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Legendary Guitarist Carlos Santana to Launch Premium Cannabis Brand

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Carlos Santana
PHOTO | Carlos Santana
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Legendary guitarist and long-time cannabis advocate Carlos Santana is getting into the business, becoming the latest musician to partner with Left Coast Ventures.

The products will include premium cannabis and hemp CBD products specifically chosen to pay homage to Santana’s Latin heritage while leveraging the power of ancient therapies and enable consumers to uncover and “follow their light,” according to Left Coast Ventures.

According to a press release, the collab will “honor Santana’s heritage while incorporating his divine philosophies by identifying strains and products that promote the spiritual consciousness and wellness effects of cannabis.”

The cannabis line will include flower and pre-rolls and is expected for a summer 2020 launch in select Californian dispensaries.

The hemp CBD brand is looking at a fall launch and will include topicals with formulations inspired by Santana’s family.

“Cannabis is a window or a door to different awareness of consciousness,” said Santana in a statement. “It gives you the choice to perceive through a different filter of awakening and healing, the misperception of distance as an illusion, which keeps you from being centered in your essence-core. It helps you arrive at knowing, accepting and owning a quality of life that is being with joy!”

10-time Grammy winner, Woodstock veteran and Hall of Fame guitarist Santana is the latest musician to join Left Coast Ventures’ list of partners. The company has previously launched cannabis products with Mickey Hart, drummer of the Grateful Dead (Mind Your Head) and the Bob Marley estate (Marley Natural).

“We are excited to launch cannabis and hemp CBD brands that deeply respect Latin heritage and celebrate the unique light of every individual,” said Brett Cummings, CEO of Left Coast Ventures.

“It’s a true honor to work with a dynamic legendary musician like Santana who has influenced millions through his music and shares our values and passion to legitimize the future of cannabis.”

Carlos Santana is currently on a world tour. Find out if he’s playing near you.

Cannabis

Khalifa Kush Plans a Halloween Debut in New York

Khalifa Kush plans to bring KK and Violet Sky flower and pre-rolls to New York on October 31 through a partnership with cultivator and distributor Skyworld.

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Dried cannabis flowers beside a glass jar

Khalifa Kush is planning a Halloween entrance into New York’s licensed cannabis market. Wiz Khalifa’s brand says sales are set to begin October 31 through a partnership with New York cultivator and distributor Skyworld. As of October 23, that date is still ahead: this is a preview of an announced launch, rather than a report that the products have already reached stores.

The company’s corrected October 14 announcement identifies two starting cultivars, KK and Violet Sky, in flower and pre-roll formats. It describes an initial rollout to 36 dispensaries: seven in New York City and another 29 across Upstate New York and Long Island. These are the brand’s announced distribution plans, not independently confirmed inventory at every location.

A local partner behind a familiar name

Skyworld will handle New York cultivation and distribution, according to the announcement. That makes the local operation central to what consumers eventually buy. A recognizable national brand name tells only part of the story; the cultivation partner, specific batch and store availability are the details shoppers can check when launch day arrives.

Skyworld’s own website describes the business as Indigenous-owned and New York-based, and lists cultivation, processing and distribution license numbers. It identifies SJR Horticulture, LLC as its operator. The company also provides a lab-results section, giving readers a place to look for product documentation rather than relying solely on launch publicity.

Those details establish how Skyworld presents its operation; they do not substitute for checking the state’s licensing resources or a particular product’s certificate. The announcement also corrected its partner’s name from “Skyworld Cannabis” to “Skyworld.” We use the corrected name here.

KK brings a longer backstory

On its KK product page, Khalifa Kush says the original cultivar was developed for Wiz Khalifa’s personal preferences in the early 2010s. The brand describes a period of private use before its first flower sales at Tryke’s Reef dispensaries in the southwestern United States in 2016. That is the company’s account of the cultivar’s commercial history.

It explains why this New York release carries a recognizable identity before any local customer opens a package. The name connects the artist’s cannabis persona with a product line that has moved through multiple state markets. It is also a reminder that a New York debut is a new distribution milestone for an established brand, rather than the creation of an entirely new cultivar.

