approved the bill. Dubbed Initiative 301, the bill makes the personal possession of magic mushrooms among those 21 and older one of the lowest law enforcement priorities. The bill also prevents city authorities from spending money on resources dedicated to prosecuting or pursuing criminal charges against adults who possess or consume the mushrooms.

The recent change not only makes Denver the most psychedelic-friendly city in the United States, but it also represents a major shift in cultural, political, and even medicinal views on mind-altering plants and other natural products. Westerners have found themselves amidst a revived psychedelic therapies renaissance, a renaissance supported by a new wave of scientific research.

A New Psychedelic Renaissance (Yet Again)

This unique time period in Western culture has recently been dubbed the second psychedelic renaissance. All jokes comparing modern-day millennials and free-loving hippies aside, the “second psychedelic renaissance” is, in reality, far from the second. Back in the 1960s and 70s, psychedelics were first introduced to a consumer-focused capitalist culture. Yet, the use of mind-altering plants and periods of intense social drug consumption have dotted history books for generations.

Take, for example, the mid-1800s when European elites had their first taste of hashish. The habit was originally picked up by French soldiers in Egypt, who brought the compressed cannabis resin home with them after the French invasions led by Napoleon Bonaparte. The almost hallucinogenic experiences the hashish provided lead to a slight cultural obsession with hallucinogens among those who could afford the substances, and novelists like the great popularized the hallucinogenic experience through their writings.

As early as 1729, Chinese Emperor Yung Chen issued the first rulings criminalizing the recreational use of opium. While opium is not a hallucinogen, a growing culture of recreational drug use and addiction originally propagated by Portuguese imports of the plant into China inspired Chinese leadership to continue to crack down on opium trade over the next three centuries. It is important to mention, however, that unlike psychedelic drugs, narcotics such as opium come with a high risk of addiction.

These are simply examples from the last three hundred years. And yet, if archeological evidence is any indication, human civilizations across the globe have always had some sort of relationship with psychoactive substances — just recently, archeological researchers in Bolivia found evidence of a 1,000-year-old pouch that contained traces of five different psychoactive plants.

The tradition of medical cannabis consumption in China is thought to date as far back as 2,737 BC when mystical Emporer Shen-Neng is believed to have introduced cannabis and many other plants into medical practice. Shen-Neng is believed to be the father of traditional Chinese medicine, although the medicinal uses of cannabis in China were not recorded until the first or second century A.D.

More recently, however, this old tradition has been reintroduced to Western scientific practice. After medical researchers took a brief hiatus from psychedelic research during the late 70s, through the early 90s, psychiatrists and other medical professionals are once again exploring the opportunities of these unusual and transformative therapies.

For the city of Denver, greater tolerance for psilocybin may provide the first of many long steps toward decreasing barriers for researchers and other psychedelic proponents who hope to develop the medical and spiritual legitimacy of the psychoactive experience.

The Vast Potential of Psychedelic Therapies

The most profound implications of psychedelic medicine lie in the arena of mental health. In 2016, the first magnetic resonance imaging (MRI) scans provided glimpses into the brain on LSD. Colloquially known as “acid”, LSD is considered a classical psychedelic capable of radically altering cognition and cultivating feelings of harmony and oneness with the universe.

When put under the MRI machine, the brains of those on LSD did something magnificent — they lit up, nearly all the way up. Normally, when the human brain processes visual imagery, very specific regions of the brain activate. These regions are the visual cortex and the visual association areas that normally process information taken in by the eyes.

After an injection of LSD, however, brain scans revealed that networks across the entire organ were activated, linking portions of the brain that do not typically fire together. The psychoactive truly inspired a whole-brain experience. According to the leading scientists on the experiment, those that were given LSD were “seeing with their eyes shut.”

Brain scans of the effects of psilocybin extracted from mushrooms have made similar findings. In 2014, research published in the Journal of the Royal Society Interface used functional magnetic resonance imaging (FMRI) to map the effects of the psychoactive substance on communication pathways between various processing networks in the brain.

Similar to the LSD study, the brains of patients given psilocybin were extra-active. The psychotropic compound caused a marked increase in connections between various networks, transforming normal pathways into a super-highway system with dense web-like construction.

Psychedelics, it would seem, encourage a unique explosion of brain activity that links up previously remote pockets of the mind. This mind-melting may have long-lasting positive effects to boot—research suggests that the “mystical-type” experiences inspired by psilocybin provided some of the most meaningful moments of spiritual significance in the lives of study participants.

Depression

Some of the most groundbreaking research in psychedelic therapies are occurring in the arena of depression. A handful of trials have examined the potential of psychotropic therapies in depression in patients with life-threatening illnesses, yet hallucinogenic therapies may be useful in treatment-resistant depression as well.

In 2017, for example, researchers from Imperial College London found that psilocybin seemed to press the brain “reset” button in patients with clinical depression. The study found that after taking the psychedelic, activation of brain regions responsible for fear and anxiety became less active. Further, the brain’s “default mode”, so to speak, became more stable after treatment.

Obsessive Compulsive Disorder

Back in 2006, a study published in the Journal of Clinical Psychiatry found that psilocybin was effective in reducing the acute symptoms of obsessive-compulsive disorder. The study, however, only included nine total participants. More recently, however, a clinical trial of psilocybin for OCD is underway at Yale University and the Heffter Research Institute. The trial contains 30 active participants, although the final results will not be published until 2022.

Addiction

Research from 2014 and 2015 tested the effects of psilocybin therapies in patients suffering from tobacco and alcohol addiction. The studies, which were conducted as proof-of-concept trials, found that treatment with the psychoactive compound decreased cravings for alcohol and nicotine for several months after administration. Alcohol cravings were reduced for up to 36 weeks after a psilocybin treatment. Tobacco cravings were also significantly diminished after six months of treatment.

End-of-Life Psychological Distress and Anxiety

Several human studies on psilocybin have been conducted in patients with depression and anxiety associated with life-threatening cancer diagnoses. In one 2016 study published in the Journal of Psychopharmacology, psilocybin inspired positive changes in mood, depression, and anxiety levels in cancer patients six months after treatment with the psychoactive. An improved mood, however, wasn’t the only benefit reported by the patients. 80 percent of study participants also reported improvements in quality of life, spiritual satisfaction, and improved life meaning.

Culture

No Super Bowl for Brock Ollie

Published

on

Brock Ollie

With medicinal marijuana being legal in 37 states and recreational cannabis allowed in 18, we should be seeing commercials for companies, products, and services almost as frequently as commercials for sports betting, which is permitted in 30 states in some form.

However, mainstream cannabis advertising continues to be non-existent, as demonstrated in the recent news that NBC has rejected an ad by cannabis e-commerce and advertising platform Weedmaps from being shown during the Super Bowl LVI event his coming Sunday.

Weedmaps reportedly approached the network late last year about airing a Super Bowl commercial that would be “similar to a PSA,” according to reports. Execs volunteered to present some of their earlier educational-based programming, assuring NBC executives that it would not contain any direct-sell messages, which are still forbidden under federal law.

“The answer was a hard no — they wouldn’t even entertain the conversation,” Weedmaps Chief Operating Officer Juanjo Feijoo told Adweek. “We see ourselves as trying to be trailblazers in the industry and making new inroads where others haven’t gone before in cannabis advertising. So it was disappointing.”

The contentious ad personifies cannabis as Brock Ollie, a head of broccoli, the veggie emoji commonly used as a visual representation of cannabis in marketing. The 30-second ad takes viewers through a day in the life of Brock Ollie, whose superfood identity is in jeopardy as he is repeatedly misidentified as cannabis. The ad offers a lighthearted take on the industry’s issues, such as social media censorship and a lack of clear advertising standards, which limit cannabis-related commercials during nationally televised events like the Super Bowl.

“Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate,” Chris Beals, CEO of Weedmaps said. “There’s an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from beverage alcohol to sports betting, yet legal cannabis retailers, brands and businesses have been boxed out.”

The game between the Cincinnati Bengals and Los Angeles Rams will be played Sunday in L.A.