The broader KK catalog includes formats beyond flower and pre-rolls. That does not mean all of them are included in the New York opening. The dated announcement is the appropriate guide to the initial local offering; later additions should be reported when the company or retailers confirm them.

Violet Sky adds a different genetic branch

The brand’s Violet Sky page describes a selection effort beginning in early 2021 and a cultivar emerging in late 2022. It identifies the cross as Khalifa Mints and GastroPop, and presents Violet Sky as the third addition to its lineup. Those are breeder and brand descriptions, not independent genetic testing by Cannabis Aficionado.

That distinction is especially useful with cultivar coverage. A lineage can help enthusiasts understand how a company positions a release, but it does not tell an individual reader exactly how a product will feel. We have not sampled these New York batches, and the announcement does not establish their final laboratory results, retail pricing or freshness at any particular shop.

Readers following New York’s plant pipeline can also see our coverage of the state’s upcoming nursery application window. Nursery licensing and a branded retail rollout are separate developments, but both make the people and businesses behind the genetics worth paying attention to.

What to check before making the trip

New York’s Office of Cannabis Management consumer guidance recommends checking the dispensary verification tool displayed at licensed storefronts. It also directs consumers to look for the state’s universal symbol on regulated products and a QR code or link to the batch’s certificate of analysis. The agency’s resources are intended for adults 21 and older.

For a planned launch, store-level confirmation is another practical step. Check a participating dispensary’s current menu or contact the store before traveling. An announced statewide rollout does not establish that both cultivars, every package size or every format will be available at the same time in every shop.

For now, the appeal is a clear date and a focused starting lineup: two cultivars, two formats and a named New York partner. The next reporting milestone is October 31 itself, when actual menus and batch information can show how the promised launch translates into a local shopping experience.

Illustrative stock cannabis photograph; not identified as KK, Violet Sky or Skyworld products. Photo: RDNE Stock project / Pexels.

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Music

Major Record Labels to Become Carbon Neutral by 2050

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Three major record labels — Sony, Universal, and Warner — have made a pledge to cut carbon emissions in half by 2030 and achieve net-zero emissions by 2050, joining a slew of independent labels that have set similar or more aggressive goals. Following the Secretly label group’s pledge last week to be “climate positive” by 2026, the major labels joined indies like Beggars Group, Warp, and Ninja Tune to sign the Music Climate Pact, which addresses activities like touring, vinyl manufacturing, and music streaming that are currently unsustainable in terms of carbon emissions.

Aside from the emissions reductions, the signatories pledge to track and reduce subsidiary emissions related to music listening and fandom, encourage artists to discuss the climate crisis, and collaborate with streaming companies to track and reduce subsidiary emissions related to music listening and fandom.

Beggars Group and Ninja Tune made similar commitments earlier this year, with the latter aiming towards carbon neutrality by the end of 2021. Massive Attack completed a climate analysis in September, recommending “an immediate and major reassembly” of the industry.

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Music

Wiz Khalifa, Ty Dolla $ign, Lil Yachty Star in New ‘Sonic’ Music Video

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When you think of Wiz Khalifa, Ty Dolla $ign, Lil Yachty and Sueco the Child, what springs to mind? If your answer is Sonic the Hedgehog, you’re ahead of the curve.

The quartet has teamed up to record “Speed Me Up,” the lead song on the upcoming Sonic movie soundtrack. They appear in the just-released video as 8-bit avatars and sing about topics including Sonic’s pal Knuckles and the fast-moving world of their lives.

The video starts with Wiz blowing into a Sega Genesis game cartridge and, real talk, you’ll be hooked from there. He’s then transported to the pixelated world of Sonic the Hedgehog, teaming up with Sonic and his fellow rappers to collect rings, jam out in Sonic’s bedroom and take on the evil Dr. Robotnik, played by Jim Carrey.

The song is the first drop from the soundtrack by Atlantic Records.

Things haven’t been smooth sailing for the Sonic movie. The first trailer featured Coolio’s Gangsta’s Paradise, which felt really ill-fitting. The movie was scheduled for release in November 2019, but the initial rendering of everyone’s favorite blue hedgehog was met with less than positive feedback, leading to a design overhaul and a three-month delay on release. It’s now scheduled for release on February 14. Romantic!

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