Continue Reading

Culture

VIBES X Kaya Herb House Collab Launches in Jamaica

Published

on

VIBES x Kaya Herb House
PHOTO | Chris Lewinson/BUZZ

Vibes, the rolling paper brand co-founded by entrepreneur and rapper Berner in collaboration with Gnln, announces a collaboration with the Kaya Herb House for the holidays. Featuring lifestyle goods and premium rolling papers, VIBES x Kaya Herb House furthers both brands’ missions to create the ultimate experience for connoisseurs.

VIBES x Kaya Herb House marks the first common project between the two brands, which have a shared goal of educating consumers on a premium smoking experience and creating meaningful experiences around the cannabis lifestyle.

The collection’s retro graphic pays homage to the Caribbean’s smuggler planes

The Kaya Herb House franchise was founded in Jamaica by “Bali” Vaswani, who had established Marley’s Estate coffee brand in the United States. VIBES x Kaya will be available at the Herb House in Kingston, Jamaica, which features the first medicinal Ganja herb house in the Caribbean and offers locally grown herbs and straight-from-the-farm extracts line as well as a taste of world-renowned cuisine and juices at the cafe and pizza restaurant.

“This marks another milestone for the VIBES brand. We are thrilled to partner with such an industry legend, together introducing an authentic experience to Jamaica and bringing attention to the history of the industry in the Caribbean,” says Vanessa Vanjari, Brand Manager of Vibes.

The collaboration features rolling papers, apparel, and accessories for the global wellness traveller, including co-branded hemp king size skinny booklets, tee shirts, and a pizza cutter. The slogan “Build a Vibe” is stamped on the VIBES x Kaya rolling papers, a play on both a popular Jamaican catchphrase and VIBES’ signature “Catch a Vibe.”

Each piece in the collection contains a retro graphic style of a plane that pays homage to the history of cannabis in the Caribbean when smugglers flew cannabis for the black market over the coasts of Jamaica and Florida. Smuggler planes would drop packages into the water, gaining the name “Square Grouper.”

VIBES x Kaya is a month-long collaboration that launches on December 17, 2021 at the Kaya Herb House in Kingston, Jamaica.

Continue Reading

Culture

Kate Hudson Gets High for the Holidaze In Cannabis Cocktail Commercial

Kate Hudson stars in an ad for Cann beverages—the first time an A-lister has been the face of a weed brand in a mainstream commercial.

Published

on

Kate Hudson Gets High

Cann, a California-based cannabis-infused beverage firm, has partnered up with actress Kate Hudson and her King St. Vodka brand for the holiday season. To coincide with the debut of their special bundle offering – Cann Unspiked and King St. Vodka, the trio just opened a holiday-themed campaign.

Hudson, an actor, producer, and investor in the THC-laced brand Cann, starring in a film that breaks new ground by including the popular “social tonic” as the main element in a joyful adult beverage. Hudson’s own brand, King St. Vodka, provides the alcohol in this cranberry sage-flavored cocktail. In the video, Hudson is joined by party guests Baron Davis, former NBA All-Star-turned-TNT commentator, and Darren Criss, Emmy-winning actor and singer.

Hudson and Davis play an unusual couple preparing for a sophisticated house party in the ad, which could be the first time a Hollywood A-lister has stepped up as the face of a cannabis brand in a mainstream commercial. In fact, the two have been friends for a long time and are both financial backers of Cann, as is Criss, who met Hudson on the set of Glee.

Hannah Lux Davis, known for her work with Ariana Grande, Doja Cat, Kacey Musgraves, and others, directed the star-studded holiday campaign and features music from Criss’ latest Christmas album.

According to Cann’s founder Luke Anderson, the goal of the collaborations and campaign is to show that cannabis has become mainstream enough that a celebrity like Hudson is happy to use and promote it.

“We’re equating cannabis with alcohol because at these 2-milligram levels it’s as mild as a light beer or a glass of wine,” Anderson told Adweek. “We’re saying they deserve to be on equal footing. And people have been DIY-ing this for a long time anyway.”

Continue Reading

Trending

Join The Cannabis Aficionado Community!
Join the Cannabis Aficionado community and receive all of the most relevant news geared towards our sophisticated enthusiast community.
Loading

Copyright ©️ 2026 Cannabis Aficionado. Cannabis Aficionado is a registered trademark of CNM Inc. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